T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions

BELLEVUE, Wash.--(BUSINESS WIRE)--Mar 5, 2025--

T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis, an innovative provider of powerful and privacy-centric advertising solutions. These strategic acquisitions reinforce the company’s commitment to transforming advertising through its T-Mobile Advertising Solutions (T-Ads) business by creating comprehensive solutions that unlock better, more relevant ad experiences for consumers, greater value for marketers, and meaningful growth for the business.

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“Acquiring Vistar Media and Blis marks a significant step forward in T-Mobile’s strategy to create truly transformative advertising solutions that are built by marketers for marketers,” said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. “Advertising is at its best when it cultivates deeper, authentic connections between brands and consumers. With the addition of Vistar and Blis, T-Mobile has an incredible opportunity to deliver this experience along the customer journey with privacy-centric solutions that drive targeted, measurable outcomes.”

Vistar's advanced programmatic out-of-home platform will help T-Ads change the game in DOOH advertising. With T-Mobile’s unique customer insights and data, Vistar’s end-to-end tech platform and scale will seamlessly connect digital messaging to real-world environments, amplifying reach and engagement and improving the measurability of campaigns. Blis will bolster the Un-carrier’s ability to deliver more addressable omnichannel advertising with future-proof, cookie-less technology and targeting capabilities, enhancing T-Mobile’s own marketing efforts and offering a comprehensive, privacy-centric solution for other brands. By directly connecting advertisers to ad inventory across any screen, the Blis platform complements T-Mobile’s end-to-end capabilities, making the company’s campaigns more efficient and empowering advertisers to reach more consumers in a fragmented advertising landscape, especially as traditional signals like cookies continue to diminish.

“Joining T-Mobile marks an exciting new chapter for Blis and a significant step forward in our mission to reshape advertising with privacy-first, future-proof technology,” said Greg Isbister, CEO, Blis. “With Blis’ advanced omnichannel targeting capabilities alongside T-Mobile’s scale and rich dataset, we’re even better positioned to directly connect advertisers to premium inventory across all screens. As traditional signals reduce, we’re proud to be at the forefront of innovation, ensuring advertisers can continue to reach and engage audiences effectively.”

“As one of the largest advertisers in the U.S., T-Mobile manages complex campaigns across multiple business units and products,” said Vinayak Hegde, Consumer Chief Marketing Officer, T-Mobile. “That means we need ad solutions that are both consumer-friendly and capable of delivering results at scale. Our early pilots with Blis showed us the power of its addressability, especially on mobile devices where standard identifiers fall short. It’s a key addition to our broader suite of ad tech partners and we’re excited about its potential—not just for T-Mobile’s own campaigns, but for other marketers as well.”

As part of its strategic framework for growing new businesses, the Un-carrier leverages its unique assets – embedded customer relationships, broad distribution, strong brand affinity and the most advanced 5G network – to unlock opportunities that meet clear customer needs in new areas. In the advertising space, the company has successfully evolved internal innovations into distinctive solutions that generate over $1 billion in annual revenue. These acquisitions further expand and accelerate the growth of this business and are expected to contribute approximately $250 million in revenue, $75 million in EBITDA, and $50 million in free cash flow this year, representing additional upside to the company’s financial guidance.

T-Mobile paid approximately $175 million in cash to acquire Blis, before customary adjustments. The transaction successfully closed on March 3, 2025. T-Mobile’s acquisition of Vistar Media was completed on February 3, 2025.

Advisors

Allen & Company LLC is serving as T-Mobile’s financial advisor with Cleary Gottlieb Steen & Hamilton LLP serving as T-Mobile’s legal counsel on the two transactions. Canaccord Genuity is serving as financial advisor to Vistar Media with Lowenstein Sandler LLP as Vistar Media’s legal counsel. Houlihan Lokey is serving as financial advisor to Blis with DLA Piper serving as Blis’ legal counsel.

About T-MobileUS, Inc.

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Mint Mobile. For more information please visit: https://www.t-mobile.com.

About Blis

Blis is a radically different advertising platform that structures data based on geography rather than identity, linking real-world actions to digital behaviors. Our advanced omnichannel targeting capabilities enable advertisers to connect with audiences often missed by ID-based solutions, ensuring greater accuracy and efficiency. Blis remains at the forefront of innovation, delivering future-proof technology that drives measurable performance and helps advertisers reach and engage audiences across all screens. Founded in the UK in 2004, Blis employs over 300 global employees across 14 offices in 11 countries.

About Vistar Media

Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, traditional OOH planning tool, ad server and OOH player– Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 30 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. For more information, visit www.vistarmedia.com or follow us on LinkedIn and Facebook.

Adding Vistar and Blis to T-Mobile’s Advertising Solutions business strengthens the Un-carrier’s digital advertising portfolio and unlocks better experiences for consumers while creating more comprehensive and impactful services for marketers (Graphic: Business Wire)

KATHMANDU, Nepal (AP) — After spending five years working in Saudi Arabia, Narayan Prassan returned to his home in Nepal with savings, only to lose his house in the 2015 earthquake. He went abroad again, earned enough to rebuild his home and settled happily with his family.

Last month’s floods have destroyed everything once more.

With his home in a designated danger zone and no clear idea of where his family will resettle, Prassan is staying with his wife and children at a relative’s house and mulling another stint overseas.

“This flood has taken everything,” he said. “I don’t know what to do.”

A month after devastating floods swept through parts of Nepal, thousands are displaced like Prassan and rescuers continue searching for thousands others missing, including many believed trapped in six hydropower project tunnels. The disaster has left the government facing a long and costly recovery, with families confronting the loss of loved ones, homes and livelihoods.

Prime Minister Balendra Shah used his first address to the U.N. General Assembly on Thursday to highlight the flooding as a warning about the growing climate risks facing the Himalayan region.

“The disaster was not just a local tragedy, but a warning to the world,” Shah said. “I ask you today: Have we really heard that warning?”

Shah also called for greater international support for Nepal’s recovery and stronger regional cooperation to prepare for climate-related disasters.

“Climate change does not recognize borders. Glaciers and floods do not travel with stamps and passports,” he said.

Nepal’s disaster management agency said 1,453 bodies had been recovered and 5,644 people remained missing. Only 112 bodies had been handed over to relatives, while 1,333 were temporarily buried pending identification. In neighboring China, officials reported 261 foreign nationals among the missing.

Tents have been set up at the Nepal Police Hospital in Kathmandu, where relatives can provide DNA samples to help identify the dead. Authorities are comparing the samples with DNA collected from recovered remains.

Laboratory officials declined to provide details, citing privacy concerns, but said experts from India, China, the United States, Singapore and South Korea were assisting with the work.

Rabi Kumar Thapa Magar, a hydropower worker who lost his wife, brother, sister-in-law and mother, said he identified his wife from a photo of the dead — but authorities had buried her body before the family could see it.

Authorities declined to release the body pending DNA matching, a process they said would take at least a month. The family later performed symbolic final rites using an effigy.

Many others are still processing the grief.

Pasang Maya Tamang, 32, who lost her young son in the floods, said she still dreams of him pleading for help.

“The body of my son has been recovered but I was not able to see him for the last time. I am very sad about that. I hear in my dreams him saying why I left him alone,” Tamang said at a shelter home in the flood-affected town of Nuwakot.

Her son had gone to school with a neighbor when the flood hit. By the time she learned what had happened, the school had already been swept away. His body was recovered three days later in a southern district, but she was unable to travel there to see him.

The Aug. 26 flood hit in the morning, around the time students were arriving at schools or making their way there. Some children's bodies were later recovered still wearing ties bearing their school’s logo, said Asta Man Dangol, a resident in Nuwakot.

"The older students were able to run uphill and escape, but the little ones who were not able to run fast ... were swept away," he said.

The Nepal government estimates reconstruction and recovery will cost $4.77 billion. Nearly 33,000 people have been affected, and about 7,500 homes were damaged or destroyed.

The recovery is now focused on restoring roads and bridges cut off by the floods, particularly in remote areas where damaged infrastructure has made it difficult to deliver aid.

Ishmita Shah, a roads engineer, said crews have been working with Nepal's army since the second day after the floods to reopen routes in affected areas.

Shah said bridges were being built to improve access to the worst-affected areas and make it easier to transport relief supplies. But the work remains difficult, with more bad weather expected in the coming days, she said.

“The upcoming few days are going to be very challenging because of the weather, but we are fully prepared for that too,” she said.

An excavator cuts into a hillside to build a temporary road connecting towns and villages after flash floods destroyed the existing road in Nepal's Nuwakot district, Tuesday, Sept. 22, 2026. (AP Photo/Niranjan Shrestha)

A woman walks past a damaged bridge and trees left by a flash flood on the bank of the Trishuli River in Nuwakot district, Nepal, Wednesday, Sept. 23, 2026. (AP Photo/Niranjan Shrestha)

Workers weld metal frames while building temporary shelters for survivors of recent flash floods in Nepal's Nuwakot district, Wednesday, Sept. 23, 2026. (AP Photo/Niranjan Shrestha)

Pasang Maya Tamang stands inside a classroom converted into a temporary shelter as she shows a photograph of her 5-year-old son, who was swept away by flash floods, in Nepal's Nuwakot district, Tuesday, Sept. 8, 2026. (AP Photo/Dar Yasin)

Narayan Prasad Nepal, left, stands outside his damaged house by a flash flood in Galchi, Nuwakot, Nepal, Wednesday, Sept. 23, 2026. (AP Photo/Niranjan Shrestha)