Rockwell Automation Showcases Emulate3D Factory Test for the First Time at NVIDIA GTC 2025

MILWAUKEE--(BUSINESS WIRE)--Mar 13, 2025--

Rockwell Automation (NYSE:ROK), the world’s largest company dedicated to industrial automation and digital transformation, will debut its new Emulate3D® Factory Test ™ capabilities at NVIDIA GTC 2025. This first public showcase will demonstrate how the solution enables factory-scale virtual controls testing, helping manufacturers conduct Factory Acceptance Testing to validate automation systems before deployment. Attendees will get an exclusive look at how Factory Test, integrated with NVIDIA Omniverse ™ APIs and OpenUSD, is redefining digital twin technology with high-fidelity simulation and real-time collaboration.

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“Manufacturers need scalable, high-fidelity digital twins to optimize system performance and accelerate commissioning times,” said Matheus Bulho, senior vice president, software and control, Rockwell Automation. “With the launch of Emulate3D Factory Test, we’re providing a solution that allows engineering teams to test, iterate and validate automation systems at full factory scale – leveraging the power of NVIDIA Omniverse to deliver unprecedented visualization and collaboration capabilities.”

Factories are inherently complex environments, with thousands of moving parts, high-speed machinery and intricate system interactions. Traditional simulation tools often struggle to model these environments with sufficient fidelity and scale. Factory Test overcomes these challenges with a modular modeling approach, enabling teams to build, verify and combine mechanical, electrical, controls, process, robotics and device behavior models into a unified digital twin.

At launch, Emulate3D Factory Test will introduce key capabilities, including:

“NVIDIA Omniverse and OpenUSD are redefining how industries use AI-driven simulation to optimize design and operations,” said Brian Harrison, senior director of Omniverse Digital Twins at NVIDIA. “With Emulate3D Factory Test, Rockwell Automation is integrating Omniverse technologies and OpenUSD to bring next-generation digital twins to the industrial sector, helping teams simulate, validate and optimize complex manufacturing systems at an unprecedented scale.”

The debut of Factory Test coincides with NVIDIA GTC 2025, held March 17-21 in San Jose, Calif. As part of the event, Rockwell Automation experts will present “Exploring Factory-Scale Digital Twin Simulation with Rockwell Automation” on March 20 at 11 a.m. PDT. This session will showcase how Emulate3D Factory Test, with advanced capabilities enabled by NVIDIA Omniverse APIs, is transforming industrial automation through AI-driven simulation and digital twin technology.

This announcement builds upon Rockwell’s November 2024 announcement, which introduced the collaboration with NVIDIA to bring AI and physics-based simulation to industrial automation. The introduction of Factory Test represents another milestone in the journey toward more intelligent, autonomous operations.

Click here to learn more about Emulate3D Factory Test.

About Rockwell Automation

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

Rockwell Automation Showcases Emulate3D Factory Test for the First Time at NVIDIA GTC 2025. (Photo: Business Wire)

INDIANAPOLIS (AP) — The Indianapolis Colts promoted 44-year-old quarterback Philip Rivers to the active roster Saturday, making him eligible to play — and perhaps start — in Sunday's crucial game at Seattle.

Indy (8-5) brought the Pro Football Hall of Fame semifinalist out of retirement Tuesday when it signed him to the practice squad. Rivers practiced all week but he hasn't taken a snap since what appeared to be the end of his career following the 2020 season.

The move to add Rivers to the active roster will take him off the Hall of Fame ballot for the class of 2026. Rivers had been picked last month as one of 26 semifinalists with the 15 finalists expected to be announced later this month.

Rivers will no longer be eligible with Hall of Fame rules mandating a player being out of the league for at least five years before his candidacy can be considered. The earliest Rivers now can be a candidate is for the class of 2031.

The signing of Rivers came after coach Shane Steichen confirmed starting quarterback Daniel Jones would miss the rest of this season with a torn right Achilles tendon. Jones, who wore No. 17 with the Colts, had surgery earlier this week and now is allowing Rivers to wear the No. 17 he wore throughout his long NFL career.

Indy has lost three straight and four of its last five to fall out of the AFC South lead into a tie for second with the Houston Texans. The Colts also have slid into the No. 8 seed for the seven-team playoff field. The Seahawks (10-3) are trying to stay in the NFC West title chase.

The Colts believe Rivers, an eight-time Pro Bowler who was the 2013 NFL Comeback Player of the Year and a 2011 Walter Payton Man of the Year finalist, can salvage their postseason hopes. Rivers still ranks among the league's top 10 in wins, career attempts, completions, yards passing, touchdown passes and 300-yard games.

Alternately, rookie Riley Leonard could make his first career start. But he's dealt with a right knee injury all week, and the only other quarterback on Indy's roster is veteran Brett Rypien, who also was promoted from the practice squad to the active roster this week.

Indy also activated receiver Coleman Owen and defensive tackle Chris Wormley to the active roster from the practice squad and removed the questionable designation from defensive end Tyquan Lewis.

AP NFL: https://apnews.com/hub/NFL

FILE - Former Los Angeles Chargers quarterback Philip Rivers watches warmups before an NFL football game between the Chargers and the Denver Broncos, Dec. 10, 2023, in Inglewood, Calif. (AP Photo/Ryan Sun, File)

FILE - Indianapolis Colts quarterback Philip Rivers (17) throws a pass during the first half of an NFL wild-card playoff football game against the Buffalo Bills, Saturday, Jan. 9, 2021, in Orchard Park, N.Y. (AP Photo/Adrian Kraus, File)