LIVERMORE, Calif.--(BUSINESS WIRE)--Mar 11, 2025--
Cupcake Vineyards, the #3 premium wine brand by volume in the United States, and maker of the most popular premium Sauvignon Blanc on the market 1, today makes a splash with its new Cupcake Vineyards Mimosas, a ready-to-drink sparkling wine cocktail featuring real fruit juice, along with new Cupcake Vineyards Alcohol-Removed Sauvignon Blanc.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250311843407/en/
The new Cupcake Vineyards Mimosas are available in two flavors – Classic Orange and Mango. Answering the growing consumer demand for wine-based cocktails, the Cupcake Vineyards ready-to-serve mimosas are crafted with bubbly brut wine from Spain and real fruit juice. With 7% alcohol, these refreshing mimosas are brunch ready, filled with vibrant tropical notes balanced by bright acidity.
According to IWSR consumer research, more than 50% of legal drinking-age American consumers say they are moderating their alcohol consumption. Cupcake Vineyards’ new Alcohol-Removed California Sauvignon Blanc provides a delicious and refreshing alternative consumers can enjoy when looking to cut back on alcohol. This new offering is in addition to the existing Cupcake Vineyards LightHearted line of lower calorie and lower alcohol wines. The new alcohol-removed option begins with a traditional California Sauvignon Blanc that undergoes the full winemaking process, before gently removing the alcohol post-fermentation.
“The Cupcake Vineyards consumer relies on us for quality, go-to products to enjoy across multiple occasions. With the addition of the pre-mixed Cupcake Vineyards Mimosas and Cupcake Vineyards Alcohol-Removed Sauvignon Blanc, we are not only introducing innovative items to the portfolio, but also continuing to provide quality offerings that meet consumers where they are across a spectrum of occasions,” said Helen Kurtz, Chief Marketing Officer (CMO) of The Wine Group.
“Cupcake Vineyards is about turning everyday moments into celebrations, whatever that may look like. Wine is meant to bring people together. The new Cupcake Vineyards Mimosas and Alcohol-Removed Sauvignon Blanc continue that tradition, while inviting more people to join in, creating more opportunities for moments of joy,” said Jessica Tomei, Cupcake Vineyards winemaker.
In addition to these new items, Cupcake Vineyards has also refreshed its labels across the entire portfolio. Maintaining the signature yellow and blue of the Cupcake logo, the new designs center the Cupcake wordmark with a bold font and highlight the world-class wine growing regions for each varietal. The surrounding filigree and ribbons were simplified and refined across the portfolio for a consistent, elevated and modern take on the iconic design.
The Cupcake Vineyards Mimosa is available in a 750 mL bottle and retails for an SRP of $13.99. The Cupcake Vineyards Alcohol-Removed Sauvignon Blanc is available in a 750 mL bottle and retails for an SRP of $9.99. Both line extensions will be on shelves beginning in March 2025 at select retailers nationwide. To learn more about Cupcake Vineyards Mimosas and Cupcake Vineyards Alcohol-Removed Sauvignon Blanc, please visit www.cupcakevineyards.com/.
1 Source: IRI TOTAL US - MULTI OUTLET + CONV, 9L VOL SALES, L52 W/E 04/28/2024
About Cupcake Vineyards
Launched in 2008, Cupcake Vineyards is the #3 premium wine brand* by volume ($8-$11) in the United States. Blending world-class winemaking with joy, the Cupcake Vineyards portfolio is made from grapes grown in the finest wine regions on earth, from the sun-kissed hills of California to the lush valleys of New Zealand and the storied vineyards of Italy. Cupcake’s winemaker, Jessica Tomei, crafts each Cupcake Vineyards wine to be a perfect expression of its origins and to be shared and enjoyed, no matter the occasion. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com and follow us on Instagram and Facebook @CupcakeVineyards.
* Source: IRI TOTAL US - MULTI OUTLET + CONV, 9L VOL SALES, L52 W/E 12/29/2024
The new Cupcake Vineyards Mimosas are ready-to-serve, crafted with bubbly brut wine from Spain and real fruit juice. Available in two flavors, Classic Orange and Mango. (Photo: Business Wire)
NEW YORK (AP) — Stocks wavered on Wall Street Friday to kick off the new year as early gains led by technology stocks failed to hold up.
The S&P 500 rose 0.2% after shifting between small gains and losses throughout the morning. The benchmark index is coming off a gain of more than 16% in 2025.
The Nasdaq composite rose 0.1%. The Dow Jones Industrial Average rose 289 points, or 0.6%, as of 2:32 p.m. Eastern.
Major indexes are closing a mostly tepid, shortened holiday week. Markets were closed Thursday for New Year’s Day.
Markets in Europe and Asia made strong gains. Indexes in Britain and South Korea hit records.
Technology stocks were steering the market, especially companies with a focus on artificial intelligence, continuing the trend that pushed the broader market to records in 2025.
Nvidia jumped 1.4% and was the biggest force trying to push the market higher. Broadcom rose 0.4%. But a 0.7% drop from Apple and a 2.4% fall for Microsoft helped to counter those gains.
Those technology companies are among the most valuable companies in the world and their outsized valuations give them more influence on the market's direction. That includes sometimes pushing the market up and down from hour to hour.
Technology companies have been a major focus because of advancements in artificial intelligence technology and the potential for growth within the sector. Wall Street has been betting that demand for computer chips and other items needed for data centers will help justify the big investments from technology companies and their pricey stock values.
Tesla fell 2.6% after reporting falling sales for a second year in a row.
Furniture gained ground following President Donald Trump's move to delay increased tariffs on upholstered furniture. RH rose 9.5% and Wayfair rose 6.3%.
E-commerce giant Alibaba climbed 4.3% and Baidu, maker of the Ernie chatbot, jumped 9.4% in Hong Kong after it said it plans to spin off its AI computer chip unit Kunlunxin, which would list shares in Hong Kong early in 2027. The plan is subject to regulatory approvals.
Crude oil prices were mostly stable. Prices for U.S. crude oil fell 0.1% to $57.38 per barrel. The price of Brent crude, the international standard, fell 0.1% to $60.77 per barrel.
The price of gold fell 0.2%.
Treasury yields held steady in the bond market. The yield on the 10-year Treasury rose to 4.19% from 4.17% late Wednesday. The yield on the two-year Treasury, which moves more closely with expectations for what the Federal Reserve will do, held at 3.48% from late Wednesday.
Wall Street will move past the mostly quiet holiday season after Friday. The first full week of the new year will include several closely watched economic updates. They will also be some of the last big updates the Fed sees before its next meeting at the end of January.
Next week will feature private reports on the status of the services sector, which is the largest part of the U.S. economy, along with consumer sentiment. Government reports on the job market will also be released. They will all help paint a clearer picture of how various parts of the U.S. economy closed out 2025 and where it might be headed in 2026.
The Fed has had a more difficult task because of the complex shifts within the economy. It cut interest rates three times toward the end of 2025, partly to help counter a weakening jobs market. But inflation remains above its target rate of 2% and cutting interest rates could add more fuel to rising prices. Consumers have already expressed more caution amid the squeeze from stubborn inflation and the U.S. trade war with much of the world has added more uncertainty.
The Fed has already signaled concern and caution. Wall Street is betting that the central bank will hold its benchmark interest rate steady at its January meeting.
AP Business Writer Elaine Kurtenbach contributed to this report.
Trader Jonathan Mueller works on the floor of the New York Stock Exchange, Friday, Jan. 2, 2026. (AP Photo/Richard Drew)
Specialists Patrick King, left, and Douglas Johnson work on the floor of the New York Stock Exchange, Friday, Jan. 2, 2026. (AP Photo/Richard Drew)
Trader Vincent Napolitano, foreground, works with colleagues on the floor of the New York Stock Exchange, Friday, Jan. 2, 2026. (AP Photo/Richard Drew)
Trader Fred Demarco works on the floor of the New York Stock Exchange, Friday, Jan. 2, 2026. (AP Photo/Richard Drew)
Trader Jonathan Mueller works on the floor of the New York Stock Exchange, Friday, Jan. 2, 2026. (AP Photo/Richard Drew)
Trader Michael Capolino works on the floor of the New York Stock Exchange, Friday, Jan. 2, 2026. (AP Photo/Richard Drew)
A screen shows the Korea Composite Stock Price Index (KOSPI) as participants applaud during the opening ceremony of the 2026 trading year at the Korea Exchange in Seoul, South Korea, Friday, Jan. 2, 2026. (AP Photo/Lee Jin-man)
Dancers in traditional costumes perform to celebrate the opening for the 2026 trading year outside of the Korea Exchange in Seoul, South Korea, Friday, Jan. 2, 2026. (AP Photo/Lee Jin-man)
A worker walks near a screen showing the Korea Composite Stock Price Index (KOSPI) after the opening ceremony of the 2026 trading year at the Korea Exchange in Seoul, South Korea, Friday, Jan. 2, 2026. (AP Photo/Lee Jin-man)
South Korean financial officers celebrate the opening for the 2026 trading year outside of the Korea Exchange in Seoul, South Korea, Friday, Jan. 2, 2026. (AP Photo/Lee Jin-man)
Dancers in a bull-shaped costume perform to celebrate the opening for the 2026 trading year outside of the Korea Exchange in Seoul, South Korea, Friday, Jan. 2, 2026. (AP Photo/Lee Jin-man)
