Skip to Content Facebook Feature Image

Trump's 'Liberation Day' is unlikely to free businesses from uncertainty surrounding trade policy

News

Trump's 'Liberation Day' is unlikely to free businesses from uncertainty surrounding trade policy
News

News

Trump's 'Liberation Day' is unlikely to free businesses from uncertainty surrounding trade policy

2025-04-02 04:14 Last Updated At:04:21

WASHINGTON (AP) — President Donald Trump says his tariff announcements slated for Wednesday will amount to a “Liberation Day” for the United States. But American businesses and financial markets are unlikely to be freed from the uncertainty generated by his often stop-and-go trade policy.

Some big questions will be resolved when Trump announces what are expected to be reciprocal tariffs that involve raising U.S. import duties to be equal to the levies that other countries impose on U.S. goods. Companies will have a greater sense of how many countries will be affected, and how high the duties will be.

Yet questions will still swirl around trade and tariffs for months to come, economists say. More tariffs are in the pipeline and could target specific industries such as pharmaceuticals, copper and lumber. And the United States may reach deals with other countries that could alter the reciprocal tariffs. There will also be countless details that could take months to resolve to determine precisely which imports will be hit with taxes.

As a result, few analysts expect Wednesday's announcement to bring the certainty that many businesses — and Wall Street investors — crave.

“April 2 is when this all kicks off, it’s not when all of this ends,” said Kelly Ann Shaw, a former senior White House trade adviser during Trump's first term. “At some point this will settle. But because we’re at the very beginning of what will fundamentally be a total rethink of the global trading system, there are going to be a lot more questions than answers in the near term.”

For now, a measure of economic policy uncertainty maintained by Nicholas Bloom, a Stanford University economist and two colleagues, is at its highest level — outside of the pandemic — since its inception in 1985.

When businesses are unsure about where economic policy is headed, they are more likely to put major spending projects on hold and slow hiring, Bloom said. And when unsure, consumers typically take a more cautious approach to spending.

“April 2 could reduce uncertainty if this is a once and final announcement on tariffs,” Bloom said. "But I suspect it will be one of a series on ongoing announcements."

Trump "has been unequivocally clear for decades about the need to restore American greatness,” said White House spokesman Kush Desai. “America cannot just be an assembler of foreign-made parts — we must become a manufacturing powerhouse that dominates every step of the supply chain of industries that are critical for our national security and economic interests.”

Randy Carr, CEO of World Emblem, said he expects the products he makes in Mexico and Canada will face a 25% tariff as soon as Wednesday. The company has already notified customers that it will raise prices 8%. World Emblem makes badges, patches and labels for companies, universities and law enforcement agencies.

In February, Carr put about $9 million in investment on hold, most of which he planned to spend on artificial intelligence and online commerce. He has started to spend some of that money but is doing so more slowly than he would prefer.

“We don't know if we'll need the money for tariffs,” he said. “Who knows what will happen on Wednesday.”

Already in place are duties on cars, steel, aluminum and all imports from China. Surveys have found widespread uncertainty among manufacturing firms and even oil company executives, who say that higher costs for steel pipe will cut into their profits.

Emerald Packaging, which makes packaging for produce and whose clients include Walmart and Kroger, is holding back on investment for now, given the uncertainty.

CEO Kevin Kelly said the Union City, California-based company learned a big lesson during the height of the pandemic. It started 2021 with $7 million in cash but depleted its reserves by year-end because of the costs of navigating supply chain snarls.

“We’re not spending any money right now," he said. “We’re trying to build cash ... because we’ll need a cushion."

One reason the cloudy outlook surrounding tariffs is likely to remain for months is that Trump wants to maintain some uncertainty about his next steps as a negotiating strategy, Shaw said.

“Intentional ambiguity is a key component” of his approach to trade talks, Shaw said. Those negotiations will likely start after reciprocal duties are announced and could take months to resolve.

At the same time, Trump is due to receive a series of reports this week on other countries' trade policies, including tariffs but also the subsidies, currency manipulation and tax policies that Trump officials say can distort trade. Those reports could prompt further steps.

And then there is Trump's confessed love of tariffs and his willingness to use them for a variety of policy goals, including raising revenue, forcing action on fentanyl trafficking and bringing back manufacturing. The White House has also said it will slap 25% tariffs on any country that imports oil from Venezuela, though that also includes the United States.

"Given that tariffs seem to be an answer for every problem, who knows what might happen next and what will lead to yet another ad hoc round of tariffs?’’ said Marc Busch, professor of international business diplomacy at Georgetown University.

A big question for the economy is how long this might last.

Matthew Luzzetti, an economist at Deutsche Bank, said that even if Wednesday's announcement were the final word on tariffs, the uncertainty around the president's actions so far could drag down growth by about 1% for several quarters.

“If that uncertainty were to extend further, or remain elevated for longer, that would only amplify the effects,” Luzzetti said.

Neil Bradley, chief policy officer at the U.S. Chamber of Commerce, said that even with more certainty, adding tariffs will harm the economy.

“To the extent that April 2 provides clarity, then you can begin to make adjustments and plans," Bradley said. "But having certainty about economically harmful policies is not a positive.”

Associated Press Retail Writer Anne D'Innocenzio in New York contributed to this report.

President Donald Trump walks on the South Lawn of the White House, in Washington, Sunday, March 30, 2025. (AP Photo/Jose Luis Magana)

President Donald Trump walks on the South Lawn of the White House, in Washington, Sunday, March 30, 2025. (AP Photo/Jose Luis Magana)

A digital bill board flashes a tariffs message in Kennedy Township, Pa., Tuesday, March 25, 2025. (AP Photo/Gene J. Puskar)

A digital bill board flashes a tariffs message in Kennedy Township, Pa., Tuesday, March 25, 2025. (AP Photo/Gene J. Puskar)

House Majority Whip Tom Emmer, R-Minn., walks with reporters on the way to a closed-door Republican Conference strategy session, at the Capitol, in Washington, Tuesday, April 1, 2025. (AP Photo/J. Scott Applewhite)

House Majority Whip Tom Emmer, R-Minn., walks with reporters on the way to a closed-door Republican Conference strategy session, at the Capitol, in Washington, Tuesday, April 1, 2025. (AP Photo/J. Scott Applewhite)

People around the world rallied in support of the mass protests in Iran.

This is a photo gallery curated by AP photo editors.

Protesters hold up placards as they demonstrate outside the House of Parliament, in London, England, Tuesday, Jan. 13, 2026. (AP Photo/Kin Cheung)

Protesters hold up placards as they demonstrate outside the House of Parliament, in London, England, Tuesday, Jan. 13, 2026. (AP Photo/Kin Cheung)

A member of the Iranian community holds a photograph of Iran's exiled crown prince Reza Pahlavi during a rally in support of anti-government protests in Iran, outside the U.S. embassy in Bucharest, Romania, Wednesday, Jan. 14, 2026. (AP Photo/Andreea Alexandru)

A member of the Iranian community holds a photograph of Iran's exiled crown prince Reza Pahlavi during a rally in support of anti-government protests in Iran, outside the U.S. embassy in Bucharest, Romania, Wednesday, Jan. 14, 2026. (AP Photo/Andreea Alexandru)

A member of the Iranian community holds a photograph of Iran's exiled crown prince Reza Pahlavi outside the U.S. embassy in Bucharest, Romania, Wednesday, Jan. 14, 2026, during a rally in support of anti-government protests in Iran. (AP Photo/Andreea Alexandru)

A member of the Iranian community holds a photograph of Iran's exiled crown prince Reza Pahlavi outside the U.S. embassy in Bucharest, Romania, Wednesday, Jan. 14, 2026, during a rally in support of anti-government protests in Iran. (AP Photo/Andreea Alexandru)

Protesters hold up placards with pictures of victims as they demonstrate in support of anti-government protests in Iran, outside Downing Street, in London, Wednesday, Jan. 14, 2026. (AP Photo/Kin Cheung)

Protesters hold up placards with pictures of victims as they demonstrate in support of anti-government protests in Iran, outside Downing Street, in London, Wednesday, Jan. 14, 2026. (AP Photo/Kin Cheung)

A buring image of the Ayatollah Ali Khamenei is seen during rally in support of the nationwide mass demonstrations in Iran against the government, Tuesday, Jan. 13, 2026 in Zuerich, Switzerland.(Michael Buholzer /Keystone via AP)

A buring image of the Ayatollah Ali Khamenei is seen during rally in support of the nationwide mass demonstrations in Iran against the government, Tuesday, Jan. 13, 2026 in Zuerich, Switzerland.(Michael Buholzer /Keystone via AP)

Protesters hold up flowers as they demonstrate in support of anti-government protests in Iran, outside Downing Street, in London, Wednesday, Jan. 14, 2026. (AP Photo/Kin Cheung)

Protesters hold up flowers as they demonstrate in support of anti-government protests in Iran, outside Downing Street, in London, Wednesday, Jan. 14, 2026. (AP Photo/Kin Cheung)

A protester burns an image of the Ayatollah Ali Khamenei with a cigarette during rally in support of the nationwide mass demonstrations in Iran against the government, Tuesday, Jan. 13, 2026 in Zuerich, Switzerland.(Michael Buholzer /Keystone via AP)

A protester burns an image of the Ayatollah Ali Khamenei with a cigarette during rally in support of the nationwide mass demonstrations in Iran against the government, Tuesday, Jan. 13, 2026 in Zuerich, Switzerland.(Michael Buholzer /Keystone via AP)

A demonstrator burns a poster of Iran's Supreme Leader Ayatollah Ali Khamenei during a rally in support of anti-government protests in Iran, outside Iran's embassy in Santiago, Chile, Tuesday, Jan. 13, 2026. (AP Photo/Esteban Felix)

A demonstrator burns a poster of Iran's Supreme Leader Ayatollah Ali Khamenei during a rally in support of anti-government protests in Iran, outside Iran's embassy in Santiago, Chile, Tuesday, Jan. 13, 2026. (AP Photo/Esteban Felix)

Iranian protesters participate in a demonstration in front of the US Consulate in Milan, Italy, Tuesday, Jan. 13, 2026, in support of the nationwide mass protests in Iran against the government. (AP Photo/Luca Bruno)

Iranian protesters participate in a demonstration in front of the US Consulate in Milan, Italy, Tuesday, Jan. 13, 2026, in support of the nationwide mass protests in Iran against the government. (AP Photo/Luca Bruno)

Protesters hold up placards showing Iran’s exiled crown prince Reza Pahlavi as they demonstrate outside the House of Parliament, in London, England, Tuesday, Jan. 13, 2026. (AP Photo/Kin Cheung)

Protesters hold up placards showing Iran’s exiled crown prince Reza Pahlavi as they demonstrate outside the House of Parliament, in London, England, Tuesday, Jan. 13, 2026. (AP Photo/Kin Cheung)

Protesters hold up placards showing Iran’s exiled crown prince Reza Pahlavi as they demonstrate outside the House of Parliament, in London, England, Tuesday, Jan. 13, 2026. (AP Photo/Kin Cheung)

Protesters hold up placards showing Iran’s exiled crown prince Reza Pahlavi as they demonstrate outside the House of Parliament, in London, England, Tuesday, Jan. 13, 2026. (AP Photo/Kin Cheung)

Protesters hold up placards showing Iran’s exiled crown prince Reza Pahlavi as they demonstrate outside the House of Parliament, in London, Tuesday, Jan. 13, 2026. (AP Photo/Kin Cheung)

Protesters hold up placards showing Iran’s exiled crown prince Reza Pahlavi as they demonstrate outside the House of Parliament, in London, Tuesday, Jan. 13, 2026. (AP Photo/Kin Cheung)

Iranians who live in Greece take part in a protest in front of the US Embassy in Athens, Greece, Tuesday, Jan. 13, 2026, supporting the protests in Iran. (AP Photo/Thanassis Stavrakis)

Iranians who live in Greece take part in a protest in front of the US Embassy in Athens, Greece, Tuesday, Jan. 13, 2026, supporting the protests in Iran. (AP Photo/Thanassis Stavrakis)

Police stand guard during a protest outside the Iranian Embassy in London, Monday, Jan. 12, 2026. (AP Photo/Alastair Grant)

Police stand guard during a protest outside the Iranian Embassy in London, Monday, Jan. 12, 2026. (AP Photo/Alastair Grant)

Protesters hold up a picture of Iran's exiled Crown Prince Reza Pahlavi as they demonstrate outside the Iranian Embassy in London, Monday, Jan. 12, 2026. (AP Photo/Alastair Grant)

Protesters hold up a picture of Iran's exiled Crown Prince Reza Pahlavi as they demonstrate outside the Iranian Embassy in London, Monday, Jan. 12, 2026. (AP Photo/Alastair Grant)

A picture of Ayatollah Ali Khamenei is set alight by protesters outside the Iranian Embassy in London, Monday, Jan. 12, 2026. (AP Photo/Alastair Grant)

A picture of Ayatollah Ali Khamenei is set alight by protesters outside the Iranian Embassy in London, Monday, Jan. 12, 2026. (AP Photo/Alastair Grant)

Signs from a Sunday protest, supporting protesters in Iran, are left on a sidewalk Monday, Jan. 12, 2026, in Los Angeles. (AP Photo/Damian Dovarganes)

Signs from a Sunday protest, supporting protesters in Iran, are left on a sidewalk Monday, Jan. 12, 2026, in Los Angeles. (AP Photo/Damian Dovarganes)

People attend a rally in Frankfurt, Germany, Monday, Jan. 12, 2026. (Boris Roessler/dpa via AP)

People attend a rally in Frankfurt, Germany, Monday, Jan. 12, 2026. (Boris Roessler/dpa via AP)

Protesters hold up placards and flags as they demonstrate outside the Iranian Embassy in London, Monday, Jan. 12, 2026. (AP Photo/Alastair Grant)

Protesters hold up placards and flags as they demonstrate outside the Iranian Embassy in London, Monday, Jan. 12, 2026. (AP Photo/Alastair Grant)

Protesters hold up placards and flags as they demonstrate outside the Iranian Embassy in London, Monday, Jan. 12, 2026. (AP Photo/Alastair Grant)

Protesters hold up placards and flags as they demonstrate outside the Iranian Embassy in London, Monday, Jan. 12, 2026. (AP Photo/Alastair Grant)

Protesters participate in a demonstration in Berlin, Germany, in support of the nationwide mass protests in Iran against the government, Saturday, Jan. 10, 2026. (AP Photo/Ebrahim Noroozi)

Protesters participate in a demonstration in Berlin, Germany, in support of the nationwide mass protests in Iran against the government, Saturday, Jan. 10, 2026. (AP Photo/Ebrahim Noroozi)

Activists carrying a photograph of Reza Pahlavi take part in a rally supporting protesters in Iran at Lafayette Park, across from the White House, in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)

Activists carrying a photograph of Reza Pahlavi take part in a rally supporting protesters in Iran at Lafayette Park, across from the White House, in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)

People hold up photos of Reza Pahlavi, the son of Iran's toppled Shah Mohammad Reza Pahlavi, during a small demonstration, in Istanbul, Sunday, Jan. 11, 2026, in support of the nationwide mass protests in Iran against the government. (AP Photo/Emrah Gurel)

People hold up photos of Reza Pahlavi, the son of Iran's toppled Shah Mohammad Reza Pahlavi, during a small demonstration, in Istanbul, Sunday, Jan. 11, 2026, in support of the nationwide mass protests in Iran against the government. (AP Photo/Emrah Gurel)

Shops are closed during protests in Tehran's centuries-old main bazaar, Iran, Tuesday, Jan. 6, 2026. (AP Photo/Vahid Salemi)

Shops are closed during protests in Tehran's centuries-old main bazaar, Iran, Tuesday, Jan. 6, 2026. (AP Photo/Vahid Salemi)

Protesters burn the Iranian national flag during a rally in support of the nationwide mass demonstrations in Iran against the government in Paris, Sunday, Jan. 11, 2026. (AP Photo/Michel Euler)

Protesters burn the Iranian national flag during a rally in support of the nationwide mass demonstrations in Iran against the government in Paris, Sunday, Jan. 11, 2026. (AP Photo/Michel Euler)

A protester holds a burning poster of Iran's Supreme Leader Ayatollah Ali Khamenei during a rally in support of the nationwide mass demonstrations in Iran against the government, Sunday, Jan. 11, 2026, in Paris. (AP Photo/Michel Euler)

A protester holds a burning poster of Iran's Supreme Leader Ayatollah Ali Khamenei during a rally in support of the nationwide mass demonstrations in Iran against the government, Sunday, Jan. 11, 2026, in Paris. (AP Photo/Michel Euler)

Activists take part in a rally supporting protesters in Iran at Lafayette Park, across from the White House in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)

Activists take part in a rally supporting protesters in Iran at Lafayette Park, across from the White House in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)

In this frame grab from video obtained by the AP outside Iran, a masked demonstrator holds a picture of Iran's Crown Prince Reza Pahlavi during a protest in Tehran, Iran, Friday, January. 9, 2026. (UGC via AP)

In this frame grab from video obtained by the AP outside Iran, a masked demonstrator holds a picture of Iran's Crown Prince Reza Pahlavi during a protest in Tehran, Iran, Friday, January. 9, 2026. (UGC via AP)

Shiite Muslims chant slogan during a protest against U.S. and show solidarity with Iran in Lahore, Pakistan, Sunday, Jan. 11, 2026. (AP Photo/K.M. Chaudary)

Shiite Muslims chant slogan during a protest against U.S. and show solidarity with Iran in Lahore, Pakistan, Sunday, Jan. 11, 2026. (AP Photo/K.M. Chaudary)

Protesters hold placards during a rally in support of the nationwide mass demonstrations in Iran against the government in Paris, Sunday, Jan. 11, 2026. (AP Photo/Michel Euler)

Protesters hold placards during a rally in support of the nationwide mass demonstrations in Iran against the government in Paris, Sunday, Jan. 11, 2026. (AP Photo/Michel Euler)

In this frame grab from footage circulating on social media shows protesters dancing and cheering around a bonfire as they take to the streets despite an intensifying crackdown as the Islamic Republic remains cut off from the rest of the world, in Tehran, Iran, Friday, Jan. 9, 2026.(UGC via AP)

In this frame grab from footage circulating on social media shows protesters dancing and cheering around a bonfire as they take to the streets despite an intensifying crackdown as the Islamic Republic remains cut off from the rest of the world, in Tehran, Iran, Friday, Jan. 9, 2026.(UGC via AP)

Protesters participate in a demonstration in front of the Brandenburg Gate in Berlin, Germany, in support of the nationwide mass protests in Iran against the government, Sunday, Jan. 11, 2026. (AP Photo/Ebrahim Noroozi)

Protesters participate in a demonstration in front of the Brandenburg Gate in Berlin, Germany, in support of the nationwide mass protests in Iran against the government, Sunday, Jan. 11, 2026. (AP Photo/Ebrahim Noroozi)

Protesters hold placards during a rally in support of the nationwide mass demonstrations in Iran against the government in Paris, Sunday, Jan. 11, 2026. (AP Photo/Michel Euler)

Protesters hold placards during a rally in support of the nationwide mass demonstrations in Iran against the government in Paris, Sunday, Jan. 11, 2026. (AP Photo/Michel Euler)

Protesters participate in a demonstration in front of the Brandenburg Gate in Berlin, Germany, in support of the nationwide mass protests in Iran against the government, Sunday, Jan. 11, 2026. (AP Photo/Ebrahim Noroozi)

Protesters participate in a demonstration in front of the Brandenburg Gate in Berlin, Germany, in support of the nationwide mass protests in Iran against the government, Sunday, Jan. 11, 2026. (AP Photo/Ebrahim Noroozi)

A woman, with her face painted with the colors of Iran's flag, joins with others during a small demonstration, in Istanbul, Sunday, Jan. 11, 2026, in support of the nationwide mass protests in Iran against the government. (AP Photo/Emrah Gurel)

A woman, with her face painted with the colors of Iran's flag, joins with others during a small demonstration, in Istanbul, Sunday, Jan. 11, 2026, in support of the nationwide mass protests in Iran against the government. (AP Photo/Emrah Gurel)

Protesters participate in a demonstration in Berlin, Germany, in support of the nationwide mass protests in Iran against the government, Saturday, Jan. 10, 2026. (AP Photo/Ebrahim Noroozi)

Protesters participate in a demonstration in Berlin, Germany, in support of the nationwide mass protests in Iran against the government, Saturday, Jan. 10, 2026. (AP Photo/Ebrahim Noroozi)

Recommended Articles