BANGKOK, April 16, 2025 /PRNewswire/ -- Thailand's magnificent Songkran Festival has launched spectacularly, captivating international visitors with its legendary water celebrations. Central Pattana has masterfully orchestrated extraordinary experiences across Thailand, welcoming over ten million jubilant guests to experience this UNESCO-recognized Intangible Cultural Heritage phenomenon.
The festival showcases Thailand's cultural treasures through mesmerizing performances including rare Khon masked dance, traditional Thai puppetry, enchanting Manohra dance, classical Thai dance, and contemporary Thai fusion performances. In partnership with the Ministry of Culture, visitors witnessed the ancient martial art of Krabi-Krabong, vibrant Pong Lang folk dances, and spirited Songkran celebration performances. Visitors participated in sacred water-pouring ceremonies on revered Buddha images throughout Thailand, including day-specific Buddha statues and precious relics from India.
From breathtaking Songkran landmarks to electrifying music festivals at Central shopping centers countrywide, 'THAILAND'S SONGKRAN FESTIVAL 2025' creates unforgettable memories.
In Bangkok, 'centralwOrld Songkran Fest 2025' transformed Ratchaprasong into a spectacular global Songkran landmark, brilliantly showcasing Thai identity through exhilarating water festivities, cultural celebrations, and music festivals. Nearly 200 premier artists performed alongside the stunning Miss Songkran Universe parade featuring Victoria Kjær Theilvig, Miss Universe 2024, and four continental queens as Global Cultural Ambassadors, magnificently presenting Songkran's beauty to international audiences.
The grand celebration brilliantly blends traditional water ceremonies with world-class music festivals featuring over 300 artists nationwide. Travelers can experience the thrilling Songkran Wan Lai (grand water-fight day) at eight premier locations: centralwOrld, Central Chiangrai, Central Lampang, Central Phitsanulok, Central Hatyai, Central Pattaya Beach, Central Marina Outlet, and Central Nakhon Pathom.
Each region presents its distinctive charm, showcasing Thailand's diverse cultural tapestry that has elevated Songkran to international acclaim as one of the world's most extraordinary festivals.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Spectacular Thailand's Songkran World Water Festival Sparkles Central World and Central Pattana Shopping Centers Nationwide, Drenching Over Ten Million Jubilant Revelers
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SINGAPORE, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda has introduced the Booking Form Bot, an AI-powered chatbot designed to answer travelers' booking-related questions at the final stage of the booking journey. The new tool aims to help travelers answer last-minute questions and complete their reservations with ease and confidence.
Internal research by Agoda found that 28% of users navigate back to the property page from the booking page to re-check trip details. Customer research revealed that the main reasons to pause or exit the booking journey are questions about promo codes, cancellation policies, and price discrepancies. The Booking Form Bot addresses this by providing instant, context-aware answers to questions such as "Can I cancel for free?" "Does this booking qualify for cashback?", etc.
Building on the success of Agoda's Property AMA Bot, which answers over 30,000 hotel-related questions daily, the Booking Form Bot extends this capability to the checkout experience. The bot automatically understands the user's booking session, including the selected property, room type, rate plan, and associated terms, allowing it to deliver accurate, personalized responses without requiring users to repeat details or leave the page.
Users can access the Booking Form Bot by tapping the chat icon on the booking form page, available through the Agoda app and mobile browser.
Idan Zalzberg, Chief Technology Officer at Agoda, shared, "Helping travelers stay informed at every step of their journey is central to building trust in our platform. At the booking stage, last-minute questions often arise around cancellation options or payment terms. The Booking Form Bot provides instant answers right when travelers need them, helping them book with confidence.
With the launch of the Booking Form Bot, Agoda continues to invest in AI-powered tools that make travel planning simpler, faster, and more intuitive for millions of travelers worldwide.
Explore Agoda's offerings, including over 6 million holiday properties, 130,000 flight routes, and 300,000 activities, all in one booking. Visit Agoda.com or download the Agoda mobile app for the best deals.
SINGAPORE, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda has introduced the Booking Form Bot, an AI-powered chatbot designed to answer travelers' booking-related questions at the final stage of the booking journey. The new tool aims to help travelers answer last-minute questions and complete their reservations with ease and confidence.
Internal research by Agoda found that 28% of users navigate back to the property page from the booking page to re-check trip details. Customer research revealed that the main reasons to pause or exit the booking journey are questions about promo codes, cancellation policies, and price discrepancies. The Booking Form Bot addresses this by providing instant, context-aware answers to questions such as "Can I cancel for free?" "Does this booking qualify for cashback?", etc.
Building on the success of Agoda's Property AMA Bot, which answers over 30,000 hotel-related questions daily, the Booking Form Bot extends this capability to the checkout experience. The bot automatically understands the user's booking session, including the selected property, room type, rate plan, and associated terms, allowing it to deliver accurate, personalized responses without requiring users to repeat details or leave the page.
Users can access the Booking Form Bot by tapping the chat icon on the booking form page, available through the Agoda app and mobile browser.
Idan Zalzberg, Chief Technology Officer at Agoda, shared, "Helping travelers stay informed at every step of their journey is central to building trust in our platform. At the booking stage, last-minute questions often arise around cancellation options or payment terms. The Booking Form Bot provides instant answers right when travelers need them, helping them book with confidence.
With the launch of the Booking Form Bot, Agoda continues to invest in AI-powered tools that make travel planning simpler, faster, and more intuitive for millions of travelers worldwide.
Explore Agoda's offerings, including over 6 million holiday properties, 130,000 flight routes, and 300,000 activities, all in one booking. Visit Agoda.com or download the Agoda mobile app for the best deals.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Launches AI-Powered Booking Bot to Help Travelers Book with Confidence
