Samsung Malaysia Launches 2025 Bespoke AI Appliances for a Smarter, Simpler, and More Secure AI Home

Offering upgraded AI features and intelligent screens that deliver a more intuitive and seamless home experience

KUALA LUMPUR, Malaysia, April 24, 2025 /PRNewswire/ -- Samsung Malaysia Electronics today announced the future of home living with the official launch of its 2025 Bespoke AI lineup of home appliances: Bespoke AI Side by Side Refrigerator, Bespoke AI Laundry Top Load and Bespoke AI Jet Ultra. Designed to bring greater ease and intelligence to everyday routines, these appliances feature smart functionalities that adapt to user behaviours, improve energy use and integrate effortlessly into today's connected lifestyles.

"At Samsung, we aim to make everyday living easier through meaningful AI innovation. With our Bespoke AI appliances, we are bringing advanced AI Home to more households, offering intelligent solutions that redefine modern living. Powered by seamless SmartThings connectivity, trusted Knox Security, and natural voice interaction through Bixby, we are transforming how consumers interact with and manage their home appliances," said Mr. Charles Kim, President of Samsung Malaysia Electronics.

The latest appliances also feature built-in screens and voice control, enabling users to access essential information and manage their home environment anytime, anywhere.

Personalized, Smarter Food Storage: Bespoke AI Side-by-Side Refrigerator
Powered by AI, the 2025 594L Bespoke AI Side-by-Side Refrigerator now features a sleek new design and a 9-inch LCD AI Home screen. This smart display enables seamless communication across all Samsung devices, using voice commands via Bixby. It also supports Multi-Device Experience (MDE), connecting everything from smartphones to home appliances – letting users take calls, play music, and even receive recipe suggestions via SmartThings Food Management. With full control at their fingertips, users can monitor food storage in real time, making grocery shopping smarter and more efficient.

This refrigerator includes thoughtful AI features such as Auto Open Door. Fitted with sensors on both sides, it detects when the user's hands are full and opens automatically with a light touch or a voice command, eliminating hassle in everyday routines. For energy efficiency, the AI Energy Mode within SmartThings helps reduce power consumption by up to 10%.^[1] It constantly tracks energy usage, estimates the monthly electricity bill, and provides smart suggestions to save energy. Once activated, it optimizes the compressor speed and defrost cycle frequency based on real-time environmental conditions. To maintain a fresher, cleaner fridge environment, it also features a built-in UV deodorizer and filter that maintain fresh air circulation and help eliminate odours daily.

Smarter, Quieter, Cleaner: Bespoke AI Laundry Top Load 
To eliminate the hassle of complicated laundry routines, Samsung has introduced AI technology in its 13kg-21kg Bespoke AI™ Top-Load Washer, making laundry easier, more convenient, and effortless. With three key AI functions — AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+™) — the new washers offer an intelligent, efficient, and quiet washing experience. AI Wash detects fabric type and load weight, adjusting settings like water level, agitation, and wash/rinse times for optimal results. Users can reduce their washer's energy consumption using SmartThings AI Energy Mode^[2]. When selected for certain cycles^[3], it intelligently helps reduce energy use by up to 20%^[4] through an enhanced algorithm to intelligently cut energy use^[5]. Meanwhile, AI VRT+™ technology analyses sensor data to minimize noise and vibration, delivering a quieter laundry experience regardless of the floor type.

The new top loaders feature Ecobubbleâ„¢ technology for more efficient cleaning with less fabric damage. It combines BubbleStormâ„¢, which dissolves detergent into foam for quicker fabric penetration, and Dual Stormâ„¢, which promotes thorough mixing of bubbles and clothes. This system uses up to 25% less energy ^[6] and up to 13% less water^[7], washes 2.5 times faster^[8] and provides up to 20% better fabric care^[9], reducing wear on clothes.

Compatible with SmartThings, users can remotely monitor and control their laundry. For added peace of mind, the Digital Inverter Motor is covered by a 20-year warranty^[10], offering long-lasting durability and reliable performance.

Our Most Powerful Cleaning Performance: Bespoke AI Jet Ultra
Also making its debut is Samsung's most powerful cordless stick vacuum cleaner, the Bespoke AI Jet Ultra. Delivering powerful suction of up to 400W^[11], it effortlessly tackles even the tough cleaning tasks. At its core is the HexaJet Motor, designed with a hexagonal stator structure, a second-stage diffuser, and a thinner impeller for optimized airflow and motor efficiency. The motor also allows for up to 100 minutes of cleaning on a single charge in Min mode, making it ideal for cleaning the entire home in one session.

Equipped with the upgraded AI Cleaning Mode 2.0, the vacuum detects brush load and air pressure, automatically optimizing performance across six cleaning environments. Whether using the Active Dual Brush or Slim LED Brush+, it delivers Mid Mode-level performance while reducing battery usage and enhancing maneuverability.^[12] The vacuum's Multi-layered Filtration System captures fine dust with 99.999% efficiency^[13]. Its HEPA filtration technology traps particles as small as 0.3µm, helping to prevent dust from being released back into the air.

Built-in Wi-Fi and SmartThings connectivity allow users to monitor vacuum performance remotely, while the onboard LCD screen displays alerts, battery status, and even call notifications—enhancing convenience during cleaning.

Reliable Experiences with Enhanced Knox Security
Backed by Samsung's trusted security technology, the latest lineup features Samsung Knox, which protects user data with multi-layered security—enabling a reliable smart home experience with greater peace of mind. Knox Vault also makes its debut in home appliances, securely storing sensitive data such as passwords in a dedicated hardware chip.

To further safeguard against potential future quantum attacks, Samsung has incorporated Post-Quantum Cryptography (PQC) into Knox Matrix Credential Sync for screen-equipped products. Additionally, Samsung is enhancing product maintenance with SmartThings Home Care, which uses AI to monitor the status of appliances and sends notifications when issues are detected. Technical support representatives can also provide remote assistance based on pre-diagnosis results.

Learn more about the 2025 Bespoke AI Home Appliances, visit:
https://www.samsung.com/my/home-appliances/bespoke-home/

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

SAMSUNG MALAYSIA ELECTRONICS (SME) SDN BHD [Company No. 200301026766(629186-D)]

[1] Based on internal testing. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[3] Can be applied on the Normal, AI Wash, Super Clean, Jeans, Aqua Preserve, Towels and Clean Wash courses.

[4] Tested by Samsung on a WA80F/24 model with a 4kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

[5] The washing course time may be increased when using AI Energy Mode.

[6] Tested by Samsung with WA80F/24 11kg model with Ecobubbleâ„¢ and Digital Inverter motor, using an IEC 3kg load (water level 4), comparing a normal cycle with Ecobubbleâ„¢ and a normal cycle without Ecobubbleâ„¢. Results provided to and interpreted by Intertek.

[7] Results may vary by model. Tested by Samsung with WA80F/24 11kg model with Ecobubbleâ„¢ and Digital Inverter motor, using an IEC 3kg load (water level 4), comparing a normal cycle with Ecobubbleâ„¢ and a normal cycle without Ecobubbleâ„¢. Results provided to and interpreted by Intertek.

[8] Based on internal testing on the WA80F/24 11kg model, using Artificially Soiled Fabric (EMPA 120), compared to a Samsung conventional washing machine. Results may vary depending on the actual usage conditions.

[9] Based on the severity of washing action index of the WA80F/24 11kg model, compared to a Samsung conventional washing machine. Results may vary depending on the actual usage conditions.

[10] The 20 year parts warranty is only applicable to the inverter motor, as of April 2024.

[11] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 15% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

[12] Based on internal testing. When using the Active Dual Brush, battery consumption is reduced by up to 14% and maneuverability is improved by up to 6%. When using the Slim LED Brush+, battery consumption is reduced by up to 21% and maneuverability is improved by up to 8%. Performance may vary depending on actual usage conditions.

[13] Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage conditions.

^[1] Based on internal testing. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[3] Can be applied on the Normal, AI Wash, Super Clean, Jeans, Aqua Preserve, Towels and Clean Wash courses.

^[4] Tested by Samsung on a WA80F/24 model with a 4kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

^[5] The washing course time may be increased when using AI Energy Mode.

^[6] Tested by Samsung with WA80F/24 11kg model with Ecobubbleâ„¢ and Digital Inverter motor, using an IEC 3kg load (water level 4), comparing a normal cycle with Ecobubbleâ„¢ and a normal cycle without Ecobubbleâ„¢. Results provided to and interpreted by Intertek.

^[7] Results may vary by model. Tested by Samsung with WA80F/24 11kg model with Ecobubbleâ„¢ and Digital Inverter motor, using an IEC 3kg load (water level 4), comparing a normal cycle with Ecobubbleâ„¢ and a normal cycle without Ecobubbleâ„¢. Results provided to and interpreted by Intertek.

^[8] Based on internal testing on the WA80F/24 11kg model, using Artificially Soiled Fabric (EMPA 120), compared to a Samsung conventional washing machine. Results may vary depending on the actual usage conditions.

^[9] Based on the severity of washing action index of the WA80F/24 11kg model, compared to a Samsung conventional washing machine. Results may vary depending on the actual usage conditions.

^[10] The 20 year parts warranty is only applicable to the inverter motor, as of April 2024.

^[11] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 15% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

^[12] Based on internal testing. When using the Active Dual Brush, battery consumption is reduced by up to 14% and maneuverability is improved by up to 6%. When using the Slim LED Brush+, battery consumption is reduced by up to 21% and maneuverability is improved by up to 8%. Performance may vary depending on actual usage conditions.

^[13] Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage conditions.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Samsung Malaysia Launches 2025 Bespoke AI Appliances for a Smarter, Simpler, and More Secure AI Home

LAS VEGAS, Jan. 12, 2026 /PRNewswire/ -- Roborock, the global leader in home robotics engineered to simplify daily life, became the most awarded Robotic Vacuum Brand at CES 2026, after announcing its new product line-up for the first half of the year. Under the theme "The Greatest Meeting the Greatest", the brand's keynote presentation led by Roborock's President, Quan Gang, unveiled the Saros Rover, the world's first robotic vacuum with AI-powered wheel-leg architecture that can both navigate stairs and slopes with human-like agility while cleaning them.

Announcements also included the Roborock Saros 20, Roborock Saros 20 Sonic, Roborock F25 ACE Pro, and Roborock Qrevo Curv 2 Flow. These launches happened in partnership with Real Madrid Football Club for the Vacuum Cleaner category, announced ahead of the show's starting date.

Roborock also announced separate to the Real Madrid partnership its entry into the US market for lawnmower products, including the new RockMow X1 LiDAR. Consumers, clients, and interested parties can visit Roborock's Booth #52632 at Venetian Expo CES 2026 from January 6 to January 9th during show hours.

Roborock Saros Rover - The World's First Wheel-Leg Robovac

In a world-first, Roborock introduced at CES 2026 the Roborock Saros Rover, featuring the world's first two-wheel-leg architecture in a robovac. Each wheel-leg provides reach, lift, height, and imitates human mobility, enabling the robot to raise and lower each one of the wheel-legs independently, execute small jumps, agile turns, sudden stops, and directional changes, all while maintaining a level body as the ground changes.

At a software level, Saros Rover harnesses the power of Artificial Intelligence algorithms, in conjunction with complex motion sensors and 3D spatial information to understand its environment and make its wheel-legs react with precision.

The Saros Rover excels in multi-storey homes, where it is able to clean each one of the steps of a staircase as it goes to the second floor, dramatically reducing "no-go" zones and transitioning into cleaning areas previously inaccessible for homes with a single robovac.

The Saros Rover is able to tackle several types of non-flat surfaces, with staircases being the most obvious one. This includes not only traditional staircases but also curved staircases, or even carpeted staircases with bullnose fronts, all while cleaning each one of their steps as it navigates through them. Other types of surfaces that Saros Rover is able to tackle include slopes as well as complex multi-level room thresholds requiring height and power.  Saros Rover is a real product in development with an unconfirmed launch date.

The Greatest Meeting The Greatest - Roborock and Real Madrid Football Club join hands

Announced days before the show's beginning, Roborock presents at CES its first activation within the strategic global partnership with Real Madrid Football Club's First Men and First Women teams, widely ranked as one of the greatest football clubs in history. The partnership is solely related to Roborock's extensive portfolio of Vacuum Cleaner products and excludes other product lines from the brand. Under the umbrella theme of "The Greatest Meeting The Greatest", the partnership responds to a deep affinity between the brand ethos of both organizations, which have achieved remarkable historical performance with innovation as common denominator. The partnership will bring Roborock's smart-cleaning innovations to life through stadium exposure, campaigns and player-led storytelling that translate the meaning of "Real Smart Cleaning" from the pitch to the home.

Roborock's early 2026 Robovac line-up: Roborock Saros 20, Roborock Saros 20 Sonic, and Roborock Qrevo Curv 2 Flow

At its keynote, Clarbi Lu, product marketing lead at Roborock, unveiled new smart cleaning products launching in the first half of the year. Leading the lineup are the Roborock Saros 20 and Roborock Saros 20 Sonic, the latest flagship models in the Saros Series. Saros 20 upgrades the StarSight™ Autonomous System 2.0 with enhanced AI object recognition and a new AdaptiLift Chassis 3.0 for improved threshold climbing. Saros 20 Sonic adds RetractSense™ Navigation, an ultra-slim body, and the VibraRise® 5.0 Mopping System. Both use a 35,000 Pa HyperForce® motor and a new RockDock®. The Qrevo Series also expands with the Roborock Qrevo Curv 2 Flow.

Rockmow X1 LiDAR, X1, RockNeo Q1 lead the Roborock North American Roll-Out of Lawnmowers

Roborock has announced its North American expansion into the lawnmower category with three key models. The flagship RockMow X1 LiDAR features Sentisphere™ LiDAR Environmental Perception, 4WD traction, and Active Steering for flawless coverage. Alternatively, the RockMow X1 utilizes RTK and VSLAM navigation alongside a Dynamic Suspension System for industry-leading edge cutting. For smaller gardens, the entry-level RockNeo Q1 makes smart care accessible by combining RTK + VSLAM navigation with Stereo Vision Obstacle Avoidance.

For pricing and availiability, please contact your local Roborock sales or communications representative.

About Roborock

Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner brand according to IDC*, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in millions of homes across more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock serves more than 22 million households. For more information, visit https://global.roborock.com/.

LAS VEGAS, Jan. 12, 2026 /PRNewswire/ -- Roborock, the global leader in home robotics engineered to simplify daily life, became the most awarded Robotic Vacuum Brand at CES 2026, after announcing its new product line-up for the first half of the year. Under the theme "The Greatest Meeting the Greatest", the brand's keynote presentation led by Roborock's President, Quan Gang, unveiled the Saros Rover, the world's first robotic vacuum with AI-powered wheel-leg architecture that can both navigate stairs and slopes with human-like agility while cleaning them.

Announcements also included the Roborock Saros 20, Roborock Saros 20 Sonic, Roborock F25 ACE Pro, and Roborock Qrevo Curv 2 Flow. These launches happened in partnership with Real Madrid Football Club for the Vacuum Cleaner category, announced ahead of the show's starting date.

Roborock also announced separate to the Real Madrid partnership its entry into the US market for lawnmower products, including the new RockMow X1 LiDAR. Consumers, clients, and interested parties can visit Roborock's Booth #52632 at Venetian Expo CES 2026 from January 6 to January 9th during show hours.

Roborock Saros Rover - The World's First Wheel-Leg Robovac

In a world-first, Roborock introduced at CES 2026 the Roborock Saros Rover, featuring the world's first two-wheel-leg architecture in a robovac. Each wheel-leg provides reach, lift, height, and imitates human mobility, enabling the robot to raise and lower each one of the wheel-legs independently, execute small jumps, agile turns, sudden stops, and directional changes, all while maintaining a level body as the ground changes.

At a software level, Saros Rover harnesses the power of Artificial Intelligence algorithms, in conjunction with complex motion sensors and 3D spatial information to understand its environment and make its wheel-legs react with precision.

The Saros Rover excels in multi-storey homes, where it is able to clean each one of the steps of a staircase as it goes to the second floor, dramatically reducing "no-go" zones and transitioning into cleaning areas previously inaccessible for homes with a single robovac.

The Saros Rover is able to tackle several types of non-flat surfaces, with staircases being the most obvious one. This includes not only traditional staircases but also curved staircases, or even carpeted staircases with bullnose fronts, all while cleaning each one of their steps as it navigates through them. Other types of surfaces that Saros Rover is able to tackle include slopes as well as complex multi-level room thresholds requiring height and power.  Saros Rover is a real product in development with an unconfirmed launch date.

The Greatest Meeting The Greatest - Roborock and Real Madrid Football Club join hands

Announced days before the show's beginning, Roborock presents at CES its first activation within the strategic global partnership with Real Madrid Football Club's First Men and First Women teams, widely ranked as one of the greatest football clubs in history. The partnership is solely related to Roborock's extensive portfolio of Vacuum Cleaner products and excludes other product lines from the brand. Under the umbrella theme of "The Greatest Meeting The Greatest", the partnership responds to a deep affinity between the brand ethos of both organizations, which have achieved remarkable historical performance with innovation as common denominator. The partnership will bring Roborock's smart-cleaning innovations to life through stadium exposure, campaigns and player-led storytelling that translate the meaning of "Real Smart Cleaning" from the pitch to the home.

Roborock's early 2026 Robovac line-up: Roborock Saros 20, Roborock Saros 20 Sonic, and Roborock Qrevo Curv 2 Flow

At its keynote, Clarbi Lu, product marketing lead at Roborock, unveiled new smart cleaning products launching in the first half of the year. Leading the lineup are the Roborock Saros 20 and Roborock Saros 20 Sonic, the latest flagship models in the Saros Series. Saros 20 upgrades the StarSight™ Autonomous System 2.0 with enhanced AI object recognition and a new AdaptiLift Chassis 3.0 for improved threshold climbing. Saros 20 Sonic adds RetractSense™ Navigation, an ultra-slim body, and the VibraRise® 5.0 Mopping System. Both use a 35,000 Pa HyperForce® motor and a new RockDock®. The Qrevo Series also expands with the Roborock Qrevo Curv 2 Flow.

Rockmow X1 LiDAR, X1, RockNeo Q1 lead the Roborock North American Roll-Out of Lawnmowers

Roborock has announced its North American expansion into the lawnmower category with three key models. The flagship RockMow X1 LiDAR features Sentisphere™ LiDAR Environmental Perception, 4WD traction, and Active Steering for flawless coverage. Alternatively, the RockMow X1 utilizes RTK and VSLAM navigation alongside a Dynamic Suspension System for industry-leading edge cutting. For smaller gardens, the entry-level RockNeo Q1 makes smart care accessible by combining RTK + VSLAM navigation with Stereo Vision Obstacle Avoidance.

For pricing and availiability, please contact your local Roborock sales or communications representative.

About Roborock

Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner brand according to IDC*, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in millions of homes across more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock serves more than 22 million households. For more information, visit https://global.roborock.com/.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club

CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club

CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club

CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club

CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club