Global brands continue to embrace Chinese market with localized, inclusive strategies

International brands like Ducati and L'Oreal reaffirmed their commitment to the Chinese market at the just-concluded fifth China International Consumer Products Expo in south China's Hainan Province, highlighting their localized strategies and expressing confidence in the country's evolving business environment and expanding consumer base.

Founded in 1926, Italian motorcycle brand Ducati is known for its superior performance and vibrant Italian designs.

Fabio Lambertini, CEO of Ducati China, said the company is constantly reaching new consumer segments.

"We have a lot of female riders and we are so proud of that. They are not scared about the speed, the power. These are very friendly to use," Lambertini said in an interview at the Hainan Consumer Products Expo.

He also highlighted the importance of Ducati's China strategy, adapting to local needs in myriad ways.

"This year actually is the third year and the level of expectation are quite high for us Ducati. China is very important at global level. That's why we are playing 'in China, for China' strategy, and that means that we are shaping our lineup of products, our leaders and our after-sales services based on the local needs," he said.

Being present in China for more than 20 years, L'Oreal has become one of the biggest beauty brands in China. It has been witnessing the enormous potential of women as key drivers of China's consumer market.

"Women have always had a natural inclination towards beauty. But today's female consumers are not only focused on beauty, but also on social responsibility and a sense of value. In response to this trend, L'Oreal not only offers high-tech and high-performance beauty products, but also focuses on social empowerment through various of public welfare projects, L'Oreal helps vulnerable groups and supports women's career development," Lan Zhenzhen, public relations president for L'Oreal North Asia and China.

"We have been participating in the Consumer Expo for five consecutive years. With China's continuously improving business environment, the growing consumer demand and the development of the Hainan Free Trade Port opening up the market even further. We can see the increasing integration of the Chinese market with the global market. Riding this wave, we are confident in our investments in China. We believe that investing China is investing in the future," Lan said.

Global brands continue to embrace Chinese market with localized, inclusive strategies

Iranian Foreign Minister Seyed Abbas Araghchi said on Monday that Iran has obtained extensive documents and evidence linking the recent unrest across the country to the U.S. and Israel, noting that Mossad agents attempted to direct such "terrorist acts."

Araghchi said at a press conference in Tehran that since Dec 28, 2025, Iran had seen peaceful demonstrations organized by industry associations and economic professional. In the following days, more participants joined, and the situation gradually escalated from peaceful rallies into violent clashes.

Beginning on Jan 8, terrorists and armed groups carrying weapons entered protest sites and opened fire on police and civilians, with the aim of steering demonstrations toward violence, bloodshed and chaos, he said.

"Israeli media reports are rife with claims that Israel has designed and conducted operations in Iran. Mr. [Mike] Pompeo, who was Trump's CIA director, said on his X that 'Happy New Year to every Iranian in the streets. Also to every Mossad agent walking beside them.' This clearly shows that Mossad agents attempted to direct such terrorist acts," the minister said. Addressing military threats from the U.S. and Israel, Araghchi said Iran does not seek war but is fully prepared to face up to war. He added that Iran is ready for serious and pragmatic negotiations with the U.S., but the talks must be based on fairness, equality and mutual respect, rather than unilateral pressure or directives from Washington.

On the same day, Iranian Foreign Ministry spokesman Esmaeil Baghaei condemned the U.S. and Israel at a regular press briefing in Tehran. He said the two countries have made "extensive interventionist remarks" regarding Iran's situation, saying such statements are intended to foment chaos, violence and instability.

The spokesman said Iran is closely monitoring the development of the situation and remains fully prepared, warning that Iran's armed forces will respond to any act of aggression by its enemies.

Mossad agents attempt to direct terrorist acts: Iranian FM