China's advertising industry recorded a strong 17.9 percent year-on-year growth in 2024, with total revenue surpassing 1.5 trillion yuan (about 204.9 billion U.S. dollars), official data showed on Thursday. Among all advertising mediums, including TV, film, radio, and newspapers, internet advertising stood out, demonstrating robust growth and claiming the largest share of total revenue.
The revenue from internet advertising soared to 891.91 billion yuan (about 121.83 billion U.S. dollars)in 2024, marking a 24 percent year-on-year increase. This accounted for 86.5 percent of the total advertising revenue across all media platforms, according to data from the State Administration for Market Regulation, China's top market regulator.
Realizing the close connection between the advertising industry and the real economy, over 10 provincial-level regions in China allocated more than 10 billion yuan (about 1.37 billion U.S. dollars) each last year to help businesses and farmers develop their brands. This initiative has boosted domestic consumption, according to the regulator.
China's advertising industry revenue surges 18 pct in 2024
