HERZOGENAURACH, Germany--(BUSINESS WIRE)--Apr 15, 2025--
Global sports company PUMA announces the launch of its first global activation around the latest brand campaign and invites runners around the world to ‘Go Wild’ for the 5AM High Drops. Boston, Las Vegas, New York, Mexico City, London and Tokyo are just some of the cities around the world where PUMA will drop free pairs of PUMA’s latest Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes out in the wild at 5am at high points, to reward the dedication of early-morning runners chasing the runner’s high.
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As part of PUMA’s Go Wild brand campaign, 5AM High Drops is timed with the start of spring and peak marathon training season. In line with the most recent approach from PUMA, joining the so-called 5am run club comes with a list of benefits that effect everything from your performance to your mental health. As more individuals embrace outdoor activity and chase the runner's high, the global giveaway inspires everyone to unleash their true selves and Go Wild.
All runners need to do to win, is to be one of the first ones to run to one of the ‘high drop’ locations announced on PUMA’s participating local Instagram channels at 5am on the specified date. Between April and May, the first runners to reach their local ‘high drop’ location will receive a free pair of Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes as a reward for their commitment to early morning running.
Erin Longin, VP Run/Train at PUMA says, " We’re so excited to provide an opportunity for runners worldwide to Go Wild with 5AM High Drops. At PUMA, we want to champion those with a passion for running, especially as more people start to train and enjoy the outdoors this spring.
" The global giveaway is built with our philosophy at heart, which emphasises sport as a space for self-expression and enjoyment. The 5AM High Drops encourages everyone to embrace their unique dedication to the runner's high with confidence, particularly during this peak running period."
5AM High Drops follows the latest brand campaign video from PUMA that found that inappropriate weather ranked as the highest barrier to running in the USA (42%), indicating that now is the most ideal time of year for PUMA to empower runners worldwide. This activation celebrates runners re-arranging their lives to chase the runner’s high, highlighting an uptake in the sport and an area for PUMA to champion those dedicated individuals that chase the runner’s high before the sunrise.
PUMA’s 5AM High Drops comes as part of PUMA’s latest global brand campaign, “Go Wild”. For more information on Go Wild, see here.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
As a part of PUMA's latest global brand campaign, “Go Wild”, the global sports company is launching its first global activation and inviting runners around the world to ‘Go Wild’ for the 5AM High Drops.
The Golden Globes bill themselves as Hollywood’s booziest bash. This year, is anyone ready to party?
Political tension and industrywide uncertainty are the prevailing moods heading into Sunday night's 83rd Golden Globes. Hollywood is coming off a disappointing box-office year and now anxiously awaits the fate of one of its most storied studios, Warner Bros.
A celebratory mood might be even more elusive given that the wide majority of the performers and filmmakers congregating at the Beverly Hilton in Beverly Hills, California, oppose the policies of President Donald Trump. Likely to be on the minds of many attendees: the recent U.S. involvement in Venezuela and the fatal shooting of 37-year-old mother Renee Good in Minneapolis by Immigration and Customs Enforcement.
But through their ups and downs, the Globes have always tried to put pomp over politics. Host Nikki Glaser has vowed as much.
“You’d be surprised that half the room had no clue why I was saying ‘Venezuela,’” Glaser told The Associated Press earlier in the week, referring to her comedy-club warm-ups. “People aren’t getting the news like we all are.”
Glaser, a comic known for her roast appearances, has promised to go after A-listers in her second time hosting.
“We’re going to hit Leo,” Glaser said. “The icebergs are coming.”
Here’s what to look for at this year’s Globes:
The Golden Globes kick off at 8 p.m. EST on CBS while streaming live for Paramount+ premium subscribers. E!’s red carpet coverage begins at 6 p.m. EST.
The Associated Press will be have a livestream show beginning at 4:30 p.m. Eastern with a mix of stars' arrivals, fashion shots and celebrity interviews. It will be available on YouTube and APNews.
The overwhelming Oscar favorite “One Battle After Another” comes in with a leading nine nominations. It’s competing in the Globes’ musical or comedy category, which means the drama side might be more competitive. There, Ryan Coogler’s “Sinners,” Chloé Zhao’s “Hamnet” and Joachim Trier’s “Sentimental Value” are all in the mix.
But thus far, “One Battle After Another” has cleaned up just about everywhere. Much of Paul Thomas Anderson’s cast is nominated, including DiCaprio, Teyana Taylor, Sean Penn, Chase Infiniti and Benicio Del Toro.
If it and “Sinners” take home the two biggest prizes, it will be a banner night for Warner Bros. even as its future hangs in the balance. The studio has agreed to be acquired by Netflix is a deal worth $82.7 billion. Movie theaters have warned such a result would be “a direct and irreversible negative impact on movie theaters around the world.”
The merger awaits regulatory approval, while Paramount Skydance is still trying to convince Warner shareholders to accept its rival offer.
After an audacious promotional tour for “Marty Supreme,” Timothée Chalamet is poised to win his first Globe in five nominations. In best actor, comedy or musical, he’ll have to beat DiCaprio, a three-time Globe winner, and Ethan Hawke (“Blue Moon”).
In best actress, comedy or musical, Rose Byrne is the favorite for her performance in the not especially funny A24 indie “If I Had Legs I’d Kick You.” One prominent nominee in the category, Cynthia Erivo (“Wicked: For Good”), won’t be attending due to her schedule in the West End production “Dracula.”
Jessie Buckley (“Hamnet”) is the clear front-runner in best actress, drama. In the star-studded best actor, drama, category, the Brazilian actor Wagner Moura (“The Secret Agent”) may win over Michael B. Jordan (“Sinners”) and Joel Edgerton (“Train Dreams”).
In the supporting categories, Teyana Taylor and Stellan Skarsgård come in the favorites.
The Globes, formerly presented by the Hollywood Foreign Press Association, have no overlap or direct correlation with the Academy Awards. After being sold in 2023 to Todd Boehly’s Eldridge Industries and Dick Clark Productions, a part of Penske Media, the Globes are voted on by around 400 people. The Oscars are voted on by more than 10,500 professionals.
But in the fluctuating undulations of awards season, a good speech at the Globes can really boost an Oscar campaign. Last year, that seemed to be the case for Demi Moore, who won for “The Substance” and gave the night's most emotional speech. Mikey Madison (“Anora”), however, scored the upset win at the Oscars.
A few potentially good moments this year went instead in a Golden Eve ceremony earlier this week. There, the Cecil B. DeMille and Carol Burnett honorees, Helen Mirren and Sarah Jessica Parker, accepted their awards.
One to watch, if he wins, will be the Iranian director Jafar Panahi. His revenge drama “It Was Just an Accident” is up for four awards. Panahi has spent most of his career making films clandestinely, without approval of authorities, and was until recently banned from leaving the country. Last month, he was sentenced to a year in prison, which would be only his latest stint behind bars if Panahi returns home to serve it. This week, protests over Iran’s ailing economy have spread throughout the country in a new test to Iran's leaders.
For the first time, the Globes are trotting out a new podcast category. The nominees are: “Armchair Expert,” “Call Her Daddy,” “Good Hang With Amy Poehler,” “The Mel Robbins Podcast,” “SmartLess” and “Up First.”
In TV, HBO Max’s “The White Lotus” — another potential big winner for Warner Bros. — leads with six nominations. Netflix’s “Adolescence” comes in with five nods.
But the most closely watched nominee might be “The Studio.” The first season of Seth Rogen’s Hollywood satire memorably included an episode devoted to drama around a night at the Globes. (Sample line: “I remember when the red carpet of the Golden Globes actually stood for something.”) “The Studio” is up for three awards, giving three chances for life to imitate art.
For more coverage of this year’s Golden Globe Awards, visit: https://apnews.com/hub/golden-globe-awards
Teyana Taylor arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Richard Shotwell/Invision/AP)
Stellan Skarsgård, left, and Megan Everett-Skarsgard arrive at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Colman Domingo arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Selena Gomez arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Nikki Glaser arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Maura Higgins, from ledt, Gayle King, and Mona Kosar Abdi arrive at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Derek Hough arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Tessa Thompson arrives at the Golden Globes Golden Eve on Tuesday, Jan. 6, 2026, at The Beverly Hilton Hotel, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Nikki Glaser rolls out the red carpet during the 83rd Golden Globes press preview on Thursday, Jan. 8, 2026, at the Beverly Hilton in Beverly Hills, Calif. (AP Photo/Chris Pizzello)
