Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home

LEHI, Utah--(BUSINESS WIRE)--May 5, 2025--

Over the past 25 years, Vivint has grown from a singular focus on home security to pioneering an integrated smart home experience with security at its core. Today’s unveiling of a new visual identity represents both an evolution and expansion of that focus, redefining a truly smarter home experience to include smarter energy management.

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Vivint has earned the trust of millions of customers throughout the U.S. by making it easy to secure, automate and control their homes through a single app experience. The brand’s award-winning security products, along with the ability to connect various smart devices to the Vivint system—including thermostats, lighting, and locks—have earned Vivint accolades as the best all-in-one security and smart home platform in the industry. It’s from this position that Vivint, now part of NRG (NYSE: NRG), is uniquely able to usher in the era of smarter homes.

“We are entering a rapid phase of innovation, where energy management concerns are beginning to rival security concerns,” said David Porter, Managing Director of Vivint. “As part of NRG and under new leadership, Vivint is poised to lead this phase and redefine the smart home experience like no one else can. By integrating security and energy management, and making it accessible to millions more homes, we’re at the start of an exciting new chapter for our customers and for Vivint.”

Building upon a quarter-century of smarter, safer homes

Launched in 1999 as a home security solution provider, the company expanded into proprietary smart home and automation services in 2011, marking the transformation with a new name – Vivint. A combination of “vive,” which means “to live,” and “intelligent,” the name exemplified a new dedication to helping customers live safely, intelligently and in harmony with their home and lifestyle.

With an average customer tenure of nine years and over 2 million customers in the U.S., Vivint was acquired by NRG, a Fortune 500 energy and home services company, in March of 2023. Known for delivering award-winning customer service, NRG brings innovative, smart energy solutions to millions of homes and businesses in the U.S. and Canada. The company’s recent consumer research found that nearly 70% of people want an “all-in-one’ unified smart home management system inclusive of energy management.

As part of NRG, Vivint has been able to accelerate its efforts to make this a reality. Recently, Reliant, also an NRG company, announced the Smarter Home Bundle, a joint offer from Vivint and Reliant that enables customers to start their smarter home journey. Qualifying current and new Reliant customers receive a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary white-glove installation to ensure everything is perfectly set up from day one. Reliant customers enrolled in the Smarter Home Bundle will also have access to an exclusive Vivint app experience that provides personalized energy insights powered by Reliant alongside seamless control of Vivint smart home devices – all in one place.

A new look for a trusted partner

Vivint’s brand updates include a new logo thoughtfully crafted to emphasize the focus on the home and what it means to live intelligently. The wordmark carries the familiarity of the prior identity but with a more approachable and human touch, and the new home icon conveys the idea of intelligence coming into the home and represents the brand’s unique approach that has brought peace of mind for millions of families. Together, they create a more ownable identity that captures the essence of what it feels like to live in a smarter home.

The company’s refreshed color scheme also reflects that same shift while remaining true to the iconic palette that has become a staple in the yards and homes of millions of Americans. These colors not only shape the brand’s visual identity but serve an important functional purpose within the Vivint system and are prevalent in the products and app experience. The full palette evokes growth, vision, and optimism while creating a warm, inviting, and gentle vibe that makes people feel welcome and at ease.

Unchanged with the new brand identity is the company’s commitment to white-glove professional installation and service, award-winning customer support and monitoring, and end-to-end control of its products, systems, and customer experiences.

About Vivint

Vivint, an NRG company, is a leading U.S. smart home company redefining the home experience through intelligent products and services that help millions of customers live in smarter, safer, more efficient homes. Vivint’s integrated platform combines security, energy management, and automation, delivering a fully connected experience with a human touch that offers customers greater control of homes, anytime, from anywhere. Every Vivint system includes professional installation and personalized setup from Vivint home experts, plus award-winning 24/7 customer support and monitoring. For more information, visit https://www.vivint.com.

Reliant, also an NRG company, recently announced the Smarter Home Bundle, an offer for qualifying Reliant customers that includes a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary installation. Smarter Home Bundle customers gain access to an exclusive Vivint app experience that provides personalized energy insights.

Vivint was acquired by NRG in March of 2023. As part of NRG, Vivint is uniquely positioned to accelerate its growth and bring smarter energy management into the smart home ecosystem.

A refreshed color palette conveys growth and optimism while recognizing the brand’s unique heritage. Two of the six new colors, ‘visionary green’ and ‘confident orange,' stand out in this regard. Both colors serve an important functional purpose within the Vivint system and are prevalent in the products and app experience.

The logo is thoughtfully designed and crafted to reflect Vivint’s brand personality and the future of smarter home. Rounded elements & terminals portray human and approachable, while squared terminals and linear components signal thoughtful and precise.

U.S., Danish and Greenlandic officials have met face to face to discuss President Donald Trump's ambitions to take control of Greenland, a semiautonomous territory of Denmark. At the same time, Denmark and several European allies are sending troops to Greenland in a pointed signal of intent to boost the vast Arctic island's security.

Danish Foreign Minister Lars Løkke Rasmussen said after a meeting in Washington on Wednesday with his Greenlandic counterpart, U.S. Vice President JD Vance and Secretary of State Marco Rubio that a “fundamental disagreement” remained. He acknowledged that “we didn't manage to change the American position” but said he hadn't expected to.

However, Wednesday's events did point to ways ahead.

Denmark, Greenland and the U.S. agreed to form a high-level working group “to explore if we can find a common way forward,” Løkke Rasmussen said. He added that he expects the group to hold its first meeting “within a matter of weeks.”

Danish and Greenlandic officials didn't specify who would be part of the group or give other details. Løkke Rasmussen said the group should focus on how to address U.S. security concerns while respecting Denmark's “red lines.” The two countries are NATO allies.

“Whether that is doable, I don't know,” he added, holding out hope that the exercise could “take down the temperature.”

He wouldn't elaborate on what a compromise might look like, and expectations are low. As Danish Defense Minister Troels Lund Poulsen put it Thursday, having the group is better than having no working group and “it's a step in the right direction.” It will at least allow the two sides to talk with each other rather than about each other.

Trump has argued repeatedly that the U.S. needs control of Greenland for its national security. He has sought to justify his calls for a U.S. takeover by repeatedly claiming that China and Russia have their own designs on Greenland, which holds vast untapped reserves of critical minerals.

Just as the talks were taking place in Washington on Wednesday, the Danish Defense Ministry announced that it was increasing its military presence in Greenland, along with NATO allies. France, Germany, Norway and Sweden announced that they were each sending very small numbers of troops in a symbolic but pointed move signaling solidarity with Copenhagen.

The U.K. said one British officer was part of what it called a reconnaissance group for an Arctic endurance exercise. The German Defense Ministry, which dispatched 13 troops, said the aim is to sound out “possibilities to ensure security with a view to Russian and Chinese threats in the Arctic.” It said it was sending them on a joint flight from Denmark as “a strong signal of our unity.”

Poulsen said that "the Danish Armed Forces, together with a number of Arctic and European allies, will explore in the coming weeks how an increased presence and exercise activity in the Arctic can be implemented in practice,” he said.

On Thursday, he said the intention was “to establish a more permanent military presence with a larger Danish contribution,” and to invite allies to take part in exercises and training on a rotating basis, according to Danish broadcaster DR.

While the European troops are largely symbolic at this point, the timing was no accident.

The deployment “serves both to send a political signal and military signal to America, but also indeed to recognize that Arctic security should be reinforced more," said Maria Martisiute, an analyst at the European Policy Center in Brussels. "And first and foremost, this should be done through allied effort, not by the U.S. coming and wanting to take it over. So it complicates the situation for the U.S.”

The European efforts are Danish-led and not coordinated through NATO, which is dominated by the United States. But the European allies are keen to keep NATO in play, and Germany said that “the aim is to obtain a well-founded picture on the ground for further talks and planning within NATO."

Poulsen has said he and Greenland's foreign minister plan to meet NATO Secretary General Mark Rutte in Brussels on Monday to discuss security in and around the Arctic. NATO has been studying ways to bolster security in the Arctic region.

“I’m really looking forward for an announcement of some kind of military activity or deployment under NATO’s framework,” Martisiute said. “Otherwise there is indeed a risk that ... NATO is paralyzed and that would not be good.”

Sylvain Plazy in Brussels contributed to this report.

Denmark's Foreign Minister Lars Løkke Rasmussen and Greenland's Foreign Minister Vivian Motzfeldt speak at a news conference at the Embassy of Denmark, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/John McDonnell)

An Airbus A400M transport aircraft of the German Air Force taxis over the grounds at Wunstorf Air Base in the Hanover region, Germany, Thursday, Jan. 15, 2026 as troops from NATO countries, including France and Germany, are arriving in Greenland to boost security. (Moritz Frankenberg/dpa via AP)

Denmark's Foreign Minister Lars Løkke Rasmussen and Greenland's Foreign Minister Vivian Motzfeldt speak at a news conference at the Embassy of Denmark, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/John McDonnell)

A man rides by on a quad bike past a row of Greenlandic national flags in Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)