A Human-Reinforced Agent Turbocharging Enterprise Decision-Making with Curated Intelligence on SAP BTP
MUMBAI, India, May 8, 2025 /PRNewswire/ -- In a landmark announcement, Frost & Sullivan, in collaboration with SAP, introduced MetaBrain, a Human-Reinforced Agent powered by Frost & Sullivan's Innovation Lab—setting a new benchmark in AI-powered, human-validated enterprise decision-making.
MetaBrain reimagines how organizations make strategic decisions, blending curated enterprise data, external industry imperatives, and human-supervised reasoning models to deliver prescriptive insights at scale. Built natively on the SAP Business Technology Platform (SAP BTP) and deployed through the SAP Business Data Cloud (SAP BDC), Metabrain empowers decision-makers with context-aware, real-time intelligence.
"This is a game-changing moment in enterprise intelligence," said David Frigstad, Chairman of Frost & Sullivan. "MetaBrain reflects the power of human ingenuity and AI synergy — combining SAP's robust data infrastructure with our deep industry foresight. We're proud to launch this initiative, which sets a new bar for intelligent enterprise solutions."
"Together, SAP and Frost & Sullivan are helping organisations across Asia Pacific make successful strategic decisions, faster," said Varun Thamba, Regional Head of AI for SAP Asia Pacific. "Using SAP Business AI and SAP Business Data Cloud, Metabrain is able to bring together great industry data based on shared experience, all simply managed via the Joule co-pilot to make a real difference to decision-making at every level. We're confident customers across industries will benefit from prescriptive intelligence to drive new insights, revenues, and growth."
Conversational Enterprise Intelligence via SAP Joule
MetaBrain is seamlessly integrated with SAP Joule, SAP's natural-language, generative AI copilot embedded throughout SAP's cloud enterprise portfolio. Through Joule, users can interact with MetaBrain naturally — using voice or text — across various enterprise scenarios, from boardroom strategy sessions to frontline operations.
This integration allows clients to deploy Frost & Sullivan's MetaBrain within secured enterprise environments, ensuring compliance, privacy, and auditability while offering enterprise-grade user interaction via natural language. Whether executives are querying supply chain risks, simulating ï¬nancial forecasts, or evaluating sourcing strategies, MetaBrain through Joule responds with contextual intelligence, traceable rationale, and human- aligned logic.
Key Features of MetaBrain:
- Curated multi-layer data architecture, tapping into SAP's rich operational ecosystem.
- Pre-trained reasoning models tailored to industry imperatives for immediate relevance.
- Human Reinforcement Learning (HRL) layered in post-training for accuracy, trust, and interpretability.
- Automated Post-Training AGI, enabling on-the-fly contextual learning and optimization.
First Vertical Launch: Automotive
The ï¬rst deployment addresses complex automotive challenges such as supply chain and sourcing shifts, supplier risk assessment, and market re-entry scenarios — empowering leaders with intelligent options and trade-of analytics.
Coming Soon: Multi-Industry Expansion
MetaBrain's roadmap includes deployments across:
- Health Sciences
- Aerospace & Defense
- Financial Services
- Energy, Utilities, and More
Each vertical will feature bespoke reasoning engines trained on external trends and enterprise KPIs, unlocking a new era of real-time, explainable AI for enterprise leadership.
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To arrange an interview or for any questions, please contact:
Nimisha Iyer
Marketing & Communications
Global Customer Experience, Frost & Sullivan
nimisha.iyer@frost.com
Note:
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Frost & Sullivan Launches MetaBrain
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- Executive Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new industry standards
- Presents strategic priorities, including agile decision-making, ecosystem competitiveness, and bold collaboration with diverse partners
- Executives discuss AI internalization, digital transformation strategies, and business growth initiatives during candid roundtable with global employees
SEOUL, South Korea, Jan. 5, 2026 /PRNewswire/ -- Hyundai Motor Group (The Group) today shared its 2026 strategic vision with global employees, with Executive Chair Euisun Chung presenting priorities focused on continuous customer-focused transformation, strengthened ecosystem competitiveness, and AI-driven innovation to navigate evolving market dynamics and lead new industry standards.
During his new year remarks, Executive Chair Chung presented five key strategic priorities — customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards — to navigate the evolving global landscape.
Driving Transformation Through Customer Focus
Executive Chair Chung opened by expressing gratitude to employees and customers, acknowledging 2025's unprecedented business environment changes while thanking employees for their exceptional performance and customers for their continued trust. He noted that 2026 will bring both headwinds and opportunities as the global business landscape continues to evolve rapidly.
Chung emphasized continuous transformation driven by customer insights. "When conditions get tough and competition fierce, our greatest strength will be our ability to continuously evolve by staying close to our customers," he said.
Specifically, he encouraged employees to take a moment and assess some fundamental questions: "Did we thoroughly reflect customers' perspectives in our products? Did we ever compromise in the process of planning or development? Can we confidently speak of our quality in front of customers? Through these questions, we can look back upon ourselves squarely and strive for progress, thereby keeping ourselves resilient against any challenges," he said.
Agile Decision-Making Through Direct Engagement
Executive Chair Chung welcomed transformation in work methods and leadership. "Leaders must step out into the field, engage directly with people, and understand the essence of situations firsthand," he said.
He emphasized the importance of speed and clarity in organizational operations. "Above all, what matters most is fast and clear communication, and agile decision-making that is free from formality. Let us work more efficiently," he said, highlighting that by fresh thinking of its approaches, the Group can continue to achieve innovation.
Building Competitive Advantage Through Ecosystem Strength
Executive Chair Chung reinforced the importance of ecosystem strength, noting that Group businesses such as vehicle and humanoid robot manufacturing each involve tens of thousands of components, requiring exceptional performance and quality across the entire production chain.
"The strength of our supply ecosystem directly amplifies our competitive advantage. Sustainable growth is possible only when the whole ecosystem stays healthy," he said.
Bold Collaboration for AI-Driven Transformation
Executive Chair Chung emphasized that as AI technology rapidly develops and competitive dynamics shift, the global manufacturing industry is undergoing a major transition. He highlighted the need to advance through bold collaboration with diverse partners in navigating this AI-driven transformation.
"Looking at the automotive market alone, we've entered an era where core product competitiveness is determined by AI capabilities," he noted. Chung emphasized that Hyundai Motor Group is rapidly building capabilities to compete at the highest level, leveraging world-class product design and manufacturing expertise, plus valuable data from manufacturing sites and user experiences.
He shared his strong belief in the Group's competitiveness in the physical AI field and how this will continue to grow to serve customers. "We possess world-class capabilities in the design and manufacturing of physical products. If we envision a bigger future and boldly expand collaboration with various partners to broaden the industrial ecosystem, I am confident we will deliver greater value to customers," he said.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
- Executive Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new industry standards
- Presents strategic priorities, including agile decision-making, ecosystem competitiveness, and bold collaboration with diverse partners
- Executives discuss AI internalization, digital transformation strategies, and business growth initiatives during candid roundtable with global employees
SEOUL, South Korea, Jan. 5, 2026 /PRNewswire/ -- Hyundai Motor Group (The Group) today shared its 2026 strategic vision with global employees, with Executive Chair Euisun Chung presenting priorities focused on continuous customer-focused transformation, strengthened ecosystem competitiveness, and AI-driven innovation to navigate evolving market dynamics and lead new industry standards.
During his new year remarks, Executive Chair Chung presented five key strategic priorities — customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards — to navigate the evolving global landscape.
Driving Transformation Through Customer Focus
Executive Chair Chung opened by expressing gratitude to employees and customers, acknowledging 2025's unprecedented business environment changes while thanking employees for their exceptional performance and customers for their continued trust. He noted that 2026 will bring both headwinds and opportunities as the global business landscape continues to evolve rapidly.
Chung emphasized continuous transformation driven by customer insights. "When conditions get tough and competition fierce, our greatest strength will be our ability to continuously evolve by staying close to our customers," he said.
Specifically, he encouraged employees to take a moment and assess some fundamental questions: "Did we thoroughly reflect customers' perspectives in our products? Did we ever compromise in the process of planning or development? Can we confidently speak of our quality in front of customers? Through these questions, we can look back upon ourselves squarely and strive for progress, thereby keeping ourselves resilient against any challenges," he said.
Agile Decision-Making Through Direct Engagement
Executive Chair Chung welcomed transformation in work methods and leadership. "Leaders must step out into the field, engage directly with people, and understand the essence of situations firsthand," he said.
He emphasized the importance of speed and clarity in organizational operations. "Above all, what matters most is fast and clear communication, and agile decision-making that is free from formality. Let us work more efficiently," he said, highlighting that by fresh thinking of its approaches, the Group can continue to achieve innovation.
Building Competitive Advantage Through Ecosystem Strength
Executive Chair Chung reinforced the importance of ecosystem strength, noting that Group businesses such as vehicle and humanoid robot manufacturing each involve tens of thousands of components, requiring exceptional performance and quality across the entire production chain.
"The strength of our supply ecosystem directly amplifies our competitive advantage. Sustainable growth is possible only when the whole ecosystem stays healthy," he said.
Bold Collaboration for AI-Driven Transformation
Executive Chair Chung emphasized that as AI technology rapidly develops and competitive dynamics shift, the global manufacturing industry is undergoing a major transition. He highlighted the need to advance through bold collaboration with diverse partners in navigating this AI-driven transformation.
"Looking at the automotive market alone, we've entered an era where core product competitiveness is determined by AI capabilities," he noted. Chung emphasized that Hyundai Motor Group is rapidly building capabilities to compete at the highest level, leveraging world-class product design and manufacturing expertise, plus valuable data from manufacturing sites and user experiences.
He shared his strong belief in the Group's competitiveness in the physical AI field and how this will continue to grow to serve customers. "We possess world-class capabilities in the design and manufacturing of physical products. If we envision a bigger future and boldly expand collaboration with various partners to broaden the industrial ecosystem, I am confident we will deliver greater value to customers," he said.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hyundai Motor Group Executive Chair Chung Presents 2026 Vision: Customer-Focused Transformation and AI-Driven Ecosystem Collaboration
