TREVOSE, Pa.--(BUSINESS WIRE)--Mar 25, 2025--
Mini Melts USA, the leader in premium beaded ice cream, is expanding its footprint in the convenience store sector through a new distribution partnership with Royal Farms, a regional favorite known for its high-quality food and unbeatable service. Beginning today, Mini Melts’ signature frozen novelty treats will be available in nearly 300 Royal Farms locations across Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia and West Virginia, making it easier than ever for on-the-go consumers to enjoy a spoonful of fun.
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“As Mini Melts continues to grow its presence in the convenience retail space, partnering with a brand like Royal Farms is a natural fit,” said Dan Kilcoyne, president and CEO of Mini Melts. “Both of our brands are committed to quality, innovation and delighting customers, and we’re excited to introduce Mini Melts to even more consumers looking for a fun and delicious frozen treat during their daily routines.”
The launch of Mini Melts at Royal Farms arrives just in time for spring road trips, fueling long drives, snack breaks and laughter-filled backseat debates. Whether it’s a quick stop for a refreshing treat or a roadside refuel, Mini Melts delivers spoonfuls of fun on the go. Royal Farms locations will feature Mini Melts grab-and-go freezers, offering six fan-favorite flavors with a bundled price of two for $7.00.
“We’re always looking for new ways to enhance the Royal Farms experience, and Mini Melts are a fantastic addition to our lineup of grab-and-go treats available year-round,” said Eric Price, director of retail operations for Royal Farms. “Their creamy taste and bite-sized fun make them a great choice for customers of all ages. We’re excited to offer this refreshing snack to make every visit to Royal Farms even sweeter.”
Mini Melts is rapidly expanding its retail presence, with Royal Farms representing the latest milestone in the brand’s c-store growth strategy. This expansion follows Mini Melts being recognized — for the third consecutive year — as a Bain & Company Insurgent Brand in 2025. With a footprint in more than 35,000 points-of-purchase nationwide, Mini Melts continues to solidify its position as a top-performing frozen novelty brand, boasting three of the top five ready-to-eat frozen novelty items and delivering unmatched sales velocity in the category.
Stay tuned for future partnership developments, including exclusive perks for ROFO Rewards members. For more information on where to find Mini Melts, visit minimelts.com.
About Mini Melts USA
Founded in 2004, Mini Melts is one of the fastest-growing ice cream novelties in the U.S., offering a premium beaded ice cream experience made with 14% butterfat for unmatched flavor and quality.
Mini Melts is distributed through a variety of channels, including automated kiosks, grab-and-go freezers, and custom serving carts and huts, all equipped with -40°F cryogenic freezers to preserve the perfect temperature for a uniquely enjoyable melt-in-your-mouth experience. Beloved flavors like Cotton Candy, Cookies & Cream and the non-dairy fan favorite Rainbow Ice are enjoyed across more than 35,000 locations nationwide.
Mini Melts is headquartered in the Philadelphia Metro Area, with a manufacturing facility in Norwich, Connecticut, and distribution centers strategically located across the U.S. For more information, visit minimeltsusa.com or follow along on Facebook, Instagram and TikTok.
About Royal Farms
Royal Farms is a renowned operator of fast and friendly neighborhood convenience stores with over 300 locations. Royal Farms opened its first store in Baltimore, Maryland in 1959. Today, the chain has locations in Maryland, Delaware, Pennsylvania, New Jersey, Virginia, West Virginia and North Carolina. Royal Farms has been satisfying customers’ hunger for Real Fresh food served Real Fast. The Royal Farms Kitchen is well known for its Always Fresh, Never Frozen World-Famous Royal Farms Chicken that is lightly hand-breaded and pressure-cooked in Trans Fat Free cooking oil to golden brown perfection. Royal Farms Western Fries are hand-cut from fresh Idaho potatoes, hand-breaded, and cooked right in store. Most locations are open 24 hours, 365 days a year. For more information about Royal Farms, visit: royalfarms.com.
Complete lineup of premium beaded ice cream flavors from Mini Melts USA
CORAL GABLES, Fla.--(BUSINESS WIRE)--Apr 29, 2025--
Fresh Del Monte Produce Inc., (NYSE: FDP) one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, is proud to announce that its Rubyglow® pineapple—the latest in its extensive lineup of pineapple innovations—was awarded Best Food Innovation by the prestigious World Food Innovation Awards 2025.
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Hosted by FoodBev Media, the World Food Innovation Awards celebrate breakthrough achievements in food and beverage, recognizing products that exemplify innovation, sustainability, and consumer appeal. Selected by a panel of industry experts, Fresh Del Monte’s Rubyglow® pineapple was honored as this year’s standout winner.
A registered U.S. plant patent, the Rubyglow® pineapple is the most exclusive pineapple Fresh Del Monte has ever brought to market. It’s a cross between a traditional pineapple and the deep red–skinned Morada variety, which is typically inedible. The result: a visually stunning fruit with a deep red outer shell and citrine-yellow flesh that offers a smooth, tropical flavor with low acidity. Retailing at $395, it represents the pinnacle of luxury in fresh produce.
“The exclusive Rubyglow® pineapple underscores our global leadership in the pineapple category,” said Mohammad Abu-Ghazaleh, Chairman and Chief Executive Officer of Fresh Del Monte. “We continuously strive to push the boundaries of agricultural innovation, and the Rubyglow® pineapple is a shining example of that commitment. We’re incredibly proud of this achievement.”
Rubyglow® pineapple joins a distinguished lineup of Fresh Del Monte pineapple innovations, including the vibrant Pinkglow® pineapple, the ultra-sweet Honeyglow® pineapple, and the climate-smart Del Monte Zero® pineapple—each developed to meet evolving consumer tastes while advancing sustainability and flavor. Together, these varieties showcase the company’s continued investment in high-value, premium fruit offerings.
The Rubyglow® pineapple took more than 15 years of R&D to develop and requires nearly two years to grow. Grown using traditional crossbreeding methods, it demands precision at every stage of cultivation. A limited seed supply and lengthy growth cycle contribute to its rarity and premium status. Since its initial launch in China—where it sold out almost instantly—the fruit has expanded into North America and Europe. Today, global demand continues to outpace supply, with waitlists forming worldwide.
Marketing Director of FoodBev Media and host of the ceremony, Daniel Bunt, emphasized the significance of this year’s awards: “This year’s World Food Innovation Awards has seen an incredible plethora of products and brands from across the international food and beverage industry. The turnout at this year’s Winners’ Ceremony is a clear indication of the industry's hunger for innovation, providing entrants into our awards with a dedicated platform to promote themselves at IFE, with an increase in engagement both online and in person.”
Fresh Del Monte invites fruit lovers, retailers, and industry partners to experience the award-winning Rubyglow® pineapple and explore how it’s redefining the luxury fruit market. For more information, please visit freshdelmonte.com/. To join the global waiting list, visit https://freshdelmonte.com/rubyglow/.
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte Produce Inc. markets its products worldwide under the DEL MONTE ® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANN ® brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte Produce Inc. is the first global marketer of fruits and vegetables to commit to the “Science Based Targets” initiative. In 2022, 2023, and 2024, Fresh Del Monte Produce was ranked as one of “America’s Most Trusted Companies” by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. The company was also named a Humankind 100 Company for two consecutive years by Humankind Investments, which recognizes companies that substantially impact areas such as access to food and clean water, healthcare, and digital services. Fresh Del Monte has also been awarded the SEAL Business Sustainability Awards four times in the last five years (2021, 2023, 2024, and 2025). Fresh Del Monte Produce Inc. is traded on the NYSE under the symbol FDP.
Fresh Del Monte’s Rubyglow® Pineapple Named Best Food Innovation at World Food Innovation Awards 2025
