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SHORT HILLS, N.J., April 8, 2025 /PRNewswire/ -- Following the success of its HIEP—UK/EU edition last year, Doceree, the world's first global network of physician-only platforms for programmatic messaging, today announced the launch of the second edition of HIEP, tailored for the APAC region. Curated independently, the report serves as a strategic guide for healthcare marketers, equipping them with data-driven insights to foster meaningful engagement with healthcare professionals (HCPs) in emerging APAC markets.
HIEP (High Interaction & Engagement Platforms) by Doceree has been introduced to address a critical gap in healthcare marketing today, i.e., the misalignment between media spends and HCP engagement on digital platforms. In an ideal world, investments in digital advertising must be directly proportional to the time healthcare professionals (HCPs) spend on various platforms. However, that is not the case as a significant portion of marketing budgets is often funnelled into channels that do not align with HCPs' actual digital behavior, but with the familiarity of accessing advertising inventory on few platforms, leading to inefficiencies and missed opportunities.
The HIEP Report aims to bridge this gap by providing pharmaceutical brands and agencies with data-driven insights into where and how HCPs engage online, enabling them to optimize their media spend for maximum impact. By mapping HCPs' digital footprints, the report empowers marketers to make informed, strategic decisions, ensuring their campaigns reach the right audience on the most relevant platforms.
Commenting on the launch of HIEP-APAC, Harshit Jain, MD, Founder & Global CEO, Doceree, said, "We are thrilled to introduce the APAC edition of our HIEP Report. This edition underscores how marketers can enhance HCP engagement and achieve significant outcomes by leveraging analytics, technology, and high-interaction platforms. By shifting from a push-oriented strategy to a collaborative, pull-driven approach, brands can establish more meaningful relationships with HCPs-and that's the exact approach this report aims to empower the pharma marketers with."
Some highlights from the HIEP Report (APAC Edition) are as below:
- Exclusive insights into physician-frequented platforms
- Proven strategies to enhance engagement quality and optimize marketing ROI
- Real-world case study on the successful integration of digital platforms in healthcare marketing
Preetha Vasanji, President – Emerging Markets, Doceree, reinforced the importance of an integrated, omnichannel approach, saying, "The HIEP Report urges marketers to move beyond fragmented strategies and embrace a unified omnichannel approach. A well-orchestrated strategy amplifies every interaction with HCPs, leading to better engagement, stronger relationships, and ultimately, more effective healthcare solutions."
Click here to know more about the report - https://info.doceree.com/report-hiep-apac-hcp-engagement?hs_preview=NgdlhFSU-214465772738
About Doceree:
Leading the way in making HCP-patient conversations richer and more meaningful through patented responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. We leverage our patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented. Learn more: www.doceree.com
SHORT HILLS, N.J., April 8, 2025 /PRNewswire/ -- Following the success of its HIEP—UK/EU edition last year, Doceree, the world's first global network of physician-only platforms for programmatic messaging, today announced the launch of the second edition of HIEP, tailored for the APAC region. Curated independently, the report serves as a strategic guide for healthcare marketers, equipping them with data-driven insights to foster meaningful engagement with healthcare professionals (HCPs) in emerging APAC markets.
HIEP (High Interaction & Engagement Platforms) by Doceree has been introduced to address a critical gap in healthcare marketing today, i.e., the misalignment between media spends and HCP engagement on digital platforms. In an ideal world, investments in digital advertising must be directly proportional to the time healthcare professionals (HCPs) spend on various platforms. However, that is not the case as a significant portion of marketing budgets is often funnelled into channels that do not align with HCPs' actual digital behavior, but with the familiarity of accessing advertising inventory on few platforms, leading to inefficiencies and missed opportunities.
The HIEP Report aims to bridge this gap by providing pharmaceutical brands and agencies with data-driven insights into where and how HCPs engage online, enabling them to optimize their media spend for maximum impact. By mapping HCPs' digital footprints, the report empowers marketers to make informed, strategic decisions, ensuring their campaigns reach the right audience on the most relevant platforms.
Commenting on the launch of HIEP-APAC, Harshit Jain, MD, Founder & Global CEO, Doceree, said, "We are thrilled to introduce the APAC edition of our HIEP Report. This edition underscores how marketers can enhance HCP engagement and achieve significant outcomes by leveraging analytics, technology, and high-interaction platforms. By shifting from a push-oriented strategy to a collaborative, pull-driven approach, brands can establish more meaningful relationships with HCPs-and that's the exact approach this report aims to empower the pharma marketers with."
Some highlights from the HIEP Report (APAC Edition) are as below:
- Exclusive insights into physician-frequented platforms
- Proven strategies to enhance engagement quality and optimize marketing ROI
- Real-world case study on the successful integration of digital platforms in healthcare marketing
Preetha Vasanji, President – Emerging Markets, Doceree, reinforced the importance of an integrated, omnichannel approach, saying, "The HIEP Report urges marketers to move beyond fragmented strategies and embrace a unified omnichannel approach. A well-orchestrated strategy amplifies every interaction with HCPs, leading to better engagement, stronger relationships, and ultimately, more effective healthcare solutions."
Click here to know more about the report - https://info.doceree.com/report-hiep-apac-hcp-engagement?hs_preview=NgdlhFSU-214465772738
About Doceree:
Leading the way in making HCP-patient conversations richer and more meaningful through patented responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. We leverage our patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented. Learn more: www.doceree.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Empowering marketers with data-driven HCP engagement strategies, Doceree introduces the APAC edition of HIEP report
OTTAWA, ON, May 29, 2026 /PRNewswire/ -- Gastops, a Canadian leader in intelligent condition monitoring and maintenance solutions, today announced it has been awarded a contract for FluidSIGHT™ under Canada's Innovation for Defence Excellence and Security (IDEaS) program as a Test Drives participant in the All Systems Go! challenge.
Test Drives enable the Department of National Defence (DND) and the Canadian Armed Forces (CAF) to evaluate innovative technologies in realistic operating environments to assess their potential to address future defence capability needs. As part of this effort, Gastops will further adapt and demonstrate its FluidSIGHT technology in support of advanced health and usage monitoring applications onboard military land vehicles, helping inform future capability decisions.
FluidSIGHT is a real-time oil condition, contamination, and wear monitoring system that provides continuous insight into the health of lubricated systems directly at the asset. FluidSIGHT allows operators to transition from periodic oil sampling to continuous, real-time condition awareness.
The IDEaS program has played a key role in advancing FluidSIGHT's technical maturity. Through participation in an IDEaS Competitive Projects challenge, Gastops has progressed FluidSIGHT from an early proof‑of‑concept to a deployable, testable system suitable for evaluation. The Test Drives phase represents a critical step in validating the technology's performance, integration readiness, and operational relevance alongside DND and CAF stakeholders.
"Being selected for IDEaS Test Drives reflects both the technical maturity of FluidSIGHT and its alignment with Canada's defence innovation priorities," said Shaun Horning, President and CEO at Gastops. "The IDEaS program has allowed us to systematically mature FluidSIGHT from concept to a product that can now be evaluated in a brand-new environment, military land vehicles, helping demonstrate how real-time oil condition awareness can improve equipment availability, safety, and maintenance decision‑making."
Gastops brings decades of experience delivering diagnostics, prognostics, and condition‑based maintenance solutions for mission‑critical platforms across aerospace, defence, marine, energy, and industrial sectors. The IDEaS Test Drives project builds on this foundation and supports Canada's objective to accelerate the adoption of innovative, Canadian-developed technologies in defence and security applications.
About Gastops
Gastops is the world's leading provider of intelligent condition monitoring solutions used in Aerospace, Defence, Energy, and Industrial applications to optimize the availability, performance, and safety of critical assets. We offer peace of mind to our customers with innovative online monitoring sensors, at-line analysis, complex modeling and simulation, world-class laboratory testing, engineering, design, and MRO services that predict performance to enable proactive operating decisions. We have been providing powerful insights into the condition of critical equipment since 1979. Gastops is the intelligence inside what moves you.
www.gastops.com
Media Contacts: media@gastops.com, +1 (613) 744-3530
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Gastops FluidSIGHT™ Awarded IDEaS Test Drives Contract Under Canada's All Systems Go! Challenge
