SEOUL, South Korea, March 21, 2025 /PRNewswire/ -- 4BY4, a leading AI-driven content solution company, has announced its participation in the upcoming 2025 NAB Show (National Association of Broadcasters Show) taking place from April 5 to 9 in Las Vegas, the world's largest exhibition for broadcasting and media technology.
As part of its global outreach efforts, 4BY4 will be featured at the 8K Association booth, showcasing PIXELL, its AI-powered video optimization solution designed to help broadcasters, content providers, and media platforms significantly reduce storage requirements and bandwidth consumption — all while maintaining exceptional visual quality. By optimizing video files for efficient delivery, PIXELL enables smoother streaming experiences and improved content distribution efficiency.
Marking its first appearance at NAB, 4BY4 aims to engage with the global broadcasting, content creation, and media distribution markets. The company will present its comprehensive PIXELL lineup, including newly expanded on-premises hardware solutions designed to meet the specific needs of broadcasting equipment providers.
4BY4 will be featured at the 8K Association booth (W3942), showcasing its membership with the global industry group dedicated to advancing the 8K ecosystem. This collaboration underscores 4BY4's commitment to delivering high-quality video enhancement solutions to meet evolving industry demands. PIXELL is an AI-powered video enhancement solution that rapidly upscales content to 8K ultra-high-definition quality while reducing bitrate by over 50%, improving both visual fidelity and distribution efficiency.
At NAB 2025, 4BY4 will showcase:
- SaaS and API solutions for seamless cloud integration
- An expanded lineup of on-premises hardware solutions equipped with built-in GPU or NPU chips for direct deployment on clients' in-house servers
- Live demonstrations highlighting PIXELL's capabilities, including:
- Upscaling FHD (2K) or 4K content to 8K for enhanced visual fidelity
- Reducing bitrate without compromising quality for improved efficiency in storage and distribution
Seongwan Bae, Head of PIXELL Business at 4BY4, stated, "Our expanded product lineup now caters to a broader range of clients — from major broadcasters and studios to smaller production teams and freelance creators. With growing interest from international markets, we're actively pursuing new partnerships and sales opportunities during NAB to expand PIXELL's global presence."
The 8K Association booth (W3942) will be located in the West Hall – Futures Park within the Las Vegas Convention Center (LVCC).
For media inquiries, please contact:
Chee Lee, Director
Cheehyun.lee@4by4inc.com
About 4BY4 (KRX: 389140 KQ)
Founded in 2017, 4BY4 is a leading visual content tech company, leveraging its proprietary AI technology to drive various industries in creating immersive content. Its business includes three divisions: KEYCUT visual, creating immersive content experience; KEYCUT stock, an 8K super-high-definition video stock platform; and PIXELL, an AI-based video image quality advancement solution. With the goal of innovating the entire industry ecosystem from content creation to distribution and consumption, 4BY4 is one of few content production company to be a member of the Global 8K Association. Headquartered in Seoul, Korea, the company went public on the KOSDAQ in April 2022.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
4BY4 to Showcase AI Video Solution 'PIXELL' at NAB 2025 with 8K Association
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New global report reveals how security technology is driving business efficiency, ROI, and data-driven decision-making for business leaders.
HAMILTON, New Zealand, Jan. 15, 2026 /PRNewswire/ -- Security technology is no longer just about protection. According to Gallagher Security's newly released 2026 Security Industry Trends Report, systems once designed primarily to manage risk are now quietly enabling smarter operations, better workplace experiences, and stronger business outcomes.
Drawing on global insights, the report shows how organizations are unlocking value, return on investment, and actionable intelligence from security infrastructure already in place.
Security as invisible infrastructure
From office doors to behind-the-scenes data, security technology has become a powerful force shaping how modern organizations operate.
The report reveals that security systems are being used to do more than keep people and property safe. As organizations look to work more effectively, these systems are helping leaders understand how people interact with spaces, where time and resources are gained or lost, and how everyday decisions affect performance - often without employees noticing.
"What's striking is how invisible this shift has been," says Mark Junge, Chief Executive of Gallagher Security. "Security sits quietly in the background of daily work life, yet it's increasingly helping organizations reduce friction and make better-informed decisions."
From operational necessity to business insight
The report highlights a growing realization that security has become a valuable source of business insight. By integrating security systems with other tools and analyzing the data, organizations are improving workflows, strengthening compliance, and supporting more flexible ways of working.
A key signal of this shift is an increased focus on return on investment. Rather than viewing security purely as a cost, organizations are assessing how these systems contribute to measurable outcomes, including time saved, smoother operations, and progress toward sustainability goals.
Security moves into the boardroom
As the role of security expands, so too does who is involved in security decisions. Once managed largely within specialist teams, security is now part of broader discussions involving IT, finance, facilities, and executive leadership, reflecting how deeply these systems are embedded in modern operations.
"The conversation has moved beyond preventing problems," Junge adds. "Security is now about enabling businesses by providing the data, confidence, and flexibility needed to adapt and perform."
The Gallagher Security Industry Trends Report 2026 is now available, offering a behind-the-scenes look at how security technology is shaping modern business.
About Gallagher Security:
A global leader in integrated security solutions that unlock customer value through the power of our people and products. From making sure people go home safely to their families each night, to helping organizations become more efficient, productive, and profitable. Trusted within the highest levels of national and local government, military, commercial, industrial, healthcare, transportation, academic organizations, and small businesses in 140 countries. Visit security.gallagher.com for more information.
New global report reveals how security technology is driving business efficiency, ROI, and data-driven decision-making for business leaders.
HAMILTON, New Zealand, Jan. 15, 2026 /PRNewswire/ -- Security technology is no longer just about protection. According to Gallagher Security's newly released 2026 Security Industry Trends Report, systems once designed primarily to manage risk are now quietly enabling smarter operations, better workplace experiences, and stronger business outcomes.
Drawing on global insights, the report shows how organizations are unlocking value, return on investment, and actionable intelligence from security infrastructure already in place.
Security as invisible infrastructure
From office doors to behind-the-scenes data, security technology has become a powerful force shaping how modern organizations operate.
The report reveals that security systems are being used to do more than keep people and property safe. As organizations look to work more effectively, these systems are helping leaders understand how people interact with spaces, where time and resources are gained or lost, and how everyday decisions affect performance - often without employees noticing.
"What's striking is how invisible this shift has been," says Mark Junge, Chief Executive of Gallagher Security. "Security sits quietly in the background of daily work life, yet it's increasingly helping organizations reduce friction and make better-informed decisions."
From operational necessity to business insight
The report highlights a growing realization that security has become a valuable source of business insight. By integrating security systems with other tools and analyzing the data, organizations are improving workflows, strengthening compliance, and supporting more flexible ways of working.
A key signal of this shift is an increased focus on return on investment. Rather than viewing security purely as a cost, organizations are assessing how these systems contribute to measurable outcomes, including time saved, smoother operations, and progress toward sustainability goals.
Security moves into the boardroom
As the role of security expands, so too does who is involved in security decisions. Once managed largely within specialist teams, security is now part of broader discussions involving IT, finance, facilities, and executive leadership, reflecting how deeply these systems are embedded in modern operations.
"The conversation has moved beyond preventing problems," Junge adds. "Security is now about enabling businesses by providing the data, confidence, and flexibility needed to adapt and perform."
The Gallagher Security Industry Trends Report 2026 is now available, offering a behind-the-scenes look at how security technology is shaping modern business.
About Gallagher Security:
A global leader in integrated security solutions that unlock customer value through the power of our people and products. From making sure people go home safely to their families each night, to helping organizations become more efficient, productive, and profitable. Trusted within the highest levels of national and local government, military, commercial, industrial, healthcare, transportation, academic organizations, and small businesses in 140 countries. Visit security.gallagher.com for more information.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Security is quietly reshaping modern business, says Gallagher Security's 2026 Industry Trends Report
Security is quietly reshaping modern business, says Gallagher Security's 2026 Industry Trends Report
