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The Table Is Set: Barilla Becomes Formula 1’s Official Pasta Partner

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The Table Is Set: Barilla Becomes Formula 1’s Official Pasta Partner
News

News

The Table Is Set: Barilla Becomes Formula 1’s Official Pasta Partner

2025-04-11 19:01 Last Updated At:19:11

SAKHIR, Bahrain--(BUSINESS WIRE)--Apr 11, 2025--

Barilla and Formula 1 (r) announce a new partnership: a multi-year collaboration that brings together two brands rooted in passion, tradition, and the joy of shared experiences.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250411612001/en/

Formula 1 is the ultimate pursuit of competition. The stakes are high, the tension tangible, and the excitement unmatched. But when the race is over, and the roar of the engines fades, something magical happens: Barilla brings everyone to the table.

A Shared Legacy of Quality

In Formula 1, success is a matter of precision. Every detail counts, and excellence comes from the perfect balance of power, endurance, and strategy. But above all, it requires an uncompromising commitment to quality.

That same dedication defines Barilla. From offices to production plants, every step of the process is guided by a relentless pursuit of the finest raw materials, preserving authentic flavors, and continuously improving to deliver the best products.

“A lightning-fast F1car and a delicious plate of pasta: what do they have in common?”Paolo Barilla, Vice President of Barilla Group and former F1driver said – “ At first, it may not be obvious, but behind both, and the effort that goes into making them, are skilled professionals, passionate and determined, driven by the desire to keep improving.Our greatest satisfaction is being able to offer all the men and women of F1, after an intense competition, a well-deserved plate of pasta.”

From Fans to Family

Formula 1 CEO Stefano Domenicali welcomed Barilla to the F1 family: “We are thrilled to welcome Barilla into the Formula 1family, a collaboration flavored with passion and heritage. Two stories that share the same values of excellence, authenticity and the pleasure of living extraordinary moments together. We cannot wait to start this incredible adventure with our new partner, certain that they will add an elevated taste to the emotions of F1.”

As an Official Partner, Barilla will have a strong presence both on and off the track. Fans will be able to enjoy Barilla's Pasta Bars in the prestigious Formula 1 Paddock Club and the Paddock. There will also be trackside signage, digital activations, and consumer promotions reaching millions of spectators worldwide.

Ilaria Lodigiani, Barilla Chief Category & Marketing Officer, expressed her excitement about the partnership: "Over the next years, we look forward to welcoming all F1fans to the table every race weekend to enjoy both the thrill of racing and the comfort of a great meal. This partnership is an invitation to celebrate the moments that matter together, because we believe that sharing a meal has the power to turn strangers into family. At the track, at home, or around a table, Barilla and Formula 1 unite people beyond sport and cuisine”.

To all the F1 fans, families, and food lovers: Benvenuti. The table is set, the race is about to begin, and everyone is welcome.

From left to right: Stefano Domenicali - Formula 1 CEO, Ilaria Lodigiani - Barilla Chief Category & Marketing Officer, and Paolo Barilla - Vice President of Barilla Group

From left to right: Stefano Domenicali - Formula 1 CEO, Ilaria Lodigiani - Barilla Chief Category & Marketing Officer, and Paolo Barilla - Vice President of Barilla Group

ALEPPO, Syria (AP) — First responders on Sunday entered a contested neighborhood in Syria’ s northern city of Aleppo after days of deadly clashes between government forces and Kurdish-led forces. Syrian state media said the military was deployed in large numbers.

The clashes broke out Tuesday in the predominantly Kurdish neighborhoods of Sheikh Maqsoud, Achrafieh and Bani Zaid after the government and the Syrian Democratic Forces, the main Kurdish-led force in the country, failed to make progress on how to merge the SDF into the national army. Security forces captured Achrafieh and Bani Zaid.

The fighting between the two sides was the most intense since the fall of then-President Bashar Assad to insurgents in December 2024. At least 23 people were killed in five days of clashes and more than 140,000 were displaced amid shelling and drone strikes.

The U.S.-backed SDF, which have played a key role in combating the Islamic State group in large swaths of eastern Syria, are the largest force yet to be absorbed into Syria's national army. Some of the factions that make up the army, however, were previously Turkish-backed insurgent groups that have a long history of clashing with Kurdish forces.

The Kurdish fighters have now evacuated from the Sheikh Maqsoud neighborhood to northeastern Syria, which is under the control of the SDF. However, they said in a statement they will continue to fight now that the wounded and civilians have been evacuated, in what they called a “partial ceasefire.”

The neighborhood appeared calm Sunday. The United Nations said it was trying to dispatch more convoys to the neighborhoods with food, fuel, blankets and other urgent supplies.

Government security forces brought journalists to tour the devastated area, showing them the damaged Khalid al-Fajer Hospital and a military position belonging to the SDF’s security forces that government forces had targeted.

The SDF statement accused the government of targeting the hospital “dozens of times” before patients were evacuated. Damascus accused the Kurdish-led group of using the hospital and other civilian facilities as military positions.

On one street, Syrian Red Crescent first responders spoke to a resident surrounded by charred cars and badly damaged residential buildings.

Some residents told The Associated Press that SDF forces did not allow their cars through checkpoints to leave.

“We lived a night of horror. I still cannot believe that I am right here standing on my own two feet,” said Ahmad Shaikho. “So far the situation has been calm. There hasn’t been any gunfire.”

Syrian Civil Defense first responders have been disarming improvised mines that they say were left by the Kurdish forces as booby traps.

Residents who fled are not being allowed back into the neighborhood until all the mines are cleared. Some were reminded of the displacement during Syria’s long civil war.

“I want to go back to my home, I beg you,” said Hoda Alnasiri.

Associated Press journalist Kareem Chehayeb in Beirut contributed to this report.

Sandbag barriers used as fighting positions by Kurdish fighters, left inside a destroyed mosque in the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)

Sandbag barriers used as fighting positions by Kurdish fighters, left inside a destroyed mosque in the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)

Burned vehicles at one of the Kurdish fighters positions at the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)

Burned vehicles at one of the Kurdish fighters positions at the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)

People flee the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)

People flee the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)

A Syrian military police convoy enters the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)

A Syrian military police convoy enters the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)

Burned vehicles and ammunitions left at one of the Kurdish fighters positions at the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)

Burned vehicles and ammunitions left at one of the Kurdish fighters positions at the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)

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