Maoming City in south China's Guangdong Province, one of China's largest tilapia processing and export hubs, has rolled out efforts to help enterprises tap into the domestic market as a way out amid tariff disputes with the United States.
The total value of tilapia export in Maoming reached 2.44 billion yuan (about 341.6 million U.S. dollars) last year. This year, due to the impact of U.S. tariff abuse, many tilapia processing companies have seen a decline in export orders, and they are striving to explore the domestic market.
Under the guidance of government authorities and the support of industry associations, stakeholders across the entire industry chain are working together and taking multiple measures to tackle the challenges of export market uncertainties and to promote domestic sales.
Chen Qi, chairman of the Maoming Tilapia Association, said that they have intensified efforts to promote tilapia products this year, in order to tap into the domestic market. In addition to receiving customers from different cities across the country every month, they have also organized companies to participate in business matchmaking events.
"We went to Beijing in January and to Dongguan in March, and we are planning to go to Shenzhen in May. Then, we will go on to promote [our products] in the southwest region. We will vigorously expand domestic market by inviting domestic distribution companies and buyers to visit and attend exhibitions," said Chen.
Maoming has increased investment in tilapia breeding technology, processing research and development and brand building. The city has introduced the world’s largest tilapia breeding enterprises to improve quality, while actively fostering leading companies on the processing side, to continuously advance the development of the tilapia industry chain.
Data show that in 2024, Maoming's tilapia breeding area exceeded 260,000 mu (about 17,342 hectares), with an export volume of around 100,000 tonnes. These products were mainly sold to more than 20 countries and regions including the United States and Canada.
"From fresh tilapia to frozen products, and then to processed products, we aim for [in the near term] an approximately 15 percent growth in the domestic market," said Zhong Xiuwei, deputy director of Maoming Municipal Bureau of Agricultural and Rural Affairs.
In the next step, Maoming will build a big data platform for agricultural products to accurately grasp market dynamics and consumer demand. Additionally, by establishing teams of brokers and buyers, the city will build more effective channels to connect production with market, expanding the sales reach of tilapia.
"Currently, our fresh [tilapia] products are delivered to nearly every province in the country, and the entire industry chain is well-developed. Through government efforts, enterprises have participated in various exhibitions and promoted Maoming tilapia in multiple large and medium-sized cities. These efforts have played a significant role in driving the development of our tilapia industry," said Zhong.
Maoming gov't helps tilapia exporters expand domestic market
