BANGKOK, April 10, 2025 /PRNewswire/ -- WePlay, a leading global social gaming platform, announced today that its special campaign for Thailand's Songkran Festival (Water-Splashing Festival) has been prominently featured in the "Today" tab on the homepage of Apple's App Store in Thailand. This milestone not only highlights WePlay's cultural insights into Southeast Asia but also showcases its innovative interactive gameplay and user co-creation model, delivering a digital New Year celebration that bridges tradition and modernity for global players.
Songkran Theme Reimagined: WePlay's Mascot "Wei Zai" Embraces Thai Aesthetics
To celebrate Thai New Year, WePlay launched the "Songkran Creative Campaign", inviting users to integrate its mascot "Wei Zai" into traditional Thai-inspired designs. In the Draw & Guess game section, players can freely combine cultural elements such as Ganesha statues, lotus flowers, and floating lanterns, transforming digital creativity into a new medium of cultural expression. Participants may submit artwork for the "Best Design Award," with winning entries showcased in the WePlay community. Exclusive perks like recharge rebates and discounted treasure chests further enhance the festive experience.
Apple's Editorial Recognition: Celebrating Innovation
Apple's editorial team highlighted the campaign:
"Showcase your Songkran creativity on WePlay! The platform masterfully translates the festival's spirit into an interactive experience, striking a balance between technological innovation and cultural tradition. This seamless fusion of heritage and digital reinvention exemplifies the standout content we champion."
WePlay's Success Formula: Where Tradition Meets Innovation
As a next-gen social entertainment hub, WePlay integrates gaming, social features, and multimedia content through its mission to "make the world more vibrant via interaction." For Songkran, the platform merged the festival's joyous ethos with cutting-edge technology, enabling global users to engage with Thai culture. WePlay's success lies in its relentless refinement of character design, art style, and interactive mechanics, fostering a loyal community.
Future Vision: Expanding Global Social Impact
The App Store feature marks a strategic milestone in WePlay's global expansion. Moving forward, the platform plans to deepen collaborations centered on regional cultural elements while exploring diverse social scenarios. WePlay aims to redefine interactive entertainment and co-create a dynamic era of game-driven social connectivity.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
WePlay Featured on Thailand App Store's "Today" Tab, Creating a Songkran-Themed Gaming Extravaganza
SHANGHAI, Jan. 8, 2026 /PRNewswire/ -- On January 8, 2026, CHAGEE released its 2025 Year-End Tea Friends Review. The Review outlines the company's growth over the past year, with its store network now operating in eight countries across two continents. Annual tea sourcing volume surpassed 10,000 tons, covering six major tea categories as well as key Pu'er-producing regions, supported by partnerships with more than 100 tea factories.
Global Footprint Reaches Eight Countries; Asia-Pacific Overseas Membership Climbs 177%
The 2025 Year-End Tea Friends Review shows that CHAGEE's store network currently operates in China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States. In April, CHAGEE completed its public listing on the NASDAQ exchange (Ticker: CHA), becoming the first freshly made tea beverage brand from China to list on a U.S. stock exchange and one of the largest food and beverage IPOs globally since 2022, according to publicly available market data.
Overseas growth has supported the expansion of CHAGEE's customer base. According to the Report, membership in Asia-Pacific overseas markets rose 177% year-on-year in 2025, with 61% of members under the age of 30. Member counts in Singapore, Thailand, Indonesia, and the Philippines increased by approximately 4-fold, 5.4-fold, 20-fold, and 11-fold, respectively. Online engagement related to CHAGEE across international social platforms increased by approximately 250% compared with the prior year. Terms like "tea", "tea culture", and "tea-inspired lifestyle" have become popular among young local consumers, positioning tea as a shared point of cultural interest among younger audiences across markets.
BO•YA JASMINE GREEN MILK TEA Gains Worldwide Popularity
As CHAGEE's global presence grows, BO•YA Jasmine Green Milk Tea continued to gain recognition across international markets. Data from Frost & Sullivan shows that sales of the beverage surpassed 1.25 billion cups between January 2022 and June 2025. The Review indicates BO•YA Jasmine Green Milk Tea ranks among the top-selling products in Indonesia, the Philippines, Vietnam, and Thailand. Preferences vary by region—for instance, consumers in Malaysia and Singapore show greater interest in Peach Oolong Milk Tea—reflecting the company's strategy of tailoring offerings to local preferences as international operations expand.
In the past year, more than 30 million customers placed single orders for two or more cups of BO•YA Jasmine Green Milk Tea, highlighting shared consumption occasions. Group orders rose notably, with orders exceeding 20 cups increasing by more than 15% and orders over 100 cups rising by more than 40% year-on-year.During the Spring Festival holiday, orders of 50–100 cups surged by as much as 259% year-on-year.
In 2025, BO•YA Jasmine Green Milk Tea received the Best Natural/Organic Beverage award at the World Beverage Innovation Awards. CHAGEE was also recognized in the Best Processing/Production Innovation category and named a finalist for several additional international innovation awards.
Annual Tea Sourcing Holds at 10,000 Tons; Modern Tea Approach Supports Supply Chain Development
Within the tea industry, CHAGEE continues to deepen partnerships with upstream producers. In 2025, the company's annual tea sourcing remained at approximately the 10,000-ton scale, with partnerships extending to more than 100 tea factories.
Product innovation further links industry capabilities with consumer preferences. Last year, CHAGEE introduced over 20 new products. Within the Fresh Milk Tea series, more than 50% of new releases featured floral or fruit elements. By applying its Fresh Brew technology system, CHAGEE has integrated contemporary extraction techniques into freshly made tea beverage preparation, bringing new flavor expressions to traditional tea leaves.
In 2025, CHAGEE also completed over 10 craftsmanship and process innovation initiatives in collaboration with tea gardens, factories, and research institutions.
The 2025 Year-End Tea Friends Review further notes that CHAGEE now operates more than 25 pet-friendly stores, has supported the construction of 23 children's playgrounds this year, opened 14 deaf-inclusive silent stores, added 219 new 24-hour locations, and opened new stores at an average rate of one every 1.7 days. Approximately 1340 stores joined CHAGEE's Night Clean Project, supporting 18,000 store partners complete end-of-day operations on schedule.
"Making Friends Through Tea" is more than a tagline—it reflects CHAGEE's ongoing approach of building lasting, respectful connections centered on shared tea experiences. Each day, CHAGEE brings people together through a cup of tea.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CHAGEE Releases "2025 Year-End Tea Friends Review": Global Stores Span 8 Countries Across 2 Continents, Annual Tea Procurement Exceeds 10,000 Tons
