AUSTIN, Texas, April 23, 2025 /PRNewswire/ -- Vooglam, an innovative and culturally inspired eyewear brand known for its boundary-pushing frame designs, has recently unveiled a comprehensive rebrand that repositions the brand at the intersection of today's hottest style tribes and mainstream style. At the core of this rebrand is the launch of seven distinct product lines and a brand new ambassador program, "The Style Underground."
The new Vooglam aims to position eyewear as the ultimate accessory for personal expression, offering a curated pool of frames inspired by iconic cultural moments and movements. Using a two-pronged approach, the brand translates radical and expressive style tribes from Ravers to Afropunks into masterfully curated collections while inviting members of these subcultures to join Vooglam's global community in The Style Underground.
Each product line from Retro Radio and Pan Africa to Cyberpunk and Rave Culture transposes faithfully authentic motifs, details, and vocabulary into eyewear that allow wearers to "Show off their vision" no matter how loud or subdued. Each line interprets and subverts tropes and themes associated with a distinct subculture to ensure both accuracy and innovation are at the forefront of every product.
Meanwhile, The Style Underground, an exclusive ambassador program, connects influential insiders immersed in the latest creative currents with each other and with the brand based around a shared passion for true expression. The program demonstrates Vooglam's dedication to authenticity and representation while offering ambassadors early access to products, exclusive events, and co-design opportunities, bucking the unwelcome tendency of brands to exploit creative communities without credit. This further reflects the brand's vision of cultivating a global community by translating subcultural authenticity into personal style.
Meeting aesthetic needs may be a top priority; however, beyond aesthetics, Vooglam has ensured every frame is crafted with cutting-edge materials and techniques. The brand's premium prescription lenses and functional eyewear including UV protection, blue light filtering, and specialized driving glasses show that while style may be the brand's virtue par excellence, functionality has not been thrown to the wayside.
The rebrand is live now across all Vooglam platforms including web, mobile, and app. New styles and collections drop monthly. Fashion enthusiasts, subculture devotees, and eyewear collectors are invited to explore the collections and join Vooglam's mission to redefine eyewear as the ultimate accessory for fearless self-expression.
For more information about Vooglam and The Style Underground ambassador program, visit https://www.vooglam.com/ or follow @Vooglam on social media platforms.
About Vooglam
Established in 2017, Vooglam creates high-quality eyewear inspired by today's style tribes, transforming the functional into tools for self-expression. With a catalog of almost 2,000 unique frame designs available in over 170 countries, serving more than one million customers, Vooglam delivers eyewear for every look and need. The brand combines functional vision solutions with meticulously researched and authentic subcultural design elements, offering fully customizable eyewear that includes prescription lenses and lens types. Organized into seven distinctive product lines, Vooglam's offerings range from the audacious to the subtly creative. Through cutting-edge manufacturing techniques, premium materials, and rigorous quality control, Vooglam continues to transform how consumers express themselves through eyewear.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Vooglam Unveils Bold Rebrand, Launches Ambassador Program
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Ascendion has been named a Market Leader in HFS Research's Horizons: Agentic Services, 2026 report.
Ascendion's client impact – innovation velocity, capital unlock, and risk management – demonstrates the potential value available when agentic AI is correctly combined with a modern AI-native methodology and trained engineers.
BASKING RIDGE, N.J., April 10, 2026 /PRNewswire/ -- Ascendion, an AI-native leader in software engineering impact, has been named a Market Leader in the HFS Horizons: Agentic Services, 2026 report, published by HFS Research.
HFS Research, a globally recognized authority on technology and services, evaluated 36 providers on their ability to drive impact from agentic AI by delivering meaningful innovation and business value at scale. Ascendion distinguished itself through its integrated Engineering to the Power of AI (EngineeringAI) methodology, which includes ecosystem partnerships, their AAVA™ agentic platform aligned to engineering workflows, physical AI studios for client co-creation, and a growing library of reusable agents.
"We are honored once again to be recognized by HFS for what we have built as an AI-native software engineering company," said Paul Roehrig, Chief Strategy and Marketing Officer of Ascendion. "Thousands of AI agents in the hands of disciplined engineers are delivering meaningful outcomes for business leaders who trust us to get this right. Our Engineering to the Power of AI method is changing how businesses operate at a fundamental level. As we grow, we're changing what's possible for how we work and live."
Ascendion demonstrated its ability to modernize legacy systems, accelerate the software development lifecycle (SDLC), align AI agents to standardized engineering processes, humans-at-the-wheel orchestration, and scale delivery with 100% internal platform adoption.
The recognition is grounded in outcomes that redefine enterprise AI delivery. Ascendion showcased how their engineers, working with AAVA, reduced client test effort and modernized 700,000 lines of 40-year-old code for a U.S. wealth management platform in 18 months at 45% lower cost. For a top five global bank, they delivered $300M in annual savings while improving service quality for more than 10 million customers. For a U.S. healthcare payer, they launched a platform serving one million people with zero failures, and significantly lower cost. And in one of the largest agentic AI implementations so far, Ascendion freed engineers to focus on innovation while accelerating time-to-market by 40%, and unlocked more than $500M in capital. These are not pilots. These are production outcomes, at scale, with real accountability, delivered for some of the most demanding enterprises in the world.
HFS research findings show that productivity is a top AI priority for 74% of enterprises, so the pressure to move from pilots to scaled production has never been greater. Ascendion's platform-led approach and trained engineering workforce are meeting that demand by turning agentic AI from a promising concept into a repeatable, scalable capability.
"Ascendion stands out for its early and consistent commitment to applying AI, now combining its agentic engineering platform AAVA with product-led engineering mindset to accelerate legacy modernization, streamline software development, and deliver measurable transformation outcomes." said David Cushman, Executive Research Leader, HFS Research.
As global enterprises accelerate from AI experimentation to transformation at scale, Ascendion continues to expand its agentic engineering capabilities by combining platform IP, specialized AI studios, and a trained global workforce to drive outcomes that build durable competitive advantage across banking, healthcare, retail, and beyond.
To download the report please visit Ascendion Named a Market Leader in HFS Horizons: Agentic Services, 2026 | Ascendion
About HFS
HFS Research is a leading research and advisory authority on enterprise transformation, serving Fortune 500 companies with fearless insights and actionable strategies. With unparalleled access to Global 2000 executives and deep expertise in AI, automation, and digital business models, HFS empowers organizations to make confident decisions that create sustainable competitive advantage. For more information, visit www.hfsresearch.com.
About Ascendion
Ascendion is an AI-native software engineering disruptor helping businesses innovate faster, smarter, and with greater impact. We partner with enterprise clients across North America, the UK, Europe, and APAC to solve complex challenges in data, experience design, software product engineering, and workforce transformation. Powered by expert engineers, thousands of AI agents, and our Engineering to the Power of AI (EngineeringAI) method, we deliver measurable outcomes that build trust, unlock value, and accelerate growth. Learn more at ascendion.com.
Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, Enterprise PlatformsAI, Data & InsightsAI, ExperienceAI, GCCAI, OperationsAI, Platform EngineeringAI, ProductAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
Ascendion has been named a Market Leader in HFS Research's Horizons: Agentic Services, 2026 report.
Ascendion's client impact – innovation velocity, capital unlock, and risk management – demonstrates the potential value available when agentic AI is correctly combined with a modern AI-native methodology and trained engineers.
BASKING RIDGE, N.J., April 10, 2026 /PRNewswire/ -- Ascendion, an AI-native leader in software engineering impact, has been named a Market Leader in the HFS Horizons: Agentic Services, 2026 report, published by HFS Research.
HFS Research, a globally recognized authority on technology and services, evaluated 36 providers on their ability to drive impact from agentic AI by delivering meaningful innovation and business value at scale. Ascendion distinguished itself through its integrated Engineering to the Power of AI (EngineeringAI) methodology, which includes ecosystem partnerships, their AAVA™ agentic platform aligned to engineering workflows, physical AI studios for client co-creation, and a growing library of reusable agents.
"We are honored once again to be recognized by HFS for what we have built as an AI-native software engineering company," said Paul Roehrig, Chief Strategy and Marketing Officer of Ascendion. "Thousands of AI agents in the hands of disciplined engineers are delivering meaningful outcomes for business leaders who trust us to get this right. Our Engineering to the Power of AI method is changing how businesses operate at a fundamental level. As we grow, we're changing what's possible for how we work and live."
Ascendion demonstrated its ability to modernize legacy systems, accelerate the software development lifecycle (SDLC), align AI agents to standardized engineering processes, humans-at-the-wheel orchestration, and scale delivery with 100% internal platform adoption.
The recognition is grounded in outcomes that redefine enterprise AI delivery. Ascendion showcased how their engineers, working with AAVA, reduced client test effort and modernized 700,000 lines of 40-year-old code for a U.S. wealth management platform in 18 months at 45% lower cost. For a top five global bank, they delivered $300M in annual savings while improving service quality for more than 10 million customers. For a U.S. healthcare payer, they launched a platform serving one million people with zero failures, and significantly lower cost. And in one of the largest agentic AI implementations so far, Ascendion freed engineers to focus on innovation while accelerating time-to-market by 40%, and unlocked more than $500M in capital. These are not pilots. These are production outcomes, at scale, with real accountability, delivered for some of the most demanding enterprises in the world.
HFS research findings show that productivity is a top AI priority for 74% of enterprises, so the pressure to move from pilots to scaled production has never been greater. Ascendion's platform-led approach and trained engineering workforce are meeting that demand by turning agentic AI from a promising concept into a repeatable, scalable capability.
"Ascendion stands out for its early and consistent commitment to applying AI, now combining its agentic engineering platform AAVA with product-led engineering mindset to accelerate legacy modernization, streamline software development, and deliver measurable transformation outcomes." said David Cushman, Executive Research Leader, HFS Research.
As global enterprises accelerate from AI experimentation to transformation at scale, Ascendion continues to expand its agentic engineering capabilities by combining platform IP, specialized AI studios, and a trained global workforce to drive outcomes that build durable competitive advantage across banking, healthcare, retail, and beyond.
To download the report please visit Ascendion Named a Market Leader in HFS Horizons: Agentic Services, 2026 | Ascendion
About HFS
HFS Research is a leading research and advisory authority on enterprise transformation, serving Fortune 500 companies with fearless insights and actionable strategies. With unparalleled access to Global 2000 executives and deep expertise in AI, automation, and digital business models, HFS empowers organizations to make confident decisions that create sustainable competitive advantage. For more information, visit www.hfsresearch.com.
About Ascendion
Ascendion is an AI-native software engineering disruptor helping businesses innovate faster, smarter, and with greater impact. We partner with enterprise clients across North America, the UK, Europe, and APAC to solve complex challenges in data, experience design, software product engineering, and workforce transformation. Powered by expert engineers, thousands of AI agents, and our Engineering to the Power of AI (EngineeringAI) method, we deliver measurable outcomes that build trust, unlock value, and accelerate growth. Learn more at ascendion.com.
Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, Enterprise PlatformsAI, Data & InsightsAI, ExperienceAI, GCCAI, OperationsAI, Platform EngineeringAI, ProductAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Ascendion Named a Market Leader for Agentic Services by HFS Research
