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DUBAI, UAE, March 4, 2025 /PRNewswire/ -- Binance, the global blockchain ecosystem behind the largest crypto exchange by trading volume, announced the launch of the first episode of its docuseries, 'Building the Future: Inside Binance Blockchain Week' on its official YouTube channel. This docuseries offers an unfiltered, behind-the-scenes glimpse into one of the most significant crypto events of last year: Binance Blockchain Week 2024.
Set against the vibrant city of Dubai, the docuseries captures the excitement and energy of Binance Blockchain Week, which took place in October last year. Dubai, known as an epicenter for crypto innovation, provided the perfect backdrop for this landmark event. Industry leaders, famous personalities, innovators, and enthusiasts gathered in the Coca-Cola Arena to shape the future of blockchain. The event also marked the return of Binance Founder Changpeng Zhao (CZ) to the public spotlight, coinciding with the beginning of a market comeback, adding an extra layer of significance to the occasion.
Rachel Conlan, Chief Marketing Officer of Binance, shared: "Binance Blockchain Week is about so much more than just Binance. It's a celebration of the entire crypto ecosystem and the incredible power of community. This event really shows how crypto is bringing people together from all over the world."
"We're excited to be releasing this docuseries today, which captures the heart and soul of our shared vision for a decentralized future. Binance Blockchain Week has grown significantly since we first organized it back in 2019, and it is humbling to see the event grow alongside our community numbers. Through it all, our mission remains the same: to unite people and provide a welcoming platform for everyone to learn about crypto and blockchain technology," she added.
The two-part docuseries captures the meticulous preparation and execution of the event, diving into the heart of what makes Binance Blockchain Week a cornerstone crypto event that attracts some of the biggest players in the blockchain industry. The premiere episode, now available on the official Binance YouTube channel, features exclusive interviews with key figures such as Binance's CEO Richard Teng, Co-Founder Yi He, Chief Marketing Officer Rachel Conlan, and more.
Viewers can also expect candid behind-the-scenes moments, scenic shots of the iconic Dubai skylines, and the transformation of the Coca-Cola Arena into a crypto utopia. First-hand shots of brainstorming sessions, floor plans, and last-minute adjustments are also captured, including reactions to the surprise announcement of Binance founder Changpeng Zhao's appearance.
Binance Blockchain Week has quickly grown to become a pivotal event in the blockchain and crypto industry. The long-term vision is to shape Binance Blockchain Week into becoming the 'Davos of Crypto.' The most recent event in Dubai was fully sold out, welcoming almost 5,000 attendees, featuring more than 200 speakers, with over 50 sponsors, and reaching millions more tuning in through Binance Live streams.
The first part of 'Building the Future: Inside Binance Blockchain Week' docuseries is now available on the official Binance YouTube channel. Individuals with Amazon Prime, Amazon MX Player and Shahid membership can also enjoy immediate access to the complete two-part docuseries starting today.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 260 million people in 100+ countries for its industry-leading trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
For more information, visit: https://www.binance.com
DUBAI, UAE, March 4, 2025 /PRNewswire/ -- Binance, the global blockchain ecosystem behind the largest crypto exchange by trading volume, announced the launch of the first episode of its docuseries, 'Building the Future: Inside Binance Blockchain Week' on its official YouTube channel. This docuseries offers an unfiltered, behind-the-scenes glimpse into one of the most significant crypto events of last year: Binance Blockchain Week 2024.
Set against the vibrant city of Dubai, the docuseries captures the excitement and energy of Binance Blockchain Week, which took place in October last year. Dubai, known as an epicenter for crypto innovation, provided the perfect backdrop for this landmark event. Industry leaders, famous personalities, innovators, and enthusiasts gathered in the Coca-Cola Arena to shape the future of blockchain. The event also marked the return of Binance Founder Changpeng Zhao (CZ) to the public spotlight, coinciding with the beginning of a market comeback, adding an extra layer of significance to the occasion.
Rachel Conlan, Chief Marketing Officer of Binance, shared: "Binance Blockchain Week is about so much more than just Binance. It's a celebration of the entire crypto ecosystem and the incredible power of community. This event really shows how crypto is bringing people together from all over the world."
"We're excited to be releasing this docuseries today, which captures the heart and soul of our shared vision for a decentralized future. Binance Blockchain Week has grown significantly since we first organized it back in 2019, and it is humbling to see the event grow alongside our community numbers. Through it all, our mission remains the same: to unite people and provide a welcoming platform for everyone to learn about crypto and blockchain technology," she added.
The two-part docuseries captures the meticulous preparation and execution of the event, diving into the heart of what makes Binance Blockchain Week a cornerstone crypto event that attracts some of the biggest players in the blockchain industry. The premiere episode, now available on the official Binance YouTube channel, features exclusive interviews with key figures such as Binance's CEO Richard Teng, Co-Founder Yi He, Chief Marketing Officer Rachel Conlan, and more.
Viewers can also expect candid behind-the-scenes moments, scenic shots of the iconic Dubai skylines, and the transformation of the Coca-Cola Arena into a crypto utopia. First-hand shots of brainstorming sessions, floor plans, and last-minute adjustments are also captured, including reactions to the surprise announcement of Binance founder Changpeng Zhao's appearance.
Binance Blockchain Week has quickly grown to become a pivotal event in the blockchain and crypto industry. The long-term vision is to shape Binance Blockchain Week into becoming the 'Davos of Crypto.' The most recent event in Dubai was fully sold out, welcoming almost 5,000 attendees, featuring more than 200 speakers, with over 50 sponsors, and reaching millions more tuning in through Binance Live streams.
The first part of 'Building the Future: Inside Binance Blockchain Week' docuseries is now available on the official Binance YouTube channel. Individuals with Amazon Prime, Amazon MX Player and Shahid membership can also enjoy immediate access to the complete two-part docuseries starting today.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 260 million people in 100+ countries for its industry-leading trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
For more information, visit: https://www.binance.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Exclusive Look Inside Binance Blockchain Week: New Docuseries Reveals All
A limited-edition release blending natural sweetness with JINRO'S signature clean, crisp profile
SEOUL, South Korea, April 3, 2026 /PRNewswire/ -- JINRO, a leading soju brand by HiteJinro, proudly announces the launch of its latest soju, JINRO MELON LIMITED EDITION.
JINRO MELON LIMITED EDITION captures the sweet essence of melon while retaining JINRO's signature clean finish for a brighter, refreshing experience. With a subtle melon aroma and a smooth finish, it is curated to naturally fit into casual occasions or grand celebrations with 13% alcohol by volume (ABV) in each bottle.
A standout feature of this release is the packaging. Differentiating from its regular flavoured soju lineup, it takes on a sleek black colour palette that leans into a premium and trend-forward appeal.
Jung-ho Hwang, Head of Overseas Business at HiteJinro, said, "JINRO MELON LIMITED EDITION was developed to harmonise melon's distinctive flavour with JINRO's clean finish, making it easy for global consumers to enjoy. With a trend-forward design, we hope to bring an elevated sense of enjoyment through JINRO, and we will continue to drive brand outreach through approachable yet innovative products and marketing."
This limited-edition soju will be rolled out across more than 20 countries, including the United States of America, Japan, Vietnam, Australia, and the United Kingdom. With this launch, JINRO aims to deliver a sense of novelty and strengthen consumer affinity across the globe.
In addition, JINRO will continue to engage global consumers by releasing product-related content through its official social media channels.
About JINRO
Far beyond just a drink, JINRO soju is a cultural connector—bringing people together across countries, communities, and conversations with a diverse portfolio that includes JINRO IS BACK, ORIGINAL, FRESH, and a vibrant fruit range of GRAPEFRUIT, GREEN GRAPE, PLUM, STRAWBERRY, PEACH, LEMON, and the JINRO MELON LIMITED EDITION.
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JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication
JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication
