LENZING, Austria, May 12, 2025 /PRNewswire/ -- At two of the industry's most influential events, CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida, Lenzing's flagship specialty nonwovens brand, VEOCELâ„¢, took center stage, reinforcing its position as a leader in environmental-responsible fibers for developing single-use personal care products. With a bold message that 'Care begins within', VEOCELâ„¢ invited industry stakeholders to reimagine the future of hygiene and personal care products through the lens of ingredient transparency and cellulosic innovation.
Unleash Possibilities with VEOCELâ„¢ Lyocell
At both events, VEOCELâ„¢ demonstrated how its Lyocell fibers, derived from sustainably managed wood sources[1], a renewable raw material, can unlock new potential for manufacturers looking to shift away from fossil-based synthetics. Biodegradable[2] and produced through a closed-loop, resource-efficient process with low environmental impact, and low emissions to air and water[3], VEOCELâ„¢ Lyocell represents a powerful cellulosic solution for a wide range of single-use applications.
By offering wood-based VEOCELâ„¢ Lyocell as the trusted fiber solution for brands, VEOCELâ„¢ collaborates with partners who aim to develop high-performing, environmentally responsible products with a focus on sustainability.
"We believe true care begins within, from the ingredients we use to the impact we have on the planet," said Rohit Aggarwal, CEO of Lenzing Group. "By showcasing our VEOCELâ„¢ Lyocell fibers at CIDPEX and IDEA25, we demonstrate how sustainable innovation, ingredient transparency, and strategic partnerships can drive a new era of responsible single-use products. Together with our partners, we're helping brands meet consumer demand for sustainable, high-performing solutions that align with their values."
Care Begins Within: Ingredients That Align with Consumer Values
"Consumers today are more informed and intentional, they want to know what's in the products they use and how those products are made," said Miray Acar, Head of Global Marketing & Branding, Lenzing Group. "As a fiber brand at the beginning of the value chain, VEOCELâ„¢ understands that true care begins within. At VEOCELâ„¢, we see this as an opportunity to lead with transparency and fiber innovation. In hygiene and personal care, ingredients matter more than ever, and we're proud to offer a cellulosic solution that empowers brands to make responsible choices that resonate with their customers."
At CIDPEX, VEOCELâ„¢ also celebrated the formation of the 'Circle of Trust' Alliance with strategic partners Nbond, Kingsafe, Baoren, and Jianghua. This collaboration reinforces a shared commitment to advancing responsible nonwoven products. Lenzing's Fiber Identification System ensures traceability and ingredient integrity, so that 'Circle of Trust' brands, and consumers alike, can trust that the materials in their single-use beauty and hygiene products are clean, certified, and environmentally sound.
Explore how VEOCELâ„¢ Lyocell can help your brand unleash possibilities at www.veocel.com.
Photo download:
https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=cafRUdc9XsRW
PIN: cafRUdc9XsRW
[1] Please refer to Lenzing Wood & Pulp Policy (lenzing.com).
[2] A range of LENZINGâ„¢ Lyocell and Viscose fibers for nonwoven applications are certified by TÜV AUSTRIA to be biodegradable in soil, freshwater and marine conditions and compostable under home and industrial conditions.
[3] These results were calculated using the Higg Materials Sustainability Index (Higg MSI) tools provided by the Sustainable Apparel Coalition. The Higg MSI tools assess impacts of materials from cradle-to-gate for a finished material (e.g. to the point at which the materials are ready to be assembled into a product). However, this figure only shows impacts from cradle to fiber production gate. VEOCELâ„¢ branded fibers' LCA results are represented by TENCELâ„¢/ECOVEROâ„¢ data based on Higg MSI database v3.7 (December, 2023).
About the Lenzing Group
The Lenzing Group stands for the responsible production of specialty and premium fibers based on regenerated cellulose. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group's high-quality fibers are the raw material for a wide range of textile applications – ranging from functional, comfortable, and fashionable clothing through to durable and sustainable home textiles. TÜV-certified biodegradable and compostable Lenzing fibers are also ideal for demanding use in everyday hygiene applications.
The Lenzing Group's business model extends far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, adding value for consumers. The Lenzing Group strives for efficient utilization and processing of all raw materials and offers solutions for the transition of the textile industry from the current linear economic system to a circular economy. In order to align its commitment to limiting man-made climate change with the goals of the Paris Agreement, Lenzing has a clear, science-based climate action plan that provides for a significant reduction in greenhouse gas emissions (Scopes 1, 2, and 3) by 2030 and a net-zero target by 2050.
Key Facts & Figures Lenzing Group 2024
Revenue: EUR 2.66 bn
Nominal capacity (fibers): 1,110,000 tonnes
Employees (full-time equivalents): 7,816
TENCELâ„¢, LENZINGâ„¢ ECOVEROâ„¢, VEOCELâ„¢, LENZINGâ„¢ and REFIBRAâ„¢ are trademarks of Lenzing AG.
Photo - https://mma.prnasia.com/media2/2684933/Lenzing_Booth.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Care Begins Within Because Ingredients Matter: Lenzing's VEOCEL™ Champions Sustainable Innovation at IDEA25 and CIDPEX
100 Years of DEKRA: Safety in a Changing World
STUTTGART, Germany, July 12, 2025 /PRNewswire/ -- On June 30, 2025, DEKRA celebrated its 100th anniversary – with a clear focus on the future. What began in 1925 with voluntary vehicle inspections is now a global expert organization for safety, sustainability, and digital trust. On its centennial, DEKRA reaffirms its commitment to tackling the major challenges of our time – in line with its anniversary motto: "Securing the Future."
DEKRA was founded on June 30, 1925, in Berlin as the "Deutscher Kraftfahrzeug-Überwachungs-Verein" (German Motor Vehicle Inspection Association) – at a time when the automobile was beginning to reshape the world. Its mission: voluntary technical inspections to bring safety to a new era of mobility. A century later, this initiative has evolved into a global expert organization with 48,000 employees in around 60 countries – all pursuing one clear goal: enabling safety and trust in a changing world.
What began in 1925 with vehicle inspections has grown into a comprehensive portfolio across mobility, industry, environment, and digital technologies. DEKRA tests both physical and digital products, processes, and systems. "Safety is not static – it evolves with the world we live in," says CEO Stan Zurkiewicz. "Our task is to help shape key areas of transformation – mobility, digitalization, artificial intelligence, and sustainability – with expertise, responsibility, and foresight."
Shaping Germany – Expanding Globally
DEKRA's history is marked by constant progress. When periodic vehicle inspections became mandatory in Germany in 1951, DEKRA played a key role in their implementation. The 1960s and 1970s brought a focus on education and research, including the founding of DEKRA Akademie (1974), the Research and Development department (1968), and Accident Research (1978) – the latter with the aim of learning from data.
After German reunification, DEKRA took over responsibilities from the former East German vehicle authority and built a comprehensive inspection network in the new federal states. Shortly thereafter, the company entered international markets, including France, Spain, China, and the United States. Since then, DEKRA has pursued a globally focused strategy – while maintaining strong roots in its home market of Germany.
New Fields – Same Mission: Safety in Transition
Starting in the mid-2000s, DEKRA systematically expanded its competencies in industrial inspection, infrastructure, and environmental technologies – with the founding of DEKRA Industrial GmbH as a major milestone.
In 2017, the acquisition of the Lausitzring racetrack in Brandenburg, Germany, marked an important step toward future mobility. Together with the neighboring DEKRA Technology Center, it now forms Europe's largest independent test center for automated and connected driving – a symbol of mobility transformation and the safe, responsible implementation of new technologies. Today, DEKRA's scope ranges from AI validation and cybersecurity to hydrogen safety and sustainability certifications. The common thread remains: building trust where transformation happens.
Testing Expertise for Tomorrow's World
"Digitalization, connected systems, and artificial intelligence are increasingly shaping our everyday lives – at home, on the road, and in the workplace. To fully harness their potential and drive innovation, we must understand their risks and manage them effectively. Only then can we truly trust them," says Petra Finke, Chief Digitalization Officer at DEKRA. "Safety is the foundation for that trust. That's why we've developed an integrated testing approach that combines functional safety, cybersecurity, and AI validation."
DEKRA bundles these services under the term Digital Trust Services. This means the organization doesn't just assess whether software or systems function properly and pose no danger to users – it also examines whether they are resilient against cyberattacks, transparent in their decision-making logic, and ethically sound in their use of AI. "At DEKRA, we view digitalization not only from a technical angle but also strategically – as a driver for more efficient processes, intelligently connected data, and new, trustworthy services, both internally and externally," Finke adds.
Global Growth with Focus – People at the Center
DEKRA is also expanding its geographical footprint in future-relevant markets. "We are making targeted investments in regions where transformation is tangible – in Asia, North America, and Europe," says Peter Laursen, Chief Operating Officer for DEKRA's global regions. "These are the places where new technologies, new industries, and new safety requirements are emerging. And we want to help shape that future – not just respond to it." At the same time, DEKRA's operational backbone – such as vehicle inspection, industrial inspection, product testing, and audits – remains central. "These are our core services, where we also see great growth potential," Laursen continues.
However, sustainable growth in new markets requires more than technology – it needs people who understand and drive change. "The future is not decided by technology alone – but by people who use it responsibly," emphasizes Chief Financial Officer and Head of Human Resources Wolfgang Linsenmaier. "That's why we are consistently investing in employee development, strengthening leadership, and fostering digital skills at all levels." DEKRA is also modernizing internal structures – with clearer career paths, more efficient systems, and a globally connected HR approach. The goal: a learning, values-based organization with strong customer focus.
UNICEF Partnership: Securing Water Means Securing the Future
As part of its centennial, DEKRA is also breaking new ground in social responsibility – through a partnership with UNICEF for the Water Security for All initiative. Together, the two organizations are implementing programs to provide access to clean drinking water in regions highly affected by climate change – including solar-powered water pumps, technical training centers, and modern groundwater treatment. "Water is essential for life – and increasingly scarce," says CEO Zurkiewicz. "Our partnership with UNICEF demonstrates what 'Securing the Future' means to us: the future begins with responsibility – for products and systems, but above all, for people."
The centennial is being celebrated in Berlin, DEKRA's founding location, with partners from business, politics, and society.
About DEKRA
For 100 years, DEKRA has been a trusted name in safety. Founded in 1925 with the original goal of improving road safety through vehicle inspections, DEKRA has grown to become the world's largest independent, non-listed expert organization in the field of testing, inspection, and certification. Today, as a global partner, the company supports its customers with comprehensive services and solutions to drive safety and sustainability forward—fully aligned with DEKRA's anniversary motto, "Securing the Future." In 2024, DEKRA generated revenue of 4.3 billion euros. Around 48,000 employees are providing qualified and independent expert services in approximately 60 countries across five continents. DEKRA holds a Platinum rating from EcoVadis, placing it among the top 1% of the world's most sustainable companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Expert Organization Celebrates Centennial
