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MANILLA, Philippines, May 15, 2025 /PRNewswire/ -- Jollibee has just made its boldest move yet — and it all starts with the menu. With the launch of Gamejoy, the beloved fast-food brand steps into the gaming arena with an eat-to-earn campaign that's as culturally resonant as it is commercially sharp.
Led by game and brand experience design agency Octopus&Whale, Gamejoy goes beyond a typical brand collaboration — it's a first-of-its-kind ecosystem that unites Jollibee with UniPin's universal e-wallet platform and top game publishers like Garena, NetEase, and OurPalm to reward fans for what they already love doing: eating at Jollibee and playing games.
Launched across all Jollibee stores nationwide, the campaign introduces Gamejoy Credits — virtual currency earned with every Gamejoy Combo purchase, redeemable across UniPin's catalog of over 10,000 games. The activation flips the traditional "in-game" model, instead creating a real-world entry point into the gaming economy.
"We know gamers hate being interrupted," said Ferns Yu, Jollibee Philippines President, at Gamejoy Con, the brand's first gaming convention. "So instead of jumping into their games, we opened our doors and invited them into ours — with free rewards waiting."
Octopus&Whale's challenge: Create a campaign that honors Jollibee's heritage while speaking authentically to the hyper-connected, hyper-discerning gaming community.
"Contrary to the stereotype, gamers aren't a monolith; they are as diverse as the games they play," said Dorothy Dee Ching, VP & Head of Marketing at Jollibee. "So we created a reward that works across genres, platforms, and player types — something that brings all types of gamers together and brings the joy of eating and gaming to everyone. That's what Jollibee is all about."
"This couldn't be just a simple brand partnership," said Joey David-Tiempo, Founder and CEO of Octopus&Whale. "This is Jollibee — a global Filipino icon. The idea had to be culturally grounded, frictionless, and playable by anyone, whether you're into Call of Duty Mobile, Eggy Party, or MU Origins. If there's one thing Filipinos agree on, it's that we all eat at Jollibee. So we asked ourselves: what if eating at Jollibee meant you were already in the game?"
The result is a campaign that sets a new benchmark for QSR-brand participation in gaming:
What makes Gamejoy different?
- Playable IRL – Unlike typical gaming activations, Gamejoy starts in the real world with a meal and ends with in-game value. It's gaming you can taste.
- Every Meal is Currency – The more you eat, the more you earn. Each Gamejoy Combo comes with a code that unlocks Gamejoy Credits — making every meal a step closer to your next in-game reward.
- Ecosystem-Led, Not Brand-Intrusive – Gamejoy brings together multiple industry players — including UniPin, Garena, NetEase, and Ourpalm — in a seamless experience never before seen in regional brand marketing.
- Locally Relevant, Globally Scalable – Born out of Filipino gaming behavior but designed to expand across markets.
From a brand perspective, Gamejoy drives both foot traffic and cultural capital. From a gamer's perspective, it legitimizes fast food as part of the gaming lifestyle. And from an industry standpoint, it sets a precedent.
"A campaign like this uplifts the entire ecosystem," said DC Dominguez, Country Head of UniPin PH. "It brings inclusivity to a fragmented space — something Jollibee is uniquely positioned to do."
Garena's Game Publishing Producer Nicolas Ting added, "It's more than a campaign; it's a grassroots movement that brings play to people—wherever they are. This is a strong example of how brands can connect with gamers not just through ads or sponsorships, but through experiences that are deeply rooted in local culture."
Jollibee Gamejoy proves that when creativity is culturally tuned and ecosystem-driven, it can unlock new spaces for brands — not just to show up, but to belong.
Octopus&Whale is an affiliate partner of Stagwell (NASDAQ: STGW).
Contact
Joey Tiempo
joey.tiempo@octopusandwhale.com
ADDITIONAL RESOURCES:
VIDEO: https://www.youtube.com/watch?v=7EGuUixxx_M
MANILLA, Philippines, May 15, 2025 /PRNewswire/ -- Jollibee has just made its boldest move yet — and it all starts with the menu. With the launch of Gamejoy, the beloved fast-food brand steps into the gaming arena with an eat-to-earn campaign that's as culturally resonant as it is commercially sharp.
Led by game and brand experience design agency Octopus&Whale, Gamejoy goes beyond a typical brand collaboration — it's a first-of-its-kind ecosystem that unites Jollibee with UniPin's universal e-wallet platform and top game publishers like Garena, NetEase, and OurPalm to reward fans for what they already love doing: eating at Jollibee and playing games.
Launched across all Jollibee stores nationwide, the campaign introduces Gamejoy Credits — virtual currency earned with every Gamejoy Combo purchase, redeemable across UniPin's catalog of over 10,000 games. The activation flips the traditional "in-game" model, instead creating a real-world entry point into the gaming economy.
"We know gamers hate being interrupted," said Ferns Yu, Jollibee Philippines President, at Gamejoy Con, the brand's first gaming convention. "So instead of jumping into their games, we opened our doors and invited them into ours — with free rewards waiting."
Octopus&Whale's challenge: Create a campaign that honors Jollibee's heritage while speaking authentically to the hyper-connected, hyper-discerning gaming community.
"Contrary to the stereotype, gamers aren't a monolith; they are as diverse as the games they play," said Dorothy Dee Ching, VP & Head of Marketing at Jollibee. "So we created a reward that works across genres, platforms, and player types — something that brings all types of gamers together and brings the joy of eating and gaming to everyone. That's what Jollibee is all about."
"This couldn't be just a simple brand partnership," said Joey David-Tiempo, Founder and CEO of Octopus&Whale. "This is Jollibee — a global Filipino icon. The idea had to be culturally grounded, frictionless, and playable by anyone, whether you're into Call of Duty Mobile, Eggy Party, or MU Origins. If there's one thing Filipinos agree on, it's that we all eat at Jollibee. So we asked ourselves: what if eating at Jollibee meant you were already in the game?"
The result is a campaign that sets a new benchmark for QSR-brand participation in gaming:
What makes Gamejoy different?
- Playable IRL – Unlike typical gaming activations, Gamejoy starts in the real world with a meal and ends with in-game value. It's gaming you can taste.
- Every Meal is Currency – The more you eat, the more you earn. Each Gamejoy Combo comes with a code that unlocks Gamejoy Credits — making every meal a step closer to your next in-game reward.
- Ecosystem-Led, Not Brand-Intrusive – Gamejoy brings together multiple industry players — including UniPin, Garena, NetEase, and Ourpalm — in a seamless experience never before seen in regional brand marketing.
- Locally Relevant, Globally Scalable – Born out of Filipino gaming behavior but designed to expand across markets.
From a brand perspective, Gamejoy drives both foot traffic and cultural capital. From a gamer's perspective, it legitimizes fast food as part of the gaming lifestyle. And from an industry standpoint, it sets a precedent.
"A campaign like this uplifts the entire ecosystem," said DC Dominguez, Country Head of UniPin PH. "It brings inclusivity to a fragmented space — something Jollibee is uniquely positioned to do."
Garena's Game Publishing Producer Nicolas Ting added, "It's more than a campaign; it's a grassroots movement that brings play to people—wherever they are. This is a strong example of how brands can connect with gamers not just through ads or sponsorships, but through experiences that are deeply rooted in local culture."
Jollibee Gamejoy proves that when creativity is culturally tuned and ecosystem-driven, it can unlock new spaces for brands — not just to show up, but to belong.
Octopus&Whale is an affiliate partner of Stagwell (NASDAQ: STGW).
Contact
Joey Tiempo
joey.tiempo@octopusandwhale.com
ADDITIONAL RESOURCES:
VIDEO: https://www.youtube.com/watch?v=7EGuUixxx_M
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
A Game-Changer for QSR: Jollibee Enters Gaming with Octopus&Whale
A Game-Changer for QSR: Jollibee Enters Gaming with Octopus&Whale
Samsung TV aims to be the first to launch Google Photos features in 2026, debuting with memories on the big screen for the first time, while create and personalized results capabilities roll out later in the year
SEOUL, South Korea, Dec. 29, 2025 /PRNewswire/ -- Samsung Electronics Co., Ltd. today announced that they are working to bring Google Photos to Samsung TVs to give users a seamless way to enjoy the moments that matter most, from trips and hobbies to everyday memories with loved ones—now on an immersive and larger screen. The experience aims to offer families a delightful and meaningful way to rediscover their favorite memories together.[1]
"Samsung TVs have always brought people together, and bringing Google Photos to the big screen makes that experience even more personal," said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. "Through this partnership, we help users rediscover and relive cherished moments by bringing to light the stories behind their photos—right from the comfort of their living room."
A More Meaningful Way to Enjoy Personal Photos
Google Photos makes reliving and sharing special memories easy. With the planned integration, it will seamlessly bring the photos people capture on their phones to Samsung TVs, where they can appear in a larger, cinematic format.
Through the proposed integration, users can explore curated memories on their TVs organized by people, places, and meaningful moments. Google Photos will also expand the suite of photo-driven experiences that integrate with Samsung's Vision AI Companion (VAC), enriching how memories are highlighted and enjoyed throughout the day.
Samsung wants Google Photos to be deeply woven into the TV experience. Imagine Photos surfacing naturally through Daily+ and Daily Board, ensuring that meaningful memories[2] greet users throughout their day in contextual and convenient moments. The setup should be simple—users sign in with their Google Account, and their photo memories instantly appear on the big screen.[3]
Three Ways to Relive and Rediscover: Memories, Create and Personalized Results
- Memories (planned to launch exclusive in early 2026): Shows curated stories based on people, locations, and meaningful moments for the first time on TV, available first and exclusively on Samsung TVs for six months.[4]
- Create with AI (planned to launch later in 2026): Introduces themed templates[5] built on Nano Banana, Google DeepMind's image generation and editing model, featuring playful and fun transformation. Users can also utilize Remix to transform the art style of an image, or Photo to Video to bring still moments to life as short videos.
- Personalized Results (planned to launch later in 2026): Users may view related photos as a slideshow based on topics or contents of memories e.g. ocean, hiking, Paris, etc.
A Seamless Way to Experience Memories on Samsung TV
Samsung and Google Photos want to bring a cinematic gallery experience to the heart of the home, enabling Samsung TV users to browse and relive their most important moments in stunning detail. This integration will transform personal photo libraries into a space where users are invited to explore their journey, create new stories, and reminisce over cherished memories with depth and simplicity.
"Google Photos is a home for people's photos and videos, helping them organize and bring their memories to life," said Shimrit Ben-Yair, Vice President, Google Photos and Google One. "We're excited to bring Google Photos to Samsung TVs—helping people enjoy their favorite photos on a larger screen and reconnect with their memories in new ways."
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
1. Features and availability may vary by model and region.
2. Available on Samsung TV models launched 2026 with a Google Account and backed-up photos/videos. For in market models, experience will be available following the OS update schedule.
3. Memories must not be turned off in Google Photos settings.
4. Memories available beginning March 2026; Create and Search available in the second half of 2026.
5. Select creative AI templates will be available exclusively on Samsung TVs.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Samsung Plans to Bring Google Photos to Samsung AI TV Lineup, Helping Users Relive Their Favorite Memories on the Big Screen
