 |
David Beckham continues his journey with Pepsi in a new campaign to inspire fans to go after what they love
NEW YORK, April 25, 2025 /PRNewswire/ -- Pepsi® is back with a fresh take on its "Thirsty For More" platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message: "If you love it, it's never a waste."
"Thirsty For More" is Pepsi's global platform that champions the mindset of going after what you love—big or small—without second-guessing. It's about choosing to do what you find most fun and enjoyable, regardless of what others might expect. Whether it's a daily ritual, a personal passion, or a spontaneous decision, Thirsty For More encourages people to lean into what feels right and make everyday moments as enjoyable as possible—because if you love it, it's never a waste.
Whether it's football or motorbiking, David Beckham has always gone all-in on what he loves. That's what Thirsty For More is all about. It's not about chasing the next big thing—it's about doing what you truly enjoy, regardless of what others might expect. No pressure. No pretending. Just real moments, lived fully.
Pepsi's new campaign film celebrates just that. From spending time gaming with friends and dancing at a gig, to belting out karaoke or taking a road trip detour just because—it's a snapshot of the moments that make life even more fun. The film ends with David Beckham delivering the campaign's Thirsty For More message: "If you love it, it's never a waste."
David Beckham adds: "It's always great working with Pepsi – we've been making campaigns together for well over 20 years now and have produced a lot of great work in that time. I enjoyed shooting this latest campaign and I'm excited for what's to come."
Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo, adds: "David Beckham is a true icon, and his way of living reflects what this campaign is all about. Thirsty For More is about tuning into what makes you feel alive—however big or small—and enjoying it, unapologetically. This launch is just the beginning. You'll see it come to life with local activations across the world."
Long-standing fans may remember some of David Beckham's most memorable Pepsi ads, including the legendary 2002 "Sumo" match, which saw him, and his teammates go head-to-head with a group of sumo wrestlers. In 2003, Pepsi transformed a Western-style duel into a humorous penalty shootout featuring David Beckham as part of its "Wild West" film, shortly followed by "Football Warriors" in 2004, which saw him using his football skills to help protect the protagonists' hoard of soft drinks—whilst dressed in warrior guise.
Stay tuned—the adventure is just beginning!
For more information about the unmissable new partnership, head to Pepsi channels: TikTok, Instagram, Facebook.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that
includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Video: https://youtu.be/EX5Vzp0G6JA
David Beckham continues his journey with Pepsi in a new campaign to inspire fans to go after what they love
NEW YORK, April 25, 2025 /PRNewswire/ -- Pepsi® is back with a fresh take on its "Thirsty For More" platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message: "If you love it, it's never a waste."
"Thirsty For More" is Pepsi's global platform that champions the mindset of going after what you love—big or small—without second-guessing. It's about choosing to do what you find most fun and enjoyable, regardless of what others might expect. Whether it's a daily ritual, a personal passion, or a spontaneous decision, Thirsty For More encourages people to lean into what feels right and make everyday moments as enjoyable as possible—because if you love it, it's never a waste.
Whether it's football or motorbiking, David Beckham has always gone all-in on what he loves. That's what Thirsty For More is all about. It's not about chasing the next big thing—it's about doing what you truly enjoy, regardless of what others might expect. No pressure. No pretending. Just real moments, lived fully.
Pepsi's new campaign film celebrates just that. From spending time gaming with friends and dancing at a gig, to belting out karaoke or taking a road trip detour just because—it's a snapshot of the moments that make life even more fun. The film ends with David Beckham delivering the campaign's Thirsty For More message: "If you love it, it's never a waste."
David Beckham adds: "It's always great working with Pepsi – we've been making campaigns together for well over 20 years now and have produced a lot of great work in that time. I enjoyed shooting this latest campaign and I'm excited for what's to come."
Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo, adds: "David Beckham is a true icon, and his way of living reflects what this campaign is all about. Thirsty For More is about tuning into what makes you feel alive—however big or small—and enjoying it, unapologetically. This launch is just the beginning. You'll see it come to life with local activations across the world."
Long-standing fans may remember some of David Beckham's most memorable Pepsi ads, including the legendary 2002 "Sumo" match, which saw him, and his teammates go head-to-head with a group of sumo wrestlers. In 2003, Pepsi transformed a Western-style duel into a humorous penalty shootout featuring David Beckham as part of its "Wild West" film, shortly followed by "Football Warriors" in 2004, which saw him using his football skills to help protect the protagonists' hoard of soft drinks—whilst dressed in warrior guise.
Stay tuned—the adventure is just beginning!
For more information about the unmissable new partnership, head to Pepsi channels: TikTok, Instagram, Facebook.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that
includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Video: https://youtu.be/EX5Vzp0G6JA
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
PEPSI® IS BACK WITH A NEW CHAPTER OF 'THIRSTY FOR MORE' FEATURING DAVID BECKHAM
|
SYDNEY, May 13, 2026 /PRNewswire/ -- Sungrow, a globally leading PV inverter and energy storage system provider, has once again secured its position at the forefront of Australia's renewable energy sector, earning three No.1 rankings in the highly regarded 2026 SunWiz Awards at Smart Energy 2026.
Following last year's recognition as Australia's No.1 Inverter Manufacturer and No.1 Residential Battery Manufacturer, Sungrow has expanded its market leadership across even more categories. SunWiz officially named Sungrow as:
- No.1 Commercial Inverter
- No.1 Commercial Energy Storage System (ESS)
- No.1 Residential Inverter
These awards are based entirely on verified installation data collected across the Australian market in 2025. SunWiz's methodology reflects real market results, recognizing brands that consistently deliver scale, reliability, and strong channel partnerships.
The recognition highlights Sungrow's continued commitment to Australia's clean energy transition and its growing presence across residential, commercial, and industrial sectors. As demand for reliable solar and storage solutions continues to rise nationwide, installers, distributors, and end users are increasingly choosing Sungrow for its proven product performance, local technical support, and long-term reliability.
This recognition also follows the launch of Sungrow's latest C&I solution, the SH110CX hybrid inverter paired with the 50 kWh PowerKeeper battery. Designed specifically for Australia's fast‑growing commercial and industrial segment, the new solution delivers higher efficiency, flexible system design, and advanced safety protection, helping to improve energy resilience and reduce operating costs.
"Achieving three No.1 rankings this year is a powerful endorsement of the trust our partners place in Sungrow," said Joe Zhou, Vice President of Sungrow Asia Pacific. "It reflects not only the strength of our technology, but our long-term commitment to Australia's renewable future. With the launch of our latest Power Keeper series in Australia, we are confident this will further strengthen our position in the C&I energy storage market, delivering greater flexibility and performance for our customers. From powering Australian homes to supporting businesses, we will continue investing in innovation, service, and local support to help drive the nation's transition to clean, reliable energy."
With 13 years of local expertise and a team of more than 100 professionals across Australia, including over 60 engineers and technicians, Sungrow remains committed to empowering Australian homes and businesses with clean, resilient, and future‑ready energy solutions.
About Sungrow
Sungrow, a global leader in renewable energy technology, has pioneered sustainable power solutions for over 29 years. As of December 2025, Sungrow has installed over 1000 GW of power electronic converters worldwide. The company is recognized as the world's most bankable PV inverter and energy storage company (BloombergNEF). Its innovations power clean energy projects across the globe, supported by a network of 520 service outlets guaranteeing excellent customer experiences. At Sungrow, we're committed to bridging to a sustainable future through cutting-edge technology and unparalleled service. For more information, please visit: www.sungrowpower.com/en
CONTACT: luly.wang@sungrow-hq.com
SYDNEY, May 13, 2026 /PRNewswire/ -- Sungrow, a globally leading PV inverter and energy storage system provider, has once again secured its position at the forefront of Australia's renewable energy sector, earning three No.1 rankings in the highly regarded 2026 SunWiz Awards at Smart Energy 2026.
Following last year's recognition as Australia's No.1 Inverter Manufacturer and No.1 Residential Battery Manufacturer, Sungrow has expanded its market leadership across even more categories. SunWiz officially named Sungrow as:
- No.1 Commercial Inverter
- No.1 Commercial Energy Storage System (ESS)
- No.1 Residential Inverter
These awards are based entirely on verified installation data collected across the Australian market in 2025. SunWiz's methodology reflects real market results, recognizing brands that consistently deliver scale, reliability, and strong channel partnerships.
The recognition highlights Sungrow's continued commitment to Australia's clean energy transition and its growing presence across residential, commercial, and industrial sectors. As demand for reliable solar and storage solutions continues to rise nationwide, installers, distributors, and end users are increasingly choosing Sungrow for its proven product performance, local technical support, and long-term reliability.
This recognition also follows the launch of Sungrow's latest C&I solution, the SH110CX hybrid inverter paired with the 50 kWh PowerKeeper battery. Designed specifically for Australia's fast‑growing commercial and industrial segment, the new solution delivers higher efficiency, flexible system design, and advanced safety protection, helping to improve energy resilience and reduce operating costs.
"Achieving three No.1 rankings this year is a powerful endorsement of the trust our partners place in Sungrow," said Joe Zhou, Vice President of Sungrow Asia Pacific. "It reflects not only the strength of our technology, but our long-term commitment to Australia's renewable future. With the launch of our latest Power Keeper series in Australia, we are confident this will further strengthen our position in the C&I energy storage market, delivering greater flexibility and performance for our customers. From powering Australian homes to supporting businesses, we will continue investing in innovation, service, and local support to help drive the nation's transition to clean, reliable energy."
With 13 years of local expertise and a team of more than 100 professionals across Australia, including over 60 engineers and technicians, Sungrow remains committed to empowering Australian homes and businesses with clean, resilient, and future‑ready energy solutions.
About Sungrow
Sungrow, a global leader in renewable energy technology, has pioneered sustainable power solutions for over 29 years. As of December 2025, Sungrow has installed over 1000 GW of power electronic converters worldwide. The company is recognized as the world's most bankable PV inverter and energy storage company (BloombergNEF). Its innovations power clean energy projects across the globe, supported by a network of 520 service outlets guaranteeing excellent customer experiences. At Sungrow, we're committed to bridging to a sustainable future through cutting-edge technology and unparalleled service. For more information, please visit: www.sungrowpower.com/en
CONTACT: luly.wang@sungrow-hq.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Sungrow Achieves Three No.1 Rankings in the 2026 SunWiz Awards
