Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005

• To commemorate what is often hailed as the best football match of all time Carlsberg has released a limited-edition Miracle Can and short film starring Liverpool FC legends  
• On sale from 8^th May, the Miracle Can will be available in select retailers with more information available here

COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ -- As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can -  to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. 

The Miracle Can's striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It's adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club's miraculous comeback.

To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Å micer for a short film. 

The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Å micer giving the can a kiss of luck like it's 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes.

Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time. 

The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations.

Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other's DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005.

Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer's Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans.

Louise Bach, Global Sponsorship Director at Carlsberg, said: "At Carlsberg, we're beyond proud of our 30+ year partnership with Liverpool FC. It's been an incredible journey, and we're always looking for ways to bring more people closer to the magic of the beautiful game. 

"The Miracle of 2005 was a moment that will remain forever engrained in our memories, which is why we wanted to celebrate this anniversary with the limited-edition Miracle Can, co-created with love for passionate supporters. Here's to hoping it brings some good luck and great results for the future seasons. Can miracles strike again? Probably."

For further information on the Miracle Can, please find more information on this link.

About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit carlsberggroup.com 




CREDITS
PRODUCTION	new—land
COMPANY
Director	Tore Frandsen
Executive
Producer	Sara Samsøe & Thor Brammer Jacobsen
Producer	Joi Persson
Production	Julie Seifert
Manager
Production	Ida Elena Lindemann
Assistant




CREATIVE	Worth Your While
AGENCY
Creative Director	Tim Pashen
Creative Director	Lukas Lund
Account Manager	Celina Ranum Aagaard
Creative	Alexander Winge Leisner




PRODUCTION INFO
DOP	Jasper Spanning / AOA
1st AD	Tue Czajkowski
1st AC	Frederik Haslund
2nd AC	Vilas Marstrand
Q Take	Sospeter Nganga
BTS & Stills photographer	Ludvig Frøkjær Thomsen
Stylist & HMUA	Pernille Holm
Stylist Assistant	Rita Holm / Artbook
Stylist Assistant	Selma Holm Riis / Artbook
Casting	Saskia Skeel Fahlsten / Another Casting Company
Set-Designer	Martin Johannesen & Lars Søgaard / Van Horn
Grip	Christian Brøndum
Gaffer	Viggo Grumme
Best Boy	Gabriel Stefan
Electrician	Christoffer Rømer
Runner	Marcus Kahr




CAST
Former Liverpool Player	Jerzy Dudek
Former Liverpool Player	Vladimír Å micer
Former Liverpool Player	Sami Hyypiä
Girl in shop   Agency	Amanda Krebs   Saskia Skeel Fahlsten / Another Casting Company
Commentator #1  Agency	Frantz Dupis  Saskia Skeel Fahlsten / Another Casting Company
Commentator #2  Agency	Thomas Jean Nielsen   Saskia Skeel Fahlsten / Another Casting Company
Lookalike  Agency	Rasmus Munkner   Saskia Skeel Fahlsten / Another Casting Company
POST PRODUCTION
Editor	Anders Jon / AOA
Post Producer	Pia Nellemose
Colorist	Oskar Larsson / Tint
Sound design	Kevin Koch / Chemistry Sound
Commentator VO	Clive Tydesley
Music Composer	Playhead
VFX	Mikael Pettersson & Felix Davrin / Tint




Photo: https://mma.prnasia.com/media2/2680371/Carlsberg_Group.jpg?p=medium600
Video: https://mma.prnewswire.com/media/2680372/Carlsberg_Group_1.mp4 

COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ -- As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can -  to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. 

The Miracle Can's striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It's adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club's miraculous comeback.

To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Å micer for a short film. 

The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Å micer giving the can a kiss of luck like it's 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes.

Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time. 

The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations.

Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other's DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005.

Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer's Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans.

Louise Bach, Global Sponsorship Director at Carlsberg, said: "At Carlsberg, we're beyond proud of our 30+ year partnership with Liverpool FC. It's been an incredible journey, and we're always looking for ways to bring more people closer to the magic of the beautiful game. 

"The Miracle of 2005 was a moment that will remain forever engrained in our memories, which is why we wanted to celebrate this anniversary with the limited-edition Miracle Can, co-created with love for passionate supporters. Here's to hoping it brings some good luck and great results for the future seasons. Can miracles strike again? Probably."

For further information on the Miracle Can, please find more information on this link.

About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit carlsberggroup.com 

CREDITS
PRODUCTION	new—land
COMPANY
Director	Tore Frandsen
Executive
Producer	Sara Samsøe & Thor Brammer Jacobsen
Producer	Joi Persson
Production	Julie Seifert
Manager
Production	Ida Elena Lindemann
Assistant

CREDITS 

PRODUCTION

new—land 

COMPANY 

Director

Tore Frandsen

Executive 

Producer 

Sara Samsøe & Thor Brammer Jacobsen

Producer 

Joi Persson 

Production

Julie Seifert  

Manager 

Production

Ida Elena Lindemann  

Assistant 

CREATIVE	Worth Your While
AGENCY
Creative Director	Tim Pashen
Creative Director	Lukas Lund
Account Manager	Celina Ranum Aagaard
Creative	Alexander Winge Leisner

CREATIVE

Worth Your While 

AGENCY 

Creative Director

Tim Pashen 

Creative Director

Lukas Lund 

Account Manager

Celina Ranum Aagaard

Creative 

Alexander Winge Leisner

PRODUCTION INFO
DOP	Jasper Spanning / AOA
1st AD	Tue Czajkowski
1st AC	Frederik Haslund
2nd AC	Vilas Marstrand
Q Take	Sospeter Nganga
BTS & Stills photographer	Ludvig Frøkjær Thomsen
Stylist & HMUA	Pernille Holm
Stylist Assistant	Rita Holm / Artbook
Stylist Assistant	Selma Holm Riis / Artbook
Casting	Saskia Skeel Fahlsten / Another Casting Company
Set-Designer	Martin Johannesen & Lars Søgaard / Van Horn
Grip	Christian Brøndum
Gaffer	Viggo Grumme
Best Boy	Gabriel Stefan
Electrician	Christoffer Rømer
Runner	Marcus Kahr

PRODUCTION INFO

DOP 

Jasper Spanning / AOA 

1st AD

Tue Czajkowski

1st AC

Frederik Haslund

2nd AC 

Vilas Marstrand

Q Take 

Sospeter Nganga 

BTS & Stills photographer

Ludvig Frøkjær Thomsen

Stylist & HMUA 

Pernille Holm  

Stylist Assistant  

Rita Holm / Artbook

Stylist Assistant  

Selma Holm Riis / Artbook

Casting 

Saskia Skeel Fahlsten / Another Casting
Company 

 

Set-Designer

Martin Johannesen & Lars Søgaard / Van Horn  

Grip 

Christian Brøndum 

Gaffer 

Viggo Grumme  

Best Boy 

Gabriel Stefan

Electrician  

Christoffer Rømer

Runner  

Marcus Kahr

CAST
Former Liverpool Player	Jerzy Dudek
Former Liverpool Player	Vladimír Å micer
Former Liverpool Player	Sami Hyypiä
Girl in shop   Agency	Amanda Krebs   Saskia Skeel Fahlsten / Another Casting Company
Commentator #1  Agency	Frantz Dupis  Saskia Skeel Fahlsten / Another Casting Company
Commentator #2  Agency	Thomas Jean Nielsen   Saskia Skeel Fahlsten / Another Casting Company
Lookalike  Agency	Rasmus Munkner   Saskia Skeel Fahlsten / Another Casting Company
POST PRODUCTION
Editor	Anders Jon / AOA
Post Producer	Pia Nellemose
Colorist	Oskar Larsson / Tint
Sound design	Kevin Koch / Chemistry Sound
Commentator VO	Clive Tydesley
Music Composer	Playhead
VFX	Mikael Pettersson & Felix Davrin / Tint

CAST 

Former Liverpool Player

Jerzy Dudek 

Former Liverpool Player

Vladimír Å micer  

Former Liverpool Player

Sami Hyypiä 

Girl in shop  

Agency 

 

Amanda Krebs  

Saskia Skeel Fahlsten / Another
Casting Company 

Commentator #1 

Agency 

 

Frantz Dupis 

Saskia Skeel Fahlsten / Another
Casting Company 

Commentator #2 

Agency 

 

Thomas Jean Nielsen  

Saskia Skeel Fahlsten / Another
Casting Company 

Lookalike 

Agency 

 

Rasmus Munkner  

Saskia Skeel Fahlsten / Another
Casting Company 

POST PRODUCTION 

Editor 

Anders Jon / AOA 

Post Producer 

Pia Nellemose 

Colorist  

Oskar Larsson / Tint 

Sound design 

Kevin Koch / Chemistry Sound 

Commentator VO

Clive Tydesley 

Music Composer

Playhead  

VFX 

Mikael Pettersson & Felix Davrin / Tint

Photo: https://mma.prnasia.com/media2/2680371/Carlsberg_Group.jpg?p=medium600
Video: https://mma.prnewswire.com/media/2680372/Carlsberg_Group_1.mp4 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005

Explore the Forgotten Role of Oyster Reefs in Protecting Our Shores and Supporting Biodiversity

HONG KONG, Jan. 12, 2026 /PRNewswire/ -- As the city prepares to welcome the Year of the Horse, a traditional Lunar New Year symbol takes on new significance, the golden oyster – long associated with prosperity, abundance, and good fortune — now carries a deeper message

Beyond its festive glow, the oyster tells a story of ecological power and quiet loss. Once thriving along Hong Kong's coastlines, oyster reefs played a vital role as natural water filters, wave buffers, and biodiversity hotspots. Today, they have all but vanished — and with them, a crucial part of the city's marine heritage.

This January, The Nature Conservancy (TNC) ) invites the public to reconnect with this forgotten ecosystem through the finale edition of its interactive exhibition series: Reviving Hong Kong's Ocean Heritage: Our Forgotten Oyster Reefs. The exhibition will take place at the linkbridge at Lincoln House, Taikoo Place, from January 12 to 23, 2026 (weekdays only).

Located in one of the Hong Kong's most vibrant business districts, the exhibition offers professionals and the public alike a rare opportunity to pause, reflect, and discover how they can make a tangible impact on ocean conservation.

From Festive Symbol to Ecological Reality

In Chinese tradition, oysters have long symbolized wealth and longevity — their golden form representing luck and blessings for the year ahead. But the oyster's real-world role is just as powerful. Beneath the surface, oyster reefs anchor entire marine ecosystems: filtering water, stabilizing shorelines, and supporting biodiversity.

Globally, over 85% of oyster reefs have been lost, making them one of the most endangered marine habitats. In Hong Kong, they once supported local livelihoods and coastal resilience — yet their disappearance has gone largely unnoticed.

This exhibition brings their story back into focus, showing how restoring oyster reefs is a nature-based solution that supports climate adaptation, biodiversity recovery, and sustainable economic development.

"Biodiversity loss is no longer an abstract concept — it's a material risk for business, communities, and long-term economic stability," said Anthony Gao, Executive Director for Hong Kong and Regional Partnerships.

"Restoring oyster reefs is more than conservation. It's a practical, nature-based solution that strengthens coastal resilience, supports ESG goals, and helps build a blue economy that benefits both people and the planet. Through this exhibition, we hope to inspire Hong Kong's business community to take the lead — by integrating nature into strategy, and turning sustainability commitments into tangible action."

Immersive Learning Experience and Highlights

The exhibition offers a multisensory journey designed to educate and inspire:

• A Virtual Reality Journey to restoration sites in Deep Bay and Pak Nai.
• A full-scale Traditional Oyster Farming Model, featuring authentic poles from Deep Bay.
• A Water Filtration Video Demonstration, showcasing the oysters natural ability to clean water.
• A Coastal Resilience Simulation showing how oyster reefs reduce wave impact and protect shorelines from storm surges.
• Marine Specimens & AR Games inviting participants to rebuild digital reefs.
• Screening of City of Shells: Our Forgotten Oyster Reefs, a documentary tracing 1,000-year oyster heritage.

Special Lunar New Year Surprises

To celebrate the new year with hope and prosperity, visitors will have the chance to receive a limited-edition Oyster BB's Lucky Scroll — a creative Lunar New Year fai chun that blends festive charm with a call to protect nature. A special red pouch will also be available to selected visitors through on-site engagement, while supplies last.

These efforts would not be possible without the invaluable support and collaboration of our partners. TNC extends its sincere gratitude to the Swire Group Charitable Trust for its generous support, to Swire Institute of Marine Science (SWIMS) and the Explorer Club Hong Kong (ECHK) for their continue expertise and collaboration; and to our venue sponsor, Taikoo Place, for providing a vibrant and accessible platform for public engagement in the heart of one of Hong Kong's most dynamic business communities.

Exhibition Details

Dates: January 12–23, 2026 (Mon–Fri only)
Time: 10:00 – 19:00
Venue: 1/F, Lincoln House linkbridge, Taikoo Place
Admission: Free

About The Nature Conservancy Hong Kong (TNC)

The Nature Conservancy (TNC) is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more resilient. The Nature Conservancy is working to make a lasting difference around the world in 83 countries and territories (39 by direct conservation impact and 44 through partners) through a collaborative approach that engages local communities, governments, the private sector, and other partners. TNC has been in Asia Pacific for over 30 years with projects in Australia, mainland China, Hong Kong SAR, India, Indonesia, Mongolia, New Zealand, and the Pacific Islands. In 2019, TNC was awarded the Lui Che Woo Prize for Sustainable Development. To learn more. please visit:

Website: http://www.tnc.org.hk
Facebook: TNC HK 大自然保護協會 
Instagram: @tnc_hk
LinkedIn: The Nature Conservancy in Hong Kong

About TNC's Reef Resilience Network

2025 marks the 20th anniversary of TNC's Reef Resilience Network — a global platform that has trained over 55,000 marine professionals in 92 countries and provides science-based tools to more than 1 million users annually. From Hong Kong's oyster beds to coral reefs worldwide, TNC is committed to building a more resilient future for our oceans.

For photos download, please visit: LINK

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

A Symbol of Prosperity to a Hopeful Action -- Reviving Hong Kong's Ocean Heritage