LOS ANGELES, March 25, 2025 /PRNewswire/ -- Viral athleisure brand Halara is putting its community-driven process to work with a new monthly initiative—The Halara Circle. This initiative consistently offers monthly product giveaways in exchange for honest feedback, including features customers would like to see added. Halara uses this feedback to continuously evolve products that truly meet customers' needs. This initiative allows customers to become part of the design process and exemplifies Halara's commitment to co-creation.
The Dress That Started It All
Becoming a viral internet sensation, the Halara Active Dress put the brand in the closets of women all over the world. Halara sought to improve the popular style by gathering feedback on the style, fabric, and functionality to ensure the dress met their customers' every need. Halara put its community-driven design process to work, introducing a size-inclusive plus size range in April 2021 and leading to four new versions of their most-loved dress.
The Active Dress Evolution Timeline
- March 2022—Bust support was added to the active dress, and based on consumer feedback, Halara launched a longer version with deeper pockets.
- April 2022—Halara introduced an innovative pet hair-resistant fabric engineered to provide active pet lovers with easier than ever clean-up.
- May 2022—Halara launched 18 backless designs based on consumer feedback that balance style and practicality.
- May 2023—Halara introduced the Easy Peezy Active Dress Collection, which featured an innovative design made for effortless bathroom breaks. This iteration allowed consumers to wear one-piece dresses with increased confidence and convenience during workouts.
- May 2024—Easy Peezy Leak Protection was introduced. This iteration addressed customer feedback by providing increased protection during menstruation and postpartum.
- 2025 and Beyond—Halara continues to evolve the active dress with innovations like the recently introduced built-in cups and upcoming style upgrades.
The Future of Co-Creation
Halara is ramping up its commitment to community-driven design through the Halara Circle. This monthly initiative provides existing customers with free products to test in exchange for their honest feedback.
To participate, members sign up on the campaign page during the enrollment period. Once chosen, participants are sent the focus style and complete a survey on their experience. The Halara Circle community has reached over 20,000 participants who've provided feedback that Halara has used to make the quality products they love even better.
About Halara
Halara is a leading athleisure brand that blends stylish design with innovative fabrics for comfortable, versatile activewear that performs. Halara empowers confidence with styles that are made for what moves you. Committed to affordability, inclusivity, and high-quality materials, Halara continues to redefine athleisure to support every wellness goal. Learn more www.halara.com or follow us on Instagram @halara_official.
Media Contact:
Elisa Alfaro
Elisa.Alfaro@halara.com
Halara
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HALARA'S LATEST INITIATIVE - THE HALARA CIRCLE - TURNS THEIR CUSTOMERS INTO DESIGNERS
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
