Rise, Run, and ‘Go Wild’ for the 5AM High Drops

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Rise, Run, and ‘Go Wild’ for the 5AM High Drops

2025-04-15 17:32 Last Updated At：17:41

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Apr 15, 2025--

Global sports company PUMA announces the launch of its first global activation around the latest brand campaign and invites runners around the world to ‘Go Wild’ for the 5AM High Drops. Boston, Las Vegas, New York, Mexico City, London and Tokyo are just some of the cities around the world where PUMA will drop free pairs of PUMA’s latest Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes out in the wild at 5am at high points, to reward the dedication of early-morning runners chasing the runner’s high.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250415649990/en/

As part of PUMA’s Go Wild brand campaign, 5AM High Drops is timed with the start of spring and peak marathon training season. In line with the most recent approach from PUMA, joining the so-called 5am run club comes with a list of benefits that effect everything from your performance to your mental health. As more individuals embrace outdoor activity and chase the runner's high, the global giveaway inspires everyone to unleash their true selves and Go Wild.

All runners need to do to win, is to be one of the first ones to run to one of the ‘high drop’ locations announced on PUMA’s participating local Instagram channels at 5am on the specified date. Between April and May, the first runners to reach their local ‘high drop’ location will receive a free pair of Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes as a reward for their commitment to early morning running.

Erin Longin, VP Run/Train at PUMA says, " We’re so excited to provide an opportunity for runners worldwide to Go Wild with 5AM High Drops. At PUMA, we want to champion those with a passion for running, especially as more people start to train and enjoy the outdoors this spring.

" The global giveaway is built with our philosophy at heart, which emphasises sport as a space for self-expression and enjoyment. The 5AM High Drops encourages everyone to embrace their unique dedication to the runner's high with confidence, particularly during this peak running period."

5AM High Drops follows the latest brand campaign video from PUMA that found that inappropriate weather ranked as the highest barrier to running in the USA (42%), indicating that now is the most ideal time of year for PUMA to empower runners worldwide. This activation celebrates runners re-arranging their lives to chase the runner’s high, highlighting an uptake in the sport and an area for PUMA to champion those dedicated individuals that chase the runner’s high before the sunrise.

PUMA’s 5AM High Drops comes as part of PUMA’s latest global brand campaign, “Go Wild”. For more information on Go Wild, see here.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Venezuela's government accuses US of attacking civilian, military installations in multiple states

CARACAS, Venezuela (AP) — Venezuela’s government accused the United States of attacking civilian and military installations in multiple states after at least seven explosions and low-flying aircraft were heard around 2 a.m. local time Saturday in the capital, Caracas.

The Pentagon and White House did not immediately respond to requests for comment.

Smoke could be seen rising from the hangar of a military base in Caracas. Another military installation in the capital was without power.

People in various neighborhoods rushed to the streets. Some could be seen in the distance from various areas of Caracas.

“The whole ground shook. This is horrible. We heard explosions and planes,” said Carmen Hidalgo, a 21-year-old office worker, her voice trembling. She was walking briskly with two relatives, returning from a birthday party. “We felt like the air was hitting us.”

Venezuela’s government, in the statement, called on its supporters to take to the streets.

“People to the streets!” the statement said. “The Bolivarian Government calls on all social and political forces in the country to activate mobilization plans and repudiate this imperialist attack.”

The statement added that President Nicolás Maduro had “ordered all national defense plans to be implemented” and declared “a state of external disturbance.”

This comes as the U.S. military has been targeting, in recent days, alleged drug-smuggling boats. On Friday, Venezuela said it was open to negotiating an agreement with the U.S. to combat drug trafficking.

Maduro also said in a pretaped interview aired Thursday that the U.S. wants to force a government change in Venezuela and gain access to its vast oil reserves through the monthslong pressure campaign that began with a massive military deployment to the Caribbean Sea in August.

Maduro has been charged with narco-terrorism in the U.S. The CIA was behind a drone strike last week at a docking area believed to have been used by Venezuelan drug cartels in what was the first known direct operation on Venezuelan soil since the U.S. began strikes on boats in September.

U.S. President Donald Trump for months had threatened that he could soon order strikes on targets on Venezuelan land. The U.S. has also seized sanctioned oil tankers off the coast of Venezuela, and Trump ordered a blockade of others in a move that seemed designed to put a tighter chokehold on the South American country’s economy.

The U.S. military has been attacking boats in the Caribbean Sea and the eastern Pacific Ocean since early September. As of Friday, the number of known boat strikes is 35 and the number of people killed is at least 115, according to numbers announced by the Trump administration.

They followed a major buildup of American forces in the waters off South America, including the arrival in November of the nation’s most advanced aircraft carrier, which added thousands more troops to what was already the largest military presence in the region in generations.

Trump has justified the boat strikes as a necessary escalation to stem the flow of drugs into the U.S. and asserted that the U.S. is engaged in an “armed conflict” with drug cartels.

Meanwhile, Iranian state television reported on the explosions in Caracas on Saturday, showing images of the Venezuelan capital. Iran has been close to Venezuela for years, in part due to their shared enmity of the U.S.