Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home

LEHI, Utah--(BUSINESS WIRE)--May 5, 2025--

Over the past 25 years, Vivint has grown from a singular focus on home security to pioneering an integrated smart home experience with security at its core. Today’s unveiling of a new visual identity represents both an evolution and expansion of that focus, redefining a truly smarter home experience to include smarter energy management.

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Vivint has earned the trust of millions of customers throughout the U.S. by making it easy to secure, automate and control their homes through a single app experience. The brand’s award-winning security products, along with the ability to connect various smart devices to the Vivint system—including thermostats, lighting, and locks—have earned Vivint accolades as the best all-in-one security and smart home platform in the industry. It’s from this position that Vivint, now part of NRG (NYSE: NRG), is uniquely able to usher in the era of smarter homes.

“We are entering a rapid phase of innovation, where energy management concerns are beginning to rival security concerns,” said David Porter, Managing Director of Vivint. “As part of NRG and under new leadership, Vivint is poised to lead this phase and redefine the smart home experience like no one else can. By integrating security and energy management, and making it accessible to millions more homes, we’re at the start of an exciting new chapter for our customers and for Vivint.”

Building upon a quarter-century of smarter, safer homes

Launched in 1999 as a home security solution provider, the company expanded into proprietary smart home and automation services in 2011, marking the transformation with a new name – Vivint. A combination of “vive,” which means “to live,” and “intelligent,” the name exemplified a new dedication to helping customers live safely, intelligently and in harmony with their home and lifestyle.

With an average customer tenure of nine years and over 2 million customers in the U.S., Vivint was acquired by NRG, a Fortune 500 energy and home services company, in March of 2023. Known for delivering award-winning customer service, NRG brings innovative, smart energy solutions to millions of homes and businesses in the U.S. and Canada. The company’s recent consumer research found that nearly 70% of people want an “all-in-one’ unified smart home management system inclusive of energy management.

As part of NRG, Vivint has been able to accelerate its efforts to make this a reality. Recently, Reliant, also an NRG company, announced the Smarter Home Bundle, a joint offer from Vivint and Reliant that enables customers to start their smarter home journey. Qualifying current and new Reliant customers receive a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary white-glove installation to ensure everything is perfectly set up from day one. Reliant customers enrolled in the Smarter Home Bundle will also have access to an exclusive Vivint app experience that provides personalized energy insights powered by Reliant alongside seamless control of Vivint smart home devices – all in one place.

A new look for a trusted partner

Vivint’s brand updates include a new logo thoughtfully crafted to emphasize the focus on the home and what it means to live intelligently. The wordmark carries the familiarity of the prior identity but with a more approachable and human touch, and the new home icon conveys the idea of intelligence coming into the home and represents the brand’s unique approach that has brought peace of mind for millions of families. Together, they create a more ownable identity that captures the essence of what it feels like to live in a smarter home.

The company’s refreshed color scheme also reflects that same shift while remaining true to the iconic palette that has become a staple in the yards and homes of millions of Americans. These colors not only shape the brand’s visual identity but serve an important functional purpose within the Vivint system and are prevalent in the products and app experience. The full palette evokes growth, vision, and optimism while creating a warm, inviting, and gentle vibe that makes people feel welcome and at ease.

Unchanged with the new brand identity is the company’s commitment to white-glove professional installation and service, award-winning customer support and monitoring, and end-to-end control of its products, systems, and customer experiences.

About Vivint

Vivint, an NRG company, is a leading U.S. smart home company redefining the home experience through intelligent products and services that help millions of customers live in smarter, safer, more efficient homes. Vivint’s integrated platform combines security, energy management, and automation, delivering a fully connected experience with a human touch that offers customers greater control of homes, anytime, from anywhere. Every Vivint system includes professional installation and personalized setup from Vivint home experts, plus award-winning 24/7 customer support and monitoring. For more information, visit https://www.vivint.com.

Reliant, also an NRG company, recently announced the Smarter Home Bundle, an offer for qualifying Reliant customers that includes a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary installation. Smarter Home Bundle customers gain access to an exclusive Vivint app experience that provides personalized energy insights.

Vivint was acquired by NRG in March of 2023. As part of NRG, Vivint is uniquely positioned to accelerate its growth and bring smarter energy management into the smart home ecosystem.

A refreshed color palette conveys growth and optimism while recognizing the brand’s unique heritage. Two of the six new colors, ‘visionary green’ and ‘confident orange,' stand out in this regard. Both colors serve an important functional purpose within the Vivint system and are prevalent in the products and app experience.

The logo is thoughtfully designed and crafted to reflect Vivint’s brand personality and the future of smarter home. Rounded elements & terminals portray human and approachable, while squared terminals and linear components signal thoughtful and precise.

ANAHEIM, Calif. (AP) — You’ve done something special when Torii Hunter, a nine-time Gold Glove Award winner known for his acrobatic catches, calls what you just did “probably the greatest defensive game I’ve ever seen.”

That was the praise Hunter heaped on the Los Angeles Angels' Jo Adell after the right fielder made three homer-robbing catches, the last a spectacular leaping grab while crashing into the seats near the right-field foul pole in the ninth inning, in a 1-0 victory over the Seattle Mariners on Saturday night.

“I’ve never seen three home run robberies in one game, and I’ve never seen a guy on the third one fall into the stands, catch the ball and keep his feet in like he’s a wide receiver,” said the 50-year-old Hunter, a special assistant to the general manager who watched the game from the bench. “I was jumping up and down. I almost passed out.”

Adell, who struggled on defense for several years before transforming into a Gold Glove finalist in 2024, leaped high above the yellow line on the wall in straight-way right field to deny Cal Raleigh of a solo homer in the first inning, and made a nearly identical catch to against Josh Naylor in the eighth.

J.P. Crawford then led off the ninth with a drive toward the right-field corner, where Adell raced toward the ball, leaped to glove it, flipped over the low wall and fell into the first row of seats before holding his glove up to present the catch, which was upheld after a replay review.

“After the first one, I was pretty fired up,” Adell said. “When I got to the second one, which looked identical to the first, I thought, ‘Wow, my routes are on point tonight.’ The third one was just grit. Top of the ninth, you have to get it done. It was crazy.

“You just get there, then it’s decision-making. The ball was hit high enough to where I could get there. I watched it (into my glove), fell over and ended up in somebody’s lap. I don’t know who it was, but it was a softer landing than I expected. The fans were as fired up as me.”

According to Inside Edge, Adell has 10 home run robberies since 2020, tied with Kyle Tucker of the Dodgers for the most in the big leagues. The outfielders with the most home run robberies in the entire 2025 season were Jacob Young of the Nationals and Fernando Tatis of the Padres. Both had four.

This was believed to be the first time in baseball history a player has robbed three homers in one game.

“It was like a movie scene,” Hunter said about Adell’s third catch. “It was like the music was playing, then he caught the ball, then he went down and we didn’t see him anymore. The music paused, he came up and said, ‘Yeah!’ I started cheering and almost blacked out.”

Hunter, the former Minnesota Twins, Angels and Detroit Tigers star, has worked extensively with Adell on defense during the past few years.

“His impact has been huge,” Adell said. “It’s mental when you’re out there — it’s a mindset of going to get the baseball, being aggressive. Early, I was caught in between on some plays, and sometimes that happens.

“When you err on the side of being aggressive and trying to make the plays, you’d be surprised at how many plays you make. That’s the mindset Torii had all those years, winning all those Gold Gloves.”

P MLB: https://apnews.com/hub/mlb

Los Angeles Angels left fielder Jo Adell (7) jumps up to catch a ball hit by Seattle Mariners' Josh Naylor (12) during the eighth inning of a baseball game Saturday, April 4, 2026, in Anaheim, Calif. (AP Photo/Caroline Brehman)

Los Angeles Angels catcher Logan O'Hoppe (14) and left fielder Jo Adell (7) embrace at the end of a baseball game against the Seattle Mariners, Saturday, April 4, 2026, in Anaheim, Calif. (AP Photo/Caroline Brehman)

Los Angeles Angels Jo Adell (7) is greeted by teammates at the end of a baseball game against the Seattle Mariners, Saturday, April 4, 2026, in Anaheim, Calif. (AP Photo/Caroline Brehman)

Los Angeles Angels left fielder Jo Adell (7) catches a ball hit by Seattle Mariners' J.P. Crawford during the ninth inning of a baseball game Saturday, April 4, 2026, in Anaheim, Calif. (AP Photo/Caroline Brehman)

Los Angeles Angels left fielder Jo Adell (7) catches a ball hit by Seattle Mariners' J.P. Crawford during the ninth inning of a baseball game Saturday, April 4, 2026, in Anaheim, Calif. (AP Photo/Caroline Brehman)