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News Summary
- The Cisco 2025 Data Privacy Benchmark Study reveals increasing trust in global providers to protect and secure data
- 86% of respondents support privacy legislation, recognizing its positive impact on business operations
- While 96% confirm that privacy investments provide returns exceeding costs, organizations anticipate resources and spending will likely shift to AI in the coming year
- AI familiarity is rising, with 63% being very familiar with Generative AI, but concern for unintended risks continue
SAN JOSE, Calif., April 2, 2025 /PRNewswire/ -- Cisco (NASDAQ: CSCO) today unveiled its 2025 Data Privacy Benchmark Study, offering a comprehensive analysis of privacy trends and their profound implications for businesses worldwide. As data privacy remains critical to establishing business value and trust, the study uncovers a complex landscape where the demand for local data storage intersects with reliance on global providers' expertise. Conducted across 12 countries with insights from 2,600 privacy and security professionals, the eighth edition Data Privacy Benchmark Study demonstrates the growing importance of establishing solid data privacy foundations to unleash the full potential of AI.
"Privacy and proper data governance are foundational to Responsible AI," said Dev Stahlkopf, Cisco Chief Legal Officer. "For organizations working toward AI readiness, privacy investments establish essential groundwork, helping to accelerate effective AI governance."
Concerns around safety and security drive data residency decisions
Despite increased operational costs of data localization, 90% of organizations see local storage as inherently safer, while 91% (up five percentage points year-over-year) trust global providers for better data protection. These dual data points reveal today's complex privacy landscape: global providers are valued for their capabilities, but local storage is perceived as safer.
"The drive for data localization reflects rising interest in data sovereignty," said Harvey Jang, Cisco's Chief Privacy Officer. "Yet, a thriving, global digital economy relies on trusted cross-border data flows. Interoperable frameworks such as the Global Cross-Border Privacy Rules Forum will play a vital role in enabling growth while effectively addressing crucial privacy and security concerns."
Building Trust Through Compliance: The Business Advantage of Privacy Laws
Privacy legislation remains a cornerstone of customer trust, with 86% of respondents noting a positive impact on their organizations, up from 80% last year. Despite the costs associated with compliance, a resounding 96% of organizations report that the returns significantly outweigh the investments.
This sentiment is echoed by the increasing consumer awareness and confidence in privacy laws mentioned in the 2024 Cisco Consumer Privacy Survey, where most global consumers (53%) said they are aware of their country's privacy laws. Among those aware, 81% feel confident in their ability to protect their data, compared to just 44% of those unaware of such laws.
Privacy: The Cornerstone of Responsible AI in the GenAI Era
As familiarity with AI increases—63% of respondents are now very familiar with Generative AI (GenAI)—concerns remain steady year-over-year. Despite many organizations reporting significant business gains from GenAI, data privacy is still a major risk. Notably, 64% of respondents worry about inadvertently sharing sensitive information publicly or with competitors, yet nearly half admit to inputting personal employee or non-public data into GenAI tools. This gap highlights the need for tools like Cisco's AI Defense which safeguard against the misuse of AI tools and data leakage.
In turn, there is an increased focus on investing in AI governance processes among respondents, where an overwhelming 99% of respondents anticipate reallocating resources from privacy budgets to AI initiatives in the future. The 2024 Cisco AI Readiness Index emphasizes this trend, revealing that IT budget allocations are anticipated to nearly double in the coming year as companies work to safely deploy AI technology. Cisco will continue to monitor this shift in future research, recognizing that both privacy and AI governance play a combined role in establishing safe and reliable AI systems.
AI and Privacy: Catalysts for Business Growth and Customer Loyalty
Cisco's annual study highlights the need for organizations to balance local data storage, global expertise, and privacy in an AI-driven world. It emphasizes the need to view data governance as an essential strategic investment for aligning AI strategies with privacy, ensuring sustainable growth and consumer trust.
Additional Resources:
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all. Discover more on The Newsroom and follow us on X at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at http://www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word 'partner' does not imply a partnership relationship between Cisco and any other company.
News Summary
- The Cisco 2025 Data Privacy Benchmark Study reveals increasing trust in global providers to protect and secure data
- 86% of respondents support privacy legislation, recognizing its positive impact on business operations
- While 96% confirm that privacy investments provide returns exceeding costs, organizations anticipate resources and spending will likely shift to AI in the coming year
- AI familiarity is rising, with 63% being very familiar with Generative AI, but concern for unintended risks continue
SAN JOSE, Calif., April 2, 2025 /PRNewswire/ -- Cisco (NASDAQ: CSCO) today unveiled its 2025 Data Privacy Benchmark Study, offering a comprehensive analysis of privacy trends and their profound implications for businesses worldwide. As data privacy remains critical to establishing business value and trust, the study uncovers a complex landscape where the demand for local data storage intersects with reliance on global providers' expertise. Conducted across 12 countries with insights from 2,600 privacy and security professionals, the eighth edition Data Privacy Benchmark Study demonstrates the growing importance of establishing solid data privacy foundations to unleash the full potential of AI.
"Privacy and proper data governance are foundational to Responsible AI," said Dev Stahlkopf, Cisco Chief Legal Officer. "For organizations working toward AI readiness, privacy investments establish essential groundwork, helping to accelerate effective AI governance."
Concerns around safety and security drive data residency decisions
Despite increased operational costs of data localization, 90% of organizations see local storage as inherently safer, while 91% (up five percentage points year-over-year) trust global providers for better data protection. These dual data points reveal today's complex privacy landscape: global providers are valued for their capabilities, but local storage is perceived as safer.
"The drive for data localization reflects rising interest in data sovereignty," said Harvey Jang, Cisco's Chief Privacy Officer. "Yet, a thriving, global digital economy relies on trusted cross-border data flows. Interoperable frameworks such as the Global Cross-Border Privacy Rules Forum will play a vital role in enabling growth while effectively addressing crucial privacy and security concerns."
Building Trust Through Compliance: The Business Advantage of Privacy Laws
Privacy legislation remains a cornerstone of customer trust, with 86% of respondents noting a positive impact on their organizations, up from 80% last year. Despite the costs associated with compliance, a resounding 96% of organizations report that the returns significantly outweigh the investments.
This sentiment is echoed by the increasing consumer awareness and confidence in privacy laws mentioned in the 2024 Cisco Consumer Privacy Survey, where most global consumers (53%) said they are aware of their country's privacy laws. Among those aware, 81% feel confident in their ability to protect their data, compared to just 44% of those unaware of such laws.
Privacy: The Cornerstone of Responsible AI in the GenAI Era
As familiarity with AI increases—63% of respondents are now very familiar with Generative AI (GenAI)—concerns remain steady year-over-year. Despite many organizations reporting significant business gains from GenAI, data privacy is still a major risk. Notably, 64% of respondents worry about inadvertently sharing sensitive information publicly or with competitors, yet nearly half admit to inputting personal employee or non-public data into GenAI tools. This gap highlights the need for tools like Cisco's AI Defense which safeguard against the misuse of AI tools and data leakage.
In turn, there is an increased focus on investing in AI governance processes among respondents, where an overwhelming 99% of respondents anticipate reallocating resources from privacy budgets to AI initiatives in the future. The 2024 Cisco AI Readiness Index emphasizes this trend, revealing that IT budget allocations are anticipated to nearly double in the coming year as companies work to safely deploy AI technology. Cisco will continue to monitor this shift in future research, recognizing that both privacy and AI governance play a combined role in establishing safe and reliable AI systems.
AI and Privacy: Catalysts for Business Growth and Customer Loyalty
Cisco's annual study highlights the need for organizations to balance local data storage, global expertise, and privacy in an AI-driven world. It emphasizes the need to view data governance as an essential strategic investment for aligning AI strategies with privacy, ensuring sustainable growth and consumer trust.
Additional Resources:
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all. Discover more on The Newsroom and follow us on X at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at http://www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word 'partner' does not imply a partnership relationship between Cisco and any other company.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Cisco's 2025 Data Privacy Benchmark Study: Privacy landscape grows increasingly complex in the age of AI
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Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
