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The Brand's Latest Mineral Sunscreen Addresses
Top Consumer Barriers to Daily Sunscreen Use
SUMMIT, N.J., March 31, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) continues to push the boundaries of suncare product development with the launch of the Neutrogena® Ultra Sheer ® Face Liquid Mineral Sunscreen SPF 70. A December 2024 Kenvue research study found that 99% of healthcare providers believe if sunscreen offered better application and aesthetic experiences, patients would use their sunscreen more often1. The new mineral formula addresses these barriers by offering a high SPF with a lightweight, invisible finish. To raise awareness, the #1 suncare brand2 in the U.S. is launching a new campaign with an unexpected partner, actor and WWE Superstar John Cena, who, like the new sunscreen, is known for being invisible.
Inspired by the legendary 'You Can't See Me' catchphrase, the Sunscreen You Can't See campaign reinforces that while you may not see Ultra Sheer ® Sunscreen on your skin, the high-SPF mineral formula is working hard to protect you from the harshest UV rays. Joining Cena in the campaign is dermatologist and skin cancer surgeon Dr. Neera Nathan.
"I had a blast working on this campaign. It's funny, but it also gets across a really important point—wearing SPF every day isn't something you should skip," said John Cena. "Neutrogena® Ultra Sheer ® Sunscreen is lightweight, not greasy, and honestly, it's so sheer you barely notice it's there."
"As a dermatologist who removes skin cancers daily, I know sun protection is crucial for preventing sun-induced cancers and photoaging," says Dr. Neera Nathan. "Ultra Sheer ® Mineral Face Liquid Sunscreen stands out for its lightweight, high-SPF mineral protection and invisible finish, which I hope will encourage more people to wear sunscreen daily."
The Neutrogena® Ultra Sheer ® Sunscreen collection is designed for everyday wear, offering superior broad-spectrum UVA/UVB protection powered by proprietary Helioplex® and Purescreen® Technology. The advanced, fast-absorbing mineral formula ensures an ultra-light, invisible finish without the heavy, greasy feel, making sunscreen use effortless and enjoyable.
"At Neutrogena®, we're committed to breaking down barriers to sun protection," said Andrew Stanleick, Kenvue President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "By leveraging humor and cultural relevance, we're making sun safety and daily sunscreen use a conversation people want to engage with, especially younger audiences."
In 2025, Neutrogena® is strengthening its longstanding commitment to education and awareness for sun safe practices, while increasing the number of dermatologists engaged and sunscreen sampled. As the official sun care sponsor of the Coachella Valley Music and Arts Festival and Stagecoach Festival, the brand will offer complimentary sunscreen stations and education. Additionally, Neutrogena® is deepening its eight-year relationship with the Melanoma Research Foundation, surpassing $1 million in total donations over their relationship and partnering to host activations during Melanoma Awareness Month.
Furthering its impact, the brand will serve as an official sun care sponsor of the 2025 World Surf League, emphasizing the importance of sun protection for beach and water activities. To reach younger audiences, Neutrogena® has partnered with Young Minds Inspired to develop the Sun Safety for All program, providing education to students across the country and fostering lifelong sun protection habits at an early age.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson's®, Listerine®, Neutrogena®, and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience, living into our Beauty to a Science platform. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding the launch of the Neutrogena® Ultra Sheer ® Face Liquid Mineral Sunscreen SPF 70. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 29, 2024 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 Sunscreen Perception Survey 2024 (December 2024) Kenvue – Dermsquared®
2 Nielsen L52W ending 12/28
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
The Brand's Latest Mineral Sunscreen Addresses
Top Consumer Barriers to Daily Sunscreen Use
SUMMIT, N.J., March 31, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) continues to push the boundaries of suncare product development with the launch of the Neutrogena® Ultra Sheer ® Face Liquid Mineral Sunscreen SPF 70. A December 2024 Kenvue research study found that 99% of healthcare providers believe if sunscreen offered better application and aesthetic experiences, patients would use their sunscreen more often1. The new mineral formula addresses these barriers by offering a high SPF with a lightweight, invisible finish. To raise awareness, the #1 suncare brand2 in the U.S. is launching a new campaign with an unexpected partner, actor and WWE Superstar John Cena, who, like the new sunscreen, is known for being invisible.
Inspired by the legendary 'You Can't See Me' catchphrase, the Sunscreen You Can't See campaign reinforces that while you may not see Ultra Sheer ® Sunscreen on your skin, the high-SPF mineral formula is working hard to protect you from the harshest UV rays. Joining Cena in the campaign is dermatologist and skin cancer surgeon Dr. Neera Nathan.
"I had a blast working on this campaign. It's funny, but it also gets across a really important point—wearing SPF every day isn't something you should skip," said John Cena. "Neutrogena® Ultra Sheer ® Sunscreen is lightweight, not greasy, and honestly, it's so sheer you barely notice it's there."
"As a dermatologist who removes skin cancers daily, I know sun protection is crucial for preventing sun-induced cancers and photoaging," says Dr. Neera Nathan. "Ultra Sheer ® Mineral Face Liquid Sunscreen stands out for its lightweight, high-SPF mineral protection and invisible finish, which I hope will encourage more people to wear sunscreen daily."
The Neutrogena® Ultra Sheer ® Sunscreen collection is designed for everyday wear, offering superior broad-spectrum UVA/UVB protection powered by proprietary Helioplex® and Purescreen® Technology. The advanced, fast-absorbing mineral formula ensures an ultra-light, invisible finish without the heavy, greasy feel, making sunscreen use effortless and enjoyable.
"At Neutrogena®, we're committed to breaking down barriers to sun protection," said Andrew Stanleick, Kenvue President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "By leveraging humor and cultural relevance, we're making sun safety and daily sunscreen use a conversation people want to engage with, especially younger audiences."
In 2025, Neutrogena® is strengthening its longstanding commitment to education and awareness for sun safe practices, while increasing the number of dermatologists engaged and sunscreen sampled. As the official sun care sponsor of the Coachella Valley Music and Arts Festival and Stagecoach Festival, the brand will offer complimentary sunscreen stations and education. Additionally, Neutrogena® is deepening its eight-year relationship with the Melanoma Research Foundation, surpassing $1 million in total donations over their relationship and partnering to host activations during Melanoma Awareness Month.
Furthering its impact, the brand will serve as an official sun care sponsor of the 2025 World Surf League, emphasizing the importance of sun protection for beach and water activities. To reach younger audiences, Neutrogena® has partnered with Young Minds Inspired to develop the Sun Safety for All program, providing education to students across the country and fostering lifelong sun protection habits at an early age.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson's®, Listerine®, Neutrogena®, and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience, living into our Beauty to a Science platform. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding the launch of the Neutrogena® Ultra Sheer ® Face Liquid Mineral Sunscreen SPF 70. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 29, 2024 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 Sunscreen Perception Survey 2024 (December 2024) Kenvue – Dermsquared®
2 Nielsen L52W ending 12/28
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Neutrogena® and John Cena Team Up for the Ultimate Disappearing Act in New Ultra Sheer ® Mineral Sunscreen Campaign
Neutrogena® and John Cena Team Up for the Ultimate Disappearing Act in New Ultra Sheer ® Mineral Sunscreen Campaign
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Welcoming the Year of the Horse in Bali's leading luxury family resort.
BALI, Indonesia, Jan. 12, 2026 /PRNewswire/ -- The Ritz-Carlton, Bali invites guests to embrace the auspicious spirit of the Lunar New Year with a curated collection of festive dining experiences designed to unite families in an atmosphere of warmth, celebration, and refined indulgence. This year's highlights include a sumptuous Lunar New Year's Eve Dinner and an elegant Lunar New Year Afternoon Tea, each thoughtfully crafted to honor cherished traditions while elevating the holiday with contemporary flair.
The Lunar New Year's Eve Dinner at Senses presents a vibrant culinary celebration overlooking the resort's beautifully manicured garden. Guests are welcomed to savor an abundant buffet featuring freshly steamed dim sum, golden spring rolls, decadent roast duck, fragrant wok-fried specialties, and symbolic dishes representing prosperity, longevity, and good fortune. Complemented by live carving stations and traditional festive desserts, this memorable evening invites families to gather in the spirit of unity and abundance. Available on 16 February 2026 from 6 p.m. to 10:30 p.m., priced at IDR 1,000,000++ per person.
For those seeking a more leisurely celebration, the Lunar New Year Afternoon Tea offers a refined experience inspired by timeless Asian traditions. Guests can indulge in handcrafted sweet and savory delights, including mandarin orange cake, crispy vegetable money bags symbolizing good fortune, dried fruits, plums, and other festive treats. Paired with premium loose-leaf teas and enjoyed against panoramic ocean views, this elevated experience sets the tone for meaningful moments shared with loved ones. Available from 15–20 February 2026, priced at IDR 1,100,000++ for two people.
"We are delighted to welcome guests to The Ritz-Carlton, Bali for this meaningful celebration of the Lunar New Year," said Go Kondo, General Manager of The Ritz-Carlton, Bali. "Our culinary teams have thoughtfully crafted experiences that honor cherished traditions while showcasing the richness of Asian flavors."
For more information, please visit the website at ritzcarltonbali.com or email rc.dpssw.restaurant.reservation@ritzcarlton.com.
About The Ritz-Carlton, Bali
Built on a sprawling 12.7 hectares white beach front and elevated cliff top settings, The Ritz-Carlton, Bali feature 313 oceanfront suites and villas, enjoying the unobstructed view of the Indian Ocean and the resort's lush garden. Completing the experiences, a glass elevator connects the cliff and the beach-front, five restaurants and bars, The Ritz-Carlton Ballroom and meeting facilities, a wedding chapel, as well as The Ritz-Carlton Spa. Ladies and gentlemen at The Ritz-Carlton, Bali is proudly presents the timeless charms of Indo-Balinese hospitality.
About The Ritz-Carlton Hotel Company, LLC
Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC currently operates more than 120 hotels in over 35 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand's legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. For more information or reservations, visit the company website at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, X, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company's social and environmental responsibility program.
Welcoming the Year of the Horse in Bali's leading luxury family resort.
BALI, Indonesia, Jan. 12, 2026 /PRNewswire/ -- The Ritz-Carlton, Bali invites guests to embrace the auspicious spirit of the Lunar New Year with a curated collection of festive dining experiences designed to unite families in an atmosphere of warmth, celebration, and refined indulgence. This year's highlights include a sumptuous Lunar New Year's Eve Dinner and an elegant Lunar New Year Afternoon Tea, each thoughtfully crafted to honor cherished traditions while elevating the holiday with contemporary flair.
The Lunar New Year's Eve Dinner at Senses presents a vibrant culinary celebration overlooking the resort's beautifully manicured garden. Guests are welcomed to savor an abundant buffet featuring freshly steamed dim sum, golden spring rolls, decadent roast duck, fragrant wok-fried specialties, and symbolic dishes representing prosperity, longevity, and good fortune. Complemented by live carving stations and traditional festive desserts, this memorable evening invites families to gather in the spirit of unity and abundance. Available on 16 February 2026 from 6 p.m. to 10:30 p.m., priced at IDR 1,000,000++ per person.
For those seeking a more leisurely celebration, the Lunar New Year Afternoon Tea offers a refined experience inspired by timeless Asian traditions. Guests can indulge in handcrafted sweet and savory delights, including mandarin orange cake, crispy vegetable money bags symbolizing good fortune, dried fruits, plums, and other festive treats. Paired with premium loose-leaf teas and enjoyed against panoramic ocean views, this elevated experience sets the tone for meaningful moments shared with loved ones. Available from 15–20 February 2026, priced at IDR 1,100,000++ for two people.
"We are delighted to welcome guests to The Ritz-Carlton, Bali for this meaningful celebration of the Lunar New Year," said Go Kondo, General Manager of The Ritz-Carlton, Bali. "Our culinary teams have thoughtfully crafted experiences that honor cherished traditions while showcasing the richness of Asian flavors."
For more information, please visit the website at ritzcarltonbali.com or email rc.dpssw.restaurant.reservation@ritzcarlton.com.
About The Ritz-Carlton, Bali
Built on a sprawling 12.7 hectares white beach front and elevated cliff top settings, The Ritz-Carlton, Bali feature 313 oceanfront suites and villas, enjoying the unobstructed view of the Indian Ocean and the resort's lush garden. Completing the experiences, a glass elevator connects the cliff and the beach-front, five restaurants and bars, The Ritz-Carlton Ballroom and meeting facilities, a wedding chapel, as well as The Ritz-Carlton Spa. Ladies and gentlemen at The Ritz-Carlton, Bali is proudly presents the timeless charms of Indo-Balinese hospitality.
About The Ritz-Carlton Hotel Company, LLC
Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC currently operates more than 120 hotels in over 35 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand's legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. For more information or reservations, visit the company website at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, X, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company's social and environmental responsibility program.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Celebrate Prosperity and Togetherness at The Ritz-Carlton, Bali
