NEW YORK--(BUSINESS WIRE)--May 2, 2025--
Today, in honor of Asian Pacific American Heritage Month, Maybelline New York, Bustle Digital Group (BDG), and community partner Gold House launched “Face the Difference” — a bold new campaign on the cover of Bustle that celebrates the broad spectrum of Asian Pacific Beauty for the first time on a national scale. More than just a showcase of beautiful faces, “Face the Difference” spotlights the Asian Pacific leaders who are changing culture and driving their industries forward — across fashion, entertainment, business, activism, and beyond.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250502265361/en/
“Face the Difference” features the most ambitious photoshoot in Bustle’s history — a meticulously curated lineup of 40 trailblazers from across the Asian Pacific diaspora. Despite growing cultural influence, 1 in 3 Asian Pacific consumers still report seeing very few or no diverse Asian Pacific faces or cultures represented in advertising content 1 — and are the most likely identity group to buy from brands that represent them in ads 2. The campaign, developed by Asian Pacific creatives, is a response to that disparity, showcasing the beauty, power, and multifaceted identities of Asian Pacific leaders shaping culture today.
Featured talent highlights include:
The campaign’s focus on 40 changemakers is a powerful nod to Maybelline New York’s Fit Me Matte + Poreless Foundation, which features 40 true-to-tone shades and was one of the first mass beauty lines to champion true comprehension in shade matching.
“Maybelline New York has long championed the idea that beauty is for everyone,” said Alex Wang, Brand Marketing Director of Maybelline New York. “This campaign is a powerful extension of that legacy, celebrating the strength and richness of the Asian Pacific community through a modern, comprehensive lens with our wonderful partners at Bustle Digital Group and Gold House.”
“Face the Difference” also reflects the deepening strategic partnership between Maybelline New York and BDG, built on a shared mission to tell bold, culturally resonant stories that drive the beauty industry forward. BDG’s trusted editorial voice, creative vision, and ability to convene the most relevant talent have made it a leading partner for brands seeking to build authentic connections with modern audiences.
“We are honored to partner with Maybelline New York and Gold House on Bustle’s biggest photoshoot yet, centering the broad spectrum of beauty in the Asian Pacific community in a truly impactful way,” said Charlotte Owen, Editor in Chief of BDG. “We are thrilled to debut ‘Face the Difference’ and continue incorporating this type of rich, inclusive storytelling through our editorial brands.”
To view the full campaign, visit https://www.bustle.com/beauty/face-the-difference-celebrating-asian-pacific-beauty
About Bustle Digital Group (BDG)
BDG is home to 11 brands, reaching the largest millennial and Gen Z audience in the U.S. Our trusted publications empower, entertain, and engage millions of young readers through storytelling and commentary on lifestyle, entertainment, technology, gaming, parenting, and more.
About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible, and effortless cosmetics for all. In 2020, Maybelline introduced Brave Together, a long-term program to support anxiety and depression worldwide. Brave Together provides critical one-on-one support, an online education hub, a variety of programming to help destigmatize the conversation around mental health and has committed to donate $20 million over the next five years to global and local organizations. For more information log on to www.maybelline.com or www.maybelline.com/bravetogether.
About Gold House
Gold House is the home of collective power where leaders unite to forge culture. Our innovative programs and platforms include membership systems and events to fortify relationships among the Asian Pacific community and with other marginalized communities (#StopAsianHate); first-of-its-kind investment vehicles and accelerators to propel the next generation of top Asian Pacific founders, creatives, and leaders (Gold House Ventures, Creative Equity Fund); and industry-leading research, consulting, and marketing to promote authentic and affirming portrayals (Gold Story Consultation, Gold Open, Gold List, A100 List). To learn more, visit www.goldhouse.org or follow @GoldHouseCo on Instagram, Facebook, X/Twitter, Threads, and LinkedIn.
1 Source: Gold House Gold Paper 2024
2 Source: Nielsen Reaching Asian American Audiences 2024
Photographer: Lenne Chai
WASHINGTON (AP) — Jerome Powell plans to remain on the board of the Federal Reserve after his term as chair ends next month “for an undetermined period of time,” saying the “unprecedented” legal attacks by the Trump administration have put the independence of the nation's central bank at risk.
“I worry these attacks are battering this institution and putting at risk the things that really matter to the public,” Powell said in fairly candid remarks at a press conference after the Fed announced its decision to keep its benchmark interest rate unchanged.
Powell’s decision to stay denies President Donald Trump a chance to fill a seat on the central bank’s seven-member governing board with his own appointee. The Senate Banking Committee earlier approved Powell’s successor as chair, Trump appointee Kevin Warsh, on a party-line vote. Powell would continue as a Fed governor, possibly until January 2028.
U.S. Attorney for the District of Columbia Jeanine Pirro said on X Friday that her office was ending its probe into the Fed’s extensive building renovations because the Fed’s inspector general would scrutinize them instead. But she added that her office could reopen the investigation if “the facts warrant doing so.”
Apparently that didn't bring Powell the closure he felt is needed.
“I’m waiting for the investigation to be well and truly over with finality and transparency," he said. "I’m waiting for that and i will leave when i think it appropriate to do so.”
The Fed Wednesday left its benchmark interest rate unchanged for the third straight meeting but signaled it could still cut rates in the coming months, moves that attracted the most dissents since October 1992. Three officials dissented in favor of removing the reference to a future cut, while a fourth, Stephen Miran, dissented in favor of an immediate rate cut.
The dissents underscore the level of division on the Fed's 12-member rate-setting committee ahead of the end of Powell's term as chair on May 15.
“Developments in the Middle East are contributing to a high level of uncertainty about the economic outlook,” the Fed said in a statement after its two-day meeting. “Inflation is elevated, in part reflecting the recent increase in global energy prices.”
Warsh has promised “regime change” at the central bank and may make sweeping changes to its economic models, communications strategies, and balance sheet. He has argued in favor of rate cuts, as Trump has demanded, but he will likely find it harder to implement the rate cut s with inflation topping 3%, above the Fed’s target of 2%.
When asked if he believed Warsh would stand up to political pressure from Trump, Powell answered, “He testified very strongly at his hearing, and I take him at his word.”
The three officials who dissented against hinting that the Fed may reduce borrowing costs were Beth Hammack, president of the Federal Reserve Bank of Cleveland; Neel Kashkari, president of the Minneapolis Fed; and Lorie Logan, president of the Dallas Fed. Miran was appointed to the Fed’s Washington board by Trump last September. The regional Fed bank presidents have historically been more likely to dissent, while the Washington-based governors more often support the chair.
The dissents could renew tension between the Trump administration and the bank presidents, who White House officials have previously criticized.
Powell's decision to stay on could worsen tensions with the Trump administration and would create what some analysts refer to as a “two Popes” scenario, with a chair and former chair both on the Fed’s board. In that case, divisions among policymakers could increase, if some decided to follow Powell's lead rather than Warsh's.
Powell dismissed the notion that his staying on could cause dissension, saying, “My intention is not to interfere," later adding that, “I’m not looking to be a high profile dissident or anything like that."
The unusual situation comes while the economy remains unusually murky, putting the Fed in a difficult spot. Inflation has jumped to 3.3%, a two-year high, as the war has sharply raised gas prices. That makes it harder for the central bank to reduce rates. The Fed typically leaves rates unchanged, or even raises them, if inflation is worsening.
At the same time, hiring has ground almost to a halt, leaving those without jobs frustrated by the difficulty of finding new ones. Typically, the Fed cuts rates when the job market is weak, to spur more spending and job gains.
But layoffs also remain low, as employers appear to be following a “ low-hire, low-fire ” strategy. Many Fed officials have suggested that as long as the unemployment rate is low, the central bank doesn't need to cut rates to spur more spending and hiring. Unemployment declined to 4.3% in March, from 4.4%.
Federal Reserve Chairman Jerome Powell speaks at a news conference at the Federal Reserve following the Federal Open Market Committee meeting in Washington, Wednesday, April 29, 2026. (AP Photo/Cliff Owen)
Kevin Warsh is sworn in during his nomination hearing to be a member and chairman of the Federal Reserve Board of Governors before the Senate Banking, Housing and Urban Affairs Committee on Capitol Hill, in Washington Tuesday, April 21, 2026. (AP Photo/Jose Luis Magana)
FILE - President Donald Trump listens to Federal Reserve Chairman Jerome Powell speak during a visit to the Federal Reserve, July 24, 2025, in Washington. (AP Photo/Julia Demaree Nikhinson, File)
Kevin Warsh testifies during his nomination hearing to be a member and chairman of the Federal Reserve Board of Governors before the Senate Banking, Housing and Urban Affairs Committee on Capitol Hill, in Washington Tuesday, April 21, 2026. (AP Photo/Jose Luis Magana)
FILE - Federal Reserve Chair Jerome Powell addresses students at Harvard University, March 30, 2026, in Cambridge, Mass. (AP Photo/Charles Krupa, File)
Kevin Warsh testifies during his nomination hearing to be a member and chairman of the Federal Reserve Board of Governors before the Senate Banking, Housing and Urban Affairs Committee on Capitol Hill, in Washington Tuesday, April 21, 2026. (AP Photo/Jose Luis Magana)
