LONDON--(BUSINESS WIRE)--May 13, 2025--
Storfund has announced a new partnership that will enable businesses to use the fintech’s cash flow solution on the 400+ marketplaces powered by Mirakl, the leading provider of ecommerce software solutions.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250513755226/en/
The solution, called Daily Advance, is the first financing product to be embedded on Mirakl Connect. Designed to eliminate the standard delay of 25 days between sale and payout, Daily Advance will see Storfund pay businesses as soon as they ship their goods, improving their cash flow and supporting their growth. The service will be available on marketplaces globally including Macy’s, Nordstrom, Best Buy, B&Q, Decathlon and Carrefour.
The deal comes a few months after Storfund’s launch on TikTok Shop, a partnership which has already seen Storfund finance tens of millions in sales to US sellers. The new partnership with Mirakl will see Storfund offer financing for the $11.2 billion in sales which flow through its platform globally.
The idea for Storfund came from the insight that although ecommerce revenue was growing exponentially, cash flow wasn’t keeping pace: marketplaces need to delay payouts to facilitate refunds, but this can hold back seller growth as it leaves them without funds to restock. Six years on, Storfund is the only provider of Daily Advance to have cracked the complexity of ecommerce cash flow on a global scale, first developing the tech to integrate with marketplaces directly, and now creating an embedded solution which can be deployed on any platform in the ecommerce ecosystem.
A pioneer of ecommerce technology, Mirakl enables B2B and B2C retailers to expand their offering by adding a marketplace of third-party businesses to their website and app. Connect complements this by offering these same businesses a single platform to access the marketplaces. As a leading global platform for channel management, Mirakl Connect utilizes OpenAI, Mistral AI, and Mirakl’s proprietary AI models to offer brands and sellers a unified, AI-powered hub. The platform supports online growth worldwide by enhancing catalog onboarding and refining advertising strategies with improved reporting capabilities in development.
Offering embedded financing cements Connect’s market position as a central hub for brands and sellers to manage all aspects of their operations. With Daily Advance, businesses are able to apply for flexible cash flow on hundreds of marketplaces at the same time, in just a few clicks.
Storfund’s Chief Revenue Officer Oliver said, “Our goal is to revolutionise ecommerce cash flow by making Daily Advance the norm on every marketplace globally, so this partnership is a significant milestone for us. It demonstrates that Storfund’s technology can be deployed anywhere in the ecommerce ecosystem: it is not just a solution for marketplaces and retailers, but also the technology platforms which support those marketplaces and retailers. Mirakl is one of the most innovative tech companies globally and we are delighted to be partnering with them.”
Mirakl has consistently bucked the trend of slower ecommerce growth since the pandemic, for example, in 2024, Mirakl-powered marketplaces saw Black Friday sales climb by 31% whereas comparative data provided by Salesforce shows global sales for Black Friday growing by only 5%. Mirakl attributes its success to its commitment to all three parts of the ecommerce ecosystem: consumers, brands & sellers and marketplaces.
Marc Baranes, CEO of GpasPlus uses Storfund on nine Mirakl marketplaces including, plus Amazon. He said “Storfund’s uncapped financing was crucial to our 50% growth last year. The bigger you are, and the more marketplaces you sell on, the more Storfund is essential.”
Unlike more traditional forms of ecommerce financing, Storfund's Daily Advance is "pay as you go", meaning it can be paused and unpaused per marketplace as needed. Businesses can choose to use the service only when they make more from it than what they pay for it, so Daily Advance remains a source of revenue, rather than a source of expense.
By giving back control of their cash flow, Daily Advance assists Mirakl in its mission to support brands and sellers to stay competitive in an increasingly demanding market. Storfund’s technology is built for the intensive speed and volume of ecommerce transactions, and the amount sellers can receive each day is virtually unlimited - whether they make sales of $10,000 or $1m, Daily Advance will enable them to maintain their momentum.
Jane Barge, Vice President of Mirakl Connect, said, “Mirakl is always looking to innovate and to challenge the status quo. Making cash flow an enabler, not a barrier, to brands and sellers’ growth is a key pillar of Mirakl Connect’s value proposition as a central hub for multichannel operation management. We are delighted to be launching Daily Advance with Storfund”.
About Storfund
Founded in London in 2018, Storfund provides up to $7 billion per year to sellers on Amazon, TikTok Shop, Back Market, Kaufland and many others. Our mission is to make ecommerce cash *flow*.
We started Storfund with a simple idea: marketplace sellers should get paid immediately for their sales, just like traditional retailers.
Marketplaces are responsible for over 50% of purchases in a global industry worth $5 trillion, but sellers wait between 7 and 45 days to get paid. Storfund pays sellers on the day that they ship.
www.storfund.com
About Mirakl
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.
New Mirakl X Storfund partnership launches
U.S. President Donald Trump says Iran has proposed negotiations after his threat to strike the Islamic Republic as an ongoing crackdown on demonstrators has led to hundreds of deaths.
Trump said late Sunday that his administration was in talks to set up a meeting with Tehran, but cautioned that he may have to act first as reports mount of increasing deaths and the government continues to arrest protesters.
“The meeting is being set up, but we may have to act because of what’s happening before the meeting. But a meeting is being set up. Iran called, they want to negotiate,” Trump told reporters on Air Force One on Sunday night.
Iran did not acknowledge Trump’s comments immediately. It has previously warned the U.S. military and Israel would be “legitimate targets” if America uses force to protect demonstrators.
The U.S.-based Human Rights Activists News Agency, which has accurately reported on past unrest in Iran, gave the death toll. It relies on supporters in Iran cross checking information. It said at least 544 people have been killed so far, including 496 protesters and 48 people from the security forces. It said more than 10,600 people also have been detained over the two weeks of protests.
With the internet down in Iran and phone lines cut off, gauging the demonstrations from abroad has grown more difficult. Iran’s government has not offered overall casualty figures.
The Latest:
A witness told the AP that the streets of Tehran empty at the sunset call to prayers each night.
Part of that stems from the fear of getting caught in the crackdown. Police sent the public a text message that warned: “Given the presence of terrorist groups and armed individuals in some gatherings last night and their plans to cause death, and the firm decision to not tolerate any appeasement and to deal decisively with the rioters, families are strongly advised to take care of their youth and teenagers.”
Another text, addressed “Dear parents,” which claimed to come from the intelligence arm of the paramilitary Revolutionary Guard, also directly warned people not to take part in demonstrations.
The witness spoke to the AP on condition of anonymity due to the ongoing crackdown.
—- By Jon Gambrell in Dubai, United Arab Emirates
Iran drew tens of thousands of pro-government demonstrators to the streets Monday in a show of power after nationwide protests challenging the country’s theocracy.
Iranian state television showed images of demonstrators thronging Tehran toward Enghelab Square in the capital.
It called the demonstration an “Iranian uprising against American-Zionist terrorism,” without addressing the underlying anger in the country over the nation’s ailing economy. That sparked the protests over two weeks ago.
State television aired images of such demonstrations around the country, trying to signal it had overcome the protests, as claimed by Iranian Foreign Minister Abbas Araghchi earlier in the day.
China says it opposes the use of force in international relations and expressed hope the Iranian government and people are “able to overcome the current difficulties and maintain national stability.”
Chinese Foreign Ministry spokesperson Mao Ning said Monday that Beijing “always opposes interference in other countries’ internal affairs, maintains that the sovereignty and security of all countries should be fully protected under international law, and opposes the use or threat of use of force in international relations.”
German Chancellor Friedrich Merz condemned “in the strongest terms the violence that the leadership in Iran is directing against its own people.”
He said it was a sign of weakness rather than strength, adding that “this violence must end.”
Merz said during a visit to India that the demonstrators deserve “the greatest respect” for the courage with which “they are resisting the disproportional, brutal violence of Iranian security forces.”
He said: “I call on the Iranian leadership to protect its population rather than threatening it.”
Iran’s Foreign Ministry spokesman on Monday suggested that a channel remained open with the United States.
Esmail Baghaei made the comment during a news conference in Tehran.
“It is open and whenever needed, through that channel, the necessary messages are exchanged,” he said.
However, Baghaei said such talks needed to be “based on the acceptance of mutual interests and concerns, not a negotiation that is one-sided, unilateral and based on dictation.”
The semiofficial Fars news agency in Iran, which is close to the paramilitary Revolutionary Guard, on Monday began calling out Iranian celebrities and leaders on social media who have expressed support for the protests over the past two weeks, especially before the internet was shut down.
The threat comes as writers and other cultural leaders were targeted even before protests. The news agency highlighted specific celebrities who posted in solidarity with the protesters and scolded them for not condemning vandalism and destruction to public property or the deaths of security forces killed during clashes. The news agency accused those celebrities and leaders of inciting riots by expressing their support.
Canada said it “stands with the brave people of Iran” in a statement on social media that strongly condemned the killing of protesters during widespread protests that have rocked the country over the past two weeks.
“The Iranian regime must halt its horrific repression and intimidation and respect the human rights of its citizens,” Canada’s government said on Monday.
Iran’s foreign minister claimed Monday that “the situation has come under total control” after a bloody crackdown on nationwide protests in the country.
Abbas Araghchi offered no evidence for his claim.
Araghchi spoke to foreign diplomats in Tehran. The Qatar-funded Al Jazeera satellite news network, which has been allowed to work despite the internet being cut off in the country, carried his remarks.
Iran’s foreign minister alleged Monday that nationwide protests in his nation “turned violent and bloody to give an excuse” for U.S. President Donald Trump to intervene.
Abbas Araghchi offered no evidence for his claim, which comes after over 500 have been reported killed by activists -- the vast majority coming from demonstrators.
Araghchi spoke to foreign diplomats in Tehran. The Qatar-funded Al Jazeera satellite news network, which has been allowed to work despite the internet being cut off in the country, carried his remarks.
Iran has summoned the British ambassador over protesters twice taking down the Iranian flag at their embassy in London.
Iranian state television also said Monday that it complained about “certain terrorist organization that, under the guise of media, spread lies and promote violence and terrorism.” The United Kingdom is home to offices of the BBC’s Persian service and Iran International, both which long have been targeted by Iran.
A huge crowd of demonstrators, some waving the flag of Iran, gathered Sunday afternoon along Veteran Avenue in LA’s Westwood neighborhood to protest against the Iranian government. Police eventually issued a dispersal order, and by early evening only about a hundred protesters were still in the area, ABC7 reported.
Los Angeles is home to the largest Iranian community outside of Iran.
Los Angeles police responded Sunday after somebody drove a U-Haul box truck down a street crowded with the the demonstrators, causing protesters to scramble out of the way and then run after the speeding vehicle to try to attack the driver. A police statement said one person was hit by the truck but nobody was seriously hurt.
The driver, a man who was not identified, was detained “pending further investigation,” police said in a statement Sunday evening.
Shiite Muslims hold placards and chant slogans during a protest against the U.S. and show solidarity with Iran in Lahore, Pakistan, Sunday, Jan. 11, 2026. (AP Photo/K.M. Chaudary)
Activists carrying a photograph of Reza Pahlavi take part in a rally supporting protesters in Iran at Lafayette Park, across from the White House, in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)
Activists take part in a rally supporting protesters in Iran at Lafayette Park, across from the White House in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)
Protesters burn the Iranian national flag during a rally in support of the nationwide mass demonstrations in Iran against the government in Paris, Sunday, Jan. 11, 2026. (AP Photo/Michel Euler)
