SHEIN INTRODUCES TREND STORES: A NEW WAY TO SHOP CURATED STYLE

Discover Tailored Fashion Stores Designed for Every Aesthetic

LOS ANGELES, March 10, 2025 /PRNewswire/ -- Fashion lovers, get ready to find endless options for every aesthetic! Global fashion and lifestyle online retailer SHEIN is making shopping even more seamless with the launch of its Trend Stores, a collection of curated online fashion storefronts designed to match every style. Whether the mood calls for sleek sophistication, statement-making party looks, or effortlessly cool streetwear, SHEIN's Trend Stores offer a shortcut to the perfect wardrobe.

Each Trend Store is thoughtfully crafted around a distinct fashion aesthetic, making it easier than ever to discover must-have pieces that align with personal style preferences. A quick search for the store name on SHEIN.com unlocks a world of curated selections tailored to different occasions and vibes. Customers can also find a guide to some of the Trend Stores here and discover the best match for their unique style.

• Serve Party
  • For those who want to make a bold statement, search MISSGUIDED or SHEIN BAE, which offer a range of daring, head-turning pieces perfect for any event. Whether it's sultry bodycon dresses, shimmering sequins, daring cutouts, or unique silhouettes, these Trend Stores are all about making a memorable entrance.
    
    

• City Sleek
  • For those who appreciate refined elegance, Anewsta and MOTF bring elevated tailoring and timeless sophistication. Check out these Trend Stores designed for individuals who value effortless wardrobe staples that exude confidence and class.
    
    

• Resort Ready
  • Vacation mode is just a click away with ENCHNT and Travachic. Whether it's lounging on the beach or enjoying a sunset dinner, search these Trend Stores for the perfect mix of laid-back styles and vacation vibes.
    
    

• Street Scene
  • Streetwear lovers can elevate their style with MUSERA and SHEIN ICON, where edgy street style meets bold attitude. These easily searchable Trend Stores are all about embracing individuality and self-expression, perfect for those who love to push the boundaries of fashion.
    
    

• Effortless Ease
  • For a relaxed yet stylish vibe, look no further than Dazy Weekend and SHEIN MOD. Dazy Weekend adds playful details and charming silhouettes to everyday looks, while SHEIN MOD brings retro-inspired flair with bold, vibrant pieces. Type the names of these Trend Stores into the search bar to uncover the perfect balance of laid-back cool and unique style.

Fashion lovers are invited to show off their Trend Store finds by tagging @shein_us and using #SHEINtrends on social media.

About SHEIN

SHEIN is a global fashion and lifestyle online retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.

Discover Tailored Fashion Stores Designed for Every Aesthetic

LOS ANGELES, March 10, 2025 /PRNewswire/ -- Fashion lovers, get ready to find endless options for every aesthetic! Global fashion and lifestyle online retailer SHEIN is making shopping even more seamless with the launch of its Trend Stores, a collection of curated online fashion storefronts designed to match every style. Whether the mood calls for sleek sophistication, statement-making party looks, or effortlessly cool streetwear, SHEIN's Trend Stores offer a shortcut to the perfect wardrobe.

Each Trend Store is thoughtfully crafted around a distinct fashion aesthetic, making it easier than ever to discover must-have pieces that align with personal style preferences. A quick search for the store name on SHEIN.com unlocks a world of curated selections tailored to different occasions and vibes. Customers can also find a guide to some of the Trend Stores here and discover the best match for their unique style.

• Serve Party
  • For those who want to make a bold statement, search MISSGUIDED or SHEIN BAE, which offer a range of daring, head-turning pieces perfect for any event. Whether it's sultry bodycon dresses, shimmering sequins, daring cutouts, or unique silhouettes, these Trend Stores are all about making a memorable entrance.
    
    

• City Sleek
  • For those who appreciate refined elegance, Anewsta and MOTF bring elevated tailoring and timeless sophistication. Check out these Trend Stores designed for individuals who value effortless wardrobe staples that exude confidence and class.
    
    

• Resort Ready
  • Vacation mode is just a click away with ENCHNT and Travachic. Whether it's lounging on the beach or enjoying a sunset dinner, search these Trend Stores for the perfect mix of laid-back styles and vacation vibes.
    
    

• Street Scene
  • Streetwear lovers can elevate their style with MUSERA and SHEIN ICON, where edgy street style meets bold attitude. These easily searchable Trend Stores are all about embracing individuality and self-expression, perfect for those who love to push the boundaries of fashion.
    
    

• Effortless Ease
  • For a relaxed yet stylish vibe, look no further than Dazy Weekend and SHEIN MOD. Dazy Weekend adds playful details and charming silhouettes to everyday looks, while SHEIN MOD brings retro-inspired flair with bold, vibrant pieces. Type the names of these Trend Stores into the search bar to uncover the perfect balance of laid-back cool and unique style.

• For those who appreciate refined elegance, Anewsta and MOTF bring elevated tailoring and timeless sophistication. Check out these Trend Stores designed for individuals who value effortless wardrobe staples that exude confidence and class.
  
  

• Vacation mode is just a click away with ENCHNT and Travachic. Whether it's lounging on the beach or enjoying a sunset dinner, search these Trend Stores for the perfect mix of laid-back styles and vacation vibes.
  
  

• Streetwear lovers can elevate their style with MUSERA and SHEIN ICON, where edgy street style meets bold attitude. These easily searchable Trend Stores are all about embracing individuality and self-expression, perfect for those who love to push the boundaries of fashion.
  
  

• For a relaxed yet stylish vibe, look no further than Dazy Weekend and SHEIN MOD. Dazy Weekend adds playful details and charming silhouettes to everyday looks, while SHEIN MOD brings retro-inspired flair with bold, vibrant pieces. Type the names of these Trend Stores into the search bar to uncover the perfect balance of laid-back cool and unique style.

Fashion lovers are invited to show off their Trend Store finds by tagging @shein_us and using #SHEINtrends on social media.

About SHEIN

SHEIN is a global fashion and lifestyle online retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SHEIN INTRODUCES TREND STORES: A NEW WAY TO SHOP CURATED STYLE

SUZHOU, China, Jan. 1, 2026 /PRNewswire/ -- Xi'an Jiaotong-Liverpool University (XJTLU), an international university located in Suzhou, China, has officially launched its 20th anniversary celebration. The year-long festivities began with a New Year video message from Executive President Professor Youmin Xi. At the same time, the University unveiled its global campaign, "Light Up the World" – an interactive event that brings together digital and real-world experiences to mark this important milestone.

In his address, Professor Xi reflected on two decades of growth and shared his vision for the University's future. "Twenty years ago, we began with a dream. Today, that dream has taken root and taken flight. And tomorrow – driven by your passion and commitment – XJTLU will continue to reshape what a university can be. The best is yet to come," he said. "My hope for 2026 is that XJTLU continues to pioneer education in an increasingly complex and uncertain world. I hope our students grow into not just job-seekers, but problem-solvers and change-makers."

The "Light Up the World" campaign invites students, staff, alumni, and friends of the University to take part in an interactive online lighting map. Participants can light up their current location, generate a personalised anniversary poster, and contribute to a digital constellation of well-wishes from around the globe. Those reaching milestone numbers (such as participant number 2,006 and multiples) will receive exclusive 20th anniversary gifts.

The online activity is also directly tied to a series of offline landmark lighting ceremonies.

From 20 to 22 May, iconic landmarks in four cities worldwide will be illuminated in XJTLU's signature colours, symbolising global connection and celebration. Each location will be revealed based on the progress of online participation – the more the community lights up, the more cities will be unlocked.

To deepen engagement on campus, XJTLU has also installed anniversary-themed photo spots at Suzhou Industrial Park (SIP) campus and XJTLU Entrepreneur College (Taicang), inviting visitors to capture their own XJTLU moments.

"Light Up the World" is just the beginning of a year-long calendar of academic forums, cultural events, and alumni reunions. It reflects XJTLU's mission to bridge cultures, inspire innovation, and light the way for the future of global higher education.

For more details and to take part, visit https://20anniversary.xjtlu.edu.cn/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

XJTLU marks 20 years with global 'Light Up the World' celebration