FRISCO, Texas (AP) — The five buddies who now comprise Dude Perfect had no intention of creating a brand or even a business 16 years ago when they started making a video of basketball trick shots while they were attending Texas A&M.
“My dad would say we were procrastinating studying for finals at that time, which he is 100% correct,” said Coby Cotton, whose twin brother Cory is also part of the group. “We were just having fun, and that’s one thing that I am grateful to say has continued.”
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From left, Garrett Hilbert, Coby Cotton, Tyler Toney, Cody Jones and Cory Cotton, the founding members of Dude Perfect, speak during an event at their new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
From left, Garrett Hilbert, Coby Cotton, Tyler Toney, Cody Jones and Cory Cotton, the founding members of Dude Perfect, pose for a photo during an event at their new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
A large projection screen, couches and other amenities fill one of the work spaces at Dude Perfect's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
From left, Garrett Hilbert, Coby Cotton, Tyler Toney, Cody Jones and Cory Cotton, the founding members of Dude Perfect, speak during an event at their new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Employee Justus Woods works in an office at Dude Perfect's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Visitor Andrew Harper gives a peace sign up in a hidden entrance before descending down a slide on the top floor of Dude Perfect's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Dude Perfect member Coby Cotton poses for a photo while being interviewed at the their new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Dude Perfect Chief Executive Officer Andrew Yaffe plays with a basketball as he gives an interview at their new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Visitors attending an event enjoy some of the attractions at Dude Perfect's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Visitors attending an event enjoy some of the attractions at Dude Perfect's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Garrett Hilbert, left, shoots smoke rings out of a device as the rest of the Dude Perfect members look on during an event at the group's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
From left, Garrett Hilbert, Coby Cotton, Tyler Toney, Cody Jones and Cory Cotton, the founding members of Dude Perfect, pose for a photo during an event at their new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
When they posted that first video on YouTube in April 2009, the nearly 3 1/2-minute clip was just a way to share with family and friends what they were doing on an $80 portable basketball rim they bought for the backyard.
Things have expanded far beyond that small circle. And the tricks got much bigger, like the world record shot made from 856 feet high in Las Vegas two summers ago on the third day of attempts.
Dude Perfect now has more than 61 million subscribers on YouTube, with 482 videos that have gotten more than 18.5 billion total views. An "Average Dude vs. Steph Curry" video did 16 million views just four months ago.
The group’s family-friendly content has gone beyond just basketball shots and is big business, among the top 1% of channels on the second most-viewed website in the world.
Professional athletes, celebrities and musicians want to be part of their productions, both short form and longer videos. Among those who have taken part in recent Dude Perfect projects are Tom Brady, Caitlin Clark and Paul Skenes; the pitcher was blindfolded when he struck out 6-foot-6 Cody Jones, the DP member known as “Tall Guy.”
The group last year hired its first CEO after acquiring at least $100 million in capital from a private investment firm. There are plans for a Dude Perfect theme park, and earlier this year the group opened a new headquarters. The facility located in a North Texas warehouse district includes a full basketball court with moving rims on one wall, half a football field with a regulation goalpost, a pickleball court, a putting area, a hidden candy vault and room for expansion to include experiences for fans.
“A sports lover’s Barbie dreamhouse” is how new CEO Andrew Yaffe described the 80,000-square-foot facility.
“If you ask the guys what they intended in 2009, I don’t know that this would have been in their wildest dreams,” said Yaffe, who previously was a senior NBA executive overseeing the league’s social, digital and original content. “We think about this is what a media company looks like in 2025. And it’s really exciting to think about what that can be in 2030 or 2035.”
Dude Perfect has evolved from that original video shot with a single camera into successful content creators, with a mix of sports and comedy that is more than just basketball shots. The group will embark on another live tour later this year.
There have been nearly 50 episodes of “Overtime” since 2018, a variety show usually around 25 minutes with a variety of segments and often special guests. Curry in that recent episode took part in a 3-point shooting contest using a football, Frisbee, pickle ball and soccer ball before finally a basketball.
There are occasional videos such as “All Sports Golf Battle” when on a course without actual golf clubs, including once at Augusta National when Bryson DeChambeau used items like a tennis racket, Frisbee and pool stick. “Stereotype” videos poke fun at any number of groups or events.
“They’ve built a media empire that brings families together, whether it’s trick shots, epic challenges, live events or experiences that truly redefine what it means to connect with fans,” said Brian Albert, who leads Google’s US YouTube video deals and creative teams. “They are creator trailblazers.”
Even before each of the Dudes became fathers — there are now 16 children ages 10 and under between them, and another on the way — they wanted to be one of the world’s most trusted brands for families to enjoy together.
“Early on, we met through some Bible studies and so we knew we weren’t going to cuss in our videos, we weren’t going to have alcohol promotion,” Jones said. “Early on, it actually hurt our brand because people were going to YouTube in order to kind of have that wild side of things. And since, it’s only helped because we’ve become brand safe.”
Tyler Toney, the bearded Dude often front-and-center in videos, said that is the best thing they hear from parents.
“But it wasn’t until we had our own kids where we’ll be up here at the office filming and then I go home and now I’m on my TV at home and my boys are watching,” Toney said. “I get to hear myself a lot and it gets old, and I apologize now to all the parents for how loud we are in a lot of the videos. But it’s cool to see that even in our families the importance of that, having that quality entertainment that we can enjoy with our own kids.”
Dude Perfect’s first record for longest shot came from the third deck of Texas A&M’s football stadium in the fall of 2009. That came months after the initial video of trick shots, which had been followed by one they did at a Christian-based camp that summer.
They made a shot from atop the 561-foot tall Reunion Tower in Dallas in 2014, a record then broken by another group before Dude Perfect reclaimed it in Las Vegas.
“We’re not hoping to have to improve on the world’s highest shot from The Strat in Vegas any time soon,” Coby Cotton said. “That was an exhausting experience.”
A large projection screen, couches and other amenities fill one of the work spaces at Dude Perfect's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
From left, Garrett Hilbert, Coby Cotton, Tyler Toney, Cody Jones and Cory Cotton, the founding members of Dude Perfect, speak during an event at their new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Employee Justus Woods works in an office at Dude Perfect's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Visitor Andrew Harper gives a peace sign up in a hidden entrance before descending down a slide on the top floor of Dude Perfect's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Dude Perfect member Coby Cotton poses for a photo while being interviewed at the their new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Dude Perfect Chief Executive Officer Andrew Yaffe plays with a basketball as he gives an interview at their new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Visitors attending an event enjoy some of the attractions at Dude Perfect's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Visitors attending an event enjoy some of the attractions at Dude Perfect's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
Garrett Hilbert, left, shoots smoke rings out of a device as the rest of the Dude Perfect members look on during an event at the group's new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
From left, Garrett Hilbert, Coby Cotton, Tyler Toney, Cody Jones and Cory Cotton, the founding members of Dude Perfect, pose for a photo during an event at their new headquarters in Frisco, Texas, Wednesday, Feb. 19, 2025. (AP Photo/Tony Gutierrez)
WASHINGTON (AP) — Secretary of State Marco Rubio and other top officials briefed leaders in Congress late Monday on the striking military operation in Venezuela amid mounting concerns that President Donald Trump is embarking on a new era of U.S. expansionism without consultation of lawmakers or a clear vision for running the South American country.
Republican leaders entered the closed-door session at the Capitol largely supportive of Trump's decision to forcibly remove Venezuela's president Nicolás Maduro from power, but many Democrats emerged with more questions as Trump maintains a fleet of naval vessels off the Venezuelan coast and urges U.S. companies to reinvest in the country's underperforming oil industry.
A war powers resolution that would prohibit U.S. military action in Venezuela without approval from Congress is heading for a vote this week in the Senate.
“We don't expect troops on the ground,” said House Speaker Mike Johnson, R-La., said afterward.
He said Venezuela's new leadership cannot be allowed to engage in narcoterrorism or the trafficking of drugs into the U.S., which sparked Trump's initial campaign of deadly boat strikes that have killed more than 115 people.
“This is not a regime change. This is demand for a change in behavior,” Johnson said. "We don't expect direct involvement in any other way beyond just coercing the new, the interim government, to get that going.”
Johnson added, "We have a way of persuasion — because their oil exports as you know have been seized, and I think that will bring the country to a new governance in very short order,” he said.
But Sen. Jeanne Shaheen of New Hampshire, the ranking Democrat on the Senate Foreign Relations Committee, emerged saying, “There are still many more questions that need to be answered.”
“What is the cost? How much is this going to cost the United States of America?” Rep. Gregory Meeks of New York, the top Democrat on the House Foreign Affairs Committee, said afterward.
The briefing, which stretched for two hours, came days after the surprise military action that few, if any, of the congressional leaders, knew about until after it was underway — a remarkable delay in informing Congress, which has ultimate say over matters of war.
Administration officials fielded a range of questions — from further involvement of U.S. troops on the ground to the role of the Venezuelan opposition leadership that appeared to have been sidelined by the Trump administration as the country’s vice president, Maduro ally Delcy Rodriguez, swiftly became the country’s interim president.
Defense Secretary Pete Hegseth, Joint Chiefs of Staff chairman Air Force Gen. Dan Caine and Attorney General Pam Bondi, who brought drug trafficking charges against Maduro, all joined the classified session. It was intended for the so-called “gang of eight” leaders, which includes Intelligence committee leadership as well as the chairmen and ranking lawmakers on the national security committees.
Asked afterward if he had any more clarity about who is actually running Venezuela, Sen. Mark Warner, the top Democrat on the Intelligence Committee, said, “I wish I could tell you yes, but I can’t.”
Leaders of the Senate Judiciary Committee — Republican chairman Sen. Chuck Grassley of Iowa and ranking Democrat Sen. Richard Durbin of Illinois — said they should have been included in the classified briefing, arguing they have oversight of the Justice Department under Bondi.
Earlier in the day, Senate Democratic leader Chuck Schumer warned that Trump’s action in Venezuela is only the beginning of a dangerous approach to foreign policy as the president publicly signals his interests in Colombia, Cuba and Greenland.
“The American people did not sign up for another round of endless wars,” Schumer said.
Afterward, Schumer said the briefing, “while extensive and long, posed far more questions than it answered.”
Republicans hold mixed views reflective of the deepening schism within Trump's “Make America Great Again” movement as the president, who vowed to put America first, ventures toward overseas entanglements many lawmakers in both parties want to avoid — particularly after the long wars in Iraq and Afghanistan.
Next steps in the country, and calls for elections in Venezuela, are uncertain.
The Trump administration had been in talks with Rodríguez, who took the place of her ally Maduro and offered “to collaborate” with the Trump administration. Meanwhile, Trump has been dismissive of Venezuelan opposition leader María Corina Machado, who last month won the Nobel Peace Prize for her struggle to achieve a democratic transition in her nation. Trump has said Machado lacks the “support” or “respect” to run the country.
But Sen. Rick Scott, R-Fla., a staunch Trump ally, said he plans to speak soon with Machado, and called her “very popular if you look at what happened in the last election.”
“She eventually, I think, will be the president of Venezuela," Scott said. "You know, this is going to be a process to get to a democracy. It’s not easy. There’s a lot of bad people still there, so it’s going to take time. They are going to have an election and I think she will get elected.”
Sen. Rand Paul, R-Ky., who has been a leading critic of the Trump campaign of boat strikes against suspected drug smugglers, said there are probably a dozen leaders around the world who the U.S. could say are in violation of an international law or human rights law.
“And we have never gone in and plucked them out the country. So it sets a very bad precedent for doing this and it’s unconstitutional,” Paul told reporters. “There’s no way you can say bombing a capital and removing the president of a foreign country is not an initiation of war.”
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Associated Press writer Kevin Freking contributed to this story.
Senate Minority Leader Chuck Schumer, D-N.Y., speaks to reporters after a closed-door briefing on Capitol Hill, Monday, Jan. 5, 2026, in Washington, after the U.S. captured Venezuelan President Nicolás Maduro and his wife in a military operation. (AP Photo/Jose Luis Magana)
Speaker of the House Mike Johnson, R-La., answers questions from reporters following a closed-door briefing from Secretary of State Marco Rubio, Defense Secretary Pete Hegseth, and others about the U.S. military operation in Venezuela ordered by President Donald Trump, at the Capitol in Washington, Monday, Jan. 5, 2026. (AP Photo/J. Scott Applewhite)
Defense Secretary Pete Hegseth arrives at the U.S. Capitol Monday, Jan. 5, 2026, in Washington, to brief top lawmakers after President Donald Trump directed U.S. forces to capture Venezuelan President Nicolas Maduro. (AP Photo/Jacquelyn Martin)
Secretary of State Marco Rubio arrives at the U.S. Capitol Monday, Jan. 5, 2026, for a closed-door briefing with top lawmakers after President Donald Trump ordered U.S. forces to capture Venezuelan President Nicolas Maduro and bring him to New York to face federal drug trafficking charges. (AP Photo/Jose Luis Magana)