Care Bears: Rainbow Ride Debuts on Nex Playground, Bringing Joy, Movement, and Nostalgia to Family Playtime

SAN FRANCISCO--(BUSINESS WIRE)--Apr 30, 2025--

Nex, the leading motion technology company, in collaboration with the beloved Care Bears™ brand, owned by Cloudco Entertainment, today launched Care Bears: Rainbow Ride, a game that will bring up feelings of rainbow-filled nostalgia for Care Bears fans everywhere. Available now exclusively on the award-winning Nex Playground active play system, this interactive, motion-driven game allows parents to bond with their kids over the friendly cast of huggable, lovable Care Bears, all while encouraging active play and healthy screentime.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250429489567/en/

Inspired by the Care Bears: Unlock the Magic series, this motion-controlled endless runner game allows players to move, dodge, and jump their way through obstacles and use their special belly badge powers to unlock fun surprises. Designed for Care Bears fans of all ages, Care Bears: Rainbow Ride delivers an engaging, accessible gameplay experience.

"In this partnership with Care Bears, we’re combining nostalgic, beloved characters with modern technology to turn screen time into meaningful movement, all centered around our shared values of sharing, caring, happiness and fun," said David Lee, co-founder and CEO of Nex. "Whether you’re a parent who grew up loving Care Bears, or a younger player who just wants to move, Care Bears: Rainbow Ride is a timeless experience that will bring the whole family together.”

"We’re always looking for new ways to bring the heart of Care Bears to life," added Myles Hobbs, VP Global Distribution at Cloudco Entertainment. "Partnering with Nex was a natural fit. It’s more than a game—it’s a way for families to connect, get active, and experience the spirit of caring and togetherness that Care Bears have championed for nearly 45 years. We’re thrilled to see the magic of Care-A-Lot come to life in a whole new way."

In Care Bears: Rainbow Ride, players must face the Bad Crowd to get back the stolen Heart of Caring, a piece of Care-A-Lot’s magic that powers the Care Bears’ ability to spread happiness and love. Players must traverse from the scene of the crime at the Caring Control Tower, across town and into the Whimsical Forest, all while avoiding mischievous traps laid by the Bad Crowd, like Sticky Cotton Candy Cloud, Fallen Tree Trunks, and Bad Crowd Minions. With clues and help from Cheer Bear, players must find and return the Heart of Caring to Care-A-Lot before the Heart’s power is diminished and the town’s happiness disappears.

Care Bears: Rainbow Ride features:

Care Bears fans can play Care Bears: Rainbow Ride exclusively on Nex Playground with a Play Pass. Nex Playground is an active play system that combines motion tracking and precise games to get families moving together. Play Pass is offered in 3-month or 12-month plans, and unlocks unlimited access to the full library of 40+ games, in addition to providing new games and updates every month on Nex Playground.

Families interested in purchasing Nex Playground, along with Play Pass, can find the active play system on Amazon as well as in Best Buy®, Target®, and Walmart® online and select retail stores nationwide. Store availability can be found at https://nexplayground.com/stores. For more information and to view the full library of games, visit https://playground.nex.inc.

About Nex

Nex is helping families reconnect with the joy of movement through fun, social, and interactive content that’s accessible to all ages. Its award-winning Nex Playground active play system launched in December 2023, is designed in California, manufactured by Skyworth, a leader in home entertainment, and is powered by an Amlogic premium AI chip. With Nex Playground, cutting-edge AI and computer vision technologies are used to merge digital and physical worlds, immersing players in the experience using their natural body movement. Games range from original sports and fitness titles, to educational games and titles in collaboration with Hasbro, Sesame Workshop, Fruit Ninja and more. Since its founding, Nex has been recognized as one of Fast Company ’s Most Innovative Companies, TIME ’s Best Inventions, Parents ’ Best Entertainment System for Families, and has received RedDot, IDEA, and Core77 international design awards. Nex Playground is also kidSAFE+ COPPA certified, highlighting the company’s firm stance on privacy and safety for kids and families.

To learn more, visit https://www.nex.inc or follow the company on Instagram and Facebook.

About Cloudco Entertainment

Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children's entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment creates, develops, and produces multi-platform entertainment franchises across all media channels and creates a wide-range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.

About Care Bears ™

Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-A-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and Max via its Cartoonito preschool block. With over 40 years of heartwarming adventures, Care Bears were named as “The #3 Top New Licensee Signed” by License Global Magazine in 2023.

Website: CareBears.com
YouTube: YouTube.com/CareBears
Facebook: Facebook.com/CareBears
Instagram: Instagram.com/CareBears
TikTok: Tiktok.com/@carebearsofficial

CareBears: Rainbow Ride is available exclusively on Nex Playground.

Iran's top judge hinted at fast trials and executions for those who were detained in nationwide protests against the country's theocracy, even as activists said Wednesday that the death toll rose to levels unseen in decades with at least 2,572 people killed so far.

Iran’s judiciary chief Gholamhossein Mohseni-Ejei made the comments about trials and executions in a video Tuesday, despite a warning from U.S. President Donald Trump that he would “take very strong action” if executions take place.

The U.S.-based Human Rights Activists News Agency said the number of dead climbed to at least 2,571 early Wednesday. The figure dwarfs the death toll from any other round of protest or unrest in Iran in decades and recalls the chaos surrounding the country’s 1979 Islamic Revolution.

After Trump was informed on the number of deaths, he warned Iran's leaders that he was terminating any negotiations and would “act accordingly.”

Details of the crackdown began emerging Tuesday as Iranians made phone calls abroad for the first time in days after authorities severed communications countrywide when the protests broke out.

Here is the latest:

Major Middle East governments were discouraging the Trump administration from waging a war with Iran, fearing “unprecedented consequences” in the volatile region, an Arab Gulf diplomat said Wednesday.

The Cairo-based diplomat, who was given anonymity because he wasn't authorized to speak to the media, said major governments in the region including Turkey, Egypt, Saudi Arabai and Pakistan have been “in constant contact” with the U.S. administration over a potential American strike on Iran that could explode into a “full-blown war.”

Such a war will “certainly” have dire repercussions “not only on the Middle East but also on the global economy," he said.

Samy Magdy contributed from Cairo.

Iranian state television said Wednesday’s mass funeral in Tehran would include 300 bodies of security force members and civilians. The funeral is expected to take place at Tehran University under heavy security.

The Human Rights Activists News Agency, which is tracking the death toll, said more than 2,550 people have been killed, 2,403 protesters and 147 government-affiliated.

Twelve children were killed, along with nine civilians it said were not taking part in protests. More than 18,100 people have been detained, the group said.

Gauging the demonstrations and the death toll from abroad has grown more difficult and The Associated Press has been unable to independently assess the toll given the communications being disrupted in the country.

Melanie Lidman contributed from Jerusalem.

Trump’s decision to impose a 25% tariff on countries that trade with Iran could impact India, an expert said, as New Delhi already faces existing 50% U.S. trade levies due its purchases of Russian oil.

Abhijit Mukhopadhyay, a senior economist at the Chintan Research Foundation in New Delhi, said the bigger risk is not India-Iran trade, but India’s access to the U.S. market as its exports to Iran are modest.

India mainly exports rice, tea, sugar, pharmaceuticals and electrical machinery to Iran, while importing dry fruits and chemical products. Textiles and garments, gems and jewelry and engineering goods are likely to be the most vulnerable sectors, he said.

Trump’s latest move also could affect India’s investments in Iran including the strategically important Chabahar port, which gives India a trade route to Afghanistan, Central Asia and Europe while bypassing Pakistan, Mukhopadhyay said.

Iran’s judiciary chief signals fast trials and executions for those detained in nationwide protests.

Gholamhossein Mohseni-Ejei made the comment in a video shared by Iranian state television on Wednesday.

He emphasized the need for swift action, saying delays would lessen the impact.

His remarks challenge Trump, who warned Iran about executions in an interview aired Tuesday.

Trump stated the U.S. would take strong action if Iran proceeded with executions. The situation highlights escalating tensions between the two countries over the handling of the protests.

Dozens of Pakistani students studying in Iran have returned home through a remote southwestern border crossing, a Pakistani immigration official said Wednesday.

Federal Investigation Agency spokesperson in Quetta city, Samina Raisani, said about 60 students crossed into Pakistan on Tuesday through Gabd border in Balochistan province with valid travel documents.

More students were expected to return through the same crossing later Wednesday, she said.

Mudassir Tipu, Pakistan’s ambassador to Iran, said Tuesday that Iranian universities had rescheduled exams and permitted international students to leave the country.

The satellite internet provider Starlink now offers free service in to people Iran who have access to the company's receivers, activists said Wednesday.

Mehdi Yahyanejad, a Los Angeles-based activist who helped get the units into Iran, told The Associated Press that the free service had started. Other activists also confirmed in messages online that the service was free.

Starlink has been the only way for Iranians to communicate with the outside world since authorities shut down the internet Thursday night as nationwide protests swelled and they began a bloody crackdown against demonstrators.

Starlink did not immediately acknowledge the decision.

This frame grab from videos taken between Jan. 9 and Jan. 11, 2026, and circulating on social media purportedly shows images from a morgue with dozens of bodies and mourners after crackdown on the outskirts of Iran's capital, in Kahrizak, Tehran Province. (UGC via AP)