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Cizzle Brands’ CWENCH Hydration™ Becomes USA Hockey’s Official Hydration Partner

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Cizzle Brands’ CWENCH Hydration™ Becomes USA Hockey’s Official Hydration Partner
News

News

Cizzle Brands’ CWENCH Hydration™ Becomes USA Hockey’s Official Hydration Partner

2025-04-03 19:54 Last Updated At:20:01

TORONTO--(BUSINESS WIRE)--Apr 3, 2025--

Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the “Company” or “Cizzle Brands”), is pleased to announce that CWENCH Hydration™ is now the official hydration partner of USA Hockey, which is the national governing body for the sport of ice hockey in the United States and includes more than one million players, coaches, officials and volunteers across the country.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250403845444/en/

CWENCH Hydration™ will be featured prominently at USA Hockey player development camps, the Chipotle All-American Game (featuring the top American-born NHL Draft eligible prospects), and the Rivalry Series (between USA Hockey and Hockey Canada, televised on the NHL Network). Additionally, CWENCH Hydration™ will have a significant presence at all youth and girls’ national championships, as well as a significant presence at the USA Hockey National Team Development Program and at various National Team camps. Furthermore, CWENCH Hydration™ will benefit from visibility across USA Hockey’s range of digital and online properties, including USA Hockey Magazine, its lineup of newsletters, the USAHockey.com website, and USA Hockey social media channels.

This partnership is part of a multi-year sponsorship agreement between the Company and USA Hockey, adding to Cizzle Brands’ portfolio of sponsorships in support of grassroots athletics across North America. This includes its arena sponsorship with Canlan Sports (anchored by the CWENCH Centre in Toronto), CWENCH’s endorsement deal with Canadian youth hockey influencer Coach Chippy, and the title sponsorship of the CWENCH All Canadian Basketball Games (which will be televised on TSN this weekend).

Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “We are thrilled about CWENCH Hydration™ becoming the official hydration partner of USA Hockey, which has been a household name in the North American hockey community for generations. We are strategically building up CWENCH’s presence in the United States as we commercialize the product line across key North American markets. As we approach the one-year anniversary of the launch of CWENCH, we continue to form partnerships that massively increase visibility and awareness for the brand. This agreement with USA Hockey is one of those partnerships.”

“It’s exciting to welcome CWENCH to our USA Hockey family,” said Pat Kelleher, Executive Director of USA Hockey. “It’s no secret the importance of hydration in our sport and it’s great to have the partnership and expertise of CWENCH to help our athletes be at their best.”

About Cizzle Brands Corporation

Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com

About USA Hockey

USA Hockey, established on October 29, 1937, and headquartered in Colorado Springs, Colorado, provides the foundation for the sport of ice hockey in America; helps young people become leaders, sometimes Olympic or Paralympic heroes; and connects the game at every level while promoting a lifelong love of the sport. USA Hockey is more than a million strong, including players, coaches, officials and volunteers that span all 50 states. The National Governing Body for the sport in the United States, USA Hockey has important partnerships with the NHL, United States Olympic and Paralympic Committee and International Ice Hockey Federation. For more information, visit usahockey.com.

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On behalf of the Board of Directors of the Company,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.

CWENCH Hydration™ has become the official hydration partner of USA Hockey.

CWENCH Hydration™ has become the official hydration partner of USA Hockey.

The Golden Globes bill themselves as Hollywood’s booziest bash. This year, is anyone ready to party?

Political tension and industrywide uncertainty are the prevailing moods heading into Sunday night's 83rd Golden Globes. Hollywood is coming off a disappointing box-office year and now anxiously awaits the fate of one of its most storied studios, Warner Bros.

A celebratory mood might be even more elusive given that the wide majority of the performers and filmmakers congregating at the Beverly Hilton in Beverly Hills, California, oppose the policies of President Donald Trump. Likely to be on the minds of many attendees: the recent U.S. involvement in Venezuela and the fatal shooting of 37-year-old mother Renee Good in Minneapolis by Immigration and Customs Enforcement.

But through their ups and downs, the Globes have always tried to put pomp over politics. Host Nikki Glaser has vowed as much.

“You’d be surprised that half the room had no clue why I was saying ‘Venezuela,’” Glaser told The Associated Press earlier in the week, referring to her comedy-club warm-ups. “People aren’t getting the news like we all are.”

Glaser, a comic known for her roast appearances, has promised to go after A-listers in her second time hosting.

“We’re going to hit Leo,” Glaser said. “The icebergs are coming.”

Here’s what to look for at this year’s Globes:

The Golden Globes kick off at 8 p.m. EST on CBS while streaming live for Paramount+ premium subscribers. E!’s red carpet coverage begins at 6 p.m. EST.

The Associated Press will be have a livestream show beginning at 4:30 p.m. Eastern with a mix of stars' arrivals, fashion shots and celebrity interviews. It will be available on YouTube and APNews.

The overwhelming Oscar favorite “One Battle After Another” comes in with a leading nine nominations. It’s competing in the Globes’ musical or comedy category, which means the drama side might be more competitive. There, Ryan Coogler’s “Sinners,” Chloé Zhao’s “Hamnet” and Joachim Trier’s “Sentimental Value” are all in the mix.

But thus far, “One Battle After Another” has cleaned up just about everywhere. Much of Paul Thomas Anderson’s cast is nominated, including DiCaprio, Teyana Taylor, Sean Penn, Chase Infiniti and Benicio Del Toro.

If it and “Sinners” take home the two biggest prizes, it will be a banner night for Warner Bros. even as its future hangs in the balance. The studio has agreed to be acquired by Netflix is a deal worth $82.7 billion. Movie theaters have warned such a result would be “a direct and irreversible negative impact on movie theaters around the world.”

The merger awaits regulatory approval, while Paramount Skydance is still trying to convince Warner shareholders to accept its rival offer.

After an audacious promotional tour for “Marty Supreme,” Timothée Chalamet is poised to win his first Globe in five nominations. In best actor, comedy or musical, he’ll have to beat DiCaprio, a three-time Globe winner, and Ethan Hawke (“Blue Moon”).

In best actress, comedy or musical, Rose Byrne is the favorite for her performance in the not especially funny A24 indie “If I Had Legs I’d Kick You.” One prominent nominee in the category, Cynthia Erivo (“Wicked: For Good”), won’t be attending due to her schedule in the West End production “Dracula.”

Jessie Buckley (“Hamnet”) is the clear front-runner in best actress, drama. In the star-studded best actor, drama, category, the Brazilian actor Wagner Moura (“The Secret Agent”) may win over Michael B. Jordan (“Sinners”) and Joel Edgerton (“Train Dreams”).

In the supporting categories, Teyana Taylor and Stellan Skarsgård come in the favorites.

The Globes, formerly presented by the Hollywood Foreign Press Association, have no overlap or direct correlation with the Academy Awards. After being sold in 2023 to Todd Boehly’s Eldridge Industries and Dick Clark Productions, a part of Penske Media, the Globes are voted on by around 400 people. The Oscars are voted on by more than 10,500 professionals.

But in the fluctuating undulations of awards season, a good speech at the Globes can really boost an Oscar campaign. Last year, that seemed to be the case for Demi Moore, who won for “The Substance” and gave the night's most emotional speech. Mikey Madison (“Anora”), however, scored the upset win at the Oscars.

A few potentially good moments this year went instead in a Golden Eve ceremony earlier this week. There, the Cecil B. DeMille and Carol Burnett honorees, Helen Mirren and Sarah Jessica Parker, accepted their awards.

One to watch, if he wins, will be the Iranian director Jafar Panahi. His revenge drama “It Was Just an Accident” is up for four awards. Panahi has spent most of his career making films clandestinely, without approval of authorities, and was until recently banned from leaving the country. Last month, he was sentenced to a year in prison, which would be only his latest stint behind bars if Panahi returns home to serve it. This week, protests over Iran’s ailing economy have spread throughout the country in a new test to Iran's leaders.

For the first time, the Globes are trotting out a new podcast category. The nominees are: “Armchair Expert,” “Call Her Daddy,” “Good Hang With Amy Poehler,” “The Mel Robbins Podcast,” “SmartLess” and “Up First.”

In TV, HBO Max’s “The White Lotus” — another potential big winner for Warner Bros. — leads with six nominations. Netflix’s “Adolescence” comes in with five nods.

But the most closely watched nominee might be “The Studio.” The first season of Seth Rogen’s Hollywood satire memorably included an episode devoted to drama around a night at the Globes. (Sample line: “I remember when the red carpet of the Golden Globes actually stood for something.”) “The Studio” is up for three awards, giving three chances for life to imitate art.

For more coverage of this year’s Golden Globe Awards, visit: https://apnews.com/hub/golden-globe-awards

Amy Poehler, left, and Joel Lovell arrive at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (AP Photo/Chris Pizzello)

Amy Poehler, left, and Joel Lovell arrive at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (AP Photo/Chris Pizzello)

Owen Cooper arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (AP Photo/Chris Pizzello)

Owen Cooper arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (AP Photo/Chris Pizzello)

Teyana Taylor arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Richard Shotwell/Invision/AP)

Teyana Taylor arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Richard Shotwell/Invision/AP)

Teyana Taylor arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Richard Shotwell/Invision/AP)

Teyana Taylor arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Richard Shotwell/Invision/AP)

Stellan Skarsgård, left, and Megan Everett-Skarsgard arrive at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Stellan Skarsgård, left, and Megan Everett-Skarsgard arrive at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Colman Domingo arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Colman Domingo arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Selena Gomez arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Selena Gomez arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Nikki Glaser arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Nikki Glaser arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Maura Higgins, from ledt, Gayle King, and Mona Kosar Abdi arrive at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Maura Higgins, from ledt, Gayle King, and Mona Kosar Abdi arrive at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Derek Hough arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Derek Hough arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Tessa Thompson arrives at the Golden Globes Golden Eve on Tuesday, Jan. 6, 2026, at The Beverly Hilton Hotel, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Tessa Thompson arrives at the Golden Globes Golden Eve on Tuesday, Jan. 6, 2026, at The Beverly Hilton Hotel, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Nikki Glaser rolls out the red carpet during the 83rd Golden Globes press preview on Thursday, Jan. 8, 2026, at the Beverly Hilton in Beverly Hills, Calif. (AP Photo/Chris Pizzello)

Nikki Glaser rolls out the red carpet during the 83rd Golden Globes press preview on Thursday, Jan. 8, 2026, at the Beverly Hilton in Beverly Hills, Calif. (AP Photo/Chris Pizzello)

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