HALARA'S LATEST INITIATIVE - THE HALARA CIRCLE - TURNS THEIR CUSTOMERS INTO DESIGNERS

LOS ANGELES, March 25, 2025 /PRNewswire/ -- Viral athleisure brand Halara is putting its community-driven process to work with a new monthly initiative—The Halara Circle. This initiative consistently offers monthly product giveaways in exchange for honest feedback, including features customers would like to see added. Halara uses this feedback to continuously evolve products that truly meet customers' needs. This initiative allows customers to become part of the design process and exemplifies Halara's commitment to co-creation. 

The Dress That Started It All

Becoming a viral internet sensation, the Halara Active Dress put the brand in the closets of women all over the world. Halara sought to improve the popular style by gathering feedback on the style, fabric, and functionality to ensure the dress met their customers' every need. Halara put its community-driven design process to work, introducing a size-inclusive plus size range in April 2021 and leading to four new versions of their most-loved dress.

The Active Dress Evolution Timeline

• March 2022—Bust support was added to the active dress, and based on consumer feedback, Halara launched a longer version with deeper pockets.
• April 2022—Halara introduced an innovative pet hair-resistant fabric engineered to provide active pet lovers with easier than ever clean-up.
• May 2022—Halara launched 18 backless designs based on consumer feedback that balance style and practicality.
• May 2023—Halara introduced the Easy Peezy Active Dress Collection, which featured an innovative design made for effortless bathroom breaks. This iteration allowed consumers to wear one-piece dresses with increased confidence and convenience during workouts.
• May 2024—Easy Peezy Leak Protection was introduced. This iteration addressed customer feedback by providing increased protection during menstruation and postpartum.
• 2025 and Beyond—Halara continues to evolve the active dress with innovations like the recently introduced built-in cups and upcoming style upgrades.

The Future of Co-Creation

Halara is ramping up its commitment to community-driven design through the Halara Circle. This monthly initiative provides existing customers with free products to test in exchange for their honest feedback.

To participate, members sign up on the campaign page during the enrollment period. Once chosen, participants are sent the focus style and complete a survey on their experience. The Halara Circle community has reached over 20,000 participants who've provided feedback that Halara has used to make the quality products they love even better.

About Halara

Halara is a leading athleisure brand that blends stylish design with innovative fabrics for comfortable, versatile activewear that performs. Halara empowers confidence with styles that are made for what moves you. Committed to affordability, inclusivity, and high-quality materials, Halara continues to redefine athleisure to support every wellness goal. Learn more www.halara.com or follow us on Instagram @halara_official.

Media Contact:

Elisa Alfaro
Elisa.Alfaro@halara.com
Halara

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

HALARA'S LATEST INITIATIVE - THE HALARA CIRCLE - TURNS THEIR CUSTOMERS INTO DESIGNERS

SINGAPORE, Jan. 14, 2026 /PRNewswire/ -- OMOWAY, a pioneer in two-wheeled smart mobility, has successfully closed consecutive Pre-A and Pre-A+ funding rounds, raising tens of millions of US dollars. The investment was led by HONGSHAN and ROCKET CAPITAL, with continued co-investment from existing backers including ZhenFund, Hui Capital, and founder Todd He.

The funding will support the mass production and delivery of OMOWAY's flagship product, the OMO X, continued development of its core intelligent technologies, and global market expansion.

One of OMOWAY's key innovations lies in bringing self-balancing technology from prototype to mass production. By deeply integrating software control, AI algorithms, and electronic architecture, the OMO X enables smooth, almost imperceptible balance assistance at low speeds. Riders can remain stable during stop-and-go traffic without putting their feet down, significantly lowering the learning curve and reducing fatigue.

With its flagship OMO X completing pre-production validation and entering the final stages of strategic preparation for commercial launch, OMOWAY is set to become the world's first company to mass-produce and deliver a self-balancing smart electric motorcycle.

OMOWAY positions the OMO X as a new category of intelligent two-wheelers. By combining its self-balancing system with AI-based perception, the vehicle can detect potential risks, issue safety alerts, intervene when necessary, and maintain stability in low-speed scenarios such as hill-hold control. The company refers to this evolution as the shift from a traditional motorcycle to a "MotoRobot."

The OMO X will launch first in Indonesia. OMOWAY has partnered with more than ten local distributors, establishing a foundation for entry into one of the world's most demanding motorcycle markets. "Established local dealers know exactly what the market needs," remarked Yulong Chen, General Manager of OMOWAY Indonesia.

Designed for global use from day one, OMOWAY sees Southeast Asia as a key region for real-world rollout. Through continuous iteration in real-world use, the company aims to deliver safer, smarter, and more comfortable two-wheeled mobility worldwide.

About OMOWAY:

OMOWAY is a global intelligent technology company dedicated to innovating full-stack, self-developed auto-grade technologies for the two-wheeler sector and beyond. Driven by user-centric design, OMOWAY is committed to creating a new generation of smart mobility solutions that are smarter, safer, and more comfortable.

To date, OMOWAY has secured tens of millions of dollars in funding from prestigious investors including HongShan, ZhenFund, and HUI Capital. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

OMOWAY Raises Eight-Figure USD to Scale the World's First Mass-Produced Self-Balancing E-Motorcycle