Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

VEVEY, Switzerland, March 27, 2025 /PRNewswire/ -- People today are looking for faster ways to prepare wholesome meals. With 33% of households globally now owning an air fryer,^[1] this device is becoming increasingly popular and is delivering on this need. Nestlé is helping consumers keep their air fryer meals varied and exciting with its growing range of air-fryer-dedicated recipes and flavors. The company recently expanded its range of Maggi Air Fryer products in the United Kingdom (UK) and Malaysia, two of Nestlé's key culinary markets.

In the UK, where air fryers are already the third most used cooking appliance and 58% of people own one,^[2] Nestlé has added three new Maggi Air Fryer Crispy Coating recipe mixes to its highly successful Maggi Air Fryer Seasonings mixes. Among the first of their kind in the market, the new coatings are aimed at helping people achieve a perfect crispiness that is full of flavor.  

At the same time, Nestlé is also building out its Maggi Air Fryer series in Malaysia, where 42% of households own an air fryer.^[3] Here, the company has introduced a Satay variant along with repositioning its existing marinade mixes as part of the air fryer series to provide consumers with an authentic taste from fresh ingredients in two simple steps – marinating and air frying.

"Maggi, the world's leading food brand with highest household penetration has always been at the forefront of food innovation for decades" said Nikhil Chand, Head of Food Strategic Business Unit at Nestlé "In both the UK and Malaysia, we are amongst the first with an air fryer range.

At Nestlé, we are constantly supporting modern cooking through our innovative offerings and enabling consumers to prepare delicious home cooked meals. As one of our six 'big bets' for 2025, our modern cooking solutions have the potential to generate over 100 million Swiss francs in annual sales."

Swen Rabe, Head of the Nestlé Research and Development Center for Food in Singen, Germany added: "Our chefs and food developers worked to craft these innovations through the smart combination of ingredients, leveraging Nestlé's sensory expertise and knowledge of local flavor profiles and trends. These recipe mixes are just the latest examples of our ability to drive innovations that meet demand for modern cooking solutions like the air fryer."  

The category expansion builds on the presence of air fryer cooking solutions across other geographies like Australia, New Zealand and China. Nestlé is leveraging years of flavor knowledge to deliver a carefully proportioned and authentic taste experience. 

Nestlé UK & Ireland Press Release: Maggi launches brand-new range of Air Fryer Crispy Coating Mixes | Nestlé UK & Ireland

Download high resolution images from Flickr

For media queries: mediarelations@nestle.com

^{[1] Sources: Global insights. Kantar HH appliance usage study, 07.2023; NPTC Chefs consultation}

^{[2] Sources: Leatherhead food research, May 14, 2024. Good Food Foundation Survey, September 2024.}

^{[3] Source: MCR Consumer Study 2024.}

VEVEY, Switzerland, March 27, 2025 /PRNewswire/ -- People today are looking for faster ways to prepare wholesome meals. With 33% of households globally now owning an air fryer,^[1] this device is becoming increasingly popular and is delivering on this need. Nestlé is helping consumers keep their air fryer meals varied and exciting with its growing range of air-fryer-dedicated recipes and flavors. The company recently expanded its range of Maggi Air Fryer products in the United Kingdom (UK) and Malaysia, two of Nestlé's key culinary markets.

In the UK, where air fryers are already the third most used cooking appliance and 58% of people own one,^[2] Nestlé has added three new Maggi Air Fryer Crispy Coating recipe mixes to its highly successful Maggi Air Fryer Seasonings mixes. Among the first of their kind in the market, the new coatings are aimed at helping people achieve a perfect crispiness that is full of flavor.  

At the same time, Nestlé is also building out its Maggi Air Fryer series in Malaysia, where 42% of households own an air fryer.^[3] Here, the company has introduced a Satay variant along with repositioning its existing marinade mixes as part of the air fryer series to provide consumers with an authentic taste from fresh ingredients in two simple steps – marinating and air frying.

"Maggi, the world's leading food brand with highest household penetration has always been at the forefront of food innovation for decades" said Nikhil Chand, Head of Food Strategic Business Unit at Nestlé "In both the UK and Malaysia, we are amongst the first with an air fryer range.

At Nestlé, we are constantly supporting modern cooking through our innovative offerings and enabling consumers to prepare delicious home cooked meals. As one of our six 'big bets' for 2025, our modern cooking solutions have the potential to generate over 100 million Swiss francs in annual sales."

Swen Rabe, Head of the Nestlé Research and Development Center for Food in Singen, Germany added: "Our chefs and food developers worked to craft these innovations through the smart combination of ingredients, leveraging Nestlé's sensory expertise and knowledge of local flavor profiles and trends. These recipe mixes are just the latest examples of our ability to drive innovations that meet demand for modern cooking solutions like the air fryer."  

The category expansion builds on the presence of air fryer cooking solutions across other geographies like Australia, New Zealand and China. Nestlé is leveraging years of flavor knowledge to deliver a carefully proportioned and authentic taste experience. 

Nestlé UK & Ireland Press Release: Maggi launches brand-new range of Air Fryer Crispy Coating Mixes | Nestlé UK & Ireland

Download high resolution images from Flickr

For media queries: mediarelations@nestle.com

^{[1] Sources: Global insights. Kantar HH appliance usage study, 07.2023; NPTC Chefs consultation}

^{[2] Sources: Leatherhead food research, May 14, 2024. Good Food Foundation Survey, September 2024.}

^{[3] Source: MCR Consumer Study 2024.}

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

New central control unit coordinates solar, storage, backup power and household consumption in a scalable home energy ecosystem

DÜSSELDORF, Germany, May 11, 2026 /PRNewswire/ -- Zendure, the global pioneer of plug-in home energy management systems (HEMS), is expanding the SolarFlow Mix Series with PowerHub. The central control unit combines photovoltaics, storage, grid and backup power, and controllable loads such as heat pumps, EV chargers and smart home devices into one architecture, evolving the SolarFlow Mix Series from modular storage into a fully integrated home energy ecosystem.

Scalable energy system for growing demand

PowerHub coordinates battery storage, solar input and household loads as the intelligent center of the ecosystem. It scales from an 8 kWh base up to 50 kWh per unit, or 150 kWh in multi-unit setups. Up to three SolarFlow Mix units can connect to a single PowerHub, delivering up to 12 kW of continuous output, enough for an entire household including heat pumps and EV charging. It suits single-family homes, multi-generation households and small commercial applications.

PowerHub is available in single-phase (1P) and three-phase (3P) versions, matching homes across Germany, France and the Netherlands. The 3P version provides higher continuous power, full three-phase EV charging up to 22 kW, and balanced load distribution, essential for running heat pumps, induction cooktops and high-power EVFlow AC simultaneously. In backup mode, 1P secures one phase with a single SolarFlow Mix unit. 3P secures all three phases using three units in parallel.

The PowerHub also supports up to 43 kW three-phase PV input, 14 kW single-phase PV input and 24 kW solar capacity via native inputs, plus compatibility with third-party PV arrays. For EV charging upgrades, PowerHub natively integrates with Zendure's upcoming bidirectional smart EVFlow AC (7.4 / 11 / 22 kW, Socket and tethered variants), which supports ISO 15118-20 vehicle-to-grid (V2G), turning any compatible EV into a mobile home battery.

Smart energy management with ZENKI AI and ZenWave™

PowerHub runs on Zendure's open energy platform ZEN+OS and is managed by ZENKI AI, which learns household habits, weather and electricity prices to decide minute by minute when to store and use energy. Combined with ZenWave™, Zendure's dynamic tariff service, households can automatically trade energy on the spot market and significantly reduce bills. Open interfaces connect the ecosystem with EV chargers, heat pumps and smart home devices via European standards:

• SG-Ready: heat pumps respond to electricity prices and grid signals, compatible with 5,000+ heat pump models.
• EEBus: European standard linking smart appliances to the energy system.
• OCPP: open industry standard for EV chargers.
• VPP-Ready: compatible with virtual power plants for grid stabilisation and extra revenue.

Data is processed locally, so the home keeps managing its own energy even without internet, ZENKI AI's advanced features remain cloud-based.

Whole-home backup for energy security

During grid outages, PowerHub powers the entire household, not just individual devices, securing lighting, refrigerators and internet while supporting heat pumps and EV chargers. With 10 ms transfer time, it keeps computers and sensitive medical devices running uninterrupted. Black Start enables independent restart after a full blackout using only solar energy. Even off-grid, EV charging stays available at up to 11 kW.

Simple installation, higher cost-effectiveness

By integrating multiple components into one architecture, PowerHub reduces interfaces, simplifies installation and boosts efficiency. Self-generated solar is used more consistently, surplus energy is stored for evening use or high-demand loads. A household consuming 15,000 kWh annually can cut electricity costs by up to 88–91% with a PowerHub setup plus a 16 kWp PV system and ZenWave™, saving up to €3,168/year with three SolarFlow 3000 Mix AC+ units, or up to €5,472/year with three SolarFlow 4000 Mix Pro or Mix AC+ units.

PowerHub at a glance

• Versions: 1P and 3P
• Storage: 8–150 kWh (up to 3 SolarFlow Mix units)
• Continuous power: up to 12 kW
• Solar input: up to 24 kW native + third-party PV
• EV charging: up to 22 kW (3P) / 7.4 kW (1P), 11 kW off-grid
• Backup switching: 10 ms (UPS-grade)
• Open protocols: SG-Ready, EEBus, OCPP, VPP-Ready
• Installation cost: from €2,000–€3,500 down to €300–€800
• Self-sufficiency: up to 91% (typical German household, 16 kWp PV + 3× SolarFlow 4000 Mix series)

Pioneer Programme

At launch, the first 1,000 customers in Europe who purchase and install two or more SolarFlow 4000 Mix Pro or SolarFlow 4000 Mix AC+ units will receive a Zendure PowerHub free of charge. Details on Zendure's official website.

Availability

PowerHub is now available for pre-order, with shipments starting in July 2026. Pricing for the single-phase version starts at €699 in Germany, €719 in France and other European regions, and €729 in the Netherlands.

About Zendure

Zendure is a global pioneer of plug-in Home Energy Management Systems (HEMS), with R&D and operations centres in Silicon Valley, the Greater Bay Area, Japan and Germany. Its mission is to deliver reliable, affordable clean energy worldwide by popularizing the latest EnergyTech. The SolarFlow balcony energy storage system transforms sunlight into a safe, reliable and resilient energy source for everyday living.

Contact:
Patrick Chris
chris.qiu@zendure.com 
+86-13697796028

New central control unit coordinates solar, storage, backup power and household consumption in a scalable home energy ecosystem

DÜSSELDORF, Germany, May 11, 2026 /PRNewswire/ -- Zendure, the global pioneer of plug-in home energy management systems (HEMS), is expanding the SolarFlow Mix Series with PowerHub. The central control unit combines photovoltaics, storage, grid and backup power, and controllable loads such as heat pumps, EV chargers and smart home devices into one architecture, evolving the SolarFlow Mix Series from modular storage into a fully integrated home energy ecosystem.

Scalable energy system for growing demand

PowerHub coordinates battery storage, solar input and household loads as the intelligent center of the ecosystem. It scales from an 8 kWh base up to 50 kWh per unit, or 150 kWh in multi-unit setups. Up to three SolarFlow Mix units can connect to a single PowerHub, delivering up to 12 kW of continuous output, enough for an entire household including heat pumps and EV charging. It suits single-family homes, multi-generation households and small commercial applications.

PowerHub is available in single-phase (1P) and three-phase (3P) versions, matching homes across Germany, France and the Netherlands. The 3P version provides higher continuous power, full three-phase EV charging up to 22 kW, and balanced load distribution, essential for running heat pumps, induction cooktops and high-power EVFlow AC simultaneously. In backup mode, 1P secures one phase with a single SolarFlow Mix unit. 3P secures all three phases using three units in parallel.

The PowerHub also supports up to 43 kW three-phase PV input, 14 kW single-phase PV input and 24 kW solar capacity via native inputs, plus compatibility with third-party PV arrays. For EV charging upgrades, PowerHub natively integrates with Zendure's upcoming bidirectional smart EVFlow AC (7.4 / 11 / 22 kW, Socket and tethered variants), which supports ISO 15118-20 vehicle-to-grid (V2G), turning any compatible EV into a mobile home battery.

Smart energy management with ZENKI AI and ZenWave™

PowerHub runs on Zendure's open energy platform ZEN+OS and is managed by ZENKI AI, which learns household habits, weather and electricity prices to decide minute by minute when to store and use energy. Combined with ZenWave™, Zendure's dynamic tariff service, households can automatically trade energy on the spot market and significantly reduce bills. Open interfaces connect the ecosystem with EV chargers, heat pumps and smart home devices via European standards:

• SG-Ready: heat pumps respond to electricity prices and grid signals, compatible with 5,000+ heat pump models.
• EEBus: European standard linking smart appliances to the energy system.
• OCPP: open industry standard for EV chargers.
• VPP-Ready: compatible with virtual power plants for grid stabilisation and extra revenue.

Data is processed locally, so the home keeps managing its own energy even without internet, ZENKI AI's advanced features remain cloud-based.

Whole-home backup for energy security

During grid outages, PowerHub powers the entire household, not just individual devices, securing lighting, refrigerators and internet while supporting heat pumps and EV chargers. With 10 ms transfer time, it keeps computers and sensitive medical devices running uninterrupted. Black Start enables independent restart after a full blackout using only solar energy. Even off-grid, EV charging stays available at up to 11 kW.

Simple installation, higher cost-effectiveness

By integrating multiple components into one architecture, PowerHub reduces interfaces, simplifies installation and boosts efficiency. Self-generated solar is used more consistently, surplus energy is stored for evening use or high-demand loads. A household consuming 15,000 kWh annually can cut electricity costs by up to 88–91% with a PowerHub setup plus a 16 kWp PV system and ZenWave™, saving up to €3,168/year with three SolarFlow 3000 Mix AC+ units, or up to €5,472/year with three SolarFlow 4000 Mix Pro or Mix AC+ units.

PowerHub at a glance

• Versions: 1P and 3P
• Storage: 8–150 kWh (up to 3 SolarFlow Mix units)
• Continuous power: up to 12 kW
• Solar input: up to 24 kW native + third-party PV
• EV charging: up to 22 kW (3P) / 7.4 kW (1P), 11 kW off-grid
• Backup switching: 10 ms (UPS-grade)
• Open protocols: SG-Ready, EEBus, OCPP, VPP-Ready
• Installation cost: from €2,000–€3,500 down to €300–€800
• Self-sufficiency: up to 91% (typical German household, 16 kWp PV + 3× SolarFlow 4000 Mix series)

Pioneer Programme

At launch, the first 1,000 customers in Europe who purchase and install two or more SolarFlow 4000 Mix Pro or SolarFlow 4000 Mix AC+ units will receive a Zendure PowerHub free of charge. Details on Zendure's official website.

Availability

PowerHub is now available for pre-order, with shipments starting in July 2026. Pricing for the single-phase version starts at €699 in Germany, €719 in France and other European regions, and €729 in the Netherlands.

About Zendure

Zendure is a global pioneer of plug-in Home Energy Management Systems (HEMS), with R&D and operations centres in Silicon Valley, the Greater Bay Area, Japan and Germany. Its mission is to deliver reliable, affordable clean energy worldwide by popularizing the latest EnergyTech. The SolarFlow balcony energy storage system transforms sunlight into a safe, reliable and resilient energy source for everyday living.

Contact:
Patrick Chris
chris.qiu@zendure.com 
+86-13697796028

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Zendure Launches PowerHub, Europe's First Plug-In HEMS Hub That Turns Any Solar Home Into a Whole-Home Energy Ecosystem