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HALARA'S LATEST INITIATIVE - THE HALARA CIRCLE - TURNS THEIR CUSTOMERS INTO DESIGNERS

Business

HALARA'S LATEST INITIATIVE - THE HALARA CIRCLE - TURNS THEIR CUSTOMERS INTO DESIGNERS
Business

Business

HALARA'S LATEST INITIATIVE - THE HALARA CIRCLE - TURNS THEIR CUSTOMERS INTO DESIGNERS

2025-03-25 22:00 Last Updated At:22:15

LOS ANGELES, March 25, 2025 /PRNewswire/ -- Viral athleisure brand Halara is putting its community-driven process to work with a new monthly initiative—The Halara Circle. This initiative consistently offers monthly product giveaways in exchange for honest feedback, including features customers would like to see added. Halara uses this feedback to continuously evolve products that truly meet customers' needs. This initiative allows customers to become part of the design process and exemplifies Halara's commitment to co-creation. 

The Dress That Started It All

Becoming a viral internet sensation, the Halara Active Dress put the brand in the closets of women all over the world. Halara sought to improve the popular style by gathering feedback on the style, fabric, and functionality to ensure the dress met their customers' every need. Halara put its community-driven design process to work, introducing a size-inclusive plus size range in April 2021 and leading to four new versions of their most-loved dress.

The Active Dress Evolution Timeline

  • March 2022—Bust support was added to the active dress, and based on consumer feedback, Halara launched a longer version with deeper pockets.
  • April 2022—Halara introduced an innovative pet hair-resistant fabric engineered to provide active pet lovers with easier than ever clean-up.
  • May 2022—Halara launched 18 backless designs based on consumer feedback that balance style and practicality.
  • May 2023—Halara introduced the Easy Peezy Active Dress Collection, which featured an innovative design made for effortless bathroom breaks. This iteration allowed consumers to wear one-piece dresses with increased confidence and convenience during workouts.
  • May 2024—Easy Peezy Leak Protection was introduced. This iteration addressed customer feedback by providing increased protection during menstruation and postpartum.
  • 2025 and Beyond—Halara continues to evolve the active dress with innovations like the recently introduced built-in cups and upcoming style upgrades.

The Future of Co-Creation

Halara is ramping up its commitment to community-driven design through the Halara Circle. This monthly initiative provides existing customers with free products to test in exchange for their honest feedback.

To participate, members sign up on the campaign page during the enrollment period. Once chosen, participants are sent the focus style and complete a survey on their experience. The Halara Circle community has reached over 20,000 participants who've provided feedback that Halara has used to make the quality products they love even better.

About Halara

Halara is a leading athleisure brand that blends stylish design with innovative fabrics for comfortable, versatile activewear that performs. Halara empowers confidence with styles that are made for what moves you. Committed to affordability, inclusivity, and high-quality materials, Halara continues to redefine athleisure to support every wellness goal. Learn more www.halara.com or follow us on Instagram @halara_official.

Media Contact:

Elisa Alfaro
Elisa.Alfaro@halara.com
Halara

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

HALARA'S LATEST INITIATIVE - THE HALARA CIRCLE - TURNS THEIR CUSTOMERS INTO DESIGNERS

HALARA'S LATEST INITIATIVE - THE HALARA CIRCLE - TURNS THEIR CUSTOMERS INTO DESIGNERS

Rebrand Streamlines Procurement and Installation for Clients, Reflects GameChange's Expanding Product Offerings

NORWALK, Conn., June 1, 2026 /PRNewswire/ -- GameChange Energy, a global energy infrastructure company, announces the consolidation of its solar tracker division (formerly GameChange Solar), transformer division (formerly GameChange BOS), eBOS division, and remote asset monitoring offerings under a single unified brand: GameChange Energy. This brand consolidation reflects the company's growth from a leading solar tracker manufacturer into an integrated energy platform, with products that deliver outstanding performance over the full life of the project.

The GameChange Energy brand unifies the organization's tracker, racking, transformer, eBOS, and remote asset monitoring offerings under a single identity, enabling the company to serve developers, EPCs, and utilities seeking a more integrated approach to project delivery. Operations and teams remain unchanged by the consolidation, with the added benefit of a unified company that can support increasingly complex projects. This structure provides GameChange Energy with the foundation to scale strategically across markets, while continuing to deliver the performance and reliability customers have come to expect.

"The GameChange Energy name tells the full story of what we offer now," says Andrew Worden, founder of GameChange Energy. "Utility-scale projects are growing more complex, so developers need partners who can reduce risk and streamline installation for all project scales and types. Unifying our tracker, eBOS, asset monitoring, and transformer offerings under a single platform positions us to deliver integrated capabilities with the reliability, speed, and service our customers expect."

GameChange Energy became the parent company of GameChange Solar and GameChange BOS when it launched its transformer business in 2023. GameChange Solar, launched in 2012, quickly grew into one of the world's leading solar tracker companies, with installations across six continents and over 63 GW deployed. In 2025, the company's portfolio expanded with the GameChange BOS launch of a 180,000 sq. ft., 5,400 MVA capacity transformer manufacturing facility in Mumbai, India. Earlier this year, GameChange Energy's acquisition of Terrasmart's eBOS division added 14 GW of proven track record and a domestic eBOS manufacturing facility in Detroit, MI. Most recently, the company announced a partnership with Boston-based Raptor Maps to offer customized asset health monitoring solutions for renewable and critical power projects.

"The biggest challenge we hear from customers is vendor coordination. Managing multiple suppliers across trackers, eBOS, monitoring, and transformers adds cost and time to every project," says Phillip Vyhanek, CEO of GameChange Energy. "Consolidating under a single brand simplifies and speeds that process for our clients, maintaining our commitment to excellence, high-performance products, and long-term customer relationships."

About GameChange Energy

GameChange Energy is a global energy infrastructure company delivering integrated, highly engineered solutions for utility-scale renewable energy and critical power applications. Through our portfolio of operating companies, we provide solar trackers, fixed-tilt mounting systems, eBOS solutions, transformers, drone-based asset inspection, and customized infrastructure solutions for renewable energy plants, data centers, and battery energy storage systems (BESS). Our technologies are designed to reduce risk, improve performance, and deliver reliable operation worldwide. GameChange Energy is engineering the future of clean energy infrastructure.

For more information about GameChange Energy, visit www.gamechangeenergy.com.

Media Contact

Lisa Andrews

Director of Marketing, GameChange Energy

lisa.andrews@gamechangeenergy.com

 

 

Rebrand Streamlines Procurement and Installation for Clients, Reflects GameChange's Expanding Product Offerings

NORWALK, Conn., June 1, 2026 /PRNewswire/ -- GameChange Energy, a global energy infrastructure company, announces the consolidation of its solar tracker division (formerly GameChange Solar), transformer division (formerly GameChange BOS), eBOS division, and remote asset monitoring offerings under a single unified brand: GameChange Energy. This brand consolidation reflects the company's growth from a leading solar tracker manufacturer into an integrated energy platform, with products that deliver outstanding performance over the full life of the project.

The GameChange Energy brand unifies the organization's tracker, racking, transformer, eBOS, and remote asset monitoring offerings under a single identity, enabling the company to serve developers, EPCs, and utilities seeking a more integrated approach to project delivery. Operations and teams remain unchanged by the consolidation, with the added benefit of a unified company that can support increasingly complex projects. This structure provides GameChange Energy with the foundation to scale strategically across markets, while continuing to deliver the performance and reliability customers have come to expect.

"The GameChange Energy name tells the full story of what we offer now," says Andrew Worden, founder of GameChange Energy. "Utility-scale projects are growing more complex, so developers need partners who can reduce risk and streamline installation for all project scales and types. Unifying our tracker, eBOS, asset monitoring, and transformer offerings under a single platform positions us to deliver integrated capabilities with the reliability, speed, and service our customers expect."

GameChange Energy became the parent company of GameChange Solar and GameChange BOS when it launched its transformer business in 2023. GameChange Solar, launched in 2012, quickly grew into one of the world's leading solar tracker companies, with installations across six continents and over 63 GW deployed. In 2025, the company's portfolio expanded with the GameChange BOS launch of a 180,000 sq. ft., 5,400 MVA capacity transformer manufacturing facility in Mumbai, India. Earlier this year, GameChange Energy's acquisition of Terrasmart's eBOS division added 14 GW of proven track record and a domestic eBOS manufacturing facility in Detroit, MI. Most recently, the company announced a partnership with Boston-based Raptor Maps to offer customized asset health monitoring solutions for renewable and critical power projects.

"The biggest challenge we hear from customers is vendor coordination. Managing multiple suppliers across trackers, eBOS, monitoring, and transformers adds cost and time to every project," says Phillip Vyhanek, CEO of GameChange Energy. "Consolidating under a single brand simplifies and speeds that process for our clients, maintaining our commitment to excellence, high-performance products, and long-term customer relationships."

About GameChange Energy

GameChange Energy is a global energy infrastructure company delivering integrated, highly engineered solutions for utility-scale renewable energy and critical power applications. Through our portfolio of operating companies, we provide solar trackers, fixed-tilt mounting systems, eBOS solutions, transformers, drone-based asset inspection, and customized infrastructure solutions for renewable energy plants, data centers, and battery energy storage systems (BESS). Our technologies are designed to reduce risk, improve performance, and deliver reliable operation worldwide. GameChange Energy is engineering the future of clean energy infrastructure.

For more information about GameChange Energy, visit www.gamechangeenergy.com.

Media Contact

Lisa Andrews

Director of Marketing, GameChange Energy

lisa.andrews@gamechangeenergy.com

 

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

GameChange Energy Consolidates Solar, eBOS, Asset Monitoring, and Transformer Divisions Under Single Brand

GameChange Energy Consolidates Solar, eBOS, Asset Monitoring, and Transformer Divisions Under Single Brand

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