 |
NEW YORK, April 11, 2025 /PRNewswire/ -- Dany Garcia, Chairwoman & CEO of The Garcia Companies, announces the launch of Danimás, an innovative media company and community built for the modern Trailblazer. Designed to inspire individuals who embody the "Athlete of Lifeâ„¢" mindset, Danimás celebrates ambition and the journey, through the triumphs and defeats, for the pursuit of greatness in every facet of life.  
Backed by original research Garcia personally funded—which revealed that 65% of women feel underrepresented in media—Danimás will be home to dynamic content, first-person narratives, original programming, and cultural storytelling that shifts perspective and breaks boundaries.
Danimás is more than just a media platform — it's a movement and a mindset. At its core, it's a digital space that connects individuals who embrace strength as a lifestyle choice, extending beyond the gym and into their personal, professional, and creative pursuits. As a brand, it seeks to serve as a cultural touchpoint, highlighting individuals who are redefining industries — from leading entrepreneurs and athletes to creative visionaries and fashion innovators.
"The Trailblazer represents a new archetype — glamorous, bold, and unapologetic. Strength training is the great unlock to harnessing her innate power; She embraces her strength, allowing it to reverberate and leave a lasting impact on herself and others," says Garcia. "Danimás is where these individuals can find a community that fuels their ambitions and inspires their journeys."
Garcia, a professional bodybuilder, lifelong athlete, and accomplished entrepreneur who oversees a diversified portfolio of companies that span entertainment, media, fashion, sports, health, wellness, and consumer goods, brings a unique blend of business acumen and physical discipline to this groundbreaking initiative. Over the past decade, Garcia has played a pivotal role in producing culturally significant and commercially successful projects, including HBO's five-time-Emmy-nominated Ballers and blockbuster films such as Sony's globally beloved Jumanji franchise, Disney's Jungle Cruise and upcoming Live Action Moana, Netflix's Red Notice, Amazon's Red One, among others.
Garcia has appointed Liz Edmiston as Co-CEO of the Fashion Division at The Garcia Companies, where she will spearhead the development of Danimás. A dynamic and seasoned global retail leader, Edmiston most recently served as CEO of Lane Bryant, where she revitalized and modernized the beloved fashion brand, and as President and CEO of Groupe Dynamite Inc., in Montreal, guiding the company through a digital evolution and shaping its strategic growth trajectory.  As Chief Brand Officer of Calvin Klein, she oversaw the Asia Pacific region based in Hong Kong, transforming it from a licensed model to a fully owned and operated retail business with over 2600 stores. She has also held senior executive positions for companies such as Gap, Inc., Ralph Lauren, Tory Burch, and Victoria's Secret.
"Liz is a powerhouse — she understands how to build brands that move culture," said Garcia. "Her proven ability to lead with discipline, resonate with consumers, and execute at scale make her the perfect partner to bring Danimás to life."
"Danimás is an exciting new concept," said Edmiston. "It's a brand built on strength and intention — where training meets style, and where creativity is expressed through every detail. This isn't just about a new content platform or fashion focused company, it's about building a community of power women who are interested in business, sports, fashion and culture and are intent on getting the most out of life."
For the launch, Danimás has partnered with Frosty, a premier global creative agency, and branding specialist Studio Alistair Gibbs to shape the brand's identity and visual narrative, culminating in a striking debut campaign.  Shot in London by renowned photographer Amber Pinkerton, the campaign, which showcases the first visual world of Danimás, merges power, training, strength, and glamour in a visually arresting and thought-provoking manner.
Danimás Debuts Online
Danimás will launch digitally on www.danimas.com with an expansive range of editorial content, visuals and storytelling.The brand will also maintain an active presence on Instagram and LinkedIn starting April 10, 2025, offering exclusive content and updates that reflect its community-first approach.  A newsletter will be rolled out later this month to subscribers.
The company has partnered with Studio K&J and Sweden Unlimited on the website launch, with In*houseco Inc, managing creative execution across all platforms.
The Executive Team
Danimás boasts an impressive leadership team that blends diverse expertise from across industries. The team includes:
- Giuseppe Cielo, former CFO at Khaite – Chief Financial Officer
- Amy Madigan, former VP, Operations at GSTQ - Chief of Staff
- Erin Lardy, Chief Content Officer of The Garcia Companies - Interim Chief Editorial Director
- Lynn Ambrose, former Head of Talent for The RealReal – Human Resources Advisor.
Shanna Goldstone and Jason Cauchi of Pari Passu New York, and SAGO, have been retained to conduct consumer research. Ave Advisory has been retained for executive marketing strategy.
Karen Harvey Consulting Group is leading executive search and supporting brand development and strategic initiatives. 
For more information and media inquiries, please contact:  
Press Inquiries: info@danimas.com
Logo - https://mma.prnasia.com/media2/2661467/Danimas_Logo.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2661466/Danimas_IP_Image.jpg?p=medium600
NEW YORK, April 11, 2025 /PRNewswire/ -- Dany Garcia, Chairwoman & CEO of The Garcia Companies, announces the launch of Danimás, an innovative media company and community built for the modern Trailblazer. Designed to inspire individuals who embody the "Athlete of Lifeâ„¢" mindset, Danimás celebrates ambition and the journey, through the triumphs and defeats, for the pursuit of greatness in every facet of life.  
Backed by original research Garcia personally funded—which revealed that 65% of women feel underrepresented in media—Danimás will be home to dynamic content, first-person narratives, original programming, and cultural storytelling that shifts perspective and breaks boundaries.
Danimás is more than just a media platform — it's a movement and a mindset. At its core, it's a digital space that connects individuals who embrace strength as a lifestyle choice, extending beyond the gym and into their personal, professional, and creative pursuits. As a brand, it seeks to serve as a cultural touchpoint, highlighting individuals who are redefining industries — from leading entrepreneurs and athletes to creative visionaries and fashion innovators.
"The Trailblazer represents a new archetype — glamorous, bold, and unapologetic. Strength training is the great unlock to harnessing her innate power; She embraces her strength, allowing it to reverberate and leave a lasting impact on herself and others," says Garcia. "Danimás is where these individuals can find a community that fuels their ambitions and inspires their journeys."
Garcia, a professional bodybuilder, lifelong athlete, and accomplished entrepreneur who oversees a diversified portfolio of companies that span entertainment, media, fashion, sports, health, wellness, and consumer goods, brings a unique blend of business acumen and physical discipline to this groundbreaking initiative. Over the past decade, Garcia has played a pivotal role in producing culturally significant and commercially successful projects, including HBO's five-time-Emmy-nominated Ballers and blockbuster films such as Sony's globally beloved Jumanji franchise, Disney's Jungle Cruise and upcoming Live Action Moana, Netflix's Red Notice, Amazon's Red One, among others.
Garcia has appointed Liz Edmiston as Co-CEO of the Fashion Division at The Garcia Companies, where she will spearhead the development of Danimás. A dynamic and seasoned global retail leader, Edmiston most recently served as CEO of Lane Bryant, where she revitalized and modernized the beloved fashion brand, and as President and CEO of Groupe Dynamite Inc., in Montreal, guiding the company through a digital evolution and shaping its strategic growth trajectory.  As Chief Brand Officer of Calvin Klein, she oversaw the Asia Pacific region based in Hong Kong, transforming it from a licensed model to a fully owned and operated retail business with over 2600 stores. She has also held senior executive positions for companies such as Gap, Inc., Ralph Lauren, Tory Burch, and Victoria's Secret.
"Liz is a powerhouse — she understands how to build brands that move culture," said Garcia. "Her proven ability to lead with discipline, resonate with consumers, and execute at scale make her the perfect partner to bring Danimás to life."
"Danimás is an exciting new concept," said Edmiston. "It's a brand built on strength and intention — where training meets style, and where creativity is expressed through every detail. This isn't just about a new content platform or fashion focused company, it's about building a community of power women who are interested in business, sports, fashion and culture and are intent on getting the most out of life."
For the launch, Danimás has partnered with Frosty, a premier global creative agency, and branding specialist Studio Alistair Gibbs to shape the brand's identity and visual narrative, culminating in a striking debut campaign.  Shot in London by renowned photographer Amber Pinkerton, the campaign, which showcases the first visual world of Danimás, merges power, training, strength, and glamour in a visually arresting and thought-provoking manner.
Danimás Debuts Online
Danimás will launch digitally on www.danimas.com with an expansive range of editorial content, visuals and storytelling.The brand will also maintain an active presence on Instagram and LinkedIn starting April 10, 2025, offering exclusive content and updates that reflect its community-first approach.  A newsletter will be rolled out later this month to subscribers.
The company has partnered with Studio K&J and Sweden Unlimited on the website launch, with In*houseco Inc, managing creative execution across all platforms.
The Executive Team
Danimás boasts an impressive leadership team that blends diverse expertise from across industries. The team includes:
- Giuseppe Cielo, former CFO at Khaite – Chief Financial Officer
- Amy Madigan, former VP, Operations at GSTQ - Chief of Staff
- Erin Lardy, Chief Content Officer of The Garcia Companies - Interim Chief Editorial Director
- Lynn Ambrose, former Head of Talent for The RealReal – Human Resources Advisor.
Shanna Goldstone and Jason Cauchi of Pari Passu New York, and SAGO, have been retained to conduct consumer research. Ave Advisory has been retained for executive marketing strategy.
Karen Harvey Consulting Group is leading executive search and supporting brand development and strategic initiatives. 
For more information and media inquiries, please contact:  
Press Inquiries: info@danimas.com
Logo - https://mma.prnasia.com/media2/2661467/Danimas_Logo.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2661466/Danimas_IP_Image.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DANY GARCIA ANNOUNCES THE LAUNCH OF DANIMÁS: A NEW MEDIA COMPANY CELEBRATING THE AMBITIOUS TRAILBLAZER
|
- Teachers of years 1-10 see the benefits of hands-on computer science and AI education but lack the right tools to engage students, according to a new report, 'Building the Future: A Global Report on Computer Science & AI Education'.
- Age-appropriate and curriculum-aligned LEGO® Education lessons equip educators with everything they need to teach computer science and AI concepts as part of their curriculum.
- Students explore and build essential computer science and AI literacy skills through hands-on, collaborative and meaningful learning.
BILLUND, Denmark, Jan. 12, 2026 /PRNewswire/ -- Today, LEGO® Education announced a new hands-on solution and curriculum for computer science and artificial intelligence (AI) for year 1-10 classrooms that fosters collaboration, creativity, and learning outcomes. Shipping from April 2026, LEGO® Education Computer Science & AI enables schools to expand critically needed access to computer science and AI education.
jwplayer.key="3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE="
LEGO® Education Computer Science & AI empowers teachers to deliver computer science and AI learning that is impactful, meaningful, and relevant for every K-8 classroom (ages 5-11+). jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4', image: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
"We have a vision for kids learning, building and coding together – moving away from classrooms where kids work individually on computers with headphones on," said Atish Gonsalves, Head of Product, Computer Science & AI, LEGO Education. With LEGO Education Computer Science & AI, students collaborate and work in groups of four while teachers facilitate hands-on lessons with ready-to-use materials. Kits are specifically designed for years 1-2, 3-6 and 7-10, featuring LEGO® bricks, hardware and lessons that are accessible for beginners yet offer infinite possibilities for experienced learners.
'Building the Future: A Global Report on Computer Science & AI Education' found that many teachers are lacking the right tools to engage their students in these concepts. In fact, more than half of teachers globally say current resources leave students "bored", and nearly half say computer science isn't relatable and doesn't connect to students' interests or day-to-day. While 69 per cent of global teachers agree AI literacy is critical for students' futures, 40 per cent say their schools aren't prepared to teach it responsibly.
"The future will be led by children who don't just use technology – they understand it, question it and ultimately build a better world with it," said Andrew Sliwinski, Head of Product Experience, LEGO Education. "AI presents incredible opportunities for learning, but it must be introduced with intention and care. This is why we developed a solution for the classroom grounded in the LEGO Group's values of child safety, privacy and well-being. With LEGO Education Computer Science & AI, children engage with AI to build their understanding of how the technology works in a safe and responsible way."
LEGO Education is introducing a hands-on, student-centred approach to effectively teach computer science concepts in the classroom and foster AI literacy, creativity and student agency. The report found that teachers value digital learning with screens but want more balance to deliver the best learning outcomes. The LEGO Education curriculum includes both screen-free lessons and lessons that combine physical bricks with the digital LEGO® Education Coding Canvas to bring student creations to life. To understand why and how the technology works, students build and experiment with AI, ultimately learning how to engage with it in a more meaningful and responsible way. This marks a significant shift in how these subjects are taught in classrooms.
With the upcoming launch of LEGO Education Computer Science & AI and the recent introduction of LEGO® Education Science, LEGO Education is designing solutions that equip schools with the tools they need to more easily and effectively teach subjects that have often been disconnected and inaccessible to many students and teachers. As part of this transition, the LEGO® Education SPIKE™ Portfolio will retire, including LEGO® Education SPIKE™ Prime and LEGO® Education SPIKE™ Essential. For details and timing, visit LEGOeducation.com/SPIKE-retirement.
LEGO Education Computer Science & AI will begin shipping in April 2026. To learn more, visit LEGOeducation.com/CS-AI.
Stay connected on social media through LinkedIn, Instagram and YouTube.
Key Product Information
- Kits will be available in three grade bands: years 1-2, 3-6 and 7-10.
- Each kit is a stackable box containing LEGO bricks, interactive hardware, connection card(s), charging cable(s) and building instructions.
- LEGO Education Coding Canvas offers intuitive, block-based coding experience with word and icon blocks (available on a web browser or as an iOS app). LEGO Education Coding Canvas requires no student login, and data is only saved locally.
- Free unlimited access to the online Teacher Portal includes Getting Started materials, facilitation notes, classroom presentations, curriculum-aligned lessons and more.
- Collaborative experiences invite students to build, code and create their own AI interactions.
- FIRST® LEGO® League Future Edition deepens the learning from LEGO Education Computer Science & AI in the classroom. FIRST LEGO League will be available as Founders Edition and Future Edition. For information on eligibility and availability, visit: LEGOeducation.com/FLL
Building the Future: A Global Report on Computer Science & AI Education
Survey of 1,800 teachers and administrators across the United States, Germany, South Korea and Australia. Respondents included general educators, US administrators and computer science specialists. The survey was conducted by Edelman DXI Research on behalf of LEGO Education during August and September 2025.
Download the full report: LEGOeducation.com/AI
About LEGO® Education
LEGO® Education brings inquiry-based, hands-on learning into year 1-10 classrooms and beyond, combining educators' expertise with engaging LEGO® bricks and standards-aligned lessons to deliver meaningful learning outcomes. These learning experiences, rooted in safety, collaboration and hands-on discovery, inspire students to believe that any subject or path in life is within reach.
LEGO, the LEGO logo, LEGO Education, the LEGO Education logo and the SPIKE logo are trademarks of the LEGO Group. ©2026 The LEGO Group.
Media Contact
Kelley Brescia
Kelley.brescia@LEGO.com
- Teachers of years 1-10 see the benefits of hands-on computer science and AI education but lack the right tools to engage students, according to a new report, 'Building the Future: A Global Report on Computer Science & AI Education'.
- Age-appropriate and curriculum-aligned LEGO® Education lessons equip educators with everything they need to teach computer science and AI concepts as part of their curriculum.
- Students explore and build essential computer science and AI literacy skills through hands-on, collaborative and meaningful learning.
BILLUND, Denmark, Jan. 12, 2026 /PRNewswire/ -- Today, LEGO® Education announced a new hands-on solution and curriculum for computer science and artificial intelligence (AI) for year 1-10 classrooms that fosters collaboration, creativity, and learning outcomes. Shipping from April 2026, LEGO® Education Computer Science & AI enables schools to expand critically needed access to computer science and AI education.
LEGO® Education Computer Science & AI empowers teachers to deliver computer science and AI learning that is impactful, meaningful, and relevant for every K-8 classroom (ages 5-11+). jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4', image: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
"We have a vision for kids learning, building and coding together – moving away from classrooms where kids work individually on computers with headphones on," said Atish Gonsalves, Head of Product, Computer Science & AI, LEGO Education. With LEGO Education Computer Science & AI, students collaborate and work in groups of four while teachers facilitate hands-on lessons with ready-to-use materials. Kits are specifically designed for years 1-2, 3-6 and 7-10, featuring LEGO® bricks, hardware and lessons that are accessible for beginners yet offer infinite possibilities for experienced learners.
'Building the Future: A Global Report on Computer Science & AI Education' found that many teachers are lacking the right tools to engage their students in these concepts. In fact, more than half of teachers globally say current resources leave students "bored", and nearly half say computer science isn't relatable and doesn't connect to students' interests or day-to-day. While 69 per cent of global teachers agree AI literacy is critical for students' futures, 40 per cent say their schools aren't prepared to teach it responsibly.
"The future will be led by children who don't just use technology – they understand it, question it and ultimately build a better world with it," said Andrew Sliwinski, Head of Product Experience, LEGO Education. "AI presents incredible opportunities for learning, but it must be introduced with intention and care. This is why we developed a solution for the classroom grounded in the LEGO Group's values of child safety, privacy and well-being. With LEGO Education Computer Science & AI, children engage with AI to build their understanding of how the technology works in a safe and responsible way."
LEGO Education is introducing a hands-on, student-centred approach to effectively teach computer science concepts in the classroom and foster AI literacy, creativity and student agency. The report found that teachers value digital learning with screens but want more balance to deliver the best learning outcomes. The LEGO Education curriculum includes both screen-free lessons and lessons that combine physical bricks with the digital LEGO® Education Coding Canvas to bring student creations to life. To understand why and how the technology works, students build and experiment with AI, ultimately learning how to engage with it in a more meaningful and responsible way. This marks a significant shift in how these subjects are taught in classrooms.
With the upcoming launch of LEGO Education Computer Science & AI and the recent introduction of LEGO® Education Science, LEGO Education is designing solutions that equip schools with the tools they need to more easily and effectively teach subjects that have often been disconnected and inaccessible to many students and teachers. As part of this transition, the LEGO® Education SPIKE™ Portfolio will retire, including LEGO® Education SPIKE™ Prime and LEGO® Education SPIKE™ Essential. For details and timing, visit LEGOeducation.com/SPIKE-retirement.
LEGO Education Computer Science & AI will begin shipping in April 2026. To learn more, visit LEGOeducation.com/CS-AI.
Stay connected on social media through LinkedIn, Instagram and YouTube.
Key Product Information
- Kits will be available in three grade bands: years 1-2, 3-6 and 7-10.
- Each kit is a stackable box containing LEGO bricks, interactive hardware, connection card(s), charging cable(s) and building instructions.
- LEGO Education Coding Canvas offers intuitive, block-based coding experience with word and icon blocks (available on a web browser or as an iOS app). LEGO Education Coding Canvas requires no student login, and data is only saved locally.
- Free unlimited access to the online Teacher Portal includes Getting Started materials, facilitation notes, classroom presentations, curriculum-aligned lessons and more.
- Collaborative experiences invite students to build, code and create their own AI interactions.
- FIRST® LEGO® League Future Edition deepens the learning from LEGO Education Computer Science & AI in the classroom. FIRST LEGO League will be available as Founders Edition and Future Edition. For information on eligibility and availability, visit: LEGOeducation.com/FLL
Building the Future: A Global Report on Computer Science & AI Education
Survey of 1,800 teachers and administrators across the United States, Germany, South Korea and Australia. Respondents included general educators, US administrators and computer science specialists. The survey was conducted by Edelman DXI Research on behalf of LEGO Education during August and September 2025.
Download the full report: LEGOeducation.com/AI
About LEGO® Education
LEGO® Education brings inquiry-based, hands-on learning into year 1-10 classrooms and beyond, combining educators' expertise with engaging LEGO® bricks and standards-aligned lessons to deliver meaningful learning outcomes. These learning experiences, rooted in safety, collaboration and hands-on discovery, inspire students to believe that any subject or path in life is within reach.
LEGO, the LEGO logo, LEGO Education, the LEGO Education logo and the SPIKE logo are trademarks of the LEGO Group. ©2026 The LEGO Group.
Media Contact
Kelley Brescia
Kelley.brescia@LEGO.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
