The 15th Beijing International Film Festival (BJIFF) kicked off on Friday with organizers hoping to leverage the event to boost film consumption trends.
At the heart of the festival is the Tiantan Award, the official competition section of BJIFF. The award honors recent outstanding films and champions diversity in global cinema. This year, 15 full-length films are short-listed to compete in 10 categories, including Best Feature Film, Best Director, Best Leading Actor, Best Leading Actress, and Best Cinematography.
The 15 shortlisted movies consist of 3 Chinese films and 12 from abroad.
This year's jury committee for the awards is led by acclaimed Chinese director and actor Jiang Wen. He is joined by Chinese American director and actress Joan Chen, British director David Yates, Chinese actress Ni Ni, Finnish director Teemu Nikki, Swiss director-actor Vincent Perez and Hong Kong art director Tim Yip.
Additionally, the opening ceremony welcomed the launch of a campaign to further boost film consumption in the the country, building on a wildly successful year that saw blockbuster hits like Ne Zha 2 driving audiences to cinemas.
The campaign, dubbed the "Chinese Film Consumption Year", aims to take advantage of the BJIFF as Beijing creates film-related attractions that integrate culture, commerce, tourism and sports.
"Actively responding to the strategy of the 'Chinese Film Consumption Year', this year's Beijing International Film Festival innovatively launches the 'Beijing Film and Life Festival' to explore new areas and further tap into potential movie industry consumption," said Yu Junsheng, secretary-general of 15th Beijing International Film Festival's organizing committee.
Running from April 18 to 26, the 15th BJIFF presents over 300 films across 33 cinemas and one immersive venue in Beijing, Tianjin and Hebei. The "Beijing Screening" section offers approximately 900 screenings, showcasing global masterpieces, restored classics and the works of emerging Chinese filmmakers.
Red carpet rolls out for 15th Beijing International Film Festival
Red carpet rolls out for 15th Beijing International Film Festival
