Trusst AI: The Breakthrough Innovators in CX, Backed by OIF Ventures

GRAND JUNCTION, Colo. & SYDNEY--(BUSINESS WIRE)--Mar 4, 2025--

Trusst AI, a fast-growing Australian and U.S.-based artificial intelligence company, is redefining customer experience (CX) with its breakthrough AI agents - now backed by leading venture capital firm OIF Ventures. With a multimillion-dollar investment from OIF, Trusst AI is accelerating its global expansion, delivering AI-powered customer interactions that are as seamless as they are intelligent.

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By capturing and analyzing every chat, voice call, complaint, survey, text, email, and social media interaction, Trusst AI delivers an AI experience that continuously evolves, driving smarter, more meaningful customer connections. The industry is taking notice.

For David Shein, Partner at OIF, Trusst AI represents an opportunity to partner with an exceptionally high quality founding team, operating at the intersection of their deep domain expertise and the massive tailwinds in the agentic AI space.

"We’re incredibly excited to be backing Sarel and Ryan. Their deep domain expertise, combined with the best-in-class product they’ve built, puts them in a fantastic position to take on what is an immense opportunity for disruption in the CX space. We’re looking forward to being a part of the journey and can’t wait to see what’s next.” says Shein.

With 35 years of combined expertise in AI, data, and customer experience, Sarel Roets and Ryan Kohler drive the vision behind Trusst AI. From their early days at Dimension Data in South Africa, they have focused on transforming CX through intelligent automation. Roets, a proven entrepreneur, co-founded VoiceFoundry, later acquired by TTEC in 2020, while Kohler brings nearly two decades of AI-driven CX innovation, including five years as a Lead Customer Experience Architect at AWS. Together, they are redefining AI-powered customer interactions - delivering adaptable, business-first solutions that put companies in control of their AI strategy.

Leading companies are turning to Trusst AI to transform their customer experience strategies leveraging Amazon Bedrock. Vocus is among the latest to make the shift, enlisting Trusst AI to spearhead its contact center optimization and digitization strategy.

"Vocus partners with Trusst AI to lead our contact center transformation, unlocking new efficiencies and elevating customer experience," says Peter Beckwith, GM Technology and Analytics - Consumer, Vocus.

With industry leaders embracing Trusst AI, the future of customer experience is evolving - faster, smarter, and more human than ever.

Trusst AI’s innovative model means customers will no longer be left hammering their keyboards in frustration, demanding a human agent. Instead, as Trusst AI CEO Sarel Roets puts it:

"Trusst AI has raised the bar, delivering customized AI technology that deploys within our client's environment and is governed by their security. Real-time deep data insights power AI agents with natural language, empathy, and other human-like qualities. Our clients report a reduction in churn, a continuous increase in sales and greater confidence in customer retention and NPS through continuous optimization,” says Roets. “Imagine a clone of your best staff member working 24/7. Picture an AI agent your customers would call back for. That’s Trusst AI.”

About Trusst AI

Trusst AI turns customer conversations into intelligent action, learning in real time to optimize AI agent solutions, enhance customer experiences, boost sales, and reduce churn. As an AI partner, Trusst AI unlocks valuable insights to drive meaningful and effective engagements and refine future conversations for smarter, more impactful results.

To learn more, visit trusst.ai

Trusst AI founders Sarel Roets and Ryan Kohler with David Shein, Partner at OIF Ventures (Photo: Business Wire)

CARACAS, Venezuela (AP) — Men who were part of the group of Venezuelan migrants that the United States government transferred earlier this year to a prison in El Salvador demanded justice on Friday, days after a federal judge in Washington ruled that the Trump administration must give them legal due process.

The men told reporters in Venezuela’s capital that they hope legal organizations can push their claims in court. Their press conference was organized by Venezuela’s government, which had previously said it had retained legal services for the immigrants.

On Monday, a federal judge ordered the U.S. government to give legal due process to the 252 Venezuelan men, either by providing court hearings or returning them to the U.S. The ruling opens a path for the men to challenge the Trump administration’s allegation that they are members of the Tren de Aragua gang and subject to removal under an 18th century wartime law.

The men have repeatedly said they were physically and psychologically tortured while at the notorious Salvadoran prison.

“Today, we are here to demand justice before the world for the human rights violations committed against each of us, and to ask for help from international organizations to assist us in our defense so that our human rights are respected and not violated again,” Andry Blanco told reporters in Caracas, where roughly two dozen of the migrants gathered Friday.

Some of the men shared the daily struggles they now face — including fear of leaving their home or encountering law enforcement — as a consequence of what they said were brutal abuses while in prison. The men did not specify what justice should look like in their case, but not all are interested in returning to the U.S.

“I don’t trust them,” Nolberto Aguilar said of the U.S. government.

The men were flown to El Salvador in March. They were sent to their home country in July as part of a prisoner swap between the Trump administration and the government of Venezuelan President Nicolás Maduro.

Camilla Fabri, Venezuelan vice minister of foreign affairs for international communications, said Maduro's government is working with a bar association in the U.S. and “all human rights organizations to prepare a major lawsuit against Trump and the United States government, so that they truly acknowledge all the crimes they have committed against” the men.

Tito Martinez, a Venezuelan migrant sent by the U.S. to El Salvador and later deported to Venezuela, walks with his family after reading a statement at a government building in Caracas, Venezuela, Friday, Dec. 26, 2025. (AP Photo/Matias Delacroix)

Arturo Suarez, a Venezuelan migrant sent by the U.S. to El Salvador and later deported to Venezuela, walks with his family after reading a statement at a government building in Caracas, Venezuela, Friday, Dec. 26, 2025. (AP Photo/Matias Delacroix)