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The LYCRA Company任命Melissa Riggs為行銷長

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The LYCRA Company任命Melissa Riggs為行銷長
News

News

The LYCRA Company任命Melissa Riggs為行銷長

2025-05-02 06:55 Last Updated At:07:01

德拉瓦州威爾明頓--(BUSINESS WIRE)--五月 1, 2025--

(美國商業資訊)-- 為服飾和個人護理產業開發永續創新纖維和技術解決方案的全球領導者 The LYCRA Company 今日宣布,北美行銷總監Melissa Riggs已被晉升為行銷長(CMO)。

本新聞稿包含多媒體資訊。完整新聞稿請見此: https://www.businesswire.com/news/home/20250501473341/zh-HK/

Riggs為其新職務帶來了超過二十年在消費性包裝商品以及服飾和鞋類產業的品牌建設經驗,其中包括在GORE-TEX品牌的工作經歷。在2022年加入The LYCRA Company之前,Riggs在Molson Coors Beverage Company工作了11年,專注於合作行銷和經銷商市場推廣規劃。

The LYCRA Company執行長Gary Smith表示:「我很高興肯定本公司內部的優秀人才。Melissa的晉升體現了我們對進一步發展公司獨特行銷能力的重視,以及這種能力為我們客戶帶來的價值。」

身為The LYCRA Company的行銷長,Riggs將負責監督品牌和行銷計畫的規劃、制定與執行,以支援公司的業務目標和成長策略。

Riggs表示:「我很榮幸也很激動能夠領導The LYCRA Company的行銷團隊,並與全球領導團隊合作,協助公司達成其目標。在過去的三年裡,我有幸與一支非常有能力的團隊合作。擔任行銷長一職後,我期待著開拓新的途徑,為我們的原料品牌注入新活力,提升合作夥伴的業績,讓我們在整個價值鏈中發揮更大的影響力。」

Riggs擁有費城天普大學的碩士學位和京斯敦羅德島大學的學士學位。她將駐位於德拉瓦州威爾明頓的The LYCRA Company總部辦公,並直接向Smith彙報工作。

關於The LYCRA Company

The LYCRA Company為服裝和個人護理產業生產創新的纖維並提供先進的技術解決方案,旗下擁有多個首屈一指的消費品牌,包括LYCRA ® 、LYCRA HyFit ® 、LYCRA ® T400 ® 、COOLMAX ® 、THERMOLITE ® 、ELASPAN ® 、SUPPLEX ® 和TACTEL ® 。The LYCRA Company總部位於德拉瓦州威明頓,因其永續的產品、技術專長和行銷支援而享譽全球。The LYCRA Company專注于透過開發獨特的創新方案,為客戶的產品增加價值,滿足消費者對舒適和持久性能的需求。如欲瞭解更多資訊,請造訪 lycra.com.

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CONTACT: Karie J. Ford

Karie.j.ford@lycra.com

KEYWORD: UNITED STATES NORTH AMERICA DELAWARE

INDUSTRY KEYWORD: MANUFACTURING FASHION OTHER MANUFACTURING TEXTILES RETAIL

SOURCE: The LYCRA Company

Copyright Business Wire 2025.

PUB: 05/01/2025 06:56 PM/DISC: 05/01/2025 06:55 PM

http://www.businesswire.com/news/home/20250501473341/zh

The LYCRA Company已將北美行銷總監Melissa Riggs晉升為行銷長。

The LYCRA Company已將北美行銷總監Melissa Riggs晉升為行銷長。

TORONTO (AP) — Payton Pritchard scored 19 of his 33 points in the third quarter, Derrick White and Anfernee Simons each had 15, and the short-handed Boston Celtics beat the slumping Toronto Raptors 112-96 on Saturday night.

Neemias Queta scored 14 points, Luka Garza had 12 and Hugo Gonzalez added 10 as the Celtics won their third straight meeting with Toronto.

Boston’s Jaylen Brown, who scored 30 points in Friday’s home win over the Miami Heat, sat out because of an illness.

Pritchard shot eight for 10 in the third, making two of four attempts from 3-point range. He finished 13 for 24, making four of nine from distance.

Pritchard led Boston with 10 assists, matching his season-high. He also had seven rebounds.

Garza and Gonzalez each had 10 rebounds for the Celtics, who have won seven of their last nine games.

Sandro Mamukelashvili scored a season-high 24 points, Brandon Ingram also had 24 and Scottie Barnes added 12 points for the Raptors, whose two-game winning streak was snapped. Toronto has lost seven of 10.

Raptors guard Immanuel Quickley shot one for 12 and finished with three points. Fellow starter Ochai Agbaji shot one for five and scored six points.

The Raptors set a season-high with 47 attempts from 3-point range. They made 16, but it wasn’t enough.

Toronto’s Jakob Poeltl (lower back) sat out for the second straight game.

Celtics: Host Indiana on Monday night.

Raptors: At Brooklyn on Sunday night.

AP NBA: https://apnews.com/hub/nba

Toronto Raptors' Sandro Mamukelashvili (54) drives as Boston Celtics' Derrick White (9) defends during first-half NBA basketball game action in Toronto, Saturday, Dec. 20, 2025. (Frank Gunn/The Canadian Press via AP)

Toronto Raptors' Sandro Mamukelashvili (54) drives as Boston Celtics' Derrick White (9) defends during first-half NBA basketball game action in Toronto, Saturday, Dec. 20, 2025. (Frank Gunn/The Canadian Press via AP)

Toronto Raptors' Brandon Ingram (3) shoots over Boston Celtics' Sam Hauser (30) during first-half NBA basketball game action in Toronto, Saturday, Dec. 20, 2025. (Frank Gunn/The Canadian Press via AP)

Toronto Raptors' Brandon Ingram (3) shoots over Boston Celtics' Sam Hauser (30) during first-half NBA basketball game action in Toronto, Saturday, Dec. 20, 2025. (Frank Gunn/The Canadian Press via AP)

Toronto Raptors' Brandon Ingram (3) goes up to shoot over Boston Celtics' Sam Hauser (30) during first-half NBA basketball game action in Toronto, Saturday, Dec. 20, 2025. (Frank Gunn/The Canadian Press via AP)

Toronto Raptors' Brandon Ingram (3) goes up to shoot over Boston Celtics' Sam Hauser (30) during first-half NBA basketball game action in Toronto, Saturday, Dec. 20, 2025. (Frank Gunn/The Canadian Press via AP)

Toronto Raptors' Scottie Barnes (4) is fouled by Boston Celtics' Neemias Queta, right, during first-half NBA basketball game action in Toronto, Saturday, Dec. 20, 2025. (Frank Gunn/The Canadian Press via AP)

Toronto Raptors' Scottie Barnes (4) is fouled by Boston Celtics' Neemias Queta, right, during first-half NBA basketball game action in Toronto, Saturday, Dec. 20, 2025. (Frank Gunn/The Canadian Press via AP)

Toronto Raptors' Brandon Ingram (3) drives against Boston Celtics' Hugo Gonzalez, right, during first-half NBA basketball game action in Toronto, Saturday, Dec. 20, 2025. (Frank Gunn/The Canadian Press via AP)

Toronto Raptors' Brandon Ingram (3) drives against Boston Celtics' Hugo Gonzalez, right, during first-half NBA basketball game action in Toronto, Saturday, Dec. 20, 2025. (Frank Gunn/The Canadian Press via AP)

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