Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

VEVEY, Switzerland, March 27, 2025 /PRNewswire/ -- People today are looking for faster ways to prepare wholesome meals. With 33% of households globally now owning an air fryer,^[1] this device is becoming increasingly popular and is delivering on this need. Nestlé is helping consumers keep their air fryer meals varied and exciting with its growing range of air-fryer-dedicated recipes and flavors. The company recently expanded its range of Maggi Air Fryer products in the United Kingdom (UK) and Malaysia, two of Nestlé's key culinary markets.

In the UK, where air fryers are already the third most used cooking appliance and 58% of people own one,^[2] Nestlé has added three new Maggi Air Fryer Crispy Coating recipe mixes to its highly successful Maggi Air Fryer Seasonings mixes. Among the first of their kind in the market, the new coatings are aimed at helping people achieve a perfect crispiness that is full of flavor.  

At the same time, Nestlé is also building out its Maggi Air Fryer series in Malaysia, where 42% of households own an air fryer.^[3] Here, the company has introduced a Satay variant along with repositioning its existing marinade mixes as part of the air fryer series to provide consumers with an authentic taste from fresh ingredients in two simple steps – marinating and air frying.

"Maggi, the world's leading food brand with highest household penetration has always been at the forefront of food innovation for decades" said Nikhil Chand, Head of Food Strategic Business Unit at Nestlé "In both the UK and Malaysia, we are amongst the first with an air fryer range.

At Nestlé, we are constantly supporting modern cooking through our innovative offerings and enabling consumers to prepare delicious home cooked meals. As one of our six 'big bets' for 2025, our modern cooking solutions have the potential to generate over 100 million Swiss francs in annual sales."

Swen Rabe, Head of the Nestlé Research and Development Center for Food in Singen, Germany added: "Our chefs and food developers worked to craft these innovations through the smart combination of ingredients, leveraging Nestlé's sensory expertise and knowledge of local flavor profiles and trends. These recipe mixes are just the latest examples of our ability to drive innovations that meet demand for modern cooking solutions like the air fryer."  

The category expansion builds on the presence of air fryer cooking solutions across other geographies like Australia, New Zealand and China. Nestlé is leveraging years of flavor knowledge to deliver a carefully proportioned and authentic taste experience. 

Nestlé UK & Ireland Press Release: Maggi launches brand-new range of Air Fryer Crispy Coating Mixes | Nestlé UK & Ireland

Download high resolution images from Flickr

For media queries: mediarelations@nestle.com

^{[1] Sources: Global insights. Kantar HH appliance usage study, 07.2023; NPTC Chefs consultation}

^{[2] Sources: Leatherhead food research, May 14, 2024. Good Food Foundation Survey, September 2024.}

^{[3] Source: MCR Consumer Study 2024.}

VEVEY, Switzerland, March 27, 2025 /PRNewswire/ -- People today are looking for faster ways to prepare wholesome meals. With 33% of households globally now owning an air fryer,^[1] this device is becoming increasingly popular and is delivering on this need. Nestlé is helping consumers keep their air fryer meals varied and exciting with its growing range of air-fryer-dedicated recipes and flavors. The company recently expanded its range of Maggi Air Fryer products in the United Kingdom (UK) and Malaysia, two of Nestlé's key culinary markets.

In the UK, where air fryers are already the third most used cooking appliance and 58% of people own one,^[2] Nestlé has added three new Maggi Air Fryer Crispy Coating recipe mixes to its highly successful Maggi Air Fryer Seasonings mixes. Among the first of their kind in the market, the new coatings are aimed at helping people achieve a perfect crispiness that is full of flavor.  

At the same time, Nestlé is also building out its Maggi Air Fryer series in Malaysia, where 42% of households own an air fryer.^[3] Here, the company has introduced a Satay variant along with repositioning its existing marinade mixes as part of the air fryer series to provide consumers with an authentic taste from fresh ingredients in two simple steps – marinating and air frying.

"Maggi, the world's leading food brand with highest household penetration has always been at the forefront of food innovation for decades" said Nikhil Chand, Head of Food Strategic Business Unit at Nestlé "In both the UK and Malaysia, we are amongst the first with an air fryer range.

At Nestlé, we are constantly supporting modern cooking through our innovative offerings and enabling consumers to prepare delicious home cooked meals. As one of our six 'big bets' for 2025, our modern cooking solutions have the potential to generate over 100 million Swiss francs in annual sales."

Swen Rabe, Head of the Nestlé Research and Development Center for Food in Singen, Germany added: "Our chefs and food developers worked to craft these innovations through the smart combination of ingredients, leveraging Nestlé's sensory expertise and knowledge of local flavor profiles and trends. These recipe mixes are just the latest examples of our ability to drive innovations that meet demand for modern cooking solutions like the air fryer."  

The category expansion builds on the presence of air fryer cooking solutions across other geographies like Australia, New Zealand and China. Nestlé is leveraging years of flavor knowledge to deliver a carefully proportioned and authentic taste experience. 

Nestlé UK & Ireland Press Release: Maggi launches brand-new range of Air Fryer Crispy Coating Mixes | Nestlé UK & Ireland

Download high resolution images from Flickr

For media queries: mediarelations@nestle.com

^{[1] Sources: Global insights. Kantar HH appliance usage study, 07.2023; NPTC Chefs consultation}

^{[2] Sources: Leatherhead food research, May 14, 2024. Good Food Foundation Survey, September 2024.}

^{[3] Source: MCR Consumer Study 2024.}

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

DUBAI, UAE, Jan. 7, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, has revealed the 2025 highlights of Bybit Spot, marking a transformative year for business line. Defined by strategic market positioning that consistently delivered early access to breakout assets before the hype, Bybit Spot proactively identified and listed high-potential tokens ahead of broader discovery, unlocking advanced entry opportunities and a rewarding experience for traders.

First to Market: TRUMP, XAUT, xStocks, TUNA, and MET

Bybit Spot helped users secure first-mover advantages across the year's most significant asset launches. The platform was among the earliest to list TRUMP, the first dynamite memecoin of 2025 that hit an all-time high (ATH) of 548%. In the RWA space, Bybit pioneered CEX trading for XAUT, a gold-backed token that saw an ATH of 127%, and xStocks, enabling on-chain trading capturing the upside of traditional equities, with GOOGLX climbing +107%.

The platform's early discovery approach continued with TUNA, a community-led DeFi token that surged +2,637% on day one, and MET, a liquidity-focused DeFi pick that delivered +255% first-day gains.

Lightning-Fast Listings, High Rewards

Speed to market paired with industry-leading incentives defined Bybit Spot's value proposition. The platform gave away up to $20 million in rewards for select listings including NXPC, an early-stage GameFi breakout, and NIGHT, a privacy-first infrastructure project. By combining early access with substantial reward structures, Bybit transformed market momentum into potential profitability. The strategy propelled Bybit Spot to the No. 1 position in NIGHT's CEX trading market share.

Capturing Diversity in Narratives

Bybit Spot's 2025 lineup spanned the most captivating sectors from celebrity memecoins, AI utilities, to RWA, GameFi, on-chain equities, next-generation Layer 1s, and privacy-first infrastructure. The diversified approach ensured Bybit users' access to multiple market narratives wherever opportunities emerged.

Throughout 2025, Bybit Spot delivered on its promise of an ultra-rewarding trading experience, platforming spotlight projects every month and delivering first-mover advantage at every turn. Looking ahead, 2026 stands to be another year of building momentum and sharing growth.

#Bybit / #CryptoArk / #IMakeIt  

About Bybit

Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press

For media inquiries, please contact: media@bybit.com

For updates, please follow: Bybit's Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

 

DUBAI, UAE, Jan. 7, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, has revealed the 2025 highlights of Bybit Spot, marking a transformative year for business line. Defined by strategic market positioning that consistently delivered early access to breakout assets before the hype, Bybit Spot proactively identified and listed high-potential tokens ahead of broader discovery, unlocking advanced entry opportunities and a rewarding experience for traders.

First to Market: TRUMP, XAUT, xStocks, TUNA, and MET

Bybit Spot helped users secure first-mover advantages across the year's most significant asset launches. The platform was among the earliest to list TRUMP, the first dynamite memecoin of 2025 that hit an all-time high (ATH) of 548%. In the RWA space, Bybit pioneered CEX trading for XAUT, a gold-backed token that saw an ATH of 127%, and xStocks, enabling on-chain trading capturing the upside of traditional equities, with GOOGLX climbing +107%.

The platform's early discovery approach continued with TUNA, a community-led DeFi token that surged +2,637% on day one, and MET, a liquidity-focused DeFi pick that delivered +255% first-day gains.

Lightning-Fast Listings, High Rewards

Speed to market paired with industry-leading incentives defined Bybit Spot's value proposition. The platform gave away up to $20 million in rewards for select listings including NXPC, an early-stage GameFi breakout, and NIGHT, a privacy-first infrastructure project. By combining early access with substantial reward structures, Bybit transformed market momentum into potential profitability. The strategy propelled Bybit Spot to the No. 1 position in NIGHT's CEX trading market share.

Capturing Diversity in Narratives

Bybit Spot's 2025 lineup spanned the most captivating sectors from celebrity memecoins, AI utilities, to RWA, GameFi, on-chain equities, next-generation Layer 1s, and privacy-first infrastructure. The diversified approach ensured Bybit users' access to multiple market narratives wherever opportunities emerged.

Throughout 2025, Bybit Spot delivered on its promise of an ultra-rewarding trading experience, platforming spotlight projects every month and delivering first-mover advantage at every turn. Looking ahead, 2026 stands to be another year of building momentum and sharing growth.

#Bybit / #CryptoArk / #IMakeIt  

About Bybit

Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press

For media inquiries, please contact: media@bybit.com

For updates, please follow: Bybit's Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Bybit Spot 2025 Highlights: Unlocking Early Access to High-Potential Assets