China's advertising industry recorded a strong 17.9 percent year-on-year growth in 2024, with total revenue surpassing 1.5 trillion yuan (about 204.9 billion U.S. dollars), official data showed on Thursday. Among all advertising mediums, including TV, film, radio, and newspapers, internet advertising stood out, demonstrating robust growth and claiming the largest share of total revenue.
The revenue from internet advertising soared to 891.91 billion yuan (about 121.83 billion U.S. dollars)in 2024, marking a 24 percent year-on-year increase. This accounted for 86.5 percent of the total advertising revenue across all media platforms, according to data from the State Administration for Market Regulation, China's top market regulator.
Realizing the close connection between the advertising industry and the real economy, over 10 provincial-level regions in China allocated more than 10 billion yuan (about 1.37 billion U.S. dollars) each last year to help businesses and farmers develop their brands. This initiative has boosted domestic consumption, according to the regulator.
China's advertising industry revenue surges 18 pct in 2024
Humanitarian pressures for migrants are spreading across the Iran as the conflict in the Middle East intensifies, according to the International Organization of Migration (IOM).
Iran hosts a large number of Afghans, with round 4.5 million Afghans working and living there, making it one of the largest migrant hosting countries in the world.
Salvador Gutierrez, representative of the IOM in Iran, said numerous migrants remain excluded from essential public services, with women, children and the elderly particularly at risk.
"We have an increase of the vulnerabilities of all the migrants, particularly the elderly, the children, the women. And as I already mentioned, most of these migrants have already lost their jobs. And they do not have this protection network. They don't have families here. And in several cases, they are also concerned because many of these migrants are irregular migrants, and they do not have access to all the services that the national population has. So, they are struggling much more," he said in an interview with China Global Television Network (CGTN) via video link in Tehran on Thursday.
He said the IOM is working with Iranian authorities to track population movements, assess needs, and deliver emergency assistance on the ground.
"We are coordinating with the government to assess the needs that the population has. We are also conducting these activities related to tracking the mobility, and also monitoring how the flow is in the different borders of the country. We are providing direct support and to migrants, to refugees, to IDPs (internally displaced persons), and also to stranded migrants. So, we are here delivering on the ground and monitoring the situation and even calling all the different countries to support this humanitarian response, which is deeply needed in the country," said Gutierrez.
Rising tensions deepen humanitarian strain for migrants in Iran: expert
