PLANO, Texas--(BUSINESS WIRE)--Apr 10, 2025--
To our loyalists: We’re sorry.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250410165411/en/
You’ve always known JCPenney is more than just a great deal – it’s home to unbelievable items and incredible fashion at a great deal. You see this. You get us.
You know that when you buy a $250 look for just $72, you’re not just buying a $250 look for just $72 – you’re buying the look from someone insanely jealous of your fit.
You know that when the woman in the airport asks you where you got that head-turning must-have item, you’re going to have to repeat yourself because she won’t believe you: “Yes—JCPenney!” you’ll say, cat walking to the plane that flies you to your next destination.
Not enough people know what you already know.
It’s true. Eighty-three percent of people surveyed admitted they were surprised to see such on-trend outfits from JCPenney when we showed them the hottest looks for spring. And right now, it feels like we should be letting a lot of people know what you know, you know? It’s a weird time. Budgets are tight. Everyone’s compromising everywhere. We all need more for less. You agree, right?
That’s why we can no longer keep it a secret. It just wouldn’t be fair.
We’re running with your catchphrase and making it our tagline. “Yes—JCPenney!” is our new warrior cry. We hope you don’t mind.
We’re bringing it to life in a series of TV spots that will air April 12 during unexpected, high-profile moments like the NBA post-season, shifting our image as a coupon destination to a must-shop fashion brand.
They’ll look like the scene we outlined above. Eye-catching fashion and must-have products that’ll have you questioning it actually came from JCPenney.
We’ve already leaned into this disbelief. People passing through Times Square and shopping at Simon and Brookfield Malls across the country know what we’re talking about. This week, they encountered larger-than-life ads serving up the outsized fashion JCPenney has to offer. The catch? These billboards were totally anonymous. They included photos of models serving the hottest looks, but without tags, labels, our name or any branding whatsoever. Just a QR tag that led shoppers to a website revealing its unsuspecting fashion and deal hero as JCPenney.
But spreading your secret won’t stop there – it’s about to go prime time.
JCPenney is unleashing its biggest, blink-twice deals on one of late night’s biggest stages. For the first time ever, we’re teaming up with ABC’s Jimmy Kimmel Live with in-show reveals that’ll leave jaws on the floor. Every Thursday for seven weeks beginning on April 10, America’s favorite late-night sidekick, Guillermo, is dropping “Really Big Deals” you won’t believe are real – on fashion, home, beauty, and more. Jimmy Kimmel Live airs weeknights at 11:35 ET | 10:35 CT on ABC, and streams next day on Hulu.
On behalf of everyone at JCPenney, we are sincerely sorry we spilled your best-kept secret.
But we hope you’ll agree it’s the right thing to do – because everyone should know what you know about where to score incredible fashion, at even better prices.
Okay. Thank you. Don’t be mad.
About JCPenney
JCPenney, part of Catalyst Brands, is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.
Photo: JCPenney
WASHINGTON (AP) — A day after the audacious U.S. military operation in Venezuela, President Donald Trump on Sunday renewed his calls for an American takeover of the Danish territory of Greenland for the sake of U.S. security interests, while his top diplomat declared the communist government in Cuba is “in a lot of trouble.”
The comments from Trump and Secretary of State Marco Rubio after the ouster of Venezuela's Nicolás Maduro underscore that the U.S. administration is serious about taking a more expansive role in the Western Hemisphere.
With thinly veiled threats, Trump is rattling hemispheric friends and foes alike, spurring a pointed question around the globe: Who's next?
“It’s so strategic right now. Greenland is covered with Russian and Chinese ships all over the place," Trump told reporters as he flew back to Washington from his home in Florida. "We need Greenland from the standpoint of national security, and Denmark is not going to be able to do it.”
Asked during an interview with The Atlantic earlier on Sunday what the U.S.-military action in Venezuela could portend for Greenland, Trump replied: “They are going to have to view it themselves. I really don’t know.”
Trump, in his administration's National Security Strategy published last month, laid out restoring “American preeminence in the Western Hemisphere” as a central guidepost for his second go-around in the White House.
Trump has also pointed to the 19th century Monroe Doctrine, which rejects European colonialism, as well as the Roosevelt Corollary — a justification invoked by the U.S. in supporting Panama’s secession from Colombia, which helped secure the Panama Canal Zone for the U.S. — as he's made his case for an assertive approach to American neighbors and beyond.
Trump has even quipped that some now refer to the fifth U.S. president's foundational document as the “Don-roe Doctrine.”
Saturday's dead-of-night operation by U.S. forces in Caracas and Trump’s comments on Sunday heightened concerns in Denmark, which has jurisdiction over the vast mineral-rich island of Greenland.
Danish Prime Minister Mette Frederiksen in a statement that Trump has "no right to annex" the territory. She also reminded Trump that Denmark already provides the United States, a fellow member of NATO, broad access to Greenland through existing security agreements.
“I would therefore strongly urge the U.S. to stop threatening a historically close ally and another country and people who have made it very clear that they are not for sale,” Frederiksen said.
Denmark on Sunday also signed onto a European Union statement underscoring that “the right of the Venezuelan people to determine their future must be respected” as Trump has vowed to “run” Venezuela and pressed the acting president, Delcy Rodriguez, to get in line.
Trump on Sunday mocked Denmark’s efforts at boosting Greenland’s national security posture, saying the Danes have added “one more dog sled” to the Arctic territory’s arsenal.
Greenlanders and Danes were further rankled by a social media post following the raid by a former Trump administration official turned podcaster, Katie Miller. The post shows an illustrated map of Greenland in the colors of the Stars and Stripes accompanied by the caption: “SOON."
“And yes, we expect full respect for the territorial integrity of the Kingdom of Denmark,” Amb. Jesper Møller Sørensen, Denmark's chief envoy to Washington, said in a post responding to Miller, who is married to Trump's influential deputy chief of staff Stephen Miller.
During his presidential transition and in the early months of his return to the White House, Trump repeatedly called for U.S. jurisdiction over Greenland, and has pointedly not ruled out military force to take control of the mineral-rich, strategically located Arctic island that belongs to an ally.
The issue had largely drifted out of the headlines in recent months. Then Trump put the spotlight back on Greenland less than two weeks ago when he said he would appoint Republican Gov. Jeff Landry as his special envoy to Greenland.
The Louisiana governor said in his volunteer position he would help Trump “make Greenland a part of the U.S.”
Meanwhile, concern simmered in Cuba, one of Venezuela’s most important allies and trading partners, as Rubio issued a new stern warning to the Cuban government. U.S.-Cuba relations have been hostile since the 1959 Cuban revolution.
Rubio, in an appearance on NBC's “Meet the Press,” said Cuban officials were with Maduro in Venezuela ahead of his capture.
“It was Cubans that guarded Maduro,” Rubio said. “He was not guarded by Venezuelan bodyguards. He had Cuban bodyguards.” The secretary of state added that Cuban bodyguards were also in charge of “internal intelligence” in Maduro’s government, including “who spies on who inside, to make sure there are no traitors.”
Trump said that “a lot” of Cuban guards tasked with protecting Maduro were killed in the operation. The Cuban government said in a statement read on state television on Sunday evening that 32 officers were killed in the U.S. military operation.
Trump also said that the Cuban economy, battered by years of a U.S. embargo, is in tatters and will slide further now with the ouster of Maduro, who provided the Caribbean island subsidized oil.
“It's going down,” Trump said of Cuba. “It's going down for the count.”
Cuban authorities called a rally in support of Venezuela’s government and railed against the U.S. military operation, writing in a statement: “All the nations of the region must remain alert, because the threat hangs over all of us.”
Rubio, a former Florida senator and son of Cuban immigrants, has long maintained Cuba is a dictatorship repressing its people.
“This is the Western Hemisphere. This is where we live — and we’re not going to allow the Western Hemisphere to be a base of operation for adversaries, competitors, and rivals of the United States," Rubio said.
Cubans like 55-year-old biochemical laboratory worker Bárbara Rodríguez were following developments in Venezuela. She said she worried about what she described as an “aggression against a sovereign state.”
“It can happen in any country, it can happen right here. We have always been in the crosshairs,” Rodríguez said.
AP writers Andrea Rodriguez in Havana, Cuba, and Darlene Superville traveling aboard Air Force One contributed reporting.
In this photo released by the White House, President Donald Trump monitors U.S. military operations in Venezuela, with Secretary of State Marco Rubio at Mar-a-Lago in Palm Beach, Fla., Saturday, Jan. 3, 2026. (Molly Riley/The White House via AP)
