- VEOCELâ„¢ highlighted its innovative, environmentally responsible fibers for hygiene and personal care single-use products at CIDPEX and IDEA25
- With VEOCEL™ Lyocell, Lenzing invites partners to unleash possibilities in single-use – not only meeting today's needs but also shaping solutions for a better future together.
LENZING, Austria, May 12, 2025 /PRNewswire/ -- At two of the industry's most influential events, CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida, Lenzing's flagship specialty nonwovens brand, VEOCELâ„¢, took center stage, reinforcing its position as a leader in environmental-responsible fibers for developing single-use personal care products. With a bold message that 'Care begins within', VEOCELâ„¢ invited industry stakeholders to reimagine the future of hygiene and personal care products through the lens of ingredient transparency and cellulosic innovation.
Unleash Possibilities with VEOCELâ„¢ Lyocell
At both events, VEOCELâ„¢ demonstrated how its Lyocell fibers, derived from sustainably managed wood sources[1], a renewable raw material, can unlock new potential for manufacturers looking to shift away from fossil-based synthetics. Biodegradable[2] and produced through a closed-loop, resource-efficient process with low environmental impact, and low emissions to air and water[3], VEOCELâ„¢ Lyocell represents a powerful cellulosic solution for a wide range of single-use applications.
By offering wood-based VEOCELâ„¢ Lyocell as the trusted fiber solution for brands, VEOCELâ„¢ collaborates with partners who aim to develop high-performing, environmentally responsible products with a focus on sustainability.
"We believe true care begins within, from the ingredients we use to the impact we have on the planet," said Rohit Aggarwal, CEO of Lenzing Group. "By showcasing our VEOCELâ„¢ Lyocell fibers at CIDPEX and IDEA25, we demonstrate how sustainable innovation, ingredient transparency, and strategic partnerships can drive a new era of responsible single-use products. Together with our partners, we're helping brands meet consumer demand for sustainable, high-performing solutions that align with their values."
Care Begins Within: Ingredients That Align with Consumer Values
"Consumers today are more informed and intentional, they want to know what's in the products they use and how those products are made," said Miray Acar, Head of Global Marketing & Branding, Lenzing Group. "As a fiber brand at the beginning of the value chain, VEOCELâ„¢ understands that true care begins within. At VEOCELâ„¢, we see this as an opportunity to lead with transparency and fiber innovation. In hygiene and personal care, ingredients matter more than ever, and we're proud to offer a cellulosic solution that empowers brands to make responsible choices that resonate with their customers."
At CIDPEX, VEOCELâ„¢ also celebrated the formation of the 'Circle of Trust' Alliance with strategic partners Nbond, Kingsafe, Baoren, and Jianghua. This collaboration reinforces a shared commitment to advancing responsible nonwoven products. Lenzing's Fiber Identification System ensures traceability and ingredient integrity, so that 'Circle of Trust' brands, and consumers alike, can trust that the materials in their single-use beauty and hygiene products are clean, certified, and environmentally sound.
Explore how VEOCELâ„¢ Lyocell can help your brand unleash possibilities at www.veocel.com.
Photo download:
https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=cafRUdc9XsRW
PIN: cafRUdc9XsRW
| [1] Please refer to Lenzing Wood & Pulp Policy (lenzing.com). |
| [2] A range of LENZINGâ„¢ Lyocell and Viscose fibers for nonwoven applications are certified by TÜV AUSTRIA to be biodegradable in soil, freshwater and marine conditions and compostable under home and industrial conditions. |
| [3] These results were calculated using the Higg Materials Sustainability Index (Higg MSI) tools provided by the Sustainable Apparel Coalition. The Higg MSI tools assess impacts of materials from cradle-to-gate for a finished material (e.g. to the point at which the materials are ready to be assembled into a product). However, this figure only shows impacts from cradle to fiber production gate. VEOCELâ„¢ branded fibers' LCA results are represented by TENCELâ„¢/ECOVEROâ„¢ data based on Higg MSI database v3.7 (December, 2023). |
About the Lenzing Group
The Lenzing Group stands for the responsible production of specialty and premium fibers based on regenerated cellulose. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group's high-quality fibers are the raw material for a wide range of textile applications – ranging from functional, comfortable, and fashionable clothing through to durable and sustainable home textiles. TÜV-certified biodegradable and compostable Lenzing fibers are also ideal for demanding use in everyday hygiene applications.
The Lenzing Group's business model extends far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, adding value for consumers. The Lenzing Group strives for efficient utilization and processing of all raw materials and offers solutions for the transition of the textile industry from the current linear economic system to a circular economy. In order to align its commitment to limiting man-made climate change with the goals of the Paris Agreement, Lenzing has a clear, science-based climate action plan that provides for a significant reduction in greenhouse gas emissions (Scopes 1, 2, and 3) by 2030 and a net-zero target by 2050.
Key Facts & Figures Lenzing Group 2024
Revenue: EUR 2.66 bn
Nominal capacity (fibers): 1,110,000 tonnes
Employees (full-time equivalents): 7,816
TENCELâ„¢, LENZINGâ„¢ ECOVEROâ„¢, VEOCELâ„¢, LENZINGâ„¢ and REFIBRAâ„¢ are trademarks of Lenzing AG.
Photo - https://mma.prnasia.com/media2/2684933/Lenzing_Booth.jpg?p=medium600
LENZING, Austria, May 12, 2025 /PRNewswire/ -- At two of the industry's most influential events, CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida, Lenzing's flagship specialty nonwovens brand, VEOCELâ„¢, took center stage, reinforcing its position as a leader in environmental-responsible fibers for developing single-use personal care products. With a bold message that 'Care begins within', VEOCELâ„¢ invited industry stakeholders to reimagine the future of hygiene and personal care products through the lens of ingredient transparency and cellulosic innovation.
Unleash Possibilities with VEOCELâ„¢ Lyocell
At both events, VEOCELâ„¢ demonstrated how its Lyocell fibers, derived from sustainably managed wood sources[1], a renewable raw material, can unlock new potential for manufacturers looking to shift away from fossil-based synthetics. Biodegradable[2] and produced through a closed-loop, resource-efficient process with low environmental impact, and low emissions to air and water[3], VEOCELâ„¢ Lyocell represents a powerful cellulosic solution for a wide range of single-use applications.
By offering wood-based VEOCELâ„¢ Lyocell as the trusted fiber solution for brands, VEOCELâ„¢ collaborates with partners who aim to develop high-performing, environmentally responsible products with a focus on sustainability.
"We believe true care begins within, from the ingredients we use to the impact we have on the planet," said Rohit Aggarwal, CEO of Lenzing Group. "By showcasing our VEOCELâ„¢ Lyocell fibers at CIDPEX and IDEA25, we demonstrate how sustainable innovation, ingredient transparency, and strategic partnerships can drive a new era of responsible single-use products. Together with our partners, we're helping brands meet consumer demand for sustainable, high-performing solutions that align with their values."
Care Begins Within: Ingredients That Align with Consumer Values
"Consumers today are more informed and intentional, they want to know what's in the products they use and how those products are made," said Miray Acar, Head of Global Marketing & Branding, Lenzing Group. "As a fiber brand at the beginning of the value chain, VEOCELâ„¢ understands that true care begins within. At VEOCELâ„¢, we see this as an opportunity to lead with transparency and fiber innovation. In hygiene and personal care, ingredients matter more than ever, and we're proud to offer a cellulosic solution that empowers brands to make responsible choices that resonate with their customers."
At CIDPEX, VEOCELâ„¢ also celebrated the formation of the 'Circle of Trust' Alliance with strategic partners Nbond, Kingsafe, Baoren, and Jianghua. This collaboration reinforces a shared commitment to advancing responsible nonwoven products. Lenzing's Fiber Identification System ensures traceability and ingredient integrity, so that 'Circle of Trust' brands, and consumers alike, can trust that the materials in their single-use beauty and hygiene products are clean, certified, and environmentally sound.
Explore how VEOCELâ„¢ Lyocell can help your brand unleash possibilities at www.veocel.com.
Photo download:
https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=cafRUdc9XsRW
PIN: cafRUdc9XsRW
| [1] Please refer to Lenzing Wood & Pulp Policy (lenzing.com). |
| [2] A range of LENZINGâ„¢ Lyocell and Viscose fibers for nonwoven applications are certified by TÜV AUSTRIA to be biodegradable in soil, freshwater and marine conditions and compostable under home and industrial conditions. |
| [3] These results were calculated using the Higg Materials Sustainability Index (Higg MSI) tools provided by the Sustainable Apparel Coalition. The Higg MSI tools assess impacts of materials from cradle-to-gate for a finished material (e.g. to the point at which the materials are ready to be assembled into a product). However, this figure only shows impacts from cradle to fiber production gate. VEOCELâ„¢ branded fibers' LCA results are represented by TENCELâ„¢/ECOVEROâ„¢ data based on Higg MSI database v3.7 (December, 2023). |
[1] Please refer to Lenzing Wood & Pulp Policy (lenzing.com).
[2] A range of LENZINGâ„¢ Lyocell and Viscose fibers for nonwoven applications are certified by TÜV AUSTRIA to be biodegradable in soil, freshwater and marine conditions and compostable under home and industrial conditions.
[3] These results were calculated using the Higg Materials Sustainability Index (Higg MSI) tools provided by the Sustainable Apparel Coalition. The Higg MSI tools assess impacts of materials from cradle-to-gate for a finished material (e.g. to the point at which the materials are ready to be assembled into a product). However, this figure only shows impacts from cradle to fiber production gate. VEOCELâ„¢ branded fibers' LCA results are represented by TENCELâ„¢/ECOVEROâ„¢ data based on Higg MSI database v3.7 (December, 2023).
About the Lenzing Group
The Lenzing Group stands for the responsible production of specialty and premium fibers based on regenerated cellulose. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group's high-quality fibers are the raw material for a wide range of textile applications – ranging from functional, comfortable, and fashionable clothing through to durable and sustainable home textiles. TÜV-certified biodegradable and compostable Lenzing fibers are also ideal for demanding use in everyday hygiene applications.
The Lenzing Group's business model extends far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, adding value for consumers. The Lenzing Group strives for efficient utilization and processing of all raw materials and offers solutions for the transition of the textile industry from the current linear economic system to a circular economy. In order to align its commitment to limiting man-made climate change with the goals of the Paris Agreement, Lenzing has a clear, science-based climate action plan that provides for a significant reduction in greenhouse gas emissions (Scopes 1, 2, and 3) by 2030 and a net-zero target by 2050.
Key Facts & Figures Lenzing Group 2024
Revenue: EUR 2.66 bn
Nominal capacity (fibers): 1,110,000 tonnes
Employees (full-time equivalents): 7,816
TENCELâ„¢, LENZINGâ„¢ ECOVEROâ„¢, VEOCELâ„¢, LENZINGâ„¢ and REFIBRAâ„¢ are trademarks of Lenzing AG.
Photo - https://mma.prnasia.com/media2/2684933/Lenzing_Booth.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Care Begins Within Because Ingredients Matter: Lenzing's VEOCEL™ Champions Sustainable Innovation at IDEA25 and CIDPEX
- CATL opens Middle East's first NING SERVICE Experience Center in Riyadh —currently the largest new energy aftermarket facility outside China.
- The facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
- It also functions as a regional ecosystem hub linking diverse stakeholders and resources to drive industrial synergy and sustainable growth.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
