- Flagship K-Ramen, Jin Ramen, Accelerates Global Market Penetration, Showcasing a K-drama inspired the Love Story for Jin Ramen under the Concept of 'Jinjja Love, Jin Ramen'
- Updated Jin Ramen Global Package Design Features the Likeness of BTS' Jin and Includes Sticker Seals
SEOUL, South Korea, April 21, 2025 /PRNewswire/ -- OTOKI has launched a global campaign for its flagship K-ramen, Jin Ramen, with the release of a new campaign video featuring Jin of 21st century pop icons, BTS, under the concept of "Real Love", in order to further penetrate the global market.
The new campaign video stars BTS' Jin, which portrays a love story dedicated to Jin Ramen under the concept 'Jinjja Love Jin Ramen', the title "Jinjja Love" means real love in Korean.
The video begins like a scene from a romantic K-drama, showing Jin walking in the spring rain, revealing his melancholic side hidden beneath an umbrella. With the message 'I really miss you', the video expresses affection and sincerity for Jin Ramen, like a romantic drama, vividly capturing the experience of savoring the unique deep and rich broth of Jin Ramen. The campaign video is available on OTOKI's official global YouTube, Instagram, and TikTok channels.
Since last month, consumers worldwide will be able to purchase Jin Ramen featuring BTS' Jin on the packaging. The packaging will be applied to both bowl and cup products, showcasing the unique appeal of Jin Ramen's Mild and Spicy flavors. Jin Ramen multi-packs will include one of four stickers featuring Jin. This is expected to attract consumers in various countries and regions.
Following a positive reception at the 2025 Winter Fancy Food Show in the United States, in January, where OTOKI introduced the new Jin Ramen package featuring 'Jin' prominently, OTOKI plans to leverage the campaign video release to accelerate its overseas market expansion. This follows the rebranding of the company's English name to 'OTOKI' in August last year, further speeding up to enhance communication with international consumers.
An official from OTOKI stated "With the launch of the global campaign for flagship K-ramen, Jin Ramen, starting with the release of the campaign video, we aim to connect with domestic and international consumers by enhancing the appeal of Jin Ramen with Jin of 21st century pop icons, BTS.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
OTOKI Unveils 'Jin Ramen Campaign' Video Featuring BTS' Jin, Launching Global Campaign
OTOKI Unveils 'Jin Ramen Campaign' Video Featuring BTS' Jin, Launching Global Campaign
JEDDAH, Saudi Arabia, Jan. 12, 2026 /PRNewswire/ -- Dar Global (LSE: DAR), the London-listed international luxury real estate developer, announced today the official launch of Trump Plaza Jeddah, marking its third prestigious collaboration with The Trump Organization in Saudi Arabia. Valued at over USD 1 billion, this landmark development, strategically located within the expansive Amaya development along King Abdulaziz Road, is poised to redefine luxury urban living in Jeddah's thriving real estate landscape, following the successful launch of Trump Tower Jeddah in December 2024.
Residential offerings include fully furnished 1, 2, and 3-bedroom Trump Executive Residences; premium 2, 3, and 4-bedroom Trump Park Residences; and exclusive 4-bedroom Trump Townhouses. Together with thoughtfully designed home offices, premium retail, and curated dining, the project redefines modern living by blending convenience and luxury into a single, connected destination. Optional rental management services further enhance the appeal for international owners seeking a turnkey ownership experience.
Eric Trump, Executive Vice President of The Trump Organization, commented: "Expanding our presence in Saudi Arabia with Trump Plaza Jeddah underscores our commitment to world-class quality and iconic design. This project reflects the strength of our relationship with Dar Global and our confidence in Jeddah as a dynamic, globally relevant city. Trump Plaza Jeddah will set a new benchmark for integrated urban destinations."
Ziad El Chaar, CEO of Dar Global, added: "The launch of Trump Plaza Jeddah represents a major milestone in our Saudi portfolio. This is not a single-use development, but a carefully curated urban ecosystem designed for global residents who want to live, work, and connect within the best address in Jeddah. Anchored by a private park and supported by world-class amenities, Trump Plaza Jeddah introduces a new model for modern city living in the Kingdom."
Central to the lifestyle offering is the exclusive 4,000-square-metre Vitality Club, with golf simulators, a spa, sports medicine and recovery facilities, swimming pools, dining, and high-performance wellness spaces. Destination retail and dining, including Trump Grill, Trump Daily, an artisan bakery, and a fitness pro shop, reinforce its positioning as a district day and night.
Located at the heart of the 1,000,000-square-metre Amaya development, Trump Plaza Jeddah anchors a new, highly integrated urban district that reflects the Kingdom's growing prominence as a global real estate destination, supported by foreign-ownership incentives, a 0% capital gains tax, and accelerated infrastructure investment.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DAR GLOBAL AND THE TRUMP ORGANISATION EXPAND SAUDI PORTFOLIO WITH USD 1BN TRUMP PLAZA JEDDAH
