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- Pepsi reveals the iconic global superstars will headline the UCL final's unmissable annual 'Kick Off Show'
- LINKIN PARK has composed and recorded an electrifying new remix which blends their signature sound with the culture of European football
- The signature track features in a short film to mark the announcement
PURCHASE, New York, April 16, 2025 /PRNewswire/ --
#PepsiKickOffShow
Pepsi® and UC3 are excited to announce that LINKIN PARK will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on May 31st at the Munich Football Arena. Pepsi and UEFA will once again mark the final with its eagerly anticipated curtain raiser, with the event set to be an unforgettable experience just minutes ahead of the match.
LINKIN PARK recently made a triumphant return to the spotlight with the release of FROM ZERO, their first new music in seven years. The album hit the top of the charts across the globe and features #1 smashes "Heavy Is The Crown" and "The Emptiness Machine," which surged as the biggest rock song of 2024 with over 250 million streams. Notably, as reported by Billboard, LINKIN PARK was the one-and-only rock band to cross over 2 Billion yearly streams in 2024. The momentum continues this year with their ferocious new single "Up From The Bottom," taken from their upcoming From Zero (Deluxe Edition), releasing on May 16. Meanwhile, the band continues their massive From Zero World Tour, picking up next in Austin, TX on April 26, winding their way across sold-out stadiums in Europe for the summer, and culminating in South America this fall.
Now, for 2025, LINKIN PARK is taking its brand-new era to new heights, by revealing that they will be taking the stage at this year's UEFA Champions League Final Kick Off Show presented by Pepsi, with a setlist representing the best of their legacy, past and present.
To announce this iconic collaboration, LINKIN PARK has composed and recorded an electrifying new remix which features in a short film to mark the announcement. The featured track blends the band's iconic sound with the culture of European football, incorporating the immediately recognisable riffs of their 4X Platinum hit "Numb," with sounds inspired by UEFA Champions League football – the strike of leather, the whistle of a free kick, the sounds of the most passionate fans in the world. The film goes on to deliver an emotionally charged performance of the new bespoke track, together with high-octane UEFA Champions League football footage, paying homage to the way the UEFA Champions League Final Kick-Off Show presented by Pepsi clashes football and entertainment together to create one night of epic entertainment.
LINKIN PARK commented: "With our new album and ongoing tour, we've been overwhelmed by the fans' energy and excitement. We can't wait to share that same energy and excitement at the UEFA Champions League Final Kick Off Show presented by Pepsi. This marks a totally new experience for us as a band, and we're excited to share some of our favourite songs from the past and present, with the thousands in the crowd and millions watching around the world."
Eric Melis, VP of Global Brand Marketing – Pepsi at PepsiCo, added: "We are proud to announce that one of the most influential rock bands of the 21st century will be headlining this year's UEFA Champions League Final Kick Off Show presented by Pepsi. This marks our ninth year bringing together millions of viewers from around the world, with LINKIN PARK sure to put on a show like no other, live from the Munich Football Arena in Germany. We're delighted to be working with a group of artists who live by our 'Thirsty For More' philosophy, reflecting the same spirit of innovation and boldness that Pepsi embodies – and we can't wait to see how fans react to this unmissable show."
Guy-Laurent Epstein, Co-Managing Director, UC3, said: "This year's UEFA Champions League Final Kick Off Show presented by Pepsi promises to be a spectacular moment, with one of the world's most iconic rock bands performing live just minutes before the biggest match in European club football. Together with Pepsi, we're proud to continue enhancing the fan experience – both in the stadium and for millions watching around the world – with unforgettable entertainment on and off the pitch."
Once more, Pepsi and UEFA have marked the UEFA Champions League final with a momentous music performance showcasing the world's most iconic artists and uniting football and music fans through one compelling entertainment spectacle. The UEFA Champions League Final Kick Off Show presented by Pepsi will be aired all around the world and territories globally, just minutes before the stand-out fixture of the club football calendar commences and is the embodiment of Pepsi's 'Thirsty For More' global platform.
Fans can tune in to watch the Kick Off Show via their local broadcaster and through the official UEFA YouTube channel. Fans are encouraged to stay in-the-know by following Pepsi on Instagram, X (formally Twitter), and Facebook.
#PEPSIKICKOFFSHOW
Video - https://www.youtube.com/watch?v=w8PZe0EnNhM
- Pepsi reveals the iconic global superstars will headline the UCL final's unmissable annual 'Kick Off Show'
- LINKIN PARK has composed and recorded an electrifying new remix which blends their signature sound with the culture of European football
- The signature track features in a short film to mark the announcement
PURCHASE, New York, April 16, 2025 /PRNewswire/ --
#PepsiKickOffShow
Pepsi® and UC3 are excited to announce that LINKIN PARK will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on May 31st at the Munich Football Arena. Pepsi and UEFA will once again mark the final with its eagerly anticipated curtain raiser, with the event set to be an unforgettable experience just minutes ahead of the match.
LINKIN PARK recently made a triumphant return to the spotlight with the release of FROM ZERO, their first new music in seven years. The album hit the top of the charts across the globe and features #1 smashes "Heavy Is The Crown" and "The Emptiness Machine," which surged as the biggest rock song of 2024 with over 250 million streams. Notably, as reported by Billboard, LINKIN PARK was the one-and-only rock band to cross over 2 Billion yearly streams in 2024. The momentum continues this year with their ferocious new single "Up From The Bottom," taken from their upcoming From Zero (Deluxe Edition), releasing on May 16. Meanwhile, the band continues their massive From Zero World Tour, picking up next in Austin, TX on April 26, winding their way across sold-out stadiums in Europe for the summer, and culminating in South America this fall.
Now, for 2025, LINKIN PARK is taking its brand-new era to new heights, by revealing that they will be taking the stage at this year's UEFA Champions League Final Kick Off Show presented by Pepsi, with a setlist representing the best of their legacy, past and present.
To announce this iconic collaboration, LINKIN PARK has composed and recorded an electrifying new remix which features in a short film to mark the announcement. The featured track blends the band's iconic sound with the culture of European football, incorporating the immediately recognisable riffs of their 4X Platinum hit "Numb," with sounds inspired by UEFA Champions League football – the strike of leather, the whistle of a free kick, the sounds of the most passionate fans in the world. The film goes on to deliver an emotionally charged performance of the new bespoke track, together with high-octane UEFA Champions League football footage, paying homage to the way the UEFA Champions League Final Kick-Off Show presented by Pepsi clashes football and entertainment together to create one night of epic entertainment.
LINKIN PARK commented: "With our new album and ongoing tour, we've been overwhelmed by the fans' energy and excitement. We can't wait to share that same energy and excitement at the UEFA Champions League Final Kick Off Show presented by Pepsi. This marks a totally new experience for us as a band, and we're excited to share some of our favourite songs from the past and present, with the thousands in the crowd and millions watching around the world."
Eric Melis, VP of Global Brand Marketing – Pepsi at PepsiCo, added: "We are proud to announce that one of the most influential rock bands of the 21st century will be headlining this year's UEFA Champions League Final Kick Off Show presented by Pepsi. This marks our ninth year bringing together millions of viewers from around the world, with LINKIN PARK sure to put on a show like no other, live from the Munich Football Arena in Germany. We're delighted to be working with a group of artists who live by our 'Thirsty For More' philosophy, reflecting the same spirit of innovation and boldness that Pepsi embodies – and we can't wait to see how fans react to this unmissable show."
Guy-Laurent Epstein, Co-Managing Director, UC3, said: "This year's UEFA Champions League Final Kick Off Show presented by Pepsi promises to be a spectacular moment, with one of the world's most iconic rock bands performing live just minutes before the biggest match in European club football. Together with Pepsi, we're proud to continue enhancing the fan experience – both in the stadium and for millions watching around the world – with unforgettable entertainment on and off the pitch."
Once more, Pepsi and UEFA have marked the UEFA Champions League final with a momentous music performance showcasing the world's most iconic artists and uniting football and music fans through one compelling entertainment spectacle. The UEFA Champions League Final Kick Off Show presented by Pepsi will be aired all around the world and territories globally, just minutes before the stand-out fixture of the club football calendar commences and is the embodiment of Pepsi's 'Thirsty For More' global platform.
Fans can tune in to watch the Kick Off Show via their local broadcaster and through the official UEFA YouTube channel. Fans are encouraged to stay in-the-know by following Pepsi on Instagram, X (formally Twitter), and Facebook.
#PEPSIKICKOFFSHOW
Video - https://www.youtube.com/watch?v=w8PZe0EnNhM
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LINKIN PARK TO ROCK THE UEFA CHAMPIONS LEAGUE FINAL KICK OFF SHOW PRESENTED BY PEPSI®
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- Innovative technologies enable retailers to implement intelligent stores at scale to deliver smarter, more responsive shopping experiences
- Industry partners to display production-ready AI solutions for loss prevention, digital twins, AI agents, customer analytics, and more
SAN JOSE, Calif. and NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Retail's Big Show -- Super Micro Computer, Inc. (SMCI), a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, today announced collaboration with technology partners for AI-powered intelligent in-store retail solutions designed to meet increasing customer expectations with scalability, improved productivity and increased profitability.
"AI is reshaping shopping experiences, enabling real-time analysis of video and other data to give retailers actionable insights to optimizing staff efficiency, reducing shrinkage, increasing profits, and avoiding stock-outs," said Charles Liang, president and CEO of Supermicro. "By combining Supermicro's complete and scalable AI platforms with NVIDIA RTX PRO accelerated computing solutions, we're enabling retailers to build intelligent stores that maximize the benefits of AI-driven applications."
According to the latest NVIDIA State of AI in Retail & CPG report, 89% of respondents reported that AI is helping to increase annual revenue, while 95% said it is helping decrease annual costs, highlighting the measurable business impact retailers are already achieving because of AI1.
For more information, please visit https://www.supermicro.com/en/products/edge/servers
Supermicro Complete and Scalable Edge AI Infrastructure
Retail-centric AI applications require sub-second responsiveness which is only possible, at scale, if data is processed directly at the edge. Supermicro's Edge AI infrastructure enables the deployment of solutions in distributed environments, such as intelligent retail stores and supply chains, to provide a complete solution.
Deploying at the edge presents a myriad of unique challenges in comparison to the data center. Supermicro's broad Edge AI portfolio of products helps customers and partners overcome these challenges while striking the right balance between performance and ROI.
For deployments in harsh environments where conditioned space is not available, the fanless E103 series of products bring AI processing power where it couldn't go before. Supermicro also offers a fanned small form factor E300 series systems with AI capabilities.
When there is a demanding AI workload at the edge, customers and partners can turn to numerous systems capable of holding the latest discrete GPUs for AI acceleration. Ranging from 1U short-depth to larger 4U form factors, solutions can be right-sized to meet the customer's needs by enabling the latest generation of NVIDIA RTX PRO Blackwell series.
Supermicro Intelligent Store Partners
Supermicro is collaborating with ecosystem partners including Everseen, Kinetic Vision, ALLSIDES, LiveX, WobotAI, and Aible, to create intelligent stores that positively impact day-to-day retail operations as well as longer term supply chain management.
- Everseen's Evercheck solution uses Vision AI to help reduce shrink and improve staff productivity and customer experiences. Built on the Everseen Vision AI platform, Evercheck detects, and deters recovery of unwanted behaviors at checkout, helping retailers recover losses and streamline front-of-store operations.
"Everseen has spent years working alongside some of the world's largest retailers, understanding the realities of the store floor and solving loss challenges where they actually happen," said Joe White, CEO of Everseen. "By partnering with Supermicro and leveraging NVIDIA-accelerated computing, Evercheck delivers real-time computer vision at the edge - transforming store activity into intelligence retailers can act on immediately."
- Wobot AI, focused on building Video AI Agents for the physical world, will be demonstrating how the cameras retailers already own can be turned into systems that continuously observe, learn, and produce usable insight. By converting ordinary CCTV infrastructure into autonomous agents that recognize patterns, identify friction, and surface decisions, Wobot's AI Agents enable retailers to improve day-to-day operations with practical and measurable outcomes.
"By working with Supermicro and NVIDIA at the edge, we're able to deploy Video AI Agents in a way that's scalable, reliable, and focused on real-time operational insight—not experimentation," said Will Kelso, President, Revenue & Growth at Wobot AI.
- LiveX AI - "Retail is entering an era where AI agents become the default interaction layer between brands and customers," said Jerry Li, Co-Founder and CEO of LiveX AI. "With NVIDIA's accelerated AI and Supermicro's edge infrastructure, we can deploy a helpful, human-like AI agent directly in physical spaces—such as kiosks or holograms—bringing the speed, intelligence, and continuity of digital experiences into brick-and-mortar environments. This collaboration makes AI agents usable, in real time, where customers actually are."
-
- Kinetic Vision and ALLSIDES are bundling their expertise for a True Digital Twin solution designed to develop, test, and optimize supply chain processes, checkout stations, and other complex systems.
"The combination of Supermicro's high reliability optimized infrastructure and NVIDIA's accelerated computing stack gives Kinetic Vision the foundation to innovate at speed. Together, we are helping retailers move from experimentation to production-ready AI solutions that drive measurable operational and customer experience gains," says Jeremy Jarratt, Kinetic Vision CEO.
Franz Tschimben, CEO at ALLSIDES, adds: "Building on the combined strengths of NVIDIA and Supermicro, we deliver a high-fidelity 3D digital twin data layer for AI training that enables retailers to power applications across the entire retail value chain — from training robots with physical AI, to production and production planning, virtual store layouts and consumer feedback systems, and e-commerce integrations — helping drive higher conversion rates, faster decision-making, and greater operational efficiency."
- Supermicro will also feature Superb AI's retail-focused VSS solution, combining Superb AI's proprietary VLM with NVIDIA AI Blueprint components to enable subjective reasoning capabilities, natural-language search, automated incident summarization, and customer behavior insights across store camera networks.
- Aible will highlight its automated agent solution, which analyzes vast amounts of data across millions of patterns to explain changes in retail KPIs, such as the average purchase amount or number of purchases. Aible will also demonstrate how the latest NVIDIA Retail blueprints can be incorporated into agentic solutions that automatically customize customer experiences and optimize retail operations at scale.
Arijit Sengupta, CEO of Aible, adds, "Today's market and labor conditions are constantly changing. Only autonomous agents can understand and adjust to these ever-changing patterns of customer behavior, inventory costs and supply, and labor access at scale. Working with NVIDIA and Supermicro, Aible brings autonomous agents subject to business user review to the retail edge."
These intelligent retail solutions will be demonstrated by Supermicro and its partners at NRF: Retail's Big Show in New York City from January 11-13. To learn more about AI-powered retail applications or Supermicro's AI Infrastructure solutions, visit Supermicro booth #5281 and attend its speaking session featuring PepsiCo and Kinetic Vision. For more details, please visit www.supermicro.com/NRF
1Source: "NVIDIA State of AI in Retail and CPG" 2026
About Super Micro Computer, Inc.
Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first to market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).
Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.
All other brands, names, and trademarks are the property of their respective owners.
- Innovative technologies enable retailers to implement intelligent stores at scale to deliver smarter, more responsive shopping experiences
- Industry partners to display production-ready AI solutions for loss prevention, digital twins, AI agents, customer analytics, and more
SAN JOSE, Calif. and NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Retail's Big Show -- Super Micro Computer, Inc. (SMCI), a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, today announced collaboration with technology partners for AI-powered intelligent in-store retail solutions designed to meet increasing customer expectations with scalability, improved productivity and increased profitability.
"AI is reshaping shopping experiences, enabling real-time analysis of video and other data to give retailers actionable insights to optimizing staff efficiency, reducing shrinkage, increasing profits, and avoiding stock-outs," said Charles Liang, president and CEO of Supermicro. "By combining Supermicro's complete and scalable AI platforms with NVIDIA RTX PRO accelerated computing solutions, we're enabling retailers to build intelligent stores that maximize the benefits of AI-driven applications."
According to the latest NVIDIA State of AI in Retail & CPG report, 89% of respondents reported that AI is helping to increase annual revenue, while 95% said it is helping decrease annual costs, highlighting the measurable business impact retailers are already achieving because of AI1.
For more information, please visit https://www.supermicro.com/en/products/edge/servers
Supermicro Complete and Scalable Edge AI Infrastructure
Retail-centric AI applications require sub-second responsiveness which is only possible, at scale, if data is processed directly at the edge. Supermicro's Edge AI infrastructure enables the deployment of solutions in distributed environments, such as intelligent retail stores and supply chains, to provide a complete solution.
Deploying at the edge presents a myriad of unique challenges in comparison to the data center. Supermicro's broad Edge AI portfolio of products helps customers and partners overcome these challenges while striking the right balance between performance and ROI.
For deployments in harsh environments where conditioned space is not available, the fanless E103 series of products bring AI processing power where it couldn't go before. Supermicro also offers a fanned small form factor E300 series systems with AI capabilities.
When there is a demanding AI workload at the edge, customers and partners can turn to numerous systems capable of holding the latest discrete GPUs for AI acceleration. Ranging from 1U short-depth to larger 4U form factors, solutions can be right-sized to meet the customer's needs by enabling the latest generation of NVIDIA RTX PRO Blackwell series.
Supermicro Intelligent Store Partners
Supermicro is collaborating with ecosystem partners including Everseen, Kinetic Vision, ALLSIDES, LiveX, WobotAI, and Aible, to create intelligent stores that positively impact day-to-day retail operations as well as longer term supply chain management.
- Everseen's Evercheck solution uses Vision AI to help reduce shrink and improve staff productivity and customer experiences. Built on the Everseen Vision AI platform, Evercheck detects, and deters recovery of unwanted behaviors at checkout, helping retailers recover losses and streamline front-of-store operations.
"Everseen has spent years working alongside some of the world's largest retailers, understanding the realities of the store floor and solving loss challenges where they actually happen," said Joe White, CEO of Everseen. "By partnering with Supermicro and leveraging NVIDIA-accelerated computing, Evercheck delivers real-time computer vision at the edge - transforming store activity into intelligence retailers can act on immediately."
- Wobot AI, focused on building Video AI Agents for the physical world, will be demonstrating how the cameras retailers already own can be turned into systems that continuously observe, learn, and produce usable insight. By converting ordinary CCTV infrastructure into autonomous agents that recognize patterns, identify friction, and surface decisions, Wobot's AI Agents enable retailers to improve day-to-day operations with practical and measurable outcomes.
"By working with Supermicro and NVIDIA at the edge, we're able to deploy Video AI Agents in a way that's scalable, reliable, and focused on real-time operational insight—not experimentation," said Will Kelso, President, Revenue & Growth at Wobot AI.
- LiveX AI - "Retail is entering an era where AI agents become the default interaction layer between brands and customers," said Jerry Li, Co-Founder and CEO of LiveX AI. "With NVIDIA's accelerated AI and Supermicro's edge infrastructure, we can deploy a helpful, human-like AI agent directly in physical spaces—such as kiosks or holograms—bringing the speed, intelligence, and continuity of digital experiences into brick-and-mortar environments. This collaboration makes AI agents usable, in real time, where customers actually are."
-
- Kinetic Vision and ALLSIDES are bundling their expertise for a True Digital Twin solution designed to develop, test, and optimize supply chain processes, checkout stations, and other complex systems.
"The combination of Supermicro's high reliability optimized infrastructure and NVIDIA's accelerated computing stack gives Kinetic Vision the foundation to innovate at speed. Together, we are helping retailers move from experimentation to production-ready AI solutions that drive measurable operational and customer experience gains," says Jeremy Jarratt, Kinetic Vision CEO.
Franz Tschimben, CEO at ALLSIDES, adds: "Building on the combined strengths of NVIDIA and Supermicro, we deliver a high-fidelity 3D digital twin data layer for AI training that enables retailers to power applications across the entire retail value chain — from training robots with physical AI, to production and production planning, virtual store layouts and consumer feedback systems, and e-commerce integrations — helping drive higher conversion rates, faster decision-making, and greater operational efficiency."
- Supermicro will also feature Superb AI's retail-focused VSS solution, combining Superb AI's proprietary VLM with NVIDIA AI Blueprint components to enable subjective reasoning capabilities, natural-language search, automated incident summarization, and customer behavior insights across store camera networks.
- Aible will highlight its automated agent solution, which analyzes vast amounts of data across millions of patterns to explain changes in retail KPIs, such as the average purchase amount or number of purchases. Aible will also demonstrate how the latest NVIDIA Retail blueprints can be incorporated into agentic solutions that automatically customize customer experiences and optimize retail operations at scale.
Arijit Sengupta, CEO of Aible, adds, "Today's market and labor conditions are constantly changing. Only autonomous agents can understand and adjust to these ever-changing patterns of customer behavior, inventory costs and supply, and labor access at scale. Working with NVIDIA and Supermicro, Aible brings autonomous agents subject to business user review to the retail edge."
These intelligent retail solutions will be demonstrated by Supermicro and its partners at NRF: Retail's Big Show in New York City from January 11-13. To learn more about AI-powered retail applications or Supermicro's AI Infrastructure solutions, visit Supermicro booth #5281 and attend its speaking session featuring PepsiCo and Kinetic Vision. For more details, please visit www.supermicro.com/NRF
1Source: "NVIDIA State of AI in Retail and CPG" 2026
About Super Micro Computer, Inc.
Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first to market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).
Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.
All other brands, names, and trademarks are the property of their respective owners.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Supermicro Announces Intelligent In-Store Retail Solutions in Collaboration with a Broad Range of Industry Partners