PUMA Launches Go Wild Podcast, Featuring Inspiring Brand Ambassadors and Spokespeople That Have Redefined the Game

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PUMA Launches Go Wild Podcast, Featuring Inspiring Brand Ambassadors and Spokespeople That Have Redefined the Game

2025-04-30 15:59 Last Updated At：16:10

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Apr 30, 2025--

Global sports company PUMA launches the ‘Go Wild Podcast’ as the brand continues to amplify its ‘Go Wild’ philosophy. The first initial episodes are hosted by sprint and hurdle legend Colin Jackson and will feature intimate interviews with a collective of high-profile ambassadors, athletes, and influencers associated with PUMA – also known as The PUMA Wild Ones - who embody PUMA’s philosophy to Go Wild by fearlessly redefining their fields in sport.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250430906610/en/

The first episode begins with a compelling conversation between Colin Jackson and the fastest man in the world, Usain Bolt, in a 30-minute sit-down interview. Listeners can expect an upbeat and playful conversation, diving into moments of triumph, emotional highs, and breakthroughs that have defined Bolt’s extraordinary career, including overcoming lows such as the infamous 2011 disqualification.

The Go Wild Podcast delves into both sport and lifestyle, with conversations rooted in authenticity, courage, and self-expression. Through these podcast stories, PUMA aims to connect with its audience on a deeper level, embracing the aspirations of a new generation.

Julie Legrand, Global Senior Director Brand Strategy and Communication at PUMA, says: “The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA’s brand DNA, told through the lens of inspiring individuals who truly embody PUMA’s philosophy. At PUMA, we want to champion the individuals who have the courage to be themselves, and this first episode with Usain Bolt can do this perfectly. With more intimate conversations on the Go Wild podcast, we aim to inspire a new generation to embrace boldness, authenticity, and self-expression.”

Following the launch of PUMA’s largest global brand campaign to date in March, which champions the courage to be yourself and the joy of sport, the Go Wild Podcast delves into the personal journeys of those who embody this philosophy.

Episodes will feature as part of a wider Go Wild content series by PUMA, which will roll out full-profile video content on notable figures in sport and culture, alongside content at major global sporting events this year such as the Boston Marathon and the Women’s Football Euro Championship.

To watch the first full Go Wild Podcast episode with Colin Jackson and Usain Bolt, visit here, and to see more on the Go Wild global brand campaign, visit www.puma.com or follow our journey on social media @PUMA.

Notes to editors:

Go Wild Podcast Playlist on YouTube: LINK

First Episode on YouTube: LINK

Images: LINK

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA is committed to redefining sport and self-expression, empowering athletes and consumers to perform at their best while staying true to who they are. With a focus on innovation, authenticity, and joy, PUMA continues to push the boundaries of performance and sports-style. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Hennepin County prosecutor calls on the public to share Renee Good shooting evidence with her office

MINNEAPOLIS (AP) — Hennepin County Attorney Mary Moriarty on Friday called on members of the public to send any video or other evidence in the fatal shooting of Renee Good directly to her office, challenging the Trump administration's decision to leave the investigation solely to the FBI.

Moriarty said that although her office has collaborated effectively with the FBI in past cases, she is concerned by the Trump administration's decision to bar state and local agencies from playing any role in the investigation into Wednesday's killing of Good by an Immigration and Customs Enforcement officer in Minneapolis.

She also said that despite the Trump administration’s insistence that the officer who shot Good has complete legal immunity, that isn’t the case.

“We do have jurisdiction to make this decision with what happened in this case,” she said at a news conference. “It does not matter that it was a federal law enforcement agent.”

Moriarty said her office would post a link for the public to submit footage of the shooting, even though she acknowledged that she wasn't sure what legal outcome submissions might produce.

The prosecutor's announcement came on a third day of Minneapolis protests over Good's killing and a day after federal immigration officers shot and wounded two people in Portland, Oregon.

Good's wife, Becca Good, released a statement to Minnesota Public Radio on Friday saying, “kindness radiated out of her.”

"On Wednesday, January 7th, we stopped to support our neighbors. We had whistles. They had guns," Becca Good said.

“I am now left to raise our son and to continue teaching him, as Renee believed, that there are people building a better world for him,” she wrote. “That the people who did this had fear and anger in their hearts, and we need to show them a better way.”

The reaction to the Good's shooting was immediate in the city where police killed George Floyd in 2020, with hundreds of protesters converging on the shooting scene and the school district canceling classes for the rest of the week as a precaution.

On Thursday night, hundreds marched in freezing rain down one of Minneapolis’ major thoroughfares, chanting “ICE out now!” and holding signs saying, “Killer ice off our streets." And on Friday, protesters were out again demonstrating outside of a federal facility that is serving as a hub for the immigration crackdown that began Tuesday in the Twin Cities of Minneapolis and St. Paul. Authorities erected barricades outside the facility Friday.

City workers, meanwhile, removed makeshift barricades made of old Christmas trees and other debris that had been blocking the streets near the scene of Good's shooting. Officials said they would leave up a shrine to the 37-year-old mother of three.

The Portland shootings happened outside a hospital Thursday afternoon. Federal immigration officers shot and wounded a man and woman, identified by the Department of Homeland Security as Venezuela nationals Luis David Nico Moncada and Yorlenys Betzabeth Zambrano-Contreras, who were inside a vehicle, and their conditions weren't immediately known. The FBI and the Oregon Department of Justice were investigating.

Portland Mayor Keith Wilson and the city council called on ICE to end all operations in the city until a full investigation is completed. Hundreds protested Thursday night at a local ICE building. Early Friday, Portland police reported that officers had arrested several protesters after asking the to get out of a street to allow traffic to flow.

Just as it did following Good's shooting, DHS defended the actions of the officers in Portland, saying it occurred after a Venezuelan man with alleged gang ties and who was involved in a recent shooting tried to “weaponize” his vehicle to hit the officers. It wasn't immediately clear if the shootings were captured on video, as Good's was.

The Minneapolis shooting happened on the second day of the immigration crackdown in the Twin Cities, which Homeland Security said is the biggest immigration enforcement operation ever. More than 2,000 officers are taking part and Noem said they have made more than 1,500 arrests.

The government is also shifting immigration officers to Minneapolis from sweeps in Louisiana, according to documents obtained by The Associated Press. This represents a pivot, as the Louisiana crackdown that began in December had been expected to last into February.

Good's death — at least the fifth tied to immigration sweeps since Trump took office — has resonated far beyond Minneapolis, as protests happening in other places, including Texas, California, Detroit and Missouri.

In Washington, D.C., on Thursday, a woman held a sign that said, “Stop Trump’s Gestapo,” as hundreds of people marched to the White House. Protesters in Pflugerville, Texas, north of Austin, banged on the walls of an ICE facility. And a man in Los Angeles burned an American flag in front of federal detention center.

Homeland Security Secretary Kristi Noem, President Donald Trump and others in his administration have repeatedly characterized the Minneapolis shooting as an act of self-defense and cast Good as a villain, suggesting she used her vehicle as a weapon to attack the officer who shot her.

But state and local officials and protesters rejected that characterization, with Minneapolis Mayor Jacob Frey saying videos show the self-defense argument is “garbage.”

Several bystanders captured footage of Good's killing, which happened in a neighborhood south of downtown.

The recordings show an officer approaching an SUV stopped across the middle of the road, demanding the driver open the door and grabbing the handle. The Honda Pilot begins to pull forward and a different ICE officer standing in front of it pulls his weapon and immediately fires at least two shots at close range, jumping back as the vehicle moves toward him.

It is not clear from the videos if the vehicle makes contact with the officer, and there is no indication of whether the woman had interactions with agents earlier. After the shooting, the SUV speeds into two cars parked on a curb before crashing to a stop.

The federal agent who fatally shot Good is an Iraq War veteran who has served for nearly two decades in the Border Patrol and ICE, according to records obtained by AP.

Noem has not publicly named him, but a Homeland Security spokesperson said her description of his injuries last summer refers to an incident in Bloomington, Minnesota, in which court documents identify him as Jonathan Ross.

Ross got his arm stuck in the window of a vehicle whose driver was fleeing arrest on an immigration violation. Ross was dragged and fired his Taser. A jury found the driver guilty of assaulting a federal officer with a dangerous weapon.

Attempts to reach Ross, 43, at phone numbers and email addresses associated with him were not successful.

Associated Press reporters Steve Karnowski and Mark Vancleave in Minneapolis; Ed White in Detroit; Valerie Gonzalez in Brownsville, Texas; Graham Lee Brewer in Norman, Oklahoma; Michael Biesecker in Washington; Jim Mustian and Safiyah Riddle in New York; Ryan Foley in Iowa City, Iowa; and Hallie Golden in Seattle contributed to this report.