pureLiFi Demonstrates how LiFi will Make Broadband Better for Global Telecom Companies and Consumers

EDINBURGH, Scotland--(BUSINESS WIRE)--Mar 3, 2025--

pureLiFi, the global leader in LiFi technology, has announced the launch of its ground-breaking LINXC Bridge system, at Mobile World Congress Barcelona. Developed with Solace Power, this innovative solution empowers Fixed Wireless Access ( FWA) broadband providers to deliver self-installable, higher quality and more reliable connectivity to consumers using outdoor Customer Premises Equipment (CPE). With this solution broadband customers will experience much faster installation times, more reliable speeds and an improved user experience.

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The LINXC Bridge streamlines broadband deployment, eliminating complex installations, significantly reducing subscriber acquisition cost, shortening time to revenue and increasing customer satisfaction. The LINXC Bridge system will be showcased live at the pureLiFi booth (7B27) alongside the latest cutting-edge CPE equipment from demonstration collaborators, Sonim Technologies.

The LINXC Bridge has received significant market interest since pureLiFi and Solace introduced the concept in 2024 and is available today for carrier trials.

"The enthusiastic response from our collaborations with leading global telecom brands validates the transformative potential of the LINXC Bridge System," said Alistair Banham, CEO of pureLiFi. "This latest technology is poised to revolutionise the economics of FWA and broadband deployment worldwide, making high-speed connectivity more accessible, affordable and efficient for broadband suppliers, ultimately improving service and user satisfaction. The market is clearly moving towards LiFi as it will solve connectivity challenges of today and tomorrow."

LINXC Bridge Makes Broadband Deployment Better

The LINXC Bridge leverages pureLiFi's innovative technology, which uses invisible light to transmit data, alongside Solace Power's wireless power capabilities. This unique combination allows for a seamless installation process for outdoor CPE, whether 5G FWA or any other broadband signal, eliminating the time-consuming and expensive need for drilling holes or running cables through walls. Instead, the LINXC Bridge system establishes LiFi communications and wireless power links through a window. Additionally, with the combination of LINXC Bridge and outdoor CPE, network operators benefit from much more efficient use of network infrastructure, increasing capacity many times on sub-6 GHz 5G networks and even more on mmWave.

Leading-Edge Multi-Gigabit LiFi Tech Unveiled

pureLiFi will also showcase its latest multi-gigabit LiFi capabilities, featuring a high speed, low latency 5 Gbps LiFi connection. This demonstration highlights the potential for new consumer and enterprise applications, including ultra-fast gaming, wireless audio/video for soundbars, immersive VR/AR and real-time AI collaborations. The technology is ready for evaluation and promises to deliver ultra-high speeds, ultra-low latency, military grade security and reliability.

A Commitment to Excellence & Innovation

pureLiFi's commitment to innovation and excellence is evident in the development of the LINXC Bridge and the wider ecosystem of LiFi solutions on show. The company continues to push the boundaries of what is possible with LiFi technology, ensuring that its products remain at the forefront of the industry.

For more information and images visit: http://www.pureLiFi.com/MWC25

LINXC Bridge System. (Photo: Business Wire)

ANTWERP, Belgium (AP) — Getting ready for the holiday season has never been stressful for Christel Dauwe — after all, her holiday period lasts all year long in her Christmas ornament shop in the Belgian city of Antwerp.

Her collecting began in her teenage years, and she now has more than 64,000 ornaments in her personal collection and another 18,000 displayed in her shop, the Christel Dauwe Collection.

“My personal wish is to have a Christmas museum, where ornaments and the idea of Christmas can be on permanent display,” she told The Associated Press. But until that day comes, her small shop uses every corner to display its vast inventory.

Its wares include birds of every feather, fruit arrangements, cars, angels, snowmen and other figurines, ranging from a few euros for a wood laser-cut Cathedral of Antwerp to more than 500 euros ($580) for a special ornament of Alexander the Great on horseback.

The store began 35 years ago as an antiques shop, selling a few ornaments on the side, but Dauwe wanted to try selling more.

On the suggestion of a Polish au pair, Dauwe and her husband traveled to Poland and found a factory that could produce exactly the ornaments she wanted. The only catch was that 200 pieces of each design had to be ordered at a time.

They returned home deflated.

“After second thoughts though, we decided to order 20 shapes of 200 each, and one day they arrived -- all 4,000 of them. We gave some away and the rest we put in the shop and, well … That’s the story from there,” she said.

The original Polish factory still supplies many of the shop’s ornaments, in addition to 32 other European companies.

“There is an ornament here for everyone. We’ve had people come in who say they have a new pet or even a new car and we try to match an ornament to them. In the end the goal is not to have some kind of posh tree decorated all with the same colors and Christmas balls. The goal of ornaments is to make you smile,″ she said.

Some ornaments are more personal. And one year there was an ornament of Christel herself, designed by her husband as a surprise.

She’s been asked to provide ornaments for weddings and other events as well.

As far as having Christmas all year round, Dauwe says she is never bored with it. Twice a year she goes around the shop and dusts each ornament individually. She has met people from all over the world, and entertains die-hard locals who stop into the store just for a morning chat.

“There are two ways to go with Christmas. It’s either the nostalgia of the past or the hope for the future,″ she said. ″Hope is what is the most important to me. It’s what keeps you going.”

Owner of the Christel Dauwe Collection ornaments shop, Christel Dauwe, shows an ornament of the Horse Bayard, a folkloric Belgian event, at her shop in Antwerp, Belgium, Monday, Dec. 8, 2025. (AP Photo/Virginia Mayo)

Owner of the Christel Dauwe Collection ornaments shop, Christel Dauwe, takes a holiday ornament out of a display case at her shop in Antwerp, Belgium, Monday, Dec. 8, 2025. (AP Photo/Virginia Mayo)

A holiday ornament of a British phone cabin hangs on a shelf in the Christel Dauwe Collection ornaments shop in Antwerp, Belgium, Monday, Dec. 8, 2025. (AP Photo/Virginia Mayo)

Holiday ornaments are seen through the window of the Christel Dauwe Collection ornaments shop in Antwerp, Belgium, Saturday, Dec. 6, 2025. (AP Photo/Virginia Mayo)

Owner of the Christel Dauwe Collection ornaments shop, Christel Dauwe, wraps boxes of holiday ornaments at her shop in Antwerp, Belgium, Monday, Dec. 8, 2025. (AP Photo/Virginia Mayo)