HONG KONG, April 24, 2025 /PRNewswire/ -- Newborn Town Inc. (Newborn Town or the company, stock code: 09911.HK), a leading global social entertainment company, released its unaudited operating data for the first quarter of 2025.
For the three months ended 31 March 2025, the company's total revenue is estimated to reach RMB 1,500 million to RMB 1,570 million, reflecting a year-on-year increase of approximately 41.5% to 48.1%. Revenue from social networking business amounted to approximately RMB 1,345 million to RMB 1,395 million, representing a year-on-year increase of approximately 39.1% to 44.3%. The innovative business saw a year-on-year growth of about 66.7% to 88.2%, as the segment's revenue recorded approximately RMB 155 million to RMB 175 million.
Social Networking Business Sees Explosive Growth Driven by AI Technology
According to the announcement, the significant growth in social networking business revenue was attributable to the proactive adoption of AI technology, which has contributed to the expansion of its diverse suite of social applications. Over recent years, Newborn Town has deepened the integration of AI into its business operations, guided by the strategy of "AI Empowerment + Localized Operations + Global Expansion", yielding increasingly tangible outcomes.
Earlier this year, Newborn Town introduced its self-developed multimodal algorithm model, Boomiix, which has enhanced user experiences and monetization potential through precise user behavior analysis and optimized recommendations. With continuous upgrades to Boomiix and its deeper integration across the business scenes and processes, the company's social apps have achieved comprehensive growth in the first quarter, along with improvements in both revenue scale and commercialization efficiency.
Noteworthy progress was seen in the market performance of the company's social products, SUGO and TopTop, which have bolstered their competitiveness. According to data from Sensor Tower, during the period from January 1 to March 31, 2025, SUGO and TopTop respectively ranked 9th and 14th in the social apps category on the App Store's revenue rankings for the Middle East.
The company's diverse-audience social networking business also delivered outstanding performance in overseas markets. By optimizing social features, nurturing community ecosystems, and hosting branded events, HeeSay solidified its leadership in key markets such as Southeast Asia. Sensor Tower's data indicates that HeeSay ranked among the top 20 social apps by revenue on Google Play in Southeast Asia during the first quarter of 2025.
Innovative Business: Quality Games Propel Revenue Growth, While Social E-commerce Expands Rapidly
According to the announcement, the growth in revenue from the innovative business segment was driven by the steady development of social e-commerce and continuous contributions from quality games.
Newborn Town's quality games business began contributing revenue to the listed company in the fourth quarter of 2024, signifying a successful entry into the global gaming arena. With the increasing application of AI across all stages of game development and operations, the quality games business is poised to deliver further commercial value, reinforcing the company's second growth curve.
In the first quarter, Newborn Town's social e-commerce business also experienced rapid growth. This business, centered around Heer Health, a leading privacy-focused health e-commerce platform, achieved remarkable revenue growth in 2024, demonstrating robust potential in the company's innovative business segment.
Newborn Town Repurchased Over 100 Million Shares in Two Years
Amid rapid business growth, Newborn Town has intensified its share repurchase efforts. On March 20, 2025, the company announced plans to allocate up to HKD 200 million over the next two years to an independent professional trustee for the repurchase of company shares via a restricted share unit plan. Notably, this follows a similar-scale repurchase plan announced on December 13, 2024, underscoring the company's strong confidence in its business expansion potential.
According to an announcement on April 17, 2025, the company has purchased over 100 million shares from the market over the past two years. The board believes that these repurchases reflect the company's confidence in its business outlook and prospects, ultimately benefiting the company and creating value for shareholders.
Newborn Town's strategy of "AI Empowerment + Multi-market Breakthrough" continues to deliver results, fueled by the all-around advancement in the company's product innovation, localized operation and business growth, as well as the AI-powered commercialization efficiency. As a result, the Company's social networking and innovative businesses—the dual growth engines of Newborn Town—are gaining momentum.
Moving forward, Newborn Town will strengthen its market presence in the Middle East while expanding globally to create more positive emotional value for users.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Newborn Town Announces Q1 2025 Operating Data: Revenue Expected to Exceed RMB 1,500 Million, Up 41.5% to 48.1 %, Fueled by Explosive Growth in Social and Innovative Businesses
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- Teachers of years 1-10 see the benefits of hands-on computer science and AI education but lack the right tools to engage students, according to a new report, 'Building the Future: A Global Report on Computer Science & AI Education'.
- Age-appropriate and curriculum-aligned LEGO® Education lessons equip educators with everything they need to teach computer science and AI concepts as part of their curriculum.
- Students explore and build essential computer science and AI literacy skills through hands-on, collaborative and meaningful learning.
BILLUND, Denmark, Jan. 12, 2026 /PRNewswire/ -- Today, LEGO® Education announced a new hands-on solution and curriculum for computer science and artificial intelligence (AI) for year 1-10 classrooms that fosters collaboration, creativity, and learning outcomes. Shipping from April 2026, LEGO® Education Computer Science & AI enables schools to expand critically needed access to computer science and AI education.
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LEGO® Education Computer Science & AI empowers teachers to deliver computer science and AI learning that is impactful, meaningful, and relevant for every K-8 classroom (ages 5-11+). jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4', image: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
"We have a vision for kids learning, building and coding together – moving away from classrooms where kids work individually on computers with headphones on," said Atish Gonsalves, Head of Product, Computer Science & AI, LEGO Education. With LEGO Education Computer Science & AI, students collaborate and work in groups of four while teachers facilitate hands-on lessons with ready-to-use materials. Kits are specifically designed for years 1-2, 3-6 and 7-10, featuring LEGO® bricks, hardware and lessons that are accessible for beginners yet offer infinite possibilities for experienced learners.
'Building the Future: A Global Report on Computer Science & AI Education' found that many teachers are lacking the right tools to engage their students in these concepts. In fact, more than half of teachers globally say current resources leave students "bored", and nearly half say computer science isn't relatable and doesn't connect to students' interests or day-to-day. While 69 per cent of global teachers agree AI literacy is critical for students' futures, 40 per cent say their schools aren't prepared to teach it responsibly.
"The future will be led by children who don't just use technology – they understand it, question it and ultimately build a better world with it," said Andrew Sliwinski, Head of Product Experience, LEGO Education. "AI presents incredible opportunities for learning, but it must be introduced with intention and care. This is why we developed a solution for the classroom grounded in the LEGO Group's values of child safety, privacy and well-being. With LEGO Education Computer Science & AI, children engage with AI to build their understanding of how the technology works in a safe and responsible way."
LEGO Education is introducing a hands-on, student-centred approach to effectively teach computer science concepts in the classroom and foster AI literacy, creativity and student agency. The report found that teachers value digital learning with screens but want more balance to deliver the best learning outcomes. The LEGO Education curriculum includes both screen-free lessons and lessons that combine physical bricks with the digital LEGO® Education Coding Canvas to bring student creations to life. To understand why and how the technology works, students build and experiment with AI, ultimately learning how to engage with it in a more meaningful and responsible way. This marks a significant shift in how these subjects are taught in classrooms.
With the upcoming launch of LEGO Education Computer Science & AI and the recent introduction of LEGO® Education Science, LEGO Education is designing solutions that equip schools with the tools they need to more easily and effectively teach subjects that have often been disconnected and inaccessible to many students and teachers. As part of this transition, the LEGO® Education SPIKE™ Portfolio will retire, including LEGO® Education SPIKE™ Prime and LEGO® Education SPIKE™ Essential. For details and timing, visit LEGOeducation.com/SPIKE-retirement.
LEGO Education Computer Science & AI will begin shipping in April 2026. To learn more, visit LEGOeducation.com/CS-AI.
Stay connected on social media through LinkedIn, Instagram and YouTube.
Key Product Information
- Kits will be available in three grade bands: years 1-2, 3-6 and 7-10.
- Each kit is a stackable box containing LEGO bricks, interactive hardware, connection card(s), charging cable(s) and building instructions.
- LEGO Education Coding Canvas offers intuitive, block-based coding experience with word and icon blocks (available on a web browser or as an iOS app). LEGO Education Coding Canvas requires no student login, and data is only saved locally.
- Free unlimited access to the online Teacher Portal includes Getting Started materials, facilitation notes, classroom presentations, curriculum-aligned lessons and more.
- Collaborative experiences invite students to build, code and create their own AI interactions.
- FIRST® LEGO® League Future Edition deepens the learning from LEGO Education Computer Science & AI in the classroom. FIRST LEGO League will be available as Founders Edition and Future Edition. For information on eligibility and availability, visit: LEGOeducation.com/FLL
Building the Future: A Global Report on Computer Science & AI Education
Survey of 1,800 teachers and administrators across the United States, Germany, South Korea and Australia. Respondents included general educators, US administrators and computer science specialists. The survey was conducted by Edelman DXI Research on behalf of LEGO Education during August and September 2025.
Download the full report: LEGOeducation.com/AI
About LEGO® Education
LEGO® Education brings inquiry-based, hands-on learning into year 1-10 classrooms and beyond, combining educators' expertise with engaging LEGO® bricks and standards-aligned lessons to deliver meaningful learning outcomes. These learning experiences, rooted in safety, collaboration and hands-on discovery, inspire students to believe that any subject or path in life is within reach.
LEGO, the LEGO logo, LEGO Education, the LEGO Education logo and the SPIKE logo are trademarks of the LEGO Group. ©2026 The LEGO Group.
Media Contact
Kelley Brescia
Kelley.brescia@LEGO.com
- Teachers of years 1-10 see the benefits of hands-on computer science and AI education but lack the right tools to engage students, according to a new report, 'Building the Future: A Global Report on Computer Science & AI Education'.
- Age-appropriate and curriculum-aligned LEGO® Education lessons equip educators with everything they need to teach computer science and AI concepts as part of their curriculum.
- Students explore and build essential computer science and AI literacy skills through hands-on, collaborative and meaningful learning.
BILLUND, Denmark, Jan. 12, 2026 /PRNewswire/ -- Today, LEGO® Education announced a new hands-on solution and curriculum for computer science and artificial intelligence (AI) for year 1-10 classrooms that fosters collaboration, creativity, and learning outcomes. Shipping from April 2026, LEGO® Education Computer Science & AI enables schools to expand critically needed access to computer science and AI education.
LEGO® Education Computer Science & AI empowers teachers to deliver computer science and AI learning that is impactful, meaningful, and relevant for every K-8 classroom (ages 5-11+). jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4', image: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
"We have a vision for kids learning, building and coding together – moving away from classrooms where kids work individually on computers with headphones on," said Atish Gonsalves, Head of Product, Computer Science & AI, LEGO Education. With LEGO Education Computer Science & AI, students collaborate and work in groups of four while teachers facilitate hands-on lessons with ready-to-use materials. Kits are specifically designed for years 1-2, 3-6 and 7-10, featuring LEGO® bricks, hardware and lessons that are accessible for beginners yet offer infinite possibilities for experienced learners.
'Building the Future: A Global Report on Computer Science & AI Education' found that many teachers are lacking the right tools to engage their students in these concepts. In fact, more than half of teachers globally say current resources leave students "bored", and nearly half say computer science isn't relatable and doesn't connect to students' interests or day-to-day. While 69 per cent of global teachers agree AI literacy is critical for students' futures, 40 per cent say their schools aren't prepared to teach it responsibly.
"The future will be led by children who don't just use technology – they understand it, question it and ultimately build a better world with it," said Andrew Sliwinski, Head of Product Experience, LEGO Education. "AI presents incredible opportunities for learning, but it must be introduced with intention and care. This is why we developed a solution for the classroom grounded in the LEGO Group's values of child safety, privacy and well-being. With LEGO Education Computer Science & AI, children engage with AI to build their understanding of how the technology works in a safe and responsible way."
LEGO Education is introducing a hands-on, student-centred approach to effectively teach computer science concepts in the classroom and foster AI literacy, creativity and student agency. The report found that teachers value digital learning with screens but want more balance to deliver the best learning outcomes. The LEGO Education curriculum includes both screen-free lessons and lessons that combine physical bricks with the digital LEGO® Education Coding Canvas to bring student creations to life. To understand why and how the technology works, students build and experiment with AI, ultimately learning how to engage with it in a more meaningful and responsible way. This marks a significant shift in how these subjects are taught in classrooms.
With the upcoming launch of LEGO Education Computer Science & AI and the recent introduction of LEGO® Education Science, LEGO Education is designing solutions that equip schools with the tools they need to more easily and effectively teach subjects that have often been disconnected and inaccessible to many students and teachers. As part of this transition, the LEGO® Education SPIKE™ Portfolio will retire, including LEGO® Education SPIKE™ Prime and LEGO® Education SPIKE™ Essential. For details and timing, visit LEGOeducation.com/SPIKE-retirement.
LEGO Education Computer Science & AI will begin shipping in April 2026. To learn more, visit LEGOeducation.com/CS-AI.
Stay connected on social media through LinkedIn, Instagram and YouTube.
Key Product Information
- Kits will be available in three grade bands: years 1-2, 3-6 and 7-10.
- Each kit is a stackable box containing LEGO bricks, interactive hardware, connection card(s), charging cable(s) and building instructions.
- LEGO Education Coding Canvas offers intuitive, block-based coding experience with word and icon blocks (available on a web browser or as an iOS app). LEGO Education Coding Canvas requires no student login, and data is only saved locally.
- Free unlimited access to the online Teacher Portal includes Getting Started materials, facilitation notes, classroom presentations, curriculum-aligned lessons and more.
- Collaborative experiences invite students to build, code and create their own AI interactions.
- FIRST® LEGO® League Future Edition deepens the learning from LEGO Education Computer Science & AI in the classroom. FIRST LEGO League will be available as Founders Edition and Future Edition. For information on eligibility and availability, visit: LEGOeducation.com/FLL
Building the Future: A Global Report on Computer Science & AI Education
Survey of 1,800 teachers and administrators across the United States, Germany, South Korea and Australia. Respondents included general educators, US administrators and computer science specialists. The survey was conducted by Edelman DXI Research on behalf of LEGO Education during August and September 2025.
Download the full report: LEGOeducation.com/AI
About LEGO® Education
LEGO® Education brings inquiry-based, hands-on learning into year 1-10 classrooms and beyond, combining educators' expertise with engaging LEGO® bricks and standards-aligned lessons to deliver meaningful learning outcomes. These learning experiences, rooted in safety, collaboration and hands-on discovery, inspire students to believe that any subject or path in life is within reach.
LEGO, the LEGO logo, LEGO Education, the LEGO Education logo and the SPIKE logo are trademarks of the LEGO Group. ©2026 The LEGO Group.
Media Contact
Kelley Brescia
Kelley.brescia@LEGO.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
