Skip to Content Facebook Feature Image

Hong Kong Airlines "We Serve with Heart"

Business

Hong Kong Airlines "We Serve with Heart"
Business

Business

Hong Kong Airlines "We Serve with Heart"

2025-04-30 21:10 Last Updated At:21:25

Enhancing Passenger Experience in the Air and on the Ground

HONG KONG, April 30, 2025 /PRNewswire/ -- As one of the leading local carriers, Hong Kong Airlines is set to elevate passenger's travel experience with a comprehensive suite of service upgrades spanning baggage policy, inflight dining, online check-in, airport lounge facilities and some unique products. The enhancements reaffirm the airline's commitment to blending international standards with authentic Hong Kong character, offering passengers greater value across every touchpoint of their journey.

Mr YAN Bo, Chairman of Hong Kong Airlines said, "At Hong Kong Airlines, our commitment to 'Serve with Heart' represents a pivotal step in our mission to redefine full-service travel through authentic Hong Kong hospitality.  By infusing local cultural elements into every journey touchpoint – from Michelin Cantonese cuisine to beloved local street food - we are transforming our city's unique charm into a globally recognised signature. 

The whole service upgrade programme synergises perfectly with our network expansion, including key long-haul routes to Vancouver and Sydney, propelling our transition from a regional hub carrier to a global full-service airline. Supported by the three-runway system's increased capacity and our global lounge partnership with Plaza Premium Group, we are strengthening our role as an aviation bridge that connects China with the world while delivering exceptional point-to-point and transit flight experiences."

1.     Baggage Policy Redefined

Hong Kong Airlines is pleased to announce that with immediate effect, a new baggage policy will be implemented for flights departing on or after May 7, allowing every passenger to enjoy worry-free checked baggage service.

  • Economy Class : Includes an increased checked baggage allowance starting at 23kg (one piece), plus 7kg of cabin baggage (one piece)
  • Business Class : Includes a significantly higher baggage allowance of 64kg (two pieces, 32kg each), plus an increased cabin baggage allowance of 15kg (two pieces in total)

2.     Elevated Inflight Experience

Hong Kong Airlines has designed a comprehensive inflight dining programme which features the "Taste of Hong Kong" and destination-inspired cuisine across all routes, covering Business Class and Economy Class.

Business Class passengers will be treated with our three exclusive signature Cantonese dishes, created in collaboration with Michelin restaurant Ming Court, along with a selection of Chinese, Western, and vegetarian menus which updated seasonally, for breakfast, lunch, dinner and light snacks.

For examples:

  • Seasonal and route-specific dishes, such as "Okinawa Style Braised Pork with Japanese Rice"
  • Hong Kong-style Economy Class meals, such as "Rice with Two Sides (This This Rice)" and "Braised Rice Noodle with Preserved Vegetable and Shredded Pork"

Meal Upgrade for Economy First

Passengers who choose the front-row seats in economy class of selected routes will enjoy not only more generous legroom and priority boarding/deplaning privileges, but also upgraded meal service — making every journey more comfortable.

3.        Upgraded VIP Lounge Experience

Hong Kong Airlines has implemented a significant enhancement programme at its "Club Autus" lounge at Hong Kong International Airport, marking the commencement of a strategic alliance with Plaza Premium Group, the world's leader in airport lounge service, to deliver a world-class airport hospitality experience that combines international standards with authentic Hong Kong culture.  

Hong Kong Airlines not only provides the upgraded premium lounge service for existing Business Class passengers and Platinum and Gold members of its loyalty programme, Fortune Wings Club, but also extends the access privilege to members of the Enjoyment Programme in Economy Class and other eligible travellers, including invited intercontinental transit passengers on Hong Kong Airlines-operated flights and qualified corporate clients. 

Distinguished guests using the lounge service can enjoy the freshly prepared local delicacies, including Hong Kong favourites such as Egg Waffles in Original Flavour, Wonton Noodles, and Shredded Chicken Noodle Soup with Pickled Vegetable.

Welcome Drinks by Leo Ko, Champion Bartender

Crafted by champion bartender Leo Ko, guests in Club Autus are treated with an exclusive collection of welcome drinks, namely Victoria Fizz, Oriental Iced Tea, Summer.com and Southern Beauty. As a talented homegrown mixologist, Leo meticulously curates a selection that showcases his extensive knowledge of wine, spirits, and handcrafted cocktails. 

Zoned Design

  • Dedicated VIP / CIP private dining areas with la carte menu options
  • Zoned seating configurations accommodating both business and leisure travellers
  • Revitalising Zone designed to help travellers unwind and recharge before their flights. Equipped with ergonomic massage chairs and infused with THANN's signature Aromatic Wood Fragrance Mist, the serene space offers guests a truly restorative experience.

4.        Enhanced Online Check-in Seat Selection Service

Hong Kong Airlines is pleased to announce that starting May 2nd, passengers will enjoy expanded complimentary seat selection options during online check-in. Additionally, children under 12 traveling with adults can now secure adjacent seats free of charge.

5.        Unique Product and Service

Flying with Pets: A First for Hong Kong 

Hong Kong Airlines is revolutionising air travel by introducing Hong Kong's first and only in-cabin pet travel service that allows passengers to journey alongside their furry companions in the aircraft cabin.  Applicable on flights to Tokyo (NRT), Osaka (KIX), and Nagoya (NGO), this service marks a significant step for Hong Kong Airlines in promoting pet-friendly travel and creating unforgettable memories for passengers with their four-legged friends at 30,000 feet.

Fragrance Mist – THANN

Hong Kong Airlines is redefining inflight comfort by partnering with THANN, the internationally acclaimed natural skincare and spa brand, to introduce its signature Aromatic Wood Fragrance Mist across its aircraft cabins and airport lounge. This carefully curated sensory enhancement transforms the journey into a sanctuary of calm, wrapping passengers in the soothing embrace of nature's purity.

-          Ends     -

For high-resolution photos, please download here.

About Hong Kong Airlines

Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. The airline flies to over 30 destinations across Asia Pacific and North America, and currently maintains interline and codeshares with multiple airline partners and ferry service providers. Hong Kong Airlines operates an all-Airbus fleet. It has been awarded the internationally acclaimed four-star rating from Skytrax since 2011. For more information, please visit hongkongairlines.com or our social media channels on LinkedIn, Twitter, Instagram and Facebook.

Enhancing Passenger Experience in the Air and on the Ground

HONG KONG, April 30, 2025 /PRNewswire/ -- As one of the leading local carriers, Hong Kong Airlines is set to elevate passenger's travel experience with a comprehensive suite of service upgrades spanning baggage policy, inflight dining, online check-in, airport lounge facilities and some unique products. The enhancements reaffirm the airline's commitment to blending international standards with authentic Hong Kong character, offering passengers greater value across every touchpoint of their journey.

Mr YAN Bo, Chairman of Hong Kong Airlines said, "At Hong Kong Airlines, our commitment to 'Serve with Heart' represents a pivotal step in our mission to redefine full-service travel through authentic Hong Kong hospitality.  By infusing local cultural elements into every journey touchpoint – from Michelin Cantonese cuisine to beloved local street food - we are transforming our city's unique charm into a globally recognised signature. 

The whole service upgrade programme synergises perfectly with our network expansion, including key long-haul routes to Vancouver and Sydney, propelling our transition from a regional hub carrier to a global full-service airline. Supported by the three-runway system's increased capacity and our global lounge partnership with Plaza Premium Group, we are strengthening our role as an aviation bridge that connects China with the world while delivering exceptional point-to-point and transit flight experiences."

1.     Baggage Policy Redefined

Hong Kong Airlines is pleased to announce that with immediate effect, a new baggage policy will be implemented for flights departing on or after May 7, allowing every passenger to enjoy worry-free checked baggage service.

  • Economy Class : Includes an increased checked baggage allowance starting at 23kg (one piece), plus 7kg of cabin baggage (one piece)
  • Business Class : Includes a significantly higher baggage allowance of 64kg (two pieces, 32kg each), plus an increased cabin baggage allowance of 15kg (two pieces in total)

2.     Elevated Inflight Experience

Hong Kong Airlines has designed a comprehensive inflight dining programme which features the "Taste of Hong Kong" and destination-inspired cuisine across all routes, covering Business Class and Economy Class.

Business Class passengers will be treated with our three exclusive signature Cantonese dishes, created in collaboration with Michelin restaurant Ming Court, along with a selection of Chinese, Western, and vegetarian menus which updated seasonally, for breakfast, lunch, dinner and light snacks.

For examples:

  • Seasonal and route-specific dishes, such as "Okinawa Style Braised Pork with Japanese Rice"
  • Hong Kong-style Economy Class meals, such as "Rice with Two Sides (This This Rice)" and "Braised Rice Noodle with Preserved Vegetable and Shredded Pork"

Meal Upgrade for Economy First

Passengers who choose the front-row seats in economy class of selected routes will enjoy not only more generous legroom and priority boarding/deplaning privileges, but also upgraded meal service — making every journey more comfortable.

3.        Upgraded VIP Lounge Experience

Hong Kong Airlines has implemented a significant enhancement programme at its "Club Autus" lounge at Hong Kong International Airport, marking the commencement of a strategic alliance with Plaza Premium Group, the world's leader in airport lounge service, to deliver a world-class airport hospitality experience that combines international standards with authentic Hong Kong culture.  

Hong Kong Airlines not only provides the upgraded premium lounge service for existing Business Class passengers and Platinum and Gold members of its loyalty programme, Fortune Wings Club, but also extends the access privilege to members of the Enjoyment Programme in Economy Class and other eligible travellers, including invited intercontinental transit passengers on Hong Kong Airlines-operated flights and qualified corporate clients. 

Distinguished guests using the lounge service can enjoy the freshly prepared local delicacies, including Hong Kong favourites such as Egg Waffles in Original Flavour, Wonton Noodles, and Shredded Chicken Noodle Soup with Pickled Vegetable.

Welcome Drinks by Leo Ko, Champion Bartender

Crafted by champion bartender Leo Ko, guests in Club Autus are treated with an exclusive collection of welcome drinks, namely Victoria Fizz, Oriental Iced Tea, Summer.com and Southern Beauty. As a talented homegrown mixologist, Leo meticulously curates a selection that showcases his extensive knowledge of wine, spirits, and handcrafted cocktails. 

Zoned Design

  • Dedicated VIP / CIP private dining areas with la carte menu options
  • Zoned seating configurations accommodating both business and leisure travellers
  • Revitalising Zone designed to help travellers unwind and recharge before their flights. Equipped with ergonomic massage chairs and infused with THANN's signature Aromatic Wood Fragrance Mist, the serene space offers guests a truly restorative experience.

4.        Enhanced Online Check-in Seat Selection Service

Hong Kong Airlines is pleased to announce that starting May 2nd, passengers will enjoy expanded complimentary seat selection options during online check-in. Additionally, children under 12 traveling with adults can now secure adjacent seats free of charge.

5.        Unique Product and Service

Flying with Pets: A First for Hong Kong 

Hong Kong Airlines is revolutionising air travel by introducing Hong Kong's first and only in-cabin pet travel service that allows passengers to journey alongside their furry companions in the aircraft cabin.  Applicable on flights to Tokyo (NRT), Osaka (KIX), and Nagoya (NGO), this service marks a significant step for Hong Kong Airlines in promoting pet-friendly travel and creating unforgettable memories for passengers with their four-legged friends at 30,000 feet.

Fragrance Mist – THANN

Hong Kong Airlines is redefining inflight comfort by partnering with THANN, the internationally acclaimed natural skincare and spa brand, to introduce its signature Aromatic Wood Fragrance Mist across its aircraft cabins and airport lounge. This carefully curated sensory enhancement transforms the journey into a sanctuary of calm, wrapping passengers in the soothing embrace of nature's purity.

-          Ends     -

For high-resolution photos, please download here.

About Hong Kong Airlines

Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. The airline flies to over 30 destinations across Asia Pacific and North America, and currently maintains interline and codeshares with multiple airline partners and ferry service providers. Hong Kong Airlines operates an all-Airbus fleet. It has been awarded the internationally acclaimed four-star rating from Skytrax since 2011. For more information, please visit hongkongairlines.com or our social media channels on LinkedIn, Twitter, Instagram and Facebook.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Hong Kong Airlines "We Serve with Heart"

Hong Kong Airlines "We Serve with Heart"

Hong Kong Airlines "We Serve with Heart"

Hong Kong Airlines "We Serve with Heart"

IRVINE, Calif., Jan. 14, 2026 /PRNewswire/ -- At the recently concluded Consumer Electronics Show (CES 2026), the TCL Note A1 NXTPAPER, an e-note device featuring TCL's revolutionary NXTPAPER display technology, became a major highlight with its exceptional paper-like visual experience and innovative productivity features. The device garnered multiple prestigious industry awards and received an enthusiastic market response.

Breakthrough Display Technology Leading Paper-Like Visual Innovation
Building on TCL's revolutionary NXTPAPER technology, the Note A1 features an NXTPAPER Pure display with 3A Crystal Shield Glass, delivering a paper-like viewing experience and smooth 120Hz responsiveness. The included T-Pen Pro stylus replicates the feel of pen on paper with ultra-low latency and 8,192 levels of pressure sensitivity. Enhanced by AI tools such as handwriting recognition, translation, and summarization, it significantly boosts efficiency in note-taking, creation, and sharing—redefining productivity for the modern e-note. At CES, TÜV Rheinland also presented official certifications on-site, awarding the display its Paper-Like Display, Flicker-Free, and Reflection-Free certifications, along with the Pencil-like Writing certification for the stylus.

High Acclaim from Global Media and Institutions

During CES, the TCL Note A1 NXTPAPER attracted widespread attention and was honored with awards from several influential global media outlets and industry institutions. These included multiple "Best of CES" recognitions from international tech publications, the Microsoft AI Innovation Award for its AI technology integration, and the Global Top Brands – Smart Interactions Technology Innovation Award for its leadership in human–computer interaction.

Attendees who experienced the device firsthand also praised its paper-like display, fluid writing experience, and powerful AI features.

Pre-sale Launch Meets With Overwhelming Market Response
The TCL Note A1 NXTPAPER officially launched its pre-sale on Kickstarter on January 6th. The first day was a tremendous success, securing support from over 1,400 backers, demonstrating strong market anticipation and recognition for this revolutionary e-note product.

For more information and product support, please visit: https://bit.ly/48U3z4x

About TCL
TCL is a leading global intelligent technology company, committed to delivering a smarter and healthier life to consumers worldwide through continuous product innovation and enhanced user experience. NXTPAPER technology is a key achievement of TCL's ongoing research and development in display and eye-comfort.

Media Contact: 
tclpress@tcl.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TCL Note A1 NXTPAPER Achieves Multiple Awards at CES and Launches Pre-sale, Redefining the E-Note Experience

TCL Note A1 NXTPAPER Achieves Multiple Awards at CES and Launches Pre-sale, Redefining the E-Note Experience

TCL Note A1 NXTPAPER Achieves Multiple Awards at CES and Launches Pre-sale, Redefining the E-Note Experience

TCL Note A1 NXTPAPER Achieves Multiple Awards at CES and Launches Pre-sale, Redefining the E-Note Experience

TCL Note A1 NXTPAPER Achieves Multiple Awards at CES and Launches Pre-sale, Redefining the E-Note Experience

TCL Note A1 NXTPAPER Achieves Multiple Awards at CES and Launches Pre-sale, Redefining the E-Note Experience

Recommended Articles