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Mattel and Disney Renew Multi-Year Global Licensing Agreement for Toy Story Franchise

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Mattel and Disney Renew Multi-Year Global Licensing Agreement for Toy Story Franchise
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Mattel and Disney Renew Multi-Year Global Licensing Agreement for Toy Story Franchise

2025-03-25 00:02 Last Updated At:00:31

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mar 24, 2025--

Mattel, Inc. (NASDAQ: MAT) today announced it has renewed a multi-year global licensing agreement with Disney for new products commemorating Toy Story 's 30th anniversary and for the upcoming release of Toy Story 5 on June 19, 2026. The agreement extends Mattel’s global licensing rights to develop lines of toys for Toy Story across Action Figures, Vehicles, Radio Control, Games, and Plush.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250324890797/en/

Some of Mattel’s products honoring Toy Story’s 30 th Anniversary are now available, with exciting Toy Story 5 releases planned for next year. In 2026, Mattel’s Action Figures offering will expand and highlight key movie moments and characters, and UNO will introduce a Toy Story 5 -themed edition featuring a custom rule inspired by the movie. Mattel will also launch a new Toy Story Plush range and Radio Control products that bring unforgettable movie moments home, while classics like Kerplunk! and Tumblin’ Monkeys continue collaborations for the franchise’s latest theatrical chapter. Additionally, Mattel’s Little People line will integrate iconic Toy Story characters and scenes, and a new Imaginext lineup will debut.

Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel, said: “ Toy Story has been a beloved cornerstone of storytelling and imagination for generations, and Mattel is honored to have been part of the journey with Disney over the past 30 years. As we look ahead to the excitement of the fifth film, we will continue to create toys and products that showcase the joy, surprise, and fun that has made Toy Story an incredible property for families and fans of all ages.”

Paul Southern, Senior Vice President of Global Brand Commercialization at Disney Consumer Products, said: “Throughout the many years of Disney’s collaboration with Mattel, fans have taken their imagination and love for Toy Story characters to infinity and beyond through the magic of play. By celebrating the 30th anniversary of Toy Story and the anticipation of Toy Story 5 through new products, we will pay tribute to the legacy of this beloved brand and its influence on culture, while engaging with new and existing fans.”

Mattel and Disney’s long-standing Toy Story relationship has roots dating back to the 1990s. In addition to 30 years of Toy Story adventures, Mattel is celebrating its own 80 th anniversary in 2025, a milestone that reflects eight decades of innovation, creativity and the transformative power of play.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

Disney and Pixar collaborated with Mattel on launching several new Toy Story products earlier this year. The products feature beloved characters from the fan-favorite movie and new packaging inspired by 30 years of Toy Story. The products are available now with more launching later this year.

Disney and Pixar collaborated with Mattel on launching several new Toy Story products earlier this year. The products feature beloved characters from the fan-favorite movie and new packaging inspired by 30 years of Toy Story. The products are available now with more launching later this year.

Disney and Pixar collaborated with Mattel on launching several new Toy Story products earlier this year. The products feature beloved characters from the fan-favorite movie and new packaging inspired by 30 years of Toy Story. The products are available now with more launching later this year.

Disney and Pixar collaborated with Mattel on launching several new Toy Story products earlier this year. The products feature beloved characters from the fan-favorite movie and new packaging inspired by 30 years of Toy Story. The products are available now with more launching later this year.

SAN FRANCISCO (AP) — Kelsey Plum scored 26 of her 37 points in the second half and the Los Angeles Sparks spoiled the first game in Golden State Valkyries history with a 84-67 victory Friday night.

Even the loss couldn't dampen the excitement from the sellout crowd of 18,064 at the arena that has been transformed into Valkyries purple rather than the typical court for the NBA's Golden State Warriors.

The Valkyries are the WNBA's first expansion franchise since 2008 and bring professional women's basketball to the Bay Area.

Dearica Hamby added 14 points and Rickea Jackson scored 13 for the Sparks, who won in their first game under new coach Lynne Roberts.

Kayla Thornton scored the first basket in Valkyries history on the team’s first possession and there were quickly chants of “G-S-V! G-S-V!”

Tiffany Hayes scored 19 points to lead Golden State, Temi Fagbenle added 15 and Julie Vanloo scored 14.

After winning two titles in her final three seasons in Las Vegas, Plum was traded in the offseason to Los Angeles in a three-team deal that also included Seattle.

She made an impressive debut with her new team with the second-highest scoring game of her career, taking over on the offensive end in the third quarter as Los Angeles built its lead to 15 points.

But three straight 3-pointers from Vanloo cut the deficit back to six points and brought some of the biggest cheers to the crowd as the Valkyries kept it close into the fourth quarter.

Sparks guard Rae Burrell had to be carried off the court late in the first quarter after she injured herself when fouling Carla Leite on a 3-point attempt. Burrell was down for a few minutes with an injury to her right leg.

Los Angeles hosts Minnesota on Sunday in its home opener. The Valkyries host Washington next Wednesday.

AP WNBA: https://apnews.com/hub/wnba-basketball

Golden State Valkyries guard Veronica Burton, bottom right, shoots against Los Angeles Sparks forward Dearica Hamby, left, and guard Sarah Ashlee Barker during the first half of a WNBA basketball game in San Francisco, Friday, May 16, 2025. (AP Photo/Jeff Chiu)

Golden State Valkyries guard Veronica Burton, bottom right, shoots against Los Angeles Sparks forward Dearica Hamby, left, and guard Sarah Ashlee Barker during the first half of a WNBA basketball game in San Francisco, Friday, May 16, 2025. (AP Photo/Jeff Chiu)

Los Angeles Sparks head coach Lynne Roberts, foreground, reacts after a score by Golden State Valkyries' Julie Vanloo during the first half of a WNBA basketball game in San Francisco, Friday, May 16, 2025. (AP Photo/Jeff Chiu)

Los Angeles Sparks head coach Lynne Roberts, foreground, reacts after a score by Golden State Valkyries' Julie Vanloo during the first half of a WNBA basketball game in San Francisco, Friday, May 16, 2025. (AP Photo/Jeff Chiu)

Los Angeles Sparks guard Kelsey Plum, middle, shoots against Golden State Valkyries guard Julie Vanloo (35) and guard Tiffany Hayes (15) during the second half of a WNBA basketball game in San Francisco, Friday, May 16, 2025. (AP Photo/Jeff Chiu)

Los Angeles Sparks guard Kelsey Plum, middle, shoots against Golden State Valkyries guard Julie Vanloo (35) and guard Tiffany Hayes (15) during the second half of a WNBA basketball game in San Francisco, Friday, May 16, 2025. (AP Photo/Jeff Chiu)

The Golden State Valkyries are introduced for a WNBA game against the Los Angeles Sparks at Chase Center in San Francisco, Friday, May 16, 2025. (Santiago Mejia/San Francisco Chronicle via AP)

The Golden State Valkyries are introduced for a WNBA game against the Los Angeles Sparks at Chase Center in San Francisco, Friday, May 16, 2025. (Santiago Mejia/San Francisco Chronicle via AP)

Los Angeles Sparks guard Kelsey Plum (10) celebrates after scoring against the Golden State Valkyries during the second half of a WNBA basketball game in San Francisco, Friday, May 16, 2025. (AP Photo/Jeff Chiu)

Los Angeles Sparks guard Kelsey Plum (10) celebrates after scoring against the Golden State Valkyries during the second half of a WNBA basketball game in San Francisco, Friday, May 16, 2025. (AP Photo/Jeff Chiu)

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