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NEW YORK, April 11, 2025 /PRNewswire/ -- Dany Garcia, Chairwoman & CEO of The Garcia Companies, announces the launch of Danimás, an innovative media company and community built for the modern Trailblazer. Designed to inspire individuals who embody the "Athlete of Lifeâ„¢" mindset, Danimás celebrates ambition and the journey, through the triumphs and defeats, for the pursuit of greatness in every facet of life.  
Backed by original research Garcia personally funded—which revealed that 65% of women feel underrepresented in media—Danimás will be home to dynamic content, first-person narratives, original programming, and cultural storytelling that shifts perspective and breaks boundaries.
Danimás is more than just a media platform — it's a movement and a mindset. At its core, it's a digital space that connects individuals who embrace strength as a lifestyle choice, extending beyond the gym and into their personal, professional, and creative pursuits. As a brand, it seeks to serve as a cultural touchpoint, highlighting individuals who are redefining industries — from leading entrepreneurs and athletes to creative visionaries and fashion innovators.
"The Trailblazer represents a new archetype — glamorous, bold, and unapologetic. Strength training is the great unlock to harnessing her innate power; She embraces her strength, allowing it to reverberate and leave a lasting impact on herself and others," says Garcia. "Danimás is where these individuals can find a community that fuels their ambitions and inspires their journeys."
Garcia, a professional bodybuilder, lifelong athlete, and accomplished entrepreneur who oversees a diversified portfolio of companies that span entertainment, media, fashion, sports, health, wellness, and consumer goods, brings a unique blend of business acumen and physical discipline to this groundbreaking initiative. Over the past decade, Garcia has played a pivotal role in producing culturally significant and commercially successful projects, including HBO's five-time-Emmy-nominated Ballers and blockbuster films such as Sony's globally beloved Jumanji franchise, Disney's Jungle Cruise and upcoming Live Action Moana, Netflix's Red Notice, Amazon's Red One, among others.
Garcia has appointed Liz Edmiston as Co-CEO of the Fashion Division at The Garcia Companies, where she will spearhead the development of Danimás. A dynamic and seasoned global retail leader, Edmiston most recently served as CEO of Lane Bryant, where she revitalized and modernized the beloved fashion brand, and as President and CEO of Groupe Dynamite Inc., in Montreal, guiding the company through a digital evolution and shaping its strategic growth trajectory.  As Chief Brand Officer of Calvin Klein, she oversaw the Asia Pacific region based in Hong Kong, transforming it from a licensed model to a fully owned and operated retail business with over 2600 stores. She has also held senior executive positions for companies such as Gap, Inc., Ralph Lauren, Tory Burch, and Victoria's Secret.
"Liz is a powerhouse — she understands how to build brands that move culture," said Garcia. "Her proven ability to lead with discipline, resonate with consumers, and execute at scale make her the perfect partner to bring Danimás to life."
"Danimás is an exciting new concept," said Edmiston. "It's a brand built on strength and intention — where training meets style, and where creativity is expressed through every detail. This isn't just about a new content platform or fashion focused company, it's about building a community of power women who are interested in business, sports, fashion and culture and are intent on getting the most out of life."
For the launch, Danimás has partnered with Frosty, a premier global creative agency, and branding specialist Studio Alistair Gibbs to shape the brand's identity and visual narrative, culminating in a striking debut campaign.  Shot in London by renowned photographer Amber Pinkerton, the campaign, which showcases the first visual world of Danimás, merges power, training, strength, and glamour in a visually arresting and thought-provoking manner.
Danimás Debuts Online
Danimás will launch digitally on www.danimas.com with an expansive range of editorial content, visuals and storytelling.The brand will also maintain an active presence on Instagram and LinkedIn starting April 10, 2025, offering exclusive content and updates that reflect its community-first approach.  A newsletter will be rolled out later this month to subscribers.
The company has partnered with Studio K&J and Sweden Unlimited on the website launch, with In*houseco Inc, managing creative execution across all platforms.
The Executive Team
Danimás boasts an impressive leadership team that blends diverse expertise from across industries. The team includes:
- Giuseppe Cielo, former CFO at Khaite – Chief Financial Officer
- Amy Madigan, former VP, Operations at GSTQ - Chief of Staff
- Erin Lardy, Chief Content Officer of The Garcia Companies - Interim Chief Editorial Director
- Lynn Ambrose, former Head of Talent for The RealReal – Human Resources Advisor.
Shanna Goldstone and Jason Cauchi of Pari Passu New York, and SAGO, have been retained to conduct consumer research. Ave Advisory has been retained for executive marketing strategy.
Karen Harvey Consulting Group is leading executive search and supporting brand development and strategic initiatives. 
For more information and media inquiries, please contact:  
Press Inquiries: info@danimas.com
Logo - https://mma.prnasia.com/media2/2661467/Danimas_Logo.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2661466/Danimas_IP_Image.jpg?p=medium600
NEW YORK, April 11, 2025 /PRNewswire/ -- Dany Garcia, Chairwoman & CEO of The Garcia Companies, announces the launch of Danimás, an innovative media company and community built for the modern Trailblazer. Designed to inspire individuals who embody the "Athlete of Lifeâ„¢" mindset, Danimás celebrates ambition and the journey, through the triumphs and defeats, for the pursuit of greatness in every facet of life.  
Backed by original research Garcia personally funded—which revealed that 65% of women feel underrepresented in media—Danimás will be home to dynamic content, first-person narratives, original programming, and cultural storytelling that shifts perspective and breaks boundaries.
Danimás is more than just a media platform — it's a movement and a mindset. At its core, it's a digital space that connects individuals who embrace strength as a lifestyle choice, extending beyond the gym and into their personal, professional, and creative pursuits. As a brand, it seeks to serve as a cultural touchpoint, highlighting individuals who are redefining industries — from leading entrepreneurs and athletes to creative visionaries and fashion innovators.
"The Trailblazer represents a new archetype — glamorous, bold, and unapologetic. Strength training is the great unlock to harnessing her innate power; She embraces her strength, allowing it to reverberate and leave a lasting impact on herself and others," says Garcia. "Danimás is where these individuals can find a community that fuels their ambitions and inspires their journeys."
Garcia, a professional bodybuilder, lifelong athlete, and accomplished entrepreneur who oversees a diversified portfolio of companies that span entertainment, media, fashion, sports, health, wellness, and consumer goods, brings a unique blend of business acumen and physical discipline to this groundbreaking initiative. Over the past decade, Garcia has played a pivotal role in producing culturally significant and commercially successful projects, including HBO's five-time-Emmy-nominated Ballers and blockbuster films such as Sony's globally beloved Jumanji franchise, Disney's Jungle Cruise and upcoming Live Action Moana, Netflix's Red Notice, Amazon's Red One, among others.
Garcia has appointed Liz Edmiston as Co-CEO of the Fashion Division at The Garcia Companies, where she will spearhead the development of Danimás. A dynamic and seasoned global retail leader, Edmiston most recently served as CEO of Lane Bryant, where she revitalized and modernized the beloved fashion brand, and as President and CEO of Groupe Dynamite Inc., in Montreal, guiding the company through a digital evolution and shaping its strategic growth trajectory.  As Chief Brand Officer of Calvin Klein, she oversaw the Asia Pacific region based in Hong Kong, transforming it from a licensed model to a fully owned and operated retail business with over 2600 stores. She has also held senior executive positions for companies such as Gap, Inc., Ralph Lauren, Tory Burch, and Victoria's Secret.
"Liz is a powerhouse — she understands how to build brands that move culture," said Garcia. "Her proven ability to lead with discipline, resonate with consumers, and execute at scale make her the perfect partner to bring Danimás to life."
"Danimás is an exciting new concept," said Edmiston. "It's a brand built on strength and intention — where training meets style, and where creativity is expressed through every detail. This isn't just about a new content platform or fashion focused company, it's about building a community of power women who are interested in business, sports, fashion and culture and are intent on getting the most out of life."
For the launch, Danimás has partnered with Frosty, a premier global creative agency, and branding specialist Studio Alistair Gibbs to shape the brand's identity and visual narrative, culminating in a striking debut campaign.  Shot in London by renowned photographer Amber Pinkerton, the campaign, which showcases the first visual world of Danimás, merges power, training, strength, and glamour in a visually arresting and thought-provoking manner.
Danimás Debuts Online
Danimás will launch digitally on www.danimas.com with an expansive range of editorial content, visuals and storytelling.The brand will also maintain an active presence on Instagram and LinkedIn starting April 10, 2025, offering exclusive content and updates that reflect its community-first approach.  A newsletter will be rolled out later this month to subscribers.
The company has partnered with Studio K&J and Sweden Unlimited on the website launch, with In*houseco Inc, managing creative execution across all platforms.
The Executive Team
Danimás boasts an impressive leadership team that blends diverse expertise from across industries. The team includes:
- Giuseppe Cielo, former CFO at Khaite – Chief Financial Officer
- Amy Madigan, former VP, Operations at GSTQ - Chief of Staff
- Erin Lardy, Chief Content Officer of The Garcia Companies - Interim Chief Editorial Director
- Lynn Ambrose, former Head of Talent for The RealReal – Human Resources Advisor.
Shanna Goldstone and Jason Cauchi of Pari Passu New York, and SAGO, have been retained to conduct consumer research. Ave Advisory has been retained for executive marketing strategy.
Karen Harvey Consulting Group is leading executive search and supporting brand development and strategic initiatives. 
For more information and media inquiries, please contact:  
Press Inquiries: info@danimas.com
Logo - https://mma.prnasia.com/media2/2661467/Danimas_Logo.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2661466/Danimas_IP_Image.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DANY GARCIA ANNOUNCES THE LAUNCH OF DANIMÁS: A NEW MEDIA COMPANY CELEBRATING THE AMBITIOUS TRAILBLAZER
- CATL opens Middle East's first NING SERVICE Experience Center in Riyadh —currently the largest new energy aftermarket facility outside China.
- The facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
- It also functions as a regional ecosystem hub linking diverse stakeholders and resources to drive industrial synergy and sustainable growth.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
