Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home

LEHI, Utah--(BUSINESS WIRE)--May 5, 2025--

Over the past 25 years, Vivint has grown from a singular focus on home security to pioneering an integrated smart home experience with security at its core. Today’s unveiling of a new visual identity represents both an evolution and expansion of that focus, redefining a truly smarter home experience to include smarter energy management.

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Vivint has earned the trust of millions of customers throughout the U.S. by making it easy to secure, automate and control their homes through a single app experience. The brand’s award-winning security products, along with the ability to connect various smart devices to the Vivint system—including thermostats, lighting, and locks—have earned Vivint accolades as the best all-in-one security and smart home platform in the industry. It’s from this position that Vivint, now part of NRG (NYSE: NRG), is uniquely able to usher in the era of smarter homes.

“We are entering a rapid phase of innovation, where energy management concerns are beginning to rival security concerns,” said David Porter, Managing Director of Vivint. “As part of NRG and under new leadership, Vivint is poised to lead this phase and redefine the smart home experience like no one else can. By integrating security and energy management, and making it accessible to millions more homes, we’re at the start of an exciting new chapter for our customers and for Vivint.”

Building upon a quarter-century of smarter, safer homes

Launched in 1999 as a home security solution provider, the company expanded into proprietary smart home and automation services in 2011, marking the transformation with a new name – Vivint. A combination of “vive,” which means “to live,” and “intelligent,” the name exemplified a new dedication to helping customers live safely, intelligently and in harmony with their home and lifestyle.

With an average customer tenure of nine years and over 2 million customers in the U.S., Vivint was acquired by NRG, a Fortune 500 energy and home services company, in March of 2023. Known for delivering award-winning customer service, NRG brings innovative, smart energy solutions to millions of homes and businesses in the U.S. and Canada. The company’s recent consumer research found that nearly 70% of people want an “all-in-one’ unified smart home management system inclusive of energy management.

As part of NRG, Vivint has been able to accelerate its efforts to make this a reality. Recently, Reliant, also an NRG company, announced the Smarter Home Bundle, a joint offer from Vivint and Reliant that enables customers to start their smarter home journey. Qualifying current and new Reliant customers receive a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary white-glove installation to ensure everything is perfectly set up from day one. Reliant customers enrolled in the Smarter Home Bundle will also have access to an exclusive Vivint app experience that provides personalized energy insights powered by Reliant alongside seamless control of Vivint smart home devices – all in one place.

A new look for a trusted partner

Vivint’s brand updates include a new logo thoughtfully crafted to emphasize the focus on the home and what it means to live intelligently. The wordmark carries the familiarity of the prior identity but with a more approachable and human touch, and the new home icon conveys the idea of intelligence coming into the home and represents the brand’s unique approach that has brought peace of mind for millions of families. Together, they create a more ownable identity that captures the essence of what it feels like to live in a smarter home.

The company’s refreshed color scheme also reflects that same shift while remaining true to the iconic palette that has become a staple in the yards and homes of millions of Americans. These colors not only shape the brand’s visual identity but serve an important functional purpose within the Vivint system and are prevalent in the products and app experience. The full palette evokes growth, vision, and optimism while creating a warm, inviting, and gentle vibe that makes people feel welcome and at ease.

Unchanged with the new brand identity is the company’s commitment to white-glove professional installation and service, award-winning customer support and monitoring, and end-to-end control of its products, systems, and customer experiences.

About Vivint

Vivint, an NRG company, is a leading U.S. smart home company redefining the home experience through intelligent products and services that help millions of customers live in smarter, safer, more efficient homes. Vivint’s integrated platform combines security, energy management, and automation, delivering a fully connected experience with a human touch that offers customers greater control of homes, anytime, from anywhere. Every Vivint system includes professional installation and personalized setup from Vivint home experts, plus award-winning 24/7 customer support and monitoring. For more information, visit https://www.vivint.com.

Reliant, also an NRG company, recently announced the Smarter Home Bundle, an offer for qualifying Reliant customers that includes a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary installation. Smarter Home Bundle customers gain access to an exclusive Vivint app experience that provides personalized energy insights.

Vivint was acquired by NRG in March of 2023. As part of NRG, Vivint is uniquely positioned to accelerate its growth and bring smarter energy management into the smart home ecosystem.

A refreshed color palette conveys growth and optimism while recognizing the brand’s unique heritage. Two of the six new colors, ‘visionary green’ and ‘confident orange,' stand out in this regard. Both colors serve an important functional purpose within the Vivint system and are prevalent in the products and app experience.

The logo is thoughtfully designed and crafted to reflect Vivint’s brand personality and the future of smarter home. Rounded elements & terminals portray human and approachable, while squared terminals and linear components signal thoughtful and precise.

MINNEAPOLIS (AP) — In a city that often seems to be staggering from one crisis to the next, the sudden resignation of police Chief Brian O’Hara after a finding he likely interfered in a misconduct investigation has left Minneapolis searching again for a way forward.

O’Hara was an outsider brought in with a mandate to reform the police department after the 2020 killing of George Floyd, which led to federal and state investigative findings of excessive force and racist policing practices. O’Hara had spent most of his career in Newark, New Jersey, where he instituted changes after that department was put under a federal consent decree for patterns of excessive force and unconstitutional stops and searches.

The challenges in Minneapolis were clear before O'Hara arrived in late 2022. For a time, it had seemed the department itself might not survive. In 2021, more than 43% of voters supported disbanding the department as the city reeled from Floyd’s killing and the massive protests and widespread rioting that followed.

Policing experts had noted the monumental task that faced the city’s next police chief, who would have to rebuild community trust and a department whose morale had dipped so low that it was hemorrhaging officers.

“I don’t think there was a bigger challenge to any American city than what Minneapolis faced when he arrived,” said Chuck Wexler, executive director of a Washington think tank, the Police Executive Research Forum. “They had gone from 850 to 500 officers, violent crime was significantly up, trust with the community was broken, a police station had burned down and a federal consent decree would face the next chief. Then you had the politics of Minneapolis.”

Coming in as an outsider to lead a large department is daunting, even without being asked to reform and rebuild, said Renée Hall, president of the National Organization of Black Law Enforcement Executives who moved from Detroit to lead the Dallas Police Department from 2017 to 2020.

“It’s extremely challenging to walk into an organization, where you don’t even know where the light switches are, where the bathrooms are. And that’s just the basics,” Hall said. “You have to learn the officers, the community, the politics of that particular city, and try to learn and navigate the existing relationships, like unions or officer associations and who is tied to whom and who is fighting for whom.”

Hall said outside hires can face resentment from those within an organization who supported internal candidates. They also have to earn the trust of the community, which she said takes time.

After the police disbandment measure failed, O'Hara joined the bureaucracy of a deeply progressive city that is regularly buffeted by political battles between the mayor and the City Council, and among council members.

Those battles were on full display Wednesday, when a City Council news conference about O'Hara's resignation quickly turned into an opportunity for the council's resolute progressives to attack Mayor Jacob Frey, who has long portrayed himself as a “pragmatic progressive.”

The resignation “is a symptom of a much larger problem, which is simply that Mayor Frey continues to be unable to effectively manage the Minneapolis Police Department,” said Council member Robin Wonsley, a cornerstone of the council's progressive bloc.

Frey, who just weeks ago pushed to have O'Hara reappointed as chief, fired back at criticism that he didn’t move aggressively enough when allegations of the chief's potential misconduct emerged.

“I don’t make decisions based on rumors and anonymous complaints,” he said in a statement, adding that he would work with the council to find a replacement. “I took action promptly after receiving the investigative report. … Decisions this serious have to be grounded in facts, evidence and completed investigations. Anything less would be irresponsible.”

O'Hara did not return a message seeking comment Wednesday. His attorney, Doug Kelley, released a statement touting successes during O'Hara's tenure, including diversifying and increasing the department's ranks, the decreasing violent crime rate and mitigating violent clashes during the immigration crackdown.

“The circumstances of Chief O’Hara’s departure should not define his service," Kelley wrote. "He was proud to serve Minneapolis, remains grateful to the officers and community partners who did difficult work under extraordinary pressure, and hopes the city continues moving forward. He understandably looks forward to returning to his young family in New Jersey.”

The resignation came just months after Minneapolis was plunged into the national spotlight amid a federal immigration surge that left three civilians shot, two fatally. O'Hara faced criticism he hadn't done enough to stop the crackdown.

Violence plagued the city in 2025, including deadly attacks on state politicians in the Minneapolis suburbs; gunfire that erupted at a popular city picnic spot; and a shooting during Mass at the Church of the Annunciation that left two children dead and more than a dozen people injured. O’Hara called the church attack a “ truly unthinkable tragedy. ”

Critics say dozens of complaints were filed against O'Hara, from accusations that he was rude to the public to the recent investigation into an ultimately unproven allegation he had a sexual relationship with a city employee. Most of the complaints have not been made public, and 17 complaints are still being investigated. Investigators closed 17 more without any disciplinary actions.

An independent investigator did not find evidence to substantiate the alleged sexual relationship with a city employee, but a second report released this week said O'Hara likely deleted the employee's contact from his phone during the investigation and that he talked to another employee about the probe despite being told it was not to be discussed.

That recent report led to a written reprimand; Frey told O'Hara he would be disciplined and that he could be terminated. Frey said O'Hara chose to resign instead.

Lauer reported from Philadelphia.

Minneapolis City Council Members, from left, Jason Chavez, Robin Wonsley and Council President Elliot Payne speak to reporters about the resignation of Police Chief Brian O'Hara on Wednesday, May 27, 2026 at City Hall in Minneapolis. (AP Photo/Mark Vancleave)

FILE - Minneapolis Police Chief Brian O'Hara speaks during a news conference, Jan. 10, 2026, in Minneapolis. (AP Photo/Jen Golbeck, File)