Innovative health and fitness offerings, from advanced sporting equipment to diverse food options, are captivating Chinese and international buyers at the 137th China Import and Export Fair, widely known as the Canton Fair.
Since June last year, China's National Health Commission has spearheaded a three-year weight management campaign, sparking nationwide health awareness and paving the way for growth in related industries.
At the Canton Fair, exhibitors showcased a smart boxing glove equipped with a cutting-edge chip preloaded with professional athletes' action data. This innovation analyzes users' punches to create detailed line graphs and 3D visuals, with potential future applications in sports like skipping, running, and swimming.
"The main purpose of our participation in the Canton Fair is to meet more customers who can give us opinions and suggestions. We hope to integrate more AI and new technology elements into such a traditional product to help the national health movement," said exhibitor Jin Wenjie.
In addition to sporting goods, exhibitors at the fair showcased an array of healthy food options, including low-calorie konjac products and dried fruits free from added sucrose. They also emphasized offering tailored services and products to cater to buyers from across the globe.
"People from Thailand, the Philippines, Indonesia, the United States and other countries in Europe have shown great intentions to buy our products," said exhibitor Yao Yadi.
"We are in a very busy world, busy society, so it's a little bit harder to find healthy food. So a lot of the manufacturers and companies that are here today are making it easier to grab good things on the go, which is great for business, it's great for people. I think it's great for everybody involved," said a merchant from the United States.
Innovative health, fitness products captivate global buyers at Canton Fair
