PALO ALTO, Calif.--(BUSINESS WIRE)--Mar 5, 2025--
Auxia, the first Agentic Customer Journey Orchestration Platform, today announced $23.5 million in Series A and seed funding to help companies transform how they engage with customers and drive additional revenue. The latest round was led by VMG Technology Partners, with participation from MUFG Innovation Partners (MUIP), Incubate Fund, Vela Partners, Stage 2 Capital, and more than 50 industry leaders, including current Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer.
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Today, converting an existing customer can be up to 25 times more efficient than acquiring a new one. Still, most companies fail to utilize up to 68% of their customer data for personalization. Auxia empowers B2C enterprises to unlock the full potential of their first-party data by seamlessly orchestrating intelligent customer journeys. With agentic infrastructure, Auxia transforms raw data into intelligent growth models that automatically deliver dynamic, personalized content across a company’s most critical customer touchpoints (email, in-app, SMS, etc.).
“Every company knows they need to deliver more personalized experiences, but most still rely on manual processes and rigid customer segments,” said Sandeep Menon, co-founder and CEO of Auxia. “We’re giving marketing teams the same AI capabilities that tech giants use without requiring an army of data scientists and engineers to build it internally.”
Enterprise Personalization Represents a $2 Trillion Market Opportunity
The market opportunity is significant: over $2 trillion in revenue is expected to shift to companies that use AI for personalization over the next five years. Companies that excel at personalization generate 40% more revenue from these activities than average players, with leaders growing 10 percentage points faster than laggards. Organizations that integrate AI into their marketing workflows also see 60% higher revenue growth.
Since launching in early 2024, Auxia has seen rapid adoption, with existing retail, finance, and other enterprise customers increasing their usage by over 35% month-over-month. The platform now processes over 2.6 billion events daily and handles 6,500 queries per second at peak performance. Early customer results include:
Transforming Customer Data into Revenue
Built by former Google and Meta engineers and growth leaders, Auxia takes a fundamentally different approach to marketing personalization through three key innovations. First, its cutting-edge infrastructure automatically extracts and processes real-time signals from first-party data, which most companies typically leave untapped. Second, its model-driven experimentation platform enables teams to test multiple self-optimizing ML models and hundreds of concurrent hypotheses simultaneously—far beyond what traditional A/B testing allows. Traditionally, this work is done manually by a data science or engineering team, taking upwards of 3-6 months to create a robust ML platform and feature store to support model training, inference, and serving. Finally, Auxia empowers marketing and product teams with synchronized AI agents that work together to hyper-personalize and continuously optimize every customer interaction across channels.
For marketing teams, the process is straightforward: set high-level objectives, define your guardrails, and let Auxia's AI agents handle the complexity. The platform continuously deploys dynamic, personalized content and autonomously optimizes each customer’s journey across their customer’s web, app, email, SMS, and other channels, replacing rigid rule-based systems with model-driven decisions that adapt to each customer in real time. This automated approach eliminates the manual nature of A/B testing and campaign optimization, allowing marketers to focus on strategy while measuring the direct impact on revenue growth.
Investor Perspectives on $23.5M Funding Raise
“Across VMG’s consumer ecosystem, CXOs are eagerly seeking systematic approaches to growing Customer Lifetime Value—the alternative is an expensive user re-acquisition treadmill,” said Indy Guha, General Partner at VMG Technology Partners. “And yet, simple goals like getting a customer to make a second purchase are blocked by the lack of an intelligent link between first-party data and marketing execution. We’re excited to invest behind Auxia because they are practitioners attacking the biggest gap in marketing.”
Auxia will use the funding to accelerate its vision of transforming marketing personalization through AI, with significant investment in engineering talent to support the next iteration of its AI agents. The company plans to expand its Analyst and Content AI capabilities while developing new AI Decisioning Agents. Additionally, Auxia will scale its sales and marketing teams to support U.S. expansion and strengthen its customer success organization. Companies interested in learning how Auxia can help transform customer engagement can visit auxia.io.
About Auxia
Auxia is an Agentic Marketing Platform that enables marketing and product teams at large enterprises to leverage all of their first-party data to seamlessly orchestrate 1:1, adaptive, hyper-personalized customer journeys. Built by former Google and Meta engineers and growth leaders, the Auxia platform empowers enterprises to unlock hidden signals from first-party data, fueling a flexible suite of intelligent growth models that automate months of data science and engineering work. With Auxia, marketers can deploy AI agents to deliver dynamic, personalized content across their most critical customer surfaces (e.g., web, app, email, SMS), uncover nuanced insights, and autonomously optimize each customer’s journey in real time. The company is backed by VMG Technology Partners, MUFG Innovation Partners (MUIP), Incubate Fund, Vela Partners, and Stage 2 Capital. Learn more at auxia.io.
Auxia team at Palo Alto HQ (Photo: Business Wire)
For a state that’s home to Hollywood, there isn’t much star power in California’s gubernatorial race. It’s a somewhat different story in Los Angeles, where a reality television personality is running for mayor as the city prepares to host the Olympics.
More primaries are being held on Tuesday as well. Democrats are banking on a rare chance to regain ground in Iowa, a rural state that has repeatedly eluded them in recent years. Republicans, meanwhile, are grappling with a New Jersey congressman whose unexplained absence could put their already slim majority at risk.
— California: Voters are weighing in on who should lead the nation’s most populous state, where there is no clear leader among candidates vying to advance in the race to succeed Democratic Gov. Gavin Newsom. Plus, U.S. House races are on the ballot, along with the Los Angeles mayor’s race.
— New Mexico: Contests in the state include primaries for congressional seats, a U.S. Senate seat and a long list of statewide offices, but the governor’s race is the main attraction. Former Interior Secretary Deb Haaland is running for the Democratic nomination, which could put her on a historic path for Native American leaders.
— New Jersey: One of this year’s most closely watched House midterms will take place in the battleground district represented by Rep. Tom Kean Jr., who has drawn public scrutiny and concern after missing more than 100 House votes due to an undisclosed medical issue. Voters are deciding which Democrat will run against him in November.
— Read more about races in Iowa, Montana and South Dakota.
Here's the latest:
Republican Spencer Pratt is dismissing Nithya Raman’s campaign as “weak” and effectively over. The only real race, he says, is between him and Democratic incumbent Karen Bass.
Raman, a former Bass ally and progressive city council member, is challenging the mayor from the left.
In a social media video posted Monday, Pratt says Raman hasn’t gotten anything done during her six years in city leadership. He calls a vote for Raman a waste.
“At this point, it’s me and Karen,” Pratt says.
President Donald Trump on Tuesday urged his followers to vote for Hilton, a former Fox News TV host and British political adviser.
“He will work with me and the Federal Government, the money will flow because I have confidence in him (but not any of the others!), and we will MAKE CALIFORNIA GREAT AGAIN!” Trump wrote on Truth Social.
Meanwhile, Vice President J.D. Vance called Hilton a “good guy” and encouraged Californians to vote for him.
“California is such a beautiful state--it just needs better political leadership!” Vance wrote on X.
Nithya Raman was once an ally to Bass, but she filed to challenge her as mayor just hours before the filing deadline. Raman described the city as “at a breaking point.”
She has promised to speed up housing construction, bring back entertainment industry jobs and improve services in a city known for dirty streets and buckled pavement.
Raman hasn’t drawn as much national chatter as Pratt, a former reality television star whose supporters have tried to boost his candidacy with AI-generated videos.
Last week, Raman took a shot at that tactic with her own video showing her flanked by supporters. “No AI was used in the making of this video,” it said.
The nation’s most populous state is dominated by Democrats, but some are unsure of who to vote for.
“I’m kind of pinching my nose and voting this go-around rather than being excited,” said Colin Culver, a 21-year-old San Diego resident who ultimately voted for Tom Steyer.
It’s been a chaotic campaign, particularly when former Rep. Eric Swalwell dropped out of the race after being accused of sexual assault.
Paul Mitchell, a Democratic strategist tracking ballot returns, said some voters “are holding onto the ballot because they have seen this kind of topsy-turvy governor’s race,” and “they’re waiting to make sure they’re making the right choice.”
Two Democrats are seeking their party’s nomination to replace Gov. Michelle Lujan Grisham, a term-limited Democrat who will leave office at the end of 2026. Sam Bregman, an Albuquerque-based district attorney, is campaigning on his law enforcement record and promises to stand up to the Trump administration.
Former congresswoman and U.S. Interior Secretary Deb Haaland has emphasized her ancestral roots in the state and experience working in the nation’s capital.
Haaland leads Bregman in fundraising by a wide margin, but the primary has become increasingly combative. Bregman’s campaign has seized on the fact that Haaland has declined multiple opportunities to debate him. Meanwhile Haaland’s campaign has cast Bregman as out of touch with everyday New Mexicans, highlighting his personal wealth.
By any measure, Bass’ first term has been challenging. The worst wildfire in city history began while she was traveling with a presidential delegation in Ghana. Homelessness continues to be a challenge.
“I haven’ always got it right,” Bass says.
But now she wants a second term, which would allow her to keep leading the city of 4 million people as it hosts the Olympics in 2028.
Bass is facing challenges from the left and the right. Progressive city council member Nithya Raman and Republican reality television personality Spencer Pratt are among the 14 names on the ballot.
With so many candidates, no one is likely to get a majority of the vote on Tuesday, meaning the election would be settled by a November runoff between the top two.
One of the most closely watched House races in this year’s midterms is unfolding in the New Jersey district represented by Rep. Tom Kean Jr., who’s been absent from votes for nearly three months.
Kean is running unopposed in the Republican primary, where he’s has Trump’s support. But his absence because of an undisclosed personal medical issue has generated outsized interest in the contest.
Kean is seeking a third term.
Republican Rep. Tom Kean Jr. is running unopposed in the primary for New Jersey’s 7th congressional district on Tuesday. But he’s facing growing scrutiny for an unexplained medical absence that has stretched for more than three months, causing him to miss more than 100 votes in Congress.
Trump weighed in on social media late Monday, saying Kean was “working tirelessly” to support the MAGA agenda.
Though Kean isn’t facing any GOP competition today, he’s seeking reelection this fall in one of the few genuinely competitive congressional districts left on the map. Several Democrats vying to take him on in the general election have made his absence — and the lack of clarity surrounding it — a central part of their message.
Every two years, the attention of the nation’s political class is riveted on a Democratic-leaning congressional district in California’s Central Valley. Republican Rep. David Valadao has been able to fend off repeated Democratic challengers, except in 2018, when he barely lost. But he ran again two years later and reclaimed the seat.
Democrats redrew the district to make it even tougher for Valadao. They recruited a moderate who represents the area in the state capital, Assemblywoman Jasmeet Bains, to run against him. But she’s had to battle a more liberal rival, political science professor and school board member Randy Villegas. The primary will determine Valadao’s next opponent.
That means all candidates are on the same ballot, regardless of their party affiliation. California has used that system for more than a decade.
It’s occasionally resulted in two candidates from the same party competing against each other in a general election. That happened most notably in U.S. Senate races in 2016 and 2018, when two Democrats faced off.
In the governor’s race, though, one Republican and one Democrat have always advanced to November. Democrats had feared a lockout this year given their large field of candidates. But those worries have diminished in the race’s closing weeks.
A Democrat has held the governor’s office since 2011, when Jerry Brown took over from Republican Arnold Schwarzenegger.
Democrats have also had a firm grip on the state Legislature.
Republicans Steve Hilton and Chad Bianco say that means Democrats are to blame for the state’s expensive gas and housing, its homelessness crisis and a slew of other problems. Both have pledged to reduce regulations and taxes.
Hilton has President Donald Trump’s backing. That could help him in the primary but hurt him in the general election in the heavily Democratic state.
Holding on to Iowa is a big part of the GOP’s plan to keep its U.S. Senate majority.
A super PAC affiliated with Senate Republicans has pledged $29 million to help ensure the seat stays in GOP hands.
That means all candidates are on the same ballot, regardless of their party affiliation. California has used that system for more than a decade.
It has occasionally resulted in two candidates from the same party competing against each other in a general election. That happened most notably in U.S. Senate races in 2016 and 2018, when two Democrats faced off.
In the governor’s race, though, one Republican and one Democrat have always advanced to November. Democrats had feared a lockout this year, given their large field of candidates. But those worries have diminished in the race’s closing weeks.
The candidates are U.S. Rep. Randy Feenstra, state Rep. Eddie Andrews, businessman and former conservative political director Zach Lahn, former state Rep. Brad Sherman and former director of the state Department of Administrative Services Adam Steen.
If no candidate earns at least 35% of Republican primary voters, the nominee would be selected at a contested state party convention.
Trump endorsed Feenstra on Friday, saying on social media that “Randy is MAGA all the way!”
The generational fighting that has been ripping through the Democratic Party continues in California’s primaries.
In the Los Angeles-area’s 32nd District, 42-year-old lawyer Jake Levine is challenging Brad Sherman, 71, a 15-term member of the House of Representatives.
And in the 7th District near Sacramento, 40-year-old city councilwoman Mai Vang is challenging Doris Matsui, 81, who has held the seat since her husband, a congressman himself for decades, died in 2005.
Tom Steyer, the former hedge fund manager turned climate activist, spent nearly $200 million of his money on advertising alone.
The billionaire’s ad campaign was the most expensive in the country by far this election cycle. The data comes from advertising tracker AdImpact.
Steyer’s rivals in the governor’s race and his critics have accused him of trying to buy the election.
But he’s defended his spending, saying he is fighting against powerful corporate interests that are driving up the price of living in the state. Pacific Gas & Electric, a major California utility, is among the corporations and business interests funding anti-Steyer ads.
“I’m only working for the people of California,” Steyer said last week.
They are former mayor of fast-growing Rio Rancho Gregg Hull, cannabis business owner Duke Rodriguez and public relations professional Doug Turner.
While Hull and Turner have not aligned their campaigns with the MAGA movement, Rodriguez was recently served a cease-and-desist letter from a law firm representing Trump for “deceptive use” of the president’s image in campaign materials. That contest's winner faces an uphill battle to win in a state where a Republican has not been elected to statewide office in 10 years.
A sign directs voters to a polling place for the New Jersey primary election in Cherry Hill township, N.J., Tuesday, June 2, 2026. (AP Photo/Matt Rourke)
A person walks from a polling place for the New Jersey primary election in Oaklyn, N.J., Tuesday, June 2, 2026. (AP Photo/Matt Rourke)
