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Electric tricycles are a ticket to respect and prosperity for some rural women in Zimbabwe

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Electric tricycles are a ticket to respect and prosperity for some rural women in Zimbabwe
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Electric tricycles are a ticket to respect and prosperity for some rural women in Zimbabwe

2025-03-22 12:37 Last Updated At:13:01

WEDZA, Zimbabwe (AP) — Anna Bhobho, a 31-year-old housewife from rural Zimbabwe, was once a silent observer in her home, excluded from financial and family decision-making in the deeply patriarchal society. Today, she is a driver of change in her village, thanks to an electric tricycle she now owns.

In many parts of rural sub-Saharan Africa, women have long been excluded from mainstream economic activities such as operating public transportation. However, three-wheelers powered by green energy are reversing that trend, offering financial opportunities and a newfound sense of importance.

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Women ride on an electric tricycle laden with tomatoes to a market in Hwedza, Zimbabwe, Thursday, March 06 2025. (AP Photo/Aaron Ufumeli)

Women ride on an electric tricycle laden with tomatoes to a market in Hwedza, Zimbabwe, Thursday, March 06 2025. (AP Photo/Aaron Ufumeli)

Anna Bhobho delivers tomatoes to a market place on her electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Anna Bhobho delivers tomatoes to a market place on her electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Vendors pick tomatoes from the back of an electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Vendors pick tomatoes from the back of an electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Women carry a box of tomatoes to a waiting electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Women carry a box of tomatoes to a waiting electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Women sit on their three wheeler tri-cycles waiting for clients at a market place in Hwedza, Zimbabwe, Thursday, March 6, 2025. (AP Photo/Aaron Ufumeli)

Women sit on their three wheeler tri-cycles waiting for clients at a market place in Hwedza, Zimbabwe, Thursday, March 6, 2025. (AP Photo/Aaron Ufumeli)

Josephine Nyevhe, a volunteer village health worker, conducts weekly visits on her electric tricycle in Hwedza Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Josephine Nyevhe, a volunteer village health worker, conducts weekly visits on her electric tricycle in Hwedza Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

“My husband now looks up to me to take care of a large chunk of expenses, including buying furniture and other assets,” Bhobho said at a market where she delivers crops for farmers in Wedza district, about 150 kilometers (nearly 100 miles) from Harare.

Called “Hamba,” meaning “go” in Ndebele, the tricycles are powered by solar-charged lithium-ion batteries. Mobility for Africa, a local startup, piloted the project in 2019 by leasing the vehicles to groups of women for $15 a month. Today, individual women like Bhobho can own them through a lease-to-purchase program.

“I used to depend on my husband for everything, even money for bread,” she said.

Bhobho now owns land, has opened a small grocery store, is paying off a car and has moved her children from an underfunded rural public school to a better-equipped private institution. She earns up to $300 a month, comparable to government workers like schoolteachers.

Beyond material gains, she has gained self-esteem.

“Even my husband and in-laws have more respect for me now. No one used to listen to me, but now I have a seat when important decisions are being made,” the mother of three said.

According to Carlin Thandi Ngandu, the community engagement coordinator for Mobility for Africa, 300 women across Zimbabwe are part of the program, with a goal of ensuring that 70% of the beneficiaries are women.

In Wedza, only women own and operate the tricycles. They receive training in safe driving skills, and swapping a lithium battery for a fully recharged one after about 100 kilometers (about 70 miles) costs $1.

Motorcycles are a common public transport in sub-Saharan Africa, with some now switching to electric to cut fuel costs. The United Nations environmental program is introducing electric two and three-wheelers in nine countries, mostly in East Africa. In Nigeria, a green energy firm and the United Kingdom’s Foreign Office are providing 120 electric three-wheelers to women, promoting sustainability and economic empowerment.

In Zimbabwe, the lives of many women have changed dramatically, even for those who don’t own tricycles but use them for daily chores. Gone are the days of carrying firewood, buckets of water or heavy farm produce over long distances.

The tricycles, able to navigate narrow paths inaccessible to cars, reach remote homesteads and vegetable gardens. Their affordability makes them accessible to locals.

Hilda Takadini, a tomato farmer, said her business has flourished since she started using Bhobho’s transport services. Previously, she had to leave home at 3 a.m., using an ox-drawn cart to travel 18 kilometers (11 miles) to the market. Often, she arrived too late or not at all, and her tomatoes rotted.

“I get better prices because now I reach the market on time with my tomatoes still fresh. Even the children now know they can rely on me for school fees,” said the 34-year-old mother of six.

At Wedza shopping center, nearly a dozen women line up with their tricycles, which can carry loads of up to 450 kilograms (nearly 1,000 pounds) and have a top speed of 60 kph (37 mph), waiting for customers. They transport passengers, patients heading to hospitals and people carrying building materials such as bricks, groceries and firewood.

However, the women have to contend with challenges such as rough terrain worsened by recent rains, as well as a number of men resistant to seeing women lead in traditionally male-dominated spaces, Bhobho said.

Beyond business, the tricycles are revolutionizing health care access, particularly for women and children. Josephine Nyevhe, a volunteer community health worker, uses her tricycle to bring medical services closer to rural families.

On a recent afternoon, a group of mothers with children waited at a roadside. Nyevhe arrived on her tricycle, hung a weighing scale on a tree branch and began measuring the children’s growth. She recorded details in her notebook, offered nutrition advice and referred severe cases to the local clinic.

Many times, her tricycle has served as a village ambulance.

“I am on 24-hour standby. I get calls during odd hours and have to rush people to the hospital. Sometimes it’s a pregnant woman who would have otherwise given birth at home in unsafe conditions,” said Nyevhe, wearing her brown uniform.

For more on Africa and development: https://apnews.com/hub/africa-pulse

The Associated Press receives financial support for global health and development coverage in Africa from the Gates Foundation. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

Women ride on an electric tricycle laden with tomatoes to a market in Hwedza, Zimbabwe, Thursday, March 06 2025. (AP Photo/Aaron Ufumeli)

Women ride on an electric tricycle laden with tomatoes to a market in Hwedza, Zimbabwe, Thursday, March 06 2025. (AP Photo/Aaron Ufumeli)

Anna Bhobho delivers tomatoes to a market place on her electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Anna Bhobho delivers tomatoes to a market place on her electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Vendors pick tomatoes from the back of an electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Vendors pick tomatoes from the back of an electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Women carry a box of tomatoes to a waiting electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Women carry a box of tomatoes to a waiting electric tricycle in Hwedza, Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Women sit on their three wheeler tri-cycles waiting for clients at a market place in Hwedza, Zimbabwe, Thursday, March 6, 2025. (AP Photo/Aaron Ufumeli)

Women sit on their three wheeler tri-cycles waiting for clients at a market place in Hwedza, Zimbabwe, Thursday, March 6, 2025. (AP Photo/Aaron Ufumeli)

Josephine Nyevhe, a volunteer village health worker, conducts weekly visits on her electric tricycle in Hwedza Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

Josephine Nyevhe, a volunteer village health worker, conducts weekly visits on her electric tricycle in Hwedza Zimbabwe, Thursday, March 6 2025. (AP Photo/Aaron Ufumeli)

NEW YORK--(BUSINESS WIRE)--Jan 12, 2026--

Today, a leading global wedding technology platform The Knot Worldwide (TKWW), announced the appointment of Michael Pickrum as Chief Financial Officer. With more than 25 years of experience in strategic finance, operations, and business development within the media and technology industries, Pickrum will oversee TKWW’s global finance organization. Pickrum joins TKWW at an exciting moment as the company celebrates its 30-year anniversary and continues to grow and scale with a focus on product innovation.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260112910392/en/

Pickrum joins TKWW from Maximum Effort, the media, marketing, and investment company co-founded by Ryan Reynolds, where he served as Chief Financial Officer. Before this, he held the roles of COO and CFO at ExecOnline, Inc., a B2B online leadership development company. Pickrum spent over 17 years at BET/Viacom, where he served as EVP and CFO starting in 2007. Prior to that, he was COO of BET Interactive. He earned his master's and bachelor's degrees in engineering from Stanford University and his MBA from The Wharton School.

“I am thrilled to be joining TKWW at such an important time in the company’s journey,” said Michael Pickrum, CFO, TKWW. “There is incredible power in celebrations and I am looking forward to working with the exceptional team at TKWW to further enable our millions of couples and 900,000 small business owners around the world to celebrate life’s most meaningful moments.”

“Michael is a world-class financial and operations leader with an impressive track record of driving strategic growth and operational excellence across media and technology companies,” said Raina Moskowitz, CEO, TKWW. “As we continue to grow and scale with a focus on product innovation, Michael’s deep expertise in strategic planning, analysis, and capital allocation will be critical to our ongoing success. We are thrilled to have him join our team and help guide TKWW through our next phase of growth.”

Pickrum is based in New York, NY and reports to TKWW Chief Executive Officer Raina Moskowitz.

About The Knot Worldwide
Across North America, Europe, Latin America, and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provides best-in-class products, services, and content to take celebration planning from inspiration to action. Through its wedding brands, including The Knot, WeddingWire, Bodas.net, Hitched.co.uk, Mariages.net, Matrimonio.com, and others, the company offers an extensive database of hundreds of thousands of wedding professionals to assist couples in organizing the happiest day of their lives. We have a brand for every kind of celebration—from booking a birthday party, to planning a wedding, to preparing to become a parent, and every moment in between.

Michael Pickrum, courtesy of The Knot Worldwide

Michael Pickrum, courtesy of The Knot Worldwide

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