WAXON Laser + Waxbar Secures Strategic Investment to Accelerate National Expansion

TORONTO--(BUSINESS WIRE)--Apr 22, 2025--

WAXON Laser + Waxbar, one of Canada’s fastest-growing hair removal franchises, has announced a strategic investment and partnership with Fraser Clarke, owner of Massage Addict and a leading figure in the Canadian wellness franchise space. With over 25 years of experience scaling consumer health, wellness, and beauty brands, Clarke brings deep operational expertise and a proven track record of industry-leading franchise growth to WAXON’s next chapter.

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“After 13 years of building WAXON from the ground up, this moment is deeply meaningful,” said Lexi Miles Corrin, Founder and CEO of WAXON. “This partnership gives WAXON the resources, operational strength, and strategic counsel to reach its full potential. Our goal is clear: to become the number one provider of hair removal services in Canada. With Fraser, we have the right partner to get us there.”

Clarke will take an active role in the business, supporting growth and strategy alongside Founder and CEO Lexi Miles Corrin, who will continue to lead the company. It marks a pivotal moment for the WAXON brand, which has steadily grown to 24 locations across Canada, with four locations opening in the last four months and four additional locations in development.

“I’ve watched WAXON steadily carve out a leadership position in the hair removal space,” said Fraser Clarke. “Lexi has built something special—operationally sound, culturally strong, and ripe for national growth. We’re excited to bring our experience to the table and support WAXON’s next phase.”

The investment will focus on strengthening support for franchise partners, enhancing four-wall economics, and accelerating expansion into new markets, particularly across Western Canada. WAXON is also currently launching next-generation laser technology across all locations this year.

“This isn't just about scale—it’s about scaling smart,” added Miles Corrin. “We’re committed to maintaining the exceptional service, brand integrity, and community that have always differentiated WAXON, while expanding access to even more Canadians across the country.”

WAXON Laser + Waxbar currently has locations in Ontario, Nova Scotia and Alberta and will continue to be headquartered in Toronto.

About WAXON Laser + Waxbar
Founded in 2012, WAXON is a leading Canadian beauty and wellness franchise specializing in laser hair removal and waxing. With 24 women-owned current locations and four more in development, WAXON is redefining the hair removal category with cutting-edge technology, exceptional service, and a fresh, modern approach to self-care. For more information, please visit waxon.ca.

About Fraser Clarke
Fraser Clarke is a seasoned executive with over two decades of experience in service-based health, wellness and beauty companies. He is the owner of Massage Addict, Canada’s largest provider of therapeutic wellness services, with 130 locations nationwide. Clarke brings extensive franchise development, operations, and financial strategy expertise to his partnerships.

Available for interviews:
Lexi Miles Corrin, Founder & CEO of WAXON Laser + Waxbar
Fraser Clarke, Investor & Owner of Massage Addict

WAXON Laser + Waxbar secures strategic investment to accelerate national expansion. Fraser Clarke, wellness franchise veteran and owner of Massage Addict, joins forces with WAXON as strategic partner and investor.

Congregants and leaders vowed to rebuild a historic Mississippi synagogue that was heavily damaged by fire after an individual was taken into custody for what authorities said Sunday was an act of arson.

The fire ripped through the Beth Israel Congregation in Jackson shortly after 3 a.m. on Saturday, authorities said. No congregants were injured in the blaze.

Photos showed the charred remains of an administrative office and synagogue library, where several Torahs were destroyed or damaged.

Jackson Mayor John Horhn confirmed that a person was taken into custody following an investigation that also included the FBI and the Joint Terrorism Task Force.

“Acts of antisemitism, racism, and religious hatred are attacks on Jackson as a whole and will be treated as acts of terror against residents’ safety and freedom to worship,” Horhn said in a statement.

He did not provide the name of the suspect or the charges that the person is facing. A spokesperson for the Jackson FBI said they are "working with law enforcement partners on this investigation.”

The synagogue, the largest in Mississippi and the only one in Jackson, was the site of a Ku Klux Klan bombing in 1967 — a response to the congregation’s role in civil rights activities, according to the Institute of Southern Jewish Life, which also houses its office in the building.

“That history reminds us that attacks on houses of worship, whatever their cause, strike at the heart of our shared moral life,” said CJ Rhodes, a prominent Black Baptist pastor in Jackson in a Facebook post.

"This wasn’t random vandalism — it was a deliberate, targeted attack on the Jewish community,” Jonathan Greenblatt, CEO of The Anti-Defamation League, said in a statement.

“That it has been attacked again, amid a surge of antisemitic incidents across the US, is a stark reminder: antisemitic violence is escalating, and it demands total condemnation and swift action from everyone,” Greenblatt said.

The congregation is still assessing the damage and received outreach from other houses of worship, said Michele Schipper, CEO of the Institute of Southern Jewish Life and past president of the congregation. The synagogue will continue its regular worship programs and services for Shabbat, the weekly Jewish Sabbath, likely inside of one of the local churches that reached out.

“We are devastated but ready to rebuild, and we are so appreciative of the outreach from the community,” said Schipper.

One Torah that survived the Holocaust was behind glass not damaged in the fire, Schipper said. Five Torahs inside the sanctuary are being assessed for smoke damage. Two Torahs inside the library, where the most severe damage was done, were destroyed, according to a synagogue representative.

The floors, walls and ceiling of the sanctuary were covered in soot, and the synagogue will have to replace upholstery and carpeting.

“A lot of times we hear things happening throughout the country in other parts, and we feel like this wouldn’t happen in our part," said chief fire investigator Charles Felton “A lot of people are in disbelief that this would happen here in Jackson, Mississippi.”

FILE - This Nov. 2, 2018 photo shows an armed Hinds County Sheriff's deputy outside of the Beth Israel Congregation synagogue in Jackson, Miss. (AP Photo/Rogelio V. Solis, file)