 |
'To Finding More' celebrates the joy of travel and appeals to the shared curiosity of Silversea's guests with emotion and authenticity
MIAMI, March 14, 2025 /PRNewswire/ -- Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company's channels and platforms, the reimagined brand expression establishes new codes of luxury.
Prioritizing emotion and authenticity, To Finding More positions Silversea guests as the creators of their own stories. A new visual language and distinctive tone of voice speak to their innate curiosity and inspires exploration. Through vivid imagery, it captures genuine connections and unforgettable moments, creating stories travelers are drawn to and eager to experience.
"Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth," said Bert Hernandez, president, Silversea. "It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us — all in uncompromised comfort."
Silversea's new brand positioning reflects its guests' worldly curiosity, while uniting travelers through a shared mindset. Affectionately known as Eternal Wanderers, these discerning explorers seek cultural discovery, crave new adventures, and are dedicated to self-enrichment. To Finding More embodies Silversea's commitment to fulfilling these desires through its unparalleled global selection of immersive experiences, such as its groundbreaking S.A.L.T. (Sea And Land Taste) culinary program, and its unmatched service excellence. Its two pioneering Nova-Class ships, Silver Nova and Silver Ray, and the development of the world's southernmost hotel, highlight Silversea's dedication to unlocking the best in exclusive travel, leadership in luxury expedition travel, and polar exploration.
"Guests choose Silversea for the unparalleled experiences that can't be found anywhere else, and our new brand positioning brings them even closer To Finding More," said Annette Diaz, interim chief marketing officer, Silversea. "Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be — grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences, and moments that only Silversea can offer."
Learn more about Silversea's new brand positioning, To Finding More:
www.silversea.com/lp-to-finding-more.html
About Silversea   
Silversea is the leading experiential luxury and expedition travel brand, offering guests immersive experiences on all seven continents, personalized service, and an innovative culinary offering aboard its 12 intimate ocean and expedition ships. Silversea's itineraries encompass an unparalleled range of destinations worldwide, from the Mediterranean and the Caribbean to the Galápagos, both Polar Regions, and hundreds of fascinating places in between. Set to strengthen its destination leadership in late 2025, the brand is developing the southernmost hotel on Earth in Puerto Williams, Chile – offering guests a uniquely seamless journey to Antarctica. Silversea brings its likeminded guests closer to their destination in uncompromised comfort, championing the joy of travel, an enriching spirit of discovery, and an enduring commitment To Finding Moreâ„ .   
Silversea is owned by global cruise company Royal Caribbean Group (NYSE: RCL). For more information, visit www.silversea.com.   
About Royal Caribbean Group  
Royal Caribbean Group (NYSE: RCL) is a vacation industry leader with a global fleet of 67 ships across its five brands traveling to all seven continents. With a mission to deliver the best vacations responsibly, Royal Caribbean Group serves millions of guests each year through its portfolio of best-in-class brands, including Royal Caribbean, Celebrity Cruises, and Silversea; and an expanding portfolio of land-based vacation experiences through Perfect Day at CocoCay and Royal Beach Club collection. The company also owns 50% of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. With a rich history of innovating, Royal Caribbean Group continually delivers exciting new products and guest experiences that help shape the future of leisure travel. Learn more at royalcaribbeangroup.com or rclinvestor.com.  
'To Finding More' celebrates the joy of travel and appeals to the shared curiosity of Silversea's guests with emotion and authenticity
MIAMI, March 14, 2025 /PRNewswire/ -- Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company's channels and platforms, the reimagined brand expression establishes new codes of luxury.
Prioritizing emotion and authenticity, To Finding More positions Silversea guests as the creators of their own stories. A new visual language and distinctive tone of voice speak to their innate curiosity and inspires exploration. Through vivid imagery, it captures genuine connections and unforgettable moments, creating stories travelers are drawn to and eager to experience.
"Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth," said Bert Hernandez, president, Silversea. "It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us — all in uncompromised comfort."
Silversea's new brand positioning reflects its guests' worldly curiosity, while uniting travelers through a shared mindset. Affectionately known as Eternal Wanderers, these discerning explorers seek cultural discovery, crave new adventures, and are dedicated to self-enrichment. To Finding More embodies Silversea's commitment to fulfilling these desires through its unparalleled global selection of immersive experiences, such as its groundbreaking S.A.L.T. (Sea And Land Taste) culinary program, and its unmatched service excellence. Its two pioneering Nova-Class ships, Silver Nova and Silver Ray, and the development of the world's southernmost hotel, highlight Silversea's dedication to unlocking the best in exclusive travel, leadership in luxury expedition travel, and polar exploration.
"Guests choose Silversea for the unparalleled experiences that can't be found anywhere else, and our new brand positioning brings them even closer To Finding More," said Annette Diaz, interim chief marketing officer, Silversea. "Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be — grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences, and moments that only Silversea can offer."
Learn more about Silversea's new brand positioning, To Finding More:
www.silversea.com/lp-to-finding-more.html
About Silversea   
Silversea is the leading experiential luxury and expedition travel brand, offering guests immersive experiences on all seven continents, personalized service, and an innovative culinary offering aboard its 12 intimate ocean and expedition ships. Silversea's itineraries encompass an unparalleled range of destinations worldwide, from the Mediterranean and the Caribbean to the Galápagos, both Polar Regions, and hundreds of fascinating places in between. Set to strengthen its destination leadership in late 2025, the brand is developing the southernmost hotel on Earth in Puerto Williams, Chile – offering guests a uniquely seamless journey to Antarctica. Silversea brings its likeminded guests closer to their destination in uncompromised comfort, championing the joy of travel, an enriching spirit of discovery, and an enduring commitment To Finding Moreâ„ .   
Silversea is owned by global cruise company Royal Caribbean Group (NYSE: RCL). For more information, visit www.silversea.com.   
About Royal Caribbean Group  
Royal Caribbean Group (NYSE: RCL) is a vacation industry leader with a global fleet of 67 ships across its five brands traveling to all seven continents. With a mission to deliver the best vacations responsibly, Royal Caribbean Group serves millions of guests each year through its portfolio of best-in-class brands, including Royal Caribbean, Celebrity Cruises, and Silversea; and an expanding portfolio of land-based vacation experiences through Perfect Day at CocoCay and Royal Beach Club collection. The company also owns 50% of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. With a rich history of innovating, Royal Caribbean Group continually delivers exciting new products and guest experiences that help shape the future of leisure travel. Learn more at royalcaribbeangroup.com or rclinvestor.com.  
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SILVERSEA UNVEILS NEW BRAND POSITIONING, HONORING GUESTS' ENDURING COMMITMENT 'TO FINDING MORE'
|
- Will collaborate with the Vietnamese government and educational institutions to train construction equipment professionals
- Plans to provide comprehensive support and technical expertise for the entire process leading to WorldSkills Shanghai in September
- "Committed to fostering young technical talent and bolstering industrial competitiveness in Vietnam."
SEOUL, South Korea, April 5, 2026 /PRNewswire/ -- HD Construction Equipment, the intermediary holding company of HD Hyundai's construction equipment business, will be expanding its commitment to nurturing global technical talent in the construction machinery sector by supporting Vietnam's national team for WorldSkills.
HD Construction Equipment announced on Sunday, April 5 that it signed a tripartite Memorandum of Understanding (MOU) in Hanoi with the Directorate of Vocational Education and Training, or DVET, under the Vietnamese Ministry of Labour, Invalids and Social Affairs, and the Central College of Transport No. 1 (CCT1), a local vocational training college. The agreement aims to support Vietnam's participation in the WorldSkills competition.
Under this agreement, HD Construction Equipment will assist with the entire process—from training to competition entry—for the Vietnamese national representative competing in the Heavy Vehicle Maintenance category at WorldSkills Shanghai 2026, scheduled for this September.
The company plans to offer comprehensive technical training to Nguyen Xuan Khanh, who was selected as the national representative last year. Furthermore, the company will cover all expenses related to this training, including airfare, registration fees, and accommodation, in order to create an optimal environment for the competitor to maximize his performance.
In July of last year, HD Construction Equipment signed an MOU with CCT1, which includes the Green and Smart Construction Equipment Talent Project. This initiative is part of the Korea International Cooperation Agency (KOICA)'s inclusive business program. The collaboration aims to support the development of smart equipment in Vietnam and to create localized training curricula.
The company has deepened its commitment to Vietnam through a series of key initiatives, including hosting government officials and instructors for training in October, supporting national skills trials in November, and awarding scholarships.
An official from HD Construction Equipment stated, "This collaboration is not just a one-time event; it is part of our commitment to sustainable, locally integrated business practices. We will continue to foster Vietnam's young technical talents, helping them compete on the global stage."
- Will collaborate with the Vietnamese government and educational institutions to train construction equipment professionals
- Plans to provide comprehensive support and technical expertise for the entire process leading to WorldSkills Shanghai in September
- "Committed to fostering young technical talent and bolstering industrial competitiveness in Vietnam."
SEOUL, South Korea, April 5, 2026 /PRNewswire/ -- HD Construction Equipment, the intermediary holding company of HD Hyundai's construction equipment business, will be expanding its commitment to nurturing global technical talent in the construction machinery sector by supporting Vietnam's national team for WorldSkills.
HD Construction Equipment announced on Sunday, April 5 that it signed a tripartite Memorandum of Understanding (MOU) in Hanoi with the Directorate of Vocational Education and Training, or DVET, under the Vietnamese Ministry of Labour, Invalids and Social Affairs, and the Central College of Transport No. 1 (CCT1), a local vocational training college. The agreement aims to support Vietnam's participation in the WorldSkills competition.
Under this agreement, HD Construction Equipment will assist with the entire process—from training to competition entry—for the Vietnamese national representative competing in the Heavy Vehicle Maintenance category at WorldSkills Shanghai 2026, scheduled for this September.
The company plans to offer comprehensive technical training to Nguyen Xuan Khanh, who was selected as the national representative last year. Furthermore, the company will cover all expenses related to this training, including airfare, registration fees, and accommodation, in order to create an optimal environment for the competitor to maximize his performance.
In July of last year, HD Construction Equipment signed an MOU with CCT1, which includes the Green and Smart Construction Equipment Talent Project. This initiative is part of the Korea International Cooperation Agency (KOICA)'s inclusive business program. The collaboration aims to support the development of smart equipment in Vietnam and to create localized training curricula.
The company has deepened its commitment to Vietnam through a series of key initiatives, including hosting government officials and instructors for training in October, supporting national skills trials in November, and awarding scholarships.
An official from HD Construction Equipment stated, "This collaboration is not just a one-time event; it is part of our commitment to sustainable, locally integrated business practices. We will continue to foster Vietnam's young technical talents, helping them compete on the global stage."
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
HD Construction Equipment to Support Training for Vietnam's National WorldSkills Team
